New York Yankees
- Company typePrivate
- Founded1901
- HeadquartersBronx, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
New York Yankees firmographics
Firmographics- Name
- New York Yankees
- Legal name
- New York Yankees
- Website
- https://newyork.yankees.mlb.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
New York Yankees industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Team Sports Matches (Club & National) (MPAGAMAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where New York Yankees is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Yankees business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season ticket packages, group tickets, and premium seating at Yankee Stadium
- Merchandise and Licensing: Sale of team merchandise through MLB Shop, team stores, and licensed apparel including jerseys, caps, and collectibles
- Media Rights: Broadcasting revenue from YES Network regional sports network and national MLB media contracts
- Sponsorships: Corporate sponsorship deals with major brands including financial services, automotive, and consumer products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Game Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New York Yankees product offering
Product offeringCore offering
The New York Yankees field a Major League Baseball team that competes in the American League East, playing home games at Yankee Stadium in the Bronx. The franchise sells single-game tickets, season tickets, group tickets, premium suites, flex plans, and a Pinstripe Pass directly to consumers, alongside licensed team merchandise, regional broadcast distribution through YES Network, corporate sponsorships, and premium hospitality experiences. Revenue is supplemented by a full minor league player development pipeline, spring training operations at Steinbrenner Field in Tampa, and community programs such as HOPE Week.
Product overview
The New York Yankees official website (MLB.com/yankees) serves as the team's primary digital platform for fan engagement, providing team information, ticket sales, merchandise commerce, news and media content, video highlights, community programs, schedule management, and stadium information. The site functions as a single unified digital product rather than a platform-with-modules architecture, offering direct-to-consumer services including game tickets, team merchandise, broadcast streaming, and community outreach initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets
Quantifiable outcome
- 9-5 record during Aaron Judge's absence demonstrating roster depth
- +1 more outcomes
Companies that use New York Yankees
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
New York Yankees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New York Yankees partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SeatGeekcoreOfficial authorized secondary market ticket reseller for New York Yankees tickets. SeatGeek is listed as the preferred secondary market partner on the team's official ticket page.
- TicketmastercoreOfficial authorized primary and secondary ticket distribution partner for single game tickets and special events.
- YES NetworkcoreRegional sports network broadcasting all Yankees games in the New York metropolitan area, providing exclusive local television coverage.
- Boys & Girls Clubs of AmericaminorMLB's partnership with Boys & Girls Clubs of America featuring various youth baseball and community programs at Yankee Stadium.
- I Want To Mow Your Lawn (Brian Schwartz)minorNon-profit organization partnered with Yankees HOPE Week community service initiative to assist disabled, elderly, veterans, and financially distressed families with landscaping needs.
- New York City Football ClubminorSoccer partnership utilizing Yankee Stadium for MLS matches, cross-promotional events, and fan engagement between baseball and soccer audiences.
Scale indicators5 records
Expansion highlights6 records
New York Yankees competitors and assessment
Company assessmentDirect peers
- Los Angeles Dodgers: Large-market, historically decorated MLB franchise with comparable brand scale, championship pedigree, and premium-pricing power. Most directly comparable peer in terms of national brand reach and revenue mix.
- Boston Red Sox: Historic AL East rival with similar market size, championship history, and payroll tier. Closest comparable for divisional competition, regional sports network monetization (NESN), and ticket-pricing dynamics.
- Chicago Cubs: Iconic national brand with deep historical legacy, Wrigleyville real estate, and Marquee Sports Network. Comparable as a heritage franchise leveraging brand and venue ownership for diversified revenue.
- New York Mets: Shares the same NYC market, competing directly for corporate sponsorships, media rights, and fan share. The most direct local competitor with overlapping corporate-suite and sponsorship TAM.
- San Francisco Giants: Large-market, historically successful franchise with NBC Sports Bay Area regional network. Comparable in payroll profile, championship history, and urban market dynamics.
- Atlanta Braves: Large-market NL franchise with recent World Series success, strong farm system, and Bally Sports regional broadcast exposure. Comparable in organizational reputation, prospect pipeline, and competitive positioning.
- St. Louis Cardinals: Mid-to-large market franchise with deep historical pedigree (11 championships) and consistently strong fan engagement. Comparable as a heritage brand with stable revenue and strong regional support.
- Houston Astros: Recent dynasty franchise with high payroll, analytics-driven player development, and strong fanbase. Comparable as a championship-caliber operation with similar revenue scale and talent-acquisition strategy.
- Philadelphia Phillies: Large-market NL East franchise with passionate fanbase, strong ticket revenue, and high-payroll roster construction. Comparable in market size, regional broadcast exposure (NBC Sports Philadelphia), and ticket-pricing power.
Regional players
- Toronto Blue Jays: AL East competitor with comparable organizational reputation (cited in same MLB player poll as Yankees) and Sportsnet broadcast distribution. Comparable in competitive positioning and divisional context, but operates primarily in the Canadian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
New York Yankees social profiles
Digital presenceNew York Yankees financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Yankees leadership team
Management profileNumber of profiles
Profiles4 records
New York Yankees subsidiaries and ownership
Company hierarchySubsidiaries7 records
New York Yankees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Yankees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Yankees
What does New York Yankees do?
The New York Yankees field a Major League Baseball team that competes in the American League East, playing home games at Yankee Stadium in the Bronx. The franchise sells single-game tickets, season tickets, group tickets, premium suites, flex plans, and a Pinstripe Pass directly to consumers, alongside licensed team merchandise, regional broadcast distribution through YES Network, corporate sponsorships, and premium hospitality experiences. Revenue is supplemented by a full minor league player development pipeline, spring training operations at Steinbrenner Field in Tampa, and community programs such as HOPE Week.
Is New York Yankees a public or private company?
New York Yankees is a private company. It is classified as family owned and is currently operating.
When was New York Yankees founded?
New York Yankees was founded in 1901. It employs 1,001 to 5,000 people.
Where is New York Yankees based?
New York Yankees is headquartered in Bronx, United States, in the North America region.
How does New York Yankees make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise and Licensing, media Rights and sponsorships.
Who are New York Yankees's main competitors?
Direct peers on record are Los Angeles Dodgers, Boston Red Sox, Chicago Cubs, New York Mets, San Francisco Giants, Atlanta Braves, St. Louis Cardinals, Houston Astros and Philadelphia Phillies. Toronto Blue Jays is listed as a regional player.
Does New York Yankees have an API?
No public API is recorded for New York Yankees.
What industry is New York Yankees in?
New York Yankees's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7997.