Creative MUT
Creative MUT is a Seoul-based B2B creative agency founded in 2020 that produces immersive media experiences for global brands and K-pop artists, anchored by the G-DRAGON Übermensch exhibition that toured 11 cities and 5G real-time holographic entertainment technology.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creative MUT does
Creative MUT (크리에이티브멋) is a Seoul-based B2B creative agency founded in 2020 that produces immersive media experiences for global brands and K-pop artists. The company's portfolio centers on six interconnected service categories: immersive media exhibitions, 5G real-time hologram shows, fan meeting experience design, brand activations, media popups, and cultural exhibition planning. Its flagship product, the G-DRAGON MEDIA EXHIBITION: Übermensch, launched at The Hyundai Seoul in March 2025 and toured 11 global cities (Seoul, Tokyo, Taiwan, Hong Kong, Osaka, Macau, Singapore, Hangzhou, Chengdu, Guangzhou, Bangkok) with sold-out ticket demand, demonstrating both production scale and transnational touring capability. Underlying technology combines digital media art, immersive experience design, holographic display systems, and 5G real-time hologram rendering for multi-unit live performances, exemplified by the 2025 Hologram Christmas Show featuring musical performers Kim Jun-soo, Jang Min-je, Shin Jae-bum, and Kang Hong-seok.
Creative MUT firmographics
Firmographics- Name
- Creative MUT
- Legal name
- CREATIVEMUT
- Website
- https://creativemut.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative MUT is a Seoul-based B2B creative agency founded in 2020 that produces immersive media experiences for global brands and K-pop artists, anchored by the G-DRAGON Übermensch exhibition that toured 11 cities and 5G real-time holographic entertainment technology.
- Ownership category
- akta.pro rank
Creative MUT industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Graphic Design Services (541430), Motion Picture and Sound Recording Industries (512), Commercial Photography (541922)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Creative MUT is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
Creative MUT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Project-based creative services revenue from producing advertising content, brand campaigns, and experiential marketing materials for enterprise clients. Projects include video production, digital content creation, media facade installations, and event production.
- Exhibition Production and Touring: Revenue from conceiving, producing, and touring immersive media exhibitions featuring artists and celebrities, including ticket sales, merchandise, and sponsorship elements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Creative MUT product offering
Product offeringCore offering
Creative MUT is a B2B creative agency that produces immersive digital media experiences and experiential marketing content for major brands, K-pop artists, and government organizations. The company conceives, designs, and produces media exhibitions, hologram shows, fan meeting experiences, brand activations, media popups, and cultural exhibitions, often deploying cutting-edge technologies such as 5G real-time holography and digital media art to transform client concepts into tangible visitor experiences.
Product overview
Creative MUT is a creative agency specializing in immersive digital media experiences and cutting-edge content production. The company's core offerings center on five interconnected service categories: (1) Immersive Media Exhibitions, most notably the G-DRAGON Media Exhibition: Übermensch which implements artist worlds through digital media art; (2) Hologram Shows utilizing 5G real-time holography technology for live performances; (3) Fan Meeting Experiences that transform traditional fan meetings into experiential worlds; (4) Brand Activations creating immersive spaces where consumers can experience and record brand interactions; and (5) Cultural Exhibition Planning combining diverse cultural elements. The company serves major K-pop artists (G-Dragon, BLACKPINK, BTS members), luxury brands (TAG Heuer, NIKE, Samsung), consumer brands, and government organizations, positioning itself at the intersection of entertainment, technology, and cultural experience.
Differentiator
Problem solved
Functional benefit
Products and services
- G-DRAGON Media Exhibition: Übermensch An immersive media exhibition service that implements an artist's album worldview and messages through cutting-edge digital media art, featuring virtual experiences, holographic displays, and interactive installations. Designed for K-pop artists, entertainment companies, and music labels seeking to extend artist brand into large-scale physical and digital experiences for global fan engagement.
- Hologram Christmas Show A 5G real-time hologram performance service featuring musical performers' representative numbers and carol stages implemented through 5 real-time holographic displays for live, dynamic performances. Targeted at entertainment companies, theater productions, and event organizers seeking next-generation holographic entertainment experiences.
- Fan Meeting Experience Planning & Production (팬미팅 경험 기획 및 제작) Planning and production of immersive fan meeting experiences that transform traditional fan meetings into experiential worlds through concept design, moving visual installations, and interactive elements. Designed for K-pop artists and entertainment companies seeking innovative fan engagement formats beyond standard viewing performances.
- Brand Activation (브랜드 액티베이션) Immersive brand activation experiences that go beyond simple brand viewing, allowing consumers to directly experience and document brand spaces. Designed for major consumer brands and corporations seeking differentiated marketing content, with example projects including BLACKPINK IN YOUR AREA League Collection Taipei launch and Baemin TOP3 Chefs' Table entertech popup.
- Media Popup Planning & Production (미디어 팝업 기획 및 제작) Planning and production of celebrity and artist media popups that create immersive media experiences extending artist branding into physical spaces. Targeted at entertainment companies and celebrities, with documented projects including Kim Jun-soo's first domestic media popup.
- Cultural Exhibition Planning (문화 전시 기획) Cultural exhibition planning that proposes new cultural experiences through combinations such as crafts and wine, creating immersive spaces for cultural consumption. Targeted at cultural institutions, brands, and event organizers seeking innovative cultural experiences.
Quantifiable outcome
- G-Dragon MEDIA EXHIBITION : Übermensch attracted sold-out demand across 11 global cities including Seoul, Tokyo, Hong Kong, Singapore, Bangkok, demonstrating strong consumer demand for immersive experiences.
- +1 more outcomes
Companies that use Creative MUT
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Creative MUT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Creative MUT partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Creative MUT competitors and assessment
Company assessmentDirect peers
- teamLab: Japanese interdisciplinary art collective creating massive immersive digital art exhibitions that tour globally. Directly comparable as a creator of high-demand, ticket-selling immersive exhibitions with strong consumer brand and IP licensing angles.
- Meow Wolf: US-based immersive art and entertainment company producing large-scale interactive exhibitions. Comparable as an operator of revenue-generating, IP-driven immersive experiences for both consumer ticket sales and brand collaboration.
- D'strict: Korean immersive media art studio known for large-scale digital installations (e.g., 'Waterfall-NYC'). Directly comparable as a Korean experiential media art production house serving global brand and entertainment clients with similar immersive technologies.
- Moment Factory: Montreal-based multimedia entertainment studio producing immersive experiences, projection mapping, and interactive installations for artists and global brands. Closely comparable in business model — turning artist/brand IP into immersive physical experiences — and in serving premium entertainment and brand clients.
- Stufish Entertainment Architects: UK-based theatrical and entertainment design firm specializing in immersive staging for concerts, musicals, and large-scale live events. Comparable in turning music and theatrical IP into physical experiential designs at premium production scale.
Broad incumbents
- CJ ENM: Major Korean entertainment conglomerate producing K-pop content, concerts, and immersive fan experiences. Comparable as a producer of large-scale K-pop experiential events and brand activations, though at vastly greater scale and with owned IP.
- Innocean Worldwide: Korean global advertising and marketing agency affiliated with Hyundai Motor Group. Comparable as a Korean-headquartered full-service creative agency serving major enterprise brand clients across global markets, though operating at significantly larger scale and broader scope.
- Cheil Worldwide: One of Korea's largest advertising agencies, owned by Samsung. Comparable as a Korean full-service creative agency with deep enterprise brand relationships and experiential marketing capabilities, though at much larger scale and broader service breadth.
Emerging players
- Gentle Monster: Korean eyewear brand globally recognized for retail-as-experiential-design (e.g., HAUS locations). Comparable as a Korean company turning brand/IP into immersive physical spaces, though as a brand operator rather than an agency producing for third-party clients.
- HYBE (formerly Big Hit Entertainment): Korean entertainment company behind BTS and other K-pop acts, increasingly producing immersive fan experiences and exhibitions. Comparable as a creator/operator of premium K-pop experiential IP, though from the artist-label side rather than as an external creative agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Creative MUT social profiles
Digital presenceCreative MUT compliance and trust
Trust signalCompliance1 record
Creative MUT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative MUT leadership team
Management profileNumber of profiles
Creative MUT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative MUT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative MUT
What does Creative MUT do?
Creative MUT is a B2B creative agency that produces immersive digital media experiences and experiential marketing content for major brands, K-pop artists, and government organizations. The company conceives, designs, and produces media exhibitions, hologram shows, fan meeting experiences, brand activations, media popups, and cultural exhibitions, often deploying cutting-edge technologies such as 5G real-time holography and digital media art to transform client concepts into tangible visitor experiences.
Is Creative MUT a public or private company?
Creative MUT is a private company. It is classified as venture growth investor backed and is currently operating.
When was Creative MUT founded?
Creative MUT was founded in 2020. It employs 1 to 10 people.
Where is Creative MUT based?
Creative MUT is headquartered in Seoul, South Korea, in the Asia region.
How does Creative MUT make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are exhibition Production and Touring.
Who are Creative MUT's main competitors?
Direct peers on record are teamLab, Meow Wolf, D'strict, Moment Factory and Stufish Entertainment Architects. Broad incumbents are CJ ENM, Innocean Worldwide and Cheil Worldwide. Emerging players are Gentle Monster and HYBE (formerly Big Hit Entertainment).
Does Creative MUT have an API?
No public API is recorded for Creative MUT.
What industry is Creative MUT in?
Creative MUT's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAKAH, Experiential OOH & Ambient Media (Guerilla, Pop-Ups). Its NAICS code is 541430 and its SIC code is 7311.