FORASNA
- Company typePrivate
- Founded2015
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
FORASNA firmographics
Firmographics- Name
- FORASNA
- Legal name
- BasharSoft (Basharsoft Company - البشرسوفت)
- Website
- https://forasna.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FORASNA industry classification
Industry- Product category
- Online Job Portal / Recruitment Marketplace
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Administrative, Clerical & Office Support Direct Hire (BPACAFAF)
Keywords
Where FORASNA is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
FORASNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer job postings: Companies pay to post job listings on the platform and access recruitment services
- Recruitment solutions: HR consultancy services through iCareer acquisition, including workforce training and employment programs
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
FORASNA product offering
Product offeringCore offering
FORASNA operates an online job portal and recruitment marketplace that connects Egyptian job seekers with employers. The platform allows job seekers to register for free, search across 2,766+ active job listings filtered by governorate, industry, and qualifications, and apply to positions. Employers register to post job vacancies and access recruitment solutions including Recruitera ATS (applicant tracking software) and HR consultancy services delivered through the iCareer subsidiary acquired in October 2025. The platform covers all 27 Egyptian governorates and 14+ job categories spanning entry-level to experienced positions.
Product overview
FORASNA (فرصنا) is a single unified job portal product operated by Egypt-based BasharSoft. It provides a platform where employers can post job vacancies and job seekers can search and apply for positions. The service covers multiple job categories, governorates, and employment types across Egypt, functioning as a job marketplace rather than a multi-module platform.
Differentiator
Problem solved
Functional benefit
Products and services
- FORASNA Job Portal (فرصنا) A self-serve online job portal where Egyptian job seekers register for free to search and apply across 2,766+ active job listings filtered by governorate, industry, and qualifications, and where employers register to post job vacancies.
- Recruitera ATS (Applicant Tracking Software) Egypt's first applicant tracking software, providing employers with applicant tracking and recruitment workflow capabilities. Acquired and offered as part of the BasharSoft career services group.
- iCareer HR Consultancy Services Professional HR consultancy services including workforce training and employment programs, delivered as part of the iCareer subsidiary acquired by BasharSoft.
Quantifiable outcome
- 2766+ job listings across Egypt
Companies that use FORASNA
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
FORASNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FORASNA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iCareercoreEgyptian HR consultancy acquired by parent BasharSoft to expand service offerings and regional operations. Includes Egypt's first applicant tracking software, Recruitera.
- RecruiteracoreEgypt's first applicant tracking software, acquired as part of iCareer deal. Provides ATS capabilities to enhance employer recruitment solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
FORASNA competitors and assessment
Company assessmentDirect peers
- Wuzzuf: Egyptian job portal also owned by BasharSoft, operating the same two-sided job marketplace model in the same Egyptian market. It is the closest direct competitor despite shared parent ownership.
- Bayt.com: The leading MENA-focused job portal headquartered in the UAE, serving employers and job seekers across the Arab world. Directly comparable as a horizontal job marketplace and the dominant incumbent Forasna would compete with in its GCC expansion.
Regional players
- GulfTalent: Recruitment platform focused on the Middle East, particularly the Gulf. Comparable as a job portal serving the same GCC markets Forasna is targeting for expansion.
- Monster Gulf: Recruitment platform focused specifically on Gulf/Middle East job markets. Directly comparable as a regional player in the same GCC geographies BasharSoft plans to enter.
Broad incumbents
- LinkedIn: Global professional networking and recruiting platform with significant presence in MENA. Overlaps with Forasna on job listings, employer branding, and candidate search, particularly for white-collar roles in Egypt.
- Indeed: Global job search engine and recruitment marketplace. While not Egypt-native, it aggregates job listings and competes for employer recruitment budgets across all categories Forasna serves.
- Naukri (InfoEdge): India's largest job portal with Gulf/MENA operations. Comparable in scale, product breadth, and B2B employer services (including resume database access) to the broader BasharSoft group ambition.
- Glassdoor: Global job listings and employer-review platform. Comparable to the Recruitera/employer-services layer of Forasna's offering in providing employer branding and recruiting workflow tools.
Emerging players
- Jobberman: Leading job portal in West Africa (Nigeria, Ghana). Comparable as an emerging-market job marketplace with a similar PLG/self-serve model targeting entry-level to experienced job seekers.
- OLX Egypt (Jobs vertical): Classifieds platform with a jobs vertical serving Egypt. Comparable as a self-serve job-listing channel targeting SMEs and individuals in the same Egyptian market as Forasna.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FORASNA social profiles
Digital presenceFORASNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
FORASNA leadership team
Management profileNumber of profiles
Profiles1 record
FORASNA subsidiaries and ownership
Company hierarchySubsidiaries2 records
FORASNA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FORASNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FORASNA
What does FORASNA do?
FORASNA operates an online job portal and recruitment marketplace that connects Egyptian job seekers with employers. The platform allows job seekers to register for free, search across 2,766+ active job listings filtered by governorate, industry, and qualifications, and apply to positions. Employers register to post job vacancies and access recruitment solutions including Recruitera ATS (applicant tracking software) and HR consultancy services delivered through the iCareer subsidiary acquired in October 2025. The platform covers all 27 Egyptian governorates and 14+ job categories spanning entry-level to experienced positions.
Is FORASNA a public or private company?
FORASNA is a private company. It is classified as venture growth investor backed and is currently operating.
When was FORASNA founded?
FORASNA was founded in 2015. It employs 11 to 50 people.
Where is FORASNA based?
FORASNA is headquartered in Cairo, Egypt, in the Africa region.
How does FORASNA make money?
Two revenue lines are on record. Employer job postings are the primary driver. The others are recruitment solutions.
Who are FORASNA's main competitors?
Direct peers on record are Wuzzuf and Bayt.com. Regional players are GulfTalent and Monster Gulf. Broad incumbents are LinkedIn, Indeed, Naukri (InfoEdge) and Glassdoor. Emerging players are Jobberman and OLX Egypt (Jobs vertical).
Does FORASNA have an API?
No public API is recorded for FORASNA.
What industry is FORASNA in?
FORASNA's product category is Online Job Portal / Recruitment Marketplace. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACAFAF, Administrative, Clerical & Office Support Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.