Barburrito
Barburrito operates 9 fast-casual Mexican restaurants across major UK cities (Manchester, London, Sheffield, Liverpool, Glasgow, Cardiff, Edinburgh), serving made-to-order burritos, bowls, and nachos to UK consumers via dine-in, click-and-collect through its rewards app, and Deliveroo and Uber Eats delivery.
- Company typePrivate
- Founded2005
- HeadquartersManchester, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Barburrito does
Barburrito is a UK fast-casual Mexican restaurant chain that opened the country's first burrito bar in 2005 at Manchester's Piccadilly Gardens. The company operates 9 owned-and-operated restaurants across 7 UK cities: Manchester (4 locations including Manchester Airport Terminal 2, Manchester Arndale, Piccadilly Gardens, and two in Trafford Centre), London Paddington Station, Sheffield Meadowhall, Liverpool One, Glasgow Queen Street, St David's Cardiff, and Edinburgh. The menu centres on made-to-order burritos, naked burritos (bowls), nachos, loaded fries, and sides, with customisation around fillings and add-ons.
The core technology layer is the Barburrito Rewards mobile app (iOS and Android), which delivers a stamp-based loyalty loop (free side/dessert at 4 stamps, free burrito at 9), exclusive discounts, birthday rewards, student verification (via Student Beans/Pion), and click-and-collect ordering through StoreKit. Customers can also order delivery through Deliveroo and Uber Eats aggregator partnerships. The company has no franchise channel; every restaurant is company-owned. A non-public StreamKit integration powers order-ahead. Promotional mechanics include voucher bundles (Burrito & Beer for £8, Burrito & Drink for £10, £3 student burritos, 20% student discount, 10% NHS discount).
The revenue model is straightforward retail QSR: direct in-store and click-and-collect sales via the app, supplemented by marketplace-mediated delivery revenue (where Barburrito pays aggregator commissions). Barburrito Group Limited is a wholly-owned subsidiary of The Restaurant Group (TRG) — operating as the "Barburrito" division alongside TRG Concessions and TRG's main restaurant business — with shared procurement (approximately £45M annual across the division), HR, legal, finance, and SEDEX-based supplier compliance functions (155 registered suppliers). The company does not currently take external venture or private equity investment; the only historical external capital was a 2014 Business Growth Fund round and the 2015 acquisition of Pinto Mexican Kitchen. No revenue figure is publicly disclosed.
Barburrito firmographics
Firmographics- Name
- Barburrito
- Legal name
- Barburrito Group Limited
- Website
- https://barburrito.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Barburrito operates 9 fast-casual Mexican restaurants across major UK cities (Manchester, London, Sheffield, Liverpool, Glasgow, Cardiff, Edinburgh), serving made-to-order burritos, bowls, and nachos to UK consumers via dine-in, click-and-collect through its rewards app, and Deliveroo and Uber Eats delivery.
- Ownership category
- akta.pro rank
Barburrito industry classification
Industry- Product category
- Fast-casual Mexican restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Barburrito is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Barburrito business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Restaurant Sales: Revenue from dine-in and takeaway orders placed directly at Barburrito restaurant locations across the UK. Customers can pay in-store or use the app for click-and-collect.
- Third-Party Delivery: Revenue generated through delivery orders placed via Deliveroo and Uber Eats platforms. The company pays platform commissions for orders fulfilled through these aggregators.
- Voucher and Gift Card Sales: Sale of voucher booklets offering discounts (e.g., Burrito & Beer for £8, 50% off, £5 burrito, free churros) and potentially gift cards for future use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Burrito/ Bowl from £3 (student offer) |
| Unit Pricing | Pay-as-you-go | Burrito & Beer combo from £8 |
| Unit Pricing | Pay-as-you-go | Meal Deal from £3.50 |
| Unit Pricing | Pay-as-you-go | Student discount 20% off food, 30% off on Wednesdays |
| Unit Pricing | Pay-as-you-go | NHS discount 10% off |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Barburrito product offering
Product offeringCore offering
Barburrito operates a chain of fast-casual Mexican restaurants selling made-to-order burritos, bowls, nachos, loaded fries, and sides with fresh ingredients prepared in front of customers. The chain supports dine-in, takeaway, click-and-collect ordering through the Barburrito Rewards app, and delivery via Deliveroo and Uber Eats partnerships.
Product overview
Barburrito is a UK-based fast-casual Mexican restaurant chain offering made-to-order burritos, bowls, nachos, loaded fries, and sides. The core offering consists of physical restaurant locations where customers customize their orders with fresh ingredients. The company supports its restaurants with a loyalty mobile app (Barburrito Rewards) that enables stamp collection, birthday rewards, student discounts, and exclusive offers. Additional purchase channels include delivery via Deliveroo partnership and click & collect ordering through StoreKit integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Barburrito Restaurant Fast-casual Mexican restaurant chain offering dine-in and takeaway service, with customisable made-to-order burritos, bowls, nachos, loaded fries, and sides prepared fresh in front of customers across 9 UK locations.
- Barburrito Rewards App Mobile application (iOS and Android) for UK consumers that enables loyalty stamp collection, free side/dessert and free burrito rewards, birthday freebies, student and NHS discounts, and order-ahead for click-and-collect.
- Click & Collect Ordering Service Order-ahead service allowing customers to pre-order via the Barburrito Rewards app and pick up their order in-store, skipping the line.
- Food Delivery Service via Deliveroo and Uber Eats Third-party delivery partnerships enabling UK consumers to order Barburrito food for delivery to their home through the Deliveroo and Uber Eats aggregators.
Quantifiable outcome
- 3 stamps awarded for first app download, 1 stamp per main purchased, free side/dessert at 4 stamps, free burrito at 9 stamps
Companies that use Barburrito
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Barburrito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Barburrito partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- DeliveroocoreDelivery partnership enabling customers to order Barburrito food for home delivery through the Deliveroo platform. This extends Barburrito's reach beyond walk-in customers to those preferring delivery.
- Uber EatscoreDelivery partnership via Uber Eats enabling food delivery to customers who prefer ordering through the Uber platform ecosystem.
- Coca-ColaminorCoca-Cola supplies beverages for Barburrito locations. A student competition offers a year's supply of Coke (12 cases) as prize, with delivery arranged by Coca-Cola. Standard drink options include Coca-Cola products as alternatives to Corona beer.
- Student Beans (Pion)minorStudent Beans (via Pion platform) provides student verification for Barburrito's student discount programme. Student members receive a free can of soft drink when providing a single-use code from the Pion platform.
- The Restaurant Group (TRG)flagshipBarburrito Group Ltd is a subsidiary of The Restaurant Group, operating as part of the TRG Concessions & Barburrito division. TRG provides centralised procurement (approximately £45 million annual spend), corporate policies, governance, and support functions including HR, legal, finance, and procurement team training on Modern Slavery compliance.
- SEDEX (Supplier Ethical Data Exchange)coreTRG Concessions & Barburrito requires suppliers to register with SEDEX, a platform for managing and improving working conditions in global supply chains. 155 suppliers are registered and linked within the SEDEX platform. Eight supplier facilities were identified as potential risk in 2025 and required SMETA audits.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Barburrito competitors and assessment
Company assessmentDirect peers
- Wahaca: UK Mexican restaurant chain offering burritos, tacos, and other Mexican street food in a slightly more upscale fast-casual format. Competes for the same UK Mexican food customer.
- Chilango: London-based burrito chain offering build-your-own burritos and bowls with a comparable menu and service model. Earlier-stage competitor to Barburrito in the UK burrito segment.
- Tortilla Mexican Grill: UK's largest fast-casual Mexican chain operating burrito, bowl, and taco concepts at significantly greater scale than Barburrito. Most directly comparable competitor for UK burrito QSR market share.
- Chipotle Mexican Grill (UK): US-headquartered fast-casual Mexican chain expanding into the UK with build-your-own burritos and bowls. Directly comparable menu, service model, and target customer to Barburrito.
Broad incumbents
- Taco Bell UK: Global QSR giant operating a UK chain of Mexican-inspired fast-food restaurants. Provides the mass-market Mexican QSR alternative against which Barburrito's fast-casual positioning must differentiate.
- Nando's: UK fast-casual restaurant chain with significantly larger footprint, providing a benchmark for unit economics, customer loyalty programme design, and airport/shopping-centre distribution that Barburrito aspires to.
Emerging players
- Benito's Hat: London-focused burrito and taco chain offering fresh-made Mexican fast-casual food. Competes with Barburrito for UK burrito customers in overlapping London geographies.
- LEON Restaurants: UK fast-casual chain offering fresh, healthy, on-the-go food including wraps, bowls, and burrito-style items. Comparable in service model, price point, and target customer (commuter/lunch trade), but with broader menu.
- Itsu: UK Asian-inspired fast-casual chain with similar positioning around fresh, customisable, health-forward food for the urban lunch and dinner trade. Comparable customer demographic and distribution strategy to Barburrito.
- Poncho 8: UK-based burrito and Mexican street food chain competing in the same fast-casual Mexican segment, focused on shopping centre and high-street locations similar to Barburrito's distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Barburrito social profiles
Digital presenceBarburrito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barburrito leadership team
Management profileNumber of profiles
Profiles1 record
Barburrito funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barburrito M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barburrito
What does Barburrito do?
Barburrito operates a chain of fast-casual Mexican restaurants selling made-to-order burritos, bowls, nachos, loaded fries, and sides with fresh ingredients prepared in front of customers. The chain supports dine-in, takeaway, click-and-collect ordering through the Barburrito Rewards app, and delivery via Deliveroo and Uber Eats partnerships.
Is Barburrito a public or private company?
Barburrito is a private company. It is classified as corporate owned and is currently operating.
When was Barburrito founded?
Barburrito was founded in 2005. It employs 501 to 1,000 people.
Where is Barburrito based?
Barburrito is headquartered in Manchester, United Kingdom, in the Europe region.
How does Barburrito make money?
Three revenue lines are on record. Direct Restaurant Sales are the primary driver. The others are third-Party Delivery and voucher and Gift Card Sales.
Who are Barburrito's main competitors?
Direct peers on record are Wahaca, Chilango, Tortilla Mexican Grill and Chipotle Mexican Grill (UK). Broad incumbents are Taco Bell UK and Nando's. Emerging players are Benito's Hat, LEON Restaurants, Itsu and Poncho 8.
Does Barburrito have an API?
No public API is recorded for Barburrito.
What industry is Barburrito in?
Barburrito's product category is Fast-casual Mexican restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.