Linkable

What Linkable does

Linkable, operating as Linkable Ltd, is a London-headquartered SaaS marketplace that connects Shopify-native direct-to-consumer ecommerce brands with digital creators (influencers on Instagram, TikTok, and YouTube) for affiliate-led product promotion. The platform is purpose-built for the Shopify ecosystem and is distributed through the Shopify App Store, where it holds a 4.9/5 rating; brands install the app, sync their product catalog and order data, launch creator campaigns, and receive real-time attribution on clicks, sales, and revenue attributed to each creator.

The underlying technology stack integrates natively with Shopify for product and order synchronization and with Stripe Connect for automated, cross-border creator payouts triggered only on completed, non-returned sales. Differentiating technical components include a per-visitor one-time discount link generator designed to eliminate coupon-code leakage, a creator profiling layer that surfaces audience, engagement, and values-fit signals (augmented with Instagram data), automatic product gifting via integrated fulfillment, and a unified analytics dashboard tracking clicks, conversion, AOV, and creator-driven revenue. The platform operates two sides of the marketplace: a brand-facing campaign management interface and a creator-facing interface for discovering products, generating tracking links, and receiving payouts.

Linkable monetizes through a hybrid subscription-plus-transaction-fee model, with three published tiers — Starter ($99/month + 3% of sales), Growth ($199/month + 2.5%), and Scale ($499/month + 2%) — plus an annual discount of approximately 17%. Go-to-market is product-led via Shopify App Store self-serve onboarding with a 14-day free trial, supplemented by Calendly-based demo booking for higher-touch sales assistance and a content/inbound marketing layer (The Linkable Brief blog, organic social, SEO). The disclosed customer base consists entirely of small and micro businesses in verticals such as skincare, beauty, wellness, grooming, and lifestyle, alongside a creator community cited as 2,000+ users.

Name

Linkable

Legal name

Linkable Ltd

Website

https://linkable.link

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Linkable is a London-based SaaS marketplace that connects Shopify-native direct-to-consumer ecommerce brands with digital creators, providing real-time sales attribution and Stripe-powered automated payouts for creator affiliate campaigns.

Ownership category

akta.pro rank

Product category

Creator and Affiliate Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

akta.pro secondary industries

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Creator partnership management
• Affiliate marketing platform
• Shopify creator software
• Influencer marketing tools
• D2C partnership automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Subscription + Transaction Fee: Linkable charges brands a monthly subscription fee (Starter at $99, Growth at $199, Scale at $499) plus a percentage of sales generated through creator partnerships (3%, 2.5%, and 2% respectively). The transaction fee is calculated on completed, non-returned sales only, aligning incentives with performance outcomes.
2. Platform Commission (Creator Side): Platform retains 2-3% of sales as commission fee while creators earn commissions set by brands (typically 20-35% for most DTC categories).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Linkable is a cloud-based SaaS platform that helps Shopify-based direct-to-consumer ecommerce brands launch, manage, and scale creator and affiliate marketing campaigns end-to-end. The platform provides real-time sales tracking, unique discount code generation, automated creator payouts via Stripe Connect, an in-platform creator marketplace for discovering influencers, and built-in product gifting workflows. Brands subscribe to tiered plans and the platform also earns a transaction fee on creator-driven sales.

Product overview

Linkable is a creator collaboration and affiliate campaign management platform for Shopify ecommerce brands. The unified platform consists of brand-facing tools for launching campaigns and managing creators, combined with a creator-facing marketplace for product discovery and commission earning. The platform integrates natively with Shopify for product/order sync and Stripe Connect for automated payouts. Three pricing tiers (Starter, Growth, Scale) are available based on the number of active promoters and campaigns, with platform fees of 2-3% on sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Linkable Platform A cloud-based creator and affiliate marketing platform built natively for Shopify that enables D2C ecommerce brands to discover creators, run campaigns, track sales in real time, generate unique discount codes, manage product gifting, and pay creators automatically via Stripe Connect. Sold to Shopify-based D2C brands on tiered subscriptions, with creators participating free via the integrated marketplace.

Quantifiable outcome

• 32% of sales attributed to creator partnerships for a skincare brand
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationNative integration with Shopify stores enabling automatic product/order syncing, tracking, and fulfillment for creator campaigns. Linkable is built specifically for Shopify brands and distributed through the Shopify App Store.
• StripecoreTechnology or IntegrationStripe Connect powers global creator payouts, processing payments securely across countries for completed, non-returned sales with automated commission handling.
• InstagramsupportingTechnology or IntegrationInstagram integration allows brands to access creator insights including follower count, engagement rate, audience demographics, and content performance for evaluation.
• TikToksupportingTechnology or IntegrationPlatform designed to work alongside TikTok as a distribution engine, tracking creator-driven traffic to Shopify stores with unique links and clean attribution.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify Collabs: Shopify's native creator collaboration tool built directly into the Shopify platform. Competes directly with Linkable for Shopify brands seeking creator partnership functionality, with the advantage of platform-level integration and zero additional cost.
• PartnerStack: Partner ecosystem management platform for SaaS and ecommerce companies, covering affiliate, referral, and reseller programs. Adjacent competitor offering broader partner management functionality beyond creator marketing.
• Impact: Large-scale partner marketing platform covering affiliate, influencer, and B2B partnerships with advanced attribution and analytics. Competes in the broader affiliate/creator space but with enterprise-grade positioning and significantly more capital.

Direct peers

• Aspire (formerly AspireIQ): Creator marketplace platform that connects brands with influencers for partnerships, campaigns, and affiliate marketing. Directly comparable to Linkable in offering creator discovery, campaign management, and performance tracking for ecommerce brands.
• Refersion: Affiliate marketing platform purpose-built for Shopify and ecommerce brands, providing creator tracking, commission management, and automated payouts. Overlaps significantly with Linkable in functionality and target customer.
• CreatorIQ: Enterprise-grade creator marketing platform offering discovery, campaign management, and analytics for global brands. Competes with Linkable in the broader creator economy tooling category, though focused on larger customers.
• GoAffPro: Shopify App Store affiliate marketing solution with tracking links, commission management, and creator payouts. Competes with Linkable for SMB Shopify brands seeking low-cost affiliate marketing infrastructure.
• GRIN: Creator management platform serving ecommerce and DTC brands with influencer discovery, campaign management, and performance analytics. Direct competitor targeting the same brand customers with a more enterprise-focused offering.
• UpPromote: Shopify-focused affiliate and referral marketing app offering tracking, commission management, and automated payouts. Closely comparable to Linkable in its Shopify App Store distribution model and SMB ecommerce customer base.

Emerging players

• Levanta: Amazon-focused creator marketing and affiliate platform. Comparable to Linkable in creator partnership infrastructure, though targeting Amazon sellers rather than Shopify ecommerce brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61571103328154
• LinkedInlinkedin.com/company/joinlinkable
• Instagraminstagram.com/linkable.link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkable