What Bridgify does

Bridgify is an Israel-based travel technology company founded in 2019 that provides experiences distribution infrastructure to non-traditional travel channels. The company aggregates supply from multiple supplier networks to offer partners access to over 1 million bookable tours, activities, and attractions across 180 countries through a single integration. Its primary customers are OTAs and travel brands seeking to scale inventory without managing dozens of supplier contracts, banks integrating experiences into card programs for engagement and ancillary revenue, loyalty programs opening new redemption categories beyond flights and hotels, and fintechs and super-apps embedding travel commerce inside their existing applications.

The company's platform is delivered through three productized channels: an Experiences API for full programmatic control, a White-Label Marketplace for fast branded launches, and an AI Itinerary Planner that embeds personalized trip building inside partner products. Underlying technology includes proprietary AI recommendation algorithms that match experiences to individual traveler profiles, real-time availability and pricing across aggregated inventory, multi-currency settlement, and enterprise-grade features such as SLAs and KYC support. The company was ranked by IBM Community as the most complete platform for enterprise multi-source needs in 2026.

Bridgify operates an API-first B2B go-to-market with an OEM/white-label embedded distribution model, monetizing through transaction fees on experiences booked through partner integrations. Following a 2020 seed round and a Techstars-backed round, the company raised approximately $3 million in total funding, operated with roughly 15 employees, and was described as profitable at the time of its May 2026 acquisition by HBX Group for €3 million ($3.2 million) in upfront consideration, with additional deferred payments tied to performance milestones.

Name

Bridgify

Legal name

Bridgify

Website

https://bridgify.io/

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bridgify is an Israel-based B2B travel technology company that aggregates over 1 million bookable tours and activities across 180 countries, delivering them via API, white-label marketplace, and AI itinerary planning to OTAs, banks, loyalty programs, fintechs, and super-apps.

Ownership category

akta.pro rank

Product category

Travel Technology Infrastructure

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Experiences distribution API
• Travel technology platform
• White-label marketplace
• Tours and activities
• Loyalty program integrations

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Access and Platform Fees: Provides API access and white-label platform infrastructure to enterprise partners including banks, loyalty programs, OTAs, fintechs, and super-apps. Revenue likely generated through transaction fees or usage-based pricing on the experiences booked through the platform.
2. Acquisition by HBX Group: Company was acquired by HBX Group in May 2026 for approximately €3 million ($3.2 million) with most payment deferred and contingent on performance milestones.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bridgify is a B2B travel technology platform that provides experiences distribution infrastructure enabling travel brands, banks, fintechs, loyalty programs, and super-apps to sell, reward, and monetize tours, activities, and attractions. The platform offers an Experiences API for programmatic control, a White-Label Marketplace for branded launches, and an AI Itinerary Planner for personalized trip building, all aggregating access to over 1 million bookable experiences across 180 countries through a single integration.

Product overview

Bridgify is an experiences technology infrastructure platform offering three distinct delivery options: the Experiences API for full programmatic control, the White-Label Marketplace for fast branded launches, and the AI Itinerary Planner for personalized trip building. The platform aggregates supply from multiple supplier networks, providing partners access to over 1 million bookable experiences across 180 countries through one integration. It targets OTAs, travel brands, banks, loyalty programs, fintechs, and super-apps with enterprise-ready features including SLAs, KYC support, real-time availability/pricing, and multi-currency settlement.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiences API A REST API providing full programmatic control for enterprise partners to access over 1 million bookable tours, activities, and attractions across 180 countries with real-time availability, pricing, and multi-currency settlement. Designed for OTAs, travel brands, banks, loyalty programs, fintechs, and super-apps.
• White-Label Marketplace A white-label solution enabling fast branded launches of travel experiences, allowing enterprise partners to deploy a fully customizable, fully branded experiences marketplace under their own brand identity.
• AI Itinerary Planner An AI-powered feature that embeds personalized trip building inside partner products, allowing travelers to create customized itineraries from aggregated experiences based on their individual preferences.

Quantifiable outcome

• Access to 1M+ experiences across 180 countries
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator (Tripadvisor): Viator is the largest tours, activities, and attractions marketplace globally, owned by Tripadvisor. It competes directly with Bridgify as a B2C/B2B experiences distribution platform and serves as a supplier of aggregated inventory that Bridgify's partners can also consume.
• GetYourGuide: GetYourGuide is a leading tours and activities marketplace headquartered in Berlin, offering both direct consumer bookings and a B2B partner API. It directly overlaps with Bridgify's experiences aggregation and distribution offering.
• Booking.com Experiences: Booking.com, part of Booking Holdings, operates a large experiences and attractions offering tied to its hotel booking funnel. It is an incumbent competitor and a potential distribution partner for Bridgify's white-label or API integrations.

Direct peers

• Klook: Klook is an Asia-based experiences booking platform providing tours, attractions, and travel services through B2C and B2B channels, including APIs and white-label solutions. Comparable to Bridgify in distribution model and target partner ecosystem of travel brands and super-apps.
• Tiqets: Tiqets is an Amsterdam-based online ticketing platform for museums and attractions with a B2B API serving resellers, OTAs, and travel companies. Closely comparable to Bridgify's API and white-label experiences distribution model for attractions inventory.
• Headout: Headout is a tours, activities, and attractions marketplace that also partners with travel brands and super-apps to distribute inventory. Its B2B distribution model via APIs and partner integrations overlaps directly with Bridgify's offerings.
• Musement: Musement, owned by TUI Group, is a tours and activities platform offering B2C bookings, B2B supply, and white-label solutions for travel distributors. Comparable to Bridgify in serving OTAs, travel brands, and corporate clients with experiences inventory.
• Bókun (Tripadvisor): Bókun is a B2B booking and distribution software for tours, activities, and attractions suppliers, owned by Tripadvisor. It overlaps with Bridgify on the experiences distribution technology layer for OTAs and travel brands.
• TourRadar: TourRadar is a multi-day tours marketplace with B2B distribution capabilities targeting OTAs and travel agents. Comparable to Bridgify in its focus on experiences distribution infrastructure for travel partners.

Emerging players

• Hopper Cloud: Hopper's B2B offering, Hopper Cloud, provides travel fintech and inventory APIs to banks, fintechs, and super-apps — a comparable partner channel to Bridgify's banks/fintechs/super-apps go-to-market, though more focused on flights and hotels than experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BridgifyTravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridgify