OrderPay
OrderPay is a UK-based mobile ordering and payment platform serving hospitality venues through QR-code-based Order & Pay, Pay & Go, and Click & Collect services, with EPOS integrations and a staff-facing Terminal app.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OrderPay does
OrderPay (legal entity Hospitality Ordering Solutions Limited, incorporated in England and Wales, founded 2019) is a mobile ordering and payment platform purpose-built for the UK hospitality sector. Its core product is a QR-code-based order-and-pay system that allows venue guests to scan a table- or bill-side code and complete an order or payment through a mobile web flow without downloading an app or waiting for a card reader. The company sells three customer-facing services — Order & Pay, Pay & Go, and Click & Collect — alongside a staff-facing Terminal app that consolidates order entry, tab management, and EPOS-mediated payment on a single Android device. Underlying the platform is a set of integrations with the dominant UK EPOS systems (Zonal, Oracle Symphony, Access, Tevalis, Comtrex, PowerEPOS, Newbridge) and aggregators (Deliverect, Omnivore), plus a Stripe-anchored payment rail and an e-commerce store selling branded physical QR assets.
OrderPay firmographics
Firmographics- Name
- OrderPay
- Legal name
- Hospitality Ordering Solutions Limited
- Website
- https://orderpay.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrderPay is a UK-based mobile ordering and payment platform serving hospitality venues through QR-code-based Order & Pay, Pay & Go, and Click & Collect services, with EPOS integrations and a staff-facing Terminal app.
- Ownership category
- akta.pro rank
OrderPay industry classification
Industry- Product category
- Hospitality Payment Software
- NAICS
- Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Mobile Ordering, POS & Campus Dining Technology (EDALADAN)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
Keywords
Where OrderPay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
OrderPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Transaction Processing Fees: OrderPay charges venues a percentage fee on each transaction processed through the platform. Terminal pricing starts from 0.39%++ per transaction. The company also offers promotional rates like 0.99% for new venue partners.
- QR Asset Sales: Sale of physical QR code assets including aluminium plaques, steel stands, polycarbonate disks, vinyl stickers, and custom-branded table assets. Prices range from £1.00 to £19.00 per item.
- Terminal Device App: Free Terminal app available on Google Play Store for Android devices (iOS coming soon), with associated transaction fees for payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Terminal payment processing rates starting at 0.39% |
| Transaction based/ take rate | Pay-as-you-go | Promotional rate of 0.99% for new venue partners |
| Unit Pricing | One time/ perpetual license | QR asset products ranging from £1.00 to £19.00 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
OrderPay product offering
Product offeringCore offering
OrderPay provides a mobile ordering and payment platform for the hospitality industry, enabling venues to accept orders and payments via QR codes without requiring customers to download an app. The platform offers Order & Pay (table-side ordering), Pay & Go (quick bill payment), Click & Collect (pre-ordering), a Terminal staff app, SetMenu menu management, and Data & Analytics, integrating with major EPOS systems and Stripe for payment processing.
Product overview
OrderPay is a mobile ordering and payment platform for the hospitality industry, consisting of the core OrderPay platform (enabling QR code-based ordering and payment), the Terminal staff app (for taking orders and payments on one device), and SetMenu (for menu management). The platform offers three main customer-facing services: Order & Pay (table-side ordering), Pay & Go (quick bill payment), and Click & Collect (pre-order for pickup). Physical QR code assets are sold through the OrderPay Store. The platform integrates with major EPOS systems including Zonal, Oracle Symphony, Access, Tevalis, Comtrex, PowerEPOS, Newbridge, Deliverect, and Omnivore. The company also offers Data & Analytics capabilities for venue insights.
Differentiator
Problem solved
Functional benefit
Brands
- SetMenu: Menu management platform referenced as a product offering alongside OrderPay
- Terminal
- OrderPay Store
Products and services
- OrderPay Platform
- Terminal
- SetMenu
- OrderPay Store (QR Code Assets)
Quantifiable outcome
- Up to 10x more tips when customers pay via phone
- +7 more outcomes
Companies that use OrderPay
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
OrderPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
OrderPay partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TUCO (The University Catering Organisation)coreExclusive 9-year partnership to place QR codes in every dorm room at TUCO's 130 partner universities. This partnership enables student-led delivery services with fees up to 80% lower than food-delivery apps such as Deliveroo or Just Eat. This was won through a competitive tender process.
- ButlrcoreAcquired Butlr's entire estate of 578 venues across the UK for an undisclosed amount, bringing OrderPay's total network to just over 3100 venues. The acquisition included venues from The Hut Group, Komedia comedy venues, iconic bars in Manchester's Gay Village, Electric Ballroom in Camden, and Strongroom Bar in Shoreditch.
- ZonalcoreEPOS integration partner enabling seamless menu synchronization and order management for venues using Zonal systems.
- Oracle SymphonycoreIntegration with Oracle Symphony EPOS system for venues requiring enterprise-grade point-of-sale connectivity.
- AccesscoreEPOS integration partner for venues using Access hospitality systems.
- TevaliscoreEPOS integration partner for venues using Tevalis systems.
- ComtrexcoreEPOS integration partner for venues using Comtrex systems.
- PowerEPOScoreEPOS integration partner for venues using PowerEPOS systems.
- NewbridgecoreEPOS integration partner for venues using Newbridge systems.
- DeliverectcoreIntegration with Deliverect for aggregated delivery and takeaway orders across multiple platforms.
- OmnivorecoreEPOS integration partner via Omnivore's universal API for hospitality systems.
- The Wolseley Hospitality GroupcoreFine dining partner that helped OrderPay establish credibility in the premium restaurant segment. Achieved up to 10x more tips when customers pay with Pay & Go.
- Safer SoundsminorPartnership to integrate Ask For Angela safety initiative information into OrderPay products, supporting customer safety in hospitality venues.
- StripecorePayment processing partner. OrderPay requires venues to create a Stripe business account to receive payments as part of the onboarding process.
- R200minorHosted a data roundtable discussion with R200 and hospitality industry leaders including D&D, Flat Iron, Patty & Bun, Island Poke, TAO Group, and Bone Daddies Group to discuss hospitality data trends.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OrderPay competitors and assessment
Company assessmentOthers
- Deliverect: Delivery order aggregator that integrates online ordering channels with EPOS systems. Deliverect is an OrderPay integration partner (with overlap on multi-channel ordering for hospitality venues), making it a partial competitor and ecosystem enabler.
Broad incumbents
- Lightspeed Restaurant: Listed restaurant POS and commerce platform serving full-service and quick-service venues globally. Lightspeed overlaps with OrderPay in mobile ordering, payments, and multi-location hospitality workflows.
- Toast: US-headquartered, publicly listed all-in-one restaurant platform (POS + payments + online + payroll). Toast is a much larger incumbent that competes with OrderPay on integrated restaurant technology, particularly with international/UK expansion plans.
- Square (Block): Block-owned payments and POS platform with broad restaurant ordering and payments capabilities. Square competes with OrderPay across SMB and mid-market hospitality segments with deeper marketing budgets.
- NCR Voyix: Established hospitality and restaurant technology vendor (formerly NCR) with EPOS, mobile ordering, and payment solutions at enterprise scale. NCR Voyix is a broader incumbent serving the same end customers as OrderPay.
Direct peers
- ChowNow: US-based direct-to-restaurant online ordering platform with a commission-free model, philosophically aligned with OrderPay's anti-Deliveroo positioning. Comparable product/market fit on mobile ordering for independent restaurants.
- Flipdish: Ireland/UK-headquartered online ordering platform for restaurants and takeaways with a similar QR/mobile ordering proposition and hospitality focus. Flipdish competes head-to-head with OrderPay for UK independent and chain venue wins.
- Olo: US-listed restaurant digital ordering SaaS used by large chains. Olo targets the same enterprise chain segment OrderPay serves (Bill's, Carluccio's, Topgolf) and represents a comparable enterprise ordering platform model.
- Access Hospitality: UK hospitality software suite (EPOS, reservations, ordering) within Access Group. Access is a direct competitor to OrderPay in the UK venue-software market and also an EPOS integration partner.
- Zonal: UK hospitality EPOS and software provider whose products overlap with OrderPay's ordering and payments layer. Zonal is both a competitor (EPOS-anchored ordering) and an integration partner of OrderPay in some deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OrderPay social profiles
Digital presenceOrderPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrderPay leadership team
Management profileNumber of profiles
Profiles8 records
OrderPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrderPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrderPay
What does OrderPay do?
OrderPay provides a mobile ordering and payment platform for the hospitality industry, enabling venues to accept orders and payments via QR codes without requiring customers to download an app. The platform offers Order & Pay (table-side ordering), Pay & Go (quick bill payment), Click & Collect (pre-ordering), a Terminal staff app, SetMenu menu management, and Data & Analytics, integrating with major EPOS systems and Stripe for payment processing.
Is OrderPay a public or private company?
OrderPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrderPay founded?
OrderPay was founded in 2019. It employs 11 to 50 people.
Where is OrderPay based?
OrderPay is headquartered in London, United Kingdom, in the Europe region.
How does OrderPay make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are QR Asset Sales and terminal Device App.
Who are OrderPay's main competitors?
Deliverect is listed as an others. Broad incumbents are Lightspeed Restaurant, Toast, Square (Block) and NCR Voyix. Direct peers are ChowNow, Flipdish, Olo, Access Hospitality and Zonal.
Does OrderPay have an API?
No public API is recorded for OrderPay.
What industry is OrderPay in?
OrderPay's product category is Hospitality Payment Software. Its primary akta.pro industry code is EDALADAN, Mobile Ordering, POS & Campus Dining Technology, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 722511 and its SIC code is 5812.