Payflow

What Payflow does

Payflow is a Spanish fintech founded in February 2020 and headquartered in Barcelona (with primary legal entity Payflow Digital Inc Sucursal en España registered in Madrid), providing earned wage access (EWA) and flexible compensation services to employers and their employees. The core product allows employees to draw down accrued salary at any point during the month via a mobile app, with amounts reconciled against the end-of-month payroll; the company also operates Flexflow (a Mastercard-linked flexible compensation product that routes gross salary into tax-exempt benefits under Spain's Ley 35/2006), Learnflow (financial education content), and Saveflow (automated savings wallet). Underlying infrastructure is cloud-hosted on AWS in Frankfurt and Dublin, integrates with 60+ HR and payroll platforms (SAP, Sage, Payfit, Cegid, A3, Bizneo), holds ISO 27001 certification from AENOR, and operates through Bank of Spain-authorized e-money institution SEFIDE EDE (Ref: 6705) and Malta-regulated Mastercard issuer Transact Payments Malta.

The business operates on a B2B employer-paid model: employers pay a recurring subscription/platform fee plus reimbursement for salary advances and flexible compensation disbursements, while employees access the app free of charge. Distribution is via direct enterprise field sales and inside sales targeting HR and finance decision-makers at companies from 20 to 100,000+ employees, with self-serve employee onboarding through the iOS/Android app. Liquidity for salary advances is funded partly through a €20M debt facility from BBVA Spark (extended via Fence Technology) and instant payment transfers are processed via Devengo (~2 minute settlement), with direct debit collections handled through GoCardless.

Payflow is trusted by more than 1,000 companies and operates localized country operations in Spain, Portugal, Italy, France, Colombia, and Peru. Headcount is 51–100 employees and total disclosed funding is approximately €26M equity plus €27M debt (≈€53M total) across rounds including Financière Saint James (2020/2021 seed), Cathay Innovation and Seaya-led Series A (2022, ~$9.1M), BBVA Spark debt (2023, €20M), a 2024 €6M round, and a June 2025 €21.7M round led by Cusp Capital. The company has not publicly disclosed revenue.

Name

Payflow

Legal name

Payflow Digital Inc Sucursal en España

Website

https://payflow.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Payflow is a Barcelona-based Spanish fintech, founded in 2020, that provides a B2B employer-paid financial wellness platform offering earned wage access, flexible compensation, savings, and financial education to employees of 1,000+ companies across Spain, Portugal, Italy, France, Colombia, and Peru.

Ownership category

akta.pro rank

Product category

Earned Wage Access & Financial Wellness Platform

NAICS

Payroll Services (541214)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)

akta.pro secondary industries

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Earned wage access
• Salary on demand
• Flexible compensation
• Employee financial wellness
• Payroll advance platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. B2B Employer Subscription / Platform Fee: Payflow charges employers a fee for payroll advance and flexible compensation services. Employees access the service for free. Employer pays a recurring platform/service fee, with amounts also reimbursed monthly for salary advances and flexible compensation disbursements. Additional charges may apply for extra payroll advance features (e.g., including prorated extra payments).
2. Liquidity Provision Reimbursement: Payflow fronts the capital for employee salary advances. Employers reimburse Payflow on payday (end of month). A minimum 6-month commitment period applies, after which 30-day notice termination is allowed. Service fees are invoiced monthly with 30-day payment terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Payflow is a B2B financial wellness platform that enables employers to offer employees instant access to accrued wages (earned wage access), flexible compensation, automated savings, and financial education through a single mobile app. Employers pay a recurring platform fee while employees use the service for free. The platform integrates with 60+ HR and payroll systems and is backed by e-money institution licenses (SEFIDE EDE) and a Mastercard issuer (Transact Payments Malta).

Product overview

Payflow is a financial wellness superapp offered as a platform of integrated modules. The core offering consists of Payflow (earned wage access on demand), Flexflow (flexible compensation via a Mastercard card), Saveflow (automated savings), and Learnflow (financial education). Employers access the services through a cloud-based control panel that manages Payflow and Flexflow, while employees use a single mobile application to access all services. The platform integrates with 60+ HR and payroll systems to reduce manual processes.

Differentiator

Problem solved

Functional benefit

Brands

• Payflow: On-demand salary access service allowing employees to access their accrued wages at any time during the month.
• Flexflow
• Learnflow
• Saveflow

Products and services

• Payflow (Salary on Demand) Salary-on-demand service enabling employees to instantly access their accrued wages at any point during the month, with amounts deducted from the monthly paycheck. Free for employees; employers are charged a fee. Disbursements are transferred to employees' bank accounts in approximately 2 minutes via Devengo.
• Flexflow (Flexible Compensation) Card-linked flexible compensation service that allows employees to allocate portions of gross salary to tax-exempt benefits (meals, transport, childcare, training) under Spanish tax law (Ley 35/2006). Delivered via a Mastercard debit card issued through Swan and Transact Payments Malta; reduces employee IRPF.
• Saveflow (Savings Wallet) Virtual piggy-bank savings wallet that automates savings through a dedicated account, helping employees reach savings goals.
• Learnflow (Financial Education) Interactive financial education platform providing employees with tips and habits for personal finance management.

Quantifiable outcome

• 8% reduction in absenteeism among clients
• +6 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Fence Technology Spain SLUcoreTechnology or IntegrationListed as a sub-processor in Payflow's general contracting conditions. Fence provides intermediation and analytical services for financing the provision of salary liquidity.
• Devengo, S.L.coreTechnology or IntegrationListed as a sub-processor for the salary advance and instant payment service. Devengo provides the instant payment transfer infrastructure enabling ~2-minute wage access transfers.
• Swan, S.A.S.coreTechnology or IntegrationSwan provides payment infrastructure and electronic money account services for the Flexflow card. Swan is a licensed e-money institution in France. Payflow's Mastercard-branded cards are issued through Swan.
• Transact Payments Malta LimitedcoreTechnology or IntegrationMastercard issuer and card processor for the Payflow employee card. Licensed and regulated by the Malta Financial Services Authority (FRN 1913) under the Financial Institution Act 1994.
• SEFIDE EDE S.L.U.coreTechnology or IntegrationBank of Spain-authorized e-money institution (Ref: 6705) providing electronic money issuance services for Payflow's payment services in Spain. Registered office: Avenida de la Ciencia 2, Planta 3, 18006 Granada.
• B2B Fintech Solutions S.L. (HUBUC)coreTechnology or IntegrationTechnology services provider trading as HUBUC, supplying the technological infrastructure for Payflow's services.
• HR/Payroll System Integrations (60+)coreTechnology or IntegrationPre-built integrations with 60+ HR and payroll platforms including SAP, Sage, Payfit, Cegid, A3, Bizneo, Lucca, Siesa, Freeematica, BUK, Kactus HCM, PHC, Sinergy, NG Soft, Caudata, Gosem, Semántica, Endalia, Atisa, Iberper, Softland, Heinsohn, Denario, Sopra, Tamigo, Woffuu, Fusion, and PandaDoc (e-signature).

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SalaryFits: Spain- and Portugal-based EWA provider offering salary advances to employees of corporate clients. Highly comparable B2B model, geographic overlap (Iberia), and similar product offering make it Payflow's most direct regional competitor.
• Cobee: Spanish employee benefits platform offering flexible compensation (retribución flexible), wellness perks, and a Mastercard card. Direct overlap with Payflow's Flexflow product and Spanish enterprise customer base.
• Wagestream: UK-based earned wage access provider serving large enterprise employers globally, backed by major impact investors. Closest global EWA peer to Payflow in product, business model, and target buyer (enterprise HR).
• Payactiv: US-based EWA and financial wellness platform providing earned wage access, bill pay, and savings to employees of enterprise and SMB employers. Comparable employer-paid SaaS model and financial wellness product scope.
• Hastee: UK-based EWA provider offering on-demand pay and financial wellness tools to enterprise employees. Comparable B2B employer-paid model and European geographic focus.
• Even (Even Responsible Finance): US-based EWA app partnered with large employers including Walmart and Target. Comparable product (instant wage access) and enterprise GTM motion targeting hourly workforces.
• ZayZoon: Canada-based EWA and financial wellness platform for SMB and mid-market employers. Comparable B2B employer-paid EWA model with payroll integration focus.

Emerging players

• Mintago: UK-based financial wellbeing platform offering earned wage access, savings, and financial education to UK employees. Comparable superapp positioning and enterprise focus.

Broad incumbents

• Payfit: European payroll and HR SaaS unicorn serving SMB employers across Spain, France, and other markets. Adjacent competitor that could bundle financial wellness features, threatening Payflow's standalone positioning.

Others

• Devengo: Spanish instant payments infrastructure provider powering Payflow's ~2-minute salary transfer rails. Currently a sub-processor partner but adjacent technology that could enable competitive EWA offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/payflow-es
• Xx.com/Payflow_es
• Facebookfacebook.com/payflow.es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payflow