Velocidi
Velocidi is a private Customer Data Platform for mid-market DTC and e-commerce brands, deploying proprietary ML-driven audience segmentation inside each client's own AWS infrastructure. Now operating as Kevel Audience following its 2022 acquisition.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Velocidi does
Velocidi was a private Customer Data Platform (CDP) company founded in 2013 and headquartered in New York, with a European engineering and operations office in Porto, Portugal. The company's core product was a private CDP deployed inside each client's own AWS infrastructure, collecting first-party customer data through tags hosted on the client's own domain — a design intended to make the deployment resilient to Safari ITP, ad blockers, and tightening privacy regulations such as GDPR and CCPA. On top of this data layer, Velocidi ran proprietary machine learning models for likelihood-to-buy scoring, customer lifetime value prediction, next-purchase-date forecasting, churn prediction, product recommendations, and RFM segmentation, exposing outputs as dynamic audience segments across more than 40 advertising, email, e-commerce, and analytics integrations.
The company served primarily mid-market direct-to-consumer and e-commerce brands, with one named enterprise customer (Digital Marketing Institute) alongside fashion, food, pet care, footwear, and food-delivery logos such as Figleaves, MO, Dott, Barkyn, Maskk, UpWest, PROF, and Mercadao. Velocidi monetized through a volume-based recurring license priced on customers and events processed, complemented by a 3-month Growth Program services engagement that bundled system setup, strategy catalog creation, channel activation, and ongoing expert support. The go-to-market was enterprise field sales with a 24-hour demo-request follow-up and direct outreach to DTC brands.
Following its April 2018 acquisition of Portuguese startup ShiftForward — which gave Velocidi its Porto engineering hub and the "world's first private CDP" positioning — the company raised $4.7M in financing, appointed Paulo Cunha as CEO in March 2019, and accumulated multiple industry awards (Digiday Best Customer Data Platform 2019, Digiday Best E-Commerce Technology 2020, MarTech Breakthrough awards in 2020 and 2021). On June 29, 2022, Velocidi was acquired by Kevel and rebranded as Kevel Audience; the entity now operates as a subsidiary within Kevel's audience solutions portfolio rather than as an independent company.
Velocidi firmographics
Firmographics- Name
- Velocidi
- Legal name
- Velocidi LLC
- Website
- https://velocidi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Velocidi is a private Customer Data Platform for mid-market DTC and e-commerce brands, deploying proprietary ML-driven audience segmentation inside each client's own AWS infrastructure. Now operating as Kevel Audience following its 2022 acquisition.
- Ownership category
- akta.pro rank
Velocidi industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where Velocidi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Velocidi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private CDP License: Managed license model where Velocidi deploys and operates CDP software in client's own AWS account. Priced based on volume of customers and events processed by the system. Includes software updates every two weeks and operational support.
- Growth Program Services: 3-month structured program including system setup, data activation, catalog presentation, channel activation, and ongoing expert support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Volume-based licensing model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Velocidi product offering
Product offeringCore offering
Velocidi operates a Private Customer Data Platform (CDP) that collects, unifies, and activates first-party customer data using machine learning for e-commerce and DTC brands. The CDP is deployed in each client's own AWS infrastructure, providing predictive audience segments (Likelihood to Buy, CLV, Next Purchase) for activation across advertising, email, and personalization channels. The company also delivers a 3-month Growth Program engagement to onboard clients and operationalize the platform's audience strategies.
Product overview
Velocidi is a first-party audience solution for e-commerce marketers, now operating as Kevel Audience following acquisition. The portfolio consists of the Velocidi CDP (Customer Data Platform) as the core product, supplemented by the Growth Program engagement model. The platform offers four main capability modules: Data Unification (data collection and identity resolution), Smart Segmentation (ML-powered audience creation), and Activation (omnichannel delivery). Built on these core capabilities, Velocidi provides specialized solutions including Retargeting, Prospecting, Retention, and CLV Attribution sub-products. The offering also includes industry-specific audience strategies for E-commerce, Fashion Brands, Subscription Brands, and Online Marketplaces, as well as team-specific solutions for Email, Search/PPC, and Social/Display teams. The platform leverages machine learning for predictive analytics including CLV prediction, likelihood-to-buy scoring, and next purchase date forecasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Velocidi CDP (Customer Data Platform)
Quantifiable outcome
- 264% increase in ROAS (Figleaves case study)
- +8 more outcomes
Companies that use Velocidi
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Velocidi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability4 records
Feature7 records
Velocidi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreAWS Partner on the Software provider path. Velocidi deploys CDP in each client's own dedicated AWS account. Uses AWS services including RDS for database optimization. AWS automation enables new customer setup in under an hour.
- PMGminorPartner agency using Velocidi for client campaigns
- Brand Ex MachinaminorPartner agency
- Brooklyn DataminorData partner agency
- Classy AdvertisingminorAgency partner for Maskk case study
- Facebook (Meta)coreNative integration for Facebook Custom Audiences via server-to-server connection and pixel. Supports lookalike audience creation from Velocidi segments.
- Google AdscoreIntegration for reaching first-party audiences in search and display campaigns. Supports Similar Audiences for prospecting.
- MailchimpcoreData collection and smart audience activation for email marketing campaigns.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Velocidi competitors and assessment
Company assessmentDirect peers
- mParticle: mParticle is a multi-channel CDP focused on first-party data collection, identity resolution, and activation to ad and marketing platforms. It serves many of the same DTC and enterprise marketing use cases as Velocidi's private CDP.
- Treasure Data: Treasure Data is an enterprise CDP that ingests behavioral and operational data and activates audiences across marketing channels. It is a more enterprise-oriented CDP competitor with a similar identity resolution and audience activation value proposition.
- BlueConic: BlueConic is a customer data platform that unifies first-party data and powers real-time personalization and audience activation. It serves B2C brands in retail, media, and consumer goods, overlapping with Velocidi's mid-market focus.
- Tealium: Tealium offers a real-time CDP with tag management, identity resolution, and audience activation for enterprise marketing teams. It overlaps with Velocidi on data unification and activation to digital advertising platforms.
- Segment (Twilio): Segment is a leading customer data platform (now part of Twilio) that unifies customer data across channels and routes it to marketing and analytics tools. It is Velocidi's closest direct competitor, with Velocidi's own website publishing a head-to-head comparison.
- Lytics: Lytics is a customer data platform with built-in machine learning for audience segmentation, lookalike modeling, and activation to ad platforms. It competes directly with Velocidi in the mid-market e-commerce CDP category.
Broad incumbents
- Salesforce Data Cloud (CDP): Salesforce Data Cloud is the enterprise CDP from Salesforce, unifying customer data and activating it across Marketing Cloud, Commerce Cloud, and ad platforms. It is a broad incumbent competing for the same enterprise marketing budgets as Velocidi.
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform, offering enterprise-grade profile unification, audience activation, and identity resolution. It competes with Velocidi in the e-commerce and DTC segment with a much broader portfolio.
- Oracle Unity CDP: Oracle Unity is a customer data platform within Oracle's CX portfolio, providing identity resolution, audience segmentation, and activation. It competes for enterprise CDP contracts that Velocidi targets.
Emerging players
- Klaviyo: Klaviyo is a B2C CRM and marketing automation platform with growing CDP capabilities, particularly strong in e-commerce. Velocidi's own website publishes a direct comparison, indicating they compete in e-commerce audience and email activation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velocidi social profiles
Digital presenceVelocidi compliance and trust
Trust signalCompliance3 records
Velocidi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocidi leadership team
Management profileNumber of profiles
Profiles8 records
Velocidi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velocidi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocidi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocidi
What does Velocidi do?
Velocidi operates a Private Customer Data Platform (CDP) that collects, unifies, and activates first-party customer data using machine learning for e-commerce and DTC brands. The CDP is deployed in each client's own AWS infrastructure, providing predictive audience segments (Likelihood to Buy, CLV, Next Purchase) for activation across advertising, email, and personalization channels. The company also delivers a 3-month Growth Program engagement to onboard clients and operationalize the platform's audience strategies.
Is Velocidi a public or private company?
Velocidi is a private company. It is classified as corporate owned and is currently acquired.
When was Velocidi founded?
Velocidi was founded in 2013. It employs 11 to 50 people.
Where is Velocidi based?
Velocidi is headquartered in New York, United States, in the North America region.
How does Velocidi make money?
Two revenue lines are on record. Private CDP License is the primary driver. The others are growth Program Services.
Who are Velocidi's main competitors?
Direct peers on record are mParticle, Treasure Data, BlueConic, Tealium, Segment (Twilio) and Lytics. Broad incumbents are Salesforce Data Cloud (CDP), Adobe Real-Time CDP and Oracle Unity CDP. Klaviyo is listed as an emerging player.
Does Velocidi have an API?
Yes. Velocidi provides multiple API interfaces including: (1) AOQL (Analytics Oriented Query Language) - a subset of SQL for querying event databases, suitable for data retrieval with low server-side computational cost; (2) gRPC interfaces for Event Storage and User Profile Storage modules, providing access to captured user events and user attributes; (3) REST API and webhook support for integrations; (4) File Drop integration for importing customer data files from CRM or transactional systems via CSV/JSON. No specific documentation URL, rate limits, or versioning information was stated. Developer documentation is at docs.velocidi.com.
What industry is Velocidi in?
Velocidi's product category is Customer Data Platform. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 5182 and its SIC code is 7374.