Optimus Price
Optimus Price is a Barcelona-based SaaS platform that uses proprietary AI and NLP to deliver competitor price monitoring, dynamic pricing, and demand forecasting for e-commerce retailers, brick-and-mortar retailers, and manufacturers across Spanish-speaking markets.
- Company typePrivate
- Founded2017
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Optimus Price does
Optimus Price (legal entity: SmartPrice Solutions, S.L.) is a Barcelona-based SaaS company that sells AI-powered pricing optimization software to e-commerce retailers, brick-and-mortar retailers, and manufacturers. Its six-module platform covers competitor price monitoring, price intelligence, dynamic pricing, Google Shopping feed optimization, dashboards and data storage, and demand forecasting. The technology combines proprietary NLP-based product matching (developed specifically for Spanish-language catalogs where EAN codes are often absent) with in-house forecasting and optimization models; founding engineers originate from the Barcelona Supercomputing Center.
The company monetizes through annual SaaS subscriptions priced at €4,000–€6,000 per year for standard tiers, supplemented by custom development and consulting services. Go-to-market combines consultative enterprise sales (Request a Demo CTA) with channel distribution through Spain's Kit Digital subsidy program for SMBs and a global partnership with Telefónica. Named customers include Nestlé, SONAE, SEAT, Fútbol Emotion, Ulabox, Magitel and Securfix, with documented outcomes including 93% sales-forecast accuracy, €70M of discovered hidden stockouts, 10% profit gains and 12% margin growth. The company is privately held, headquartered in Parets del Vallès, Barcelona, with 11–50 employees, ISO 27001 and ISO 9001 certifications, and roughly €3M of cumulative equity and grant funding as of 2025.
Optimus Price firmographics
Firmographics- Name
- Optimus Price
- Legal name
- SmartPrice Solutions, S.L.
- Website
- https://optimusprice.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optimus Price is a Barcelona-based SaaS platform that uses proprietary AI and NLP to deliver competitor price monitoring, dynamic pricing, and demand forecasting for e-commerce retailers, brick-and-mortar retailers, and manufacturers across Spanish-speaking markets.
- Ownership category
- akta.pro rank
Optimus Price industry classification
Industry- Product category
- Retail Pricing Intelligence Software
- akta.pro primary industry
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)
Keywords
Where Optimus Price is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Optimus Price business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - eCommerce: Monthly subscription service for competitor price monitoring, providing monitoring of up to 5,000 products across main competitors with Google Shopping price tracking including shipping costs. Billed annually at €4,000 per year (€333/month).
- SaaS Subscription - Analytics & BI: AI-powered intelligent pricing with competitor data integration, providing price recommendations for 1,000 products with advanced rules and AI models. Billed annually at €4,000 per year (€333/month).
- SaaS Subscription - Pricing Processes: Pricing consultancy service combined with advanced pricing and demand forecasting solutions, providing demand forecasts for 1,000 products to prevent stockouts. Billed annually at €6,000 per year (€500/month).
- Custom Development: Custom development services to tailor Optimus Price technology to specific business needs, including advanced integrations, customized pricing algorithm configurations, and specific data visualizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | eCommerce solution - Competitor price monitoring for online retailers |
| Subscription | Annual | Analytics & BI - AI-powered pricing intelligence |
| Subscription | Annual | Pricing Processes - Advanced pricing consultancy and forecasting |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Optimus Price product offering
Product offeringCore offering
Optimus Price is an AI-powered SaaS platform that helps e-commerce retailers, brick-and-mortar stores, and manufacturers automate pricing strategies through real-time competitor price monitoring, dynamic pricing optimization, demand forecasting, and Google Shopping feed management. The platform combines proprietary machine learning and NLP technology (developed by founders from the Barcelona Supercomputing Center) with manual data audits to deliver accurate product matching, automated repricing, and margin optimization for online and omnichannel retailers.
Product overview
Optimus Price is an AI-powered pricing intelligence platform designed for e-commerce and retail businesses. The platform consists of six core modules: Competitor Price Monitoring (real-time price tracking), Price Intelligence (rule-based AI pricing decisions), Dynamic Pricing (automatic price optimization), Google Shopping Feed Optimization (ad feed management), Dashboard and Data Storage (centralized analytics), and Demand Forecasting (inventory prediction). The platform is delivered as a SaaS solution with customization options through Custom Development add-on services. Pricing tiers include eCommerce (€333/month) with competitor monitoring for 5,000 products, Analytics & BI (€333/month) with AI pricing for 1,000 products, and Pricing Processes (€500/month) with consultancy and demand forecasting. The platform leverages proprietary AI models developed by Barcelona Supercomputing Center scientists to deliver competitive intelligence, dynamic repricing, and margin optimization across multiple sales channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitor Price Monitoring Real-time automated tracking of competitor prices using AI-powered matching algorithms combined with manual audits. Enables businesses to monitor market prices, receive alerts on price changes, and gain comprehensive market visibility across e-commerce platforms and marketplaces. Includes monitoring of up to 5,000 products across main competitors' websites and Google Shopping price tracking with shipping costs.
- Price Intelligence AI-driven pricing engine that lets businesses set pricing rules and determines optimal pricing strategy at any given moment, automating pricing decisions to maximize profitability. Provides price recommendations for 1,000 products with advanced rules and AI models that learn from market data.
- Dynamic Pricing AI-powered automatic price adjustment system that changes product prices dynamically as often as needed based on demand, competition, inventory levels, margins, and other market factors. Designed for retailers and e-commerce operators seeking to maximize margins while maintaining competitiveness.
- Google Shopping Feed Optimization Optimization of Google Shopping product feeds using AI to focus on top-performing products, avoid wasted advertising budget on low-performers, and boost ROI through intelligent product offer management.
- Dashboards and Data Storage Centralized data management platform with customized dashboards providing accurate, always-up-to-date business intelligence for pricing decisions. Enables unified data storage across pricing, sales, and competitor information with tailored visualizations.
- Demand Forecasting AI-powered demand prediction system using historical sales data and market analysis to prevent stockouts and optimize inventory management. Demonstrated 93% forecast accuracy with SONAE retail operations. Provides demand forecasts for 1,000 products within the Pricing Processes tier.
- Custom Development Services Tailored technology customization services adapting Optimus Price's platform to specific business needs, including advanced integrations, customized pricing algorithm configurations, and bespoke data visualizations. Sold as a professional services engagement alongside the SaaS subscriptions.
Quantifiable outcome
- 93% sales prediction accuracy for SONAE retail stores
- +4 more outcomes
Companies that use Optimus Price
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Optimus Price technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Optimus Price partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TelefónicacoreOptimus Price has partnered with Telefónica, one of the world's largest telecommunications companies, to offer pricing services to all of Telefónica's customers globally. This is described as a flagship partnership enabling global reach through Telefónica's customer base.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
Optimus Price competitors and assessment
Company assessmentDirect peers
- Pricefx: Pricefx is a SaaS pricing optimization platform serving B2B and B2B2C enterprises with dynamic pricing, price management, and CPQ. It is the closest direct competitor to Optimus Price, targeting the same mid-market and enterprise pricing/price intelligence use cases with a broader geographic footprint.
- Competera: Competera is an AI-driven pricing platform purpose-built for retail and e-commerce, offering competitor price monitoring, dynamic pricing, and demand-based price optimization. It directly overlaps with Optimus Price's product modules and target customer segments.
- Omnia Retail: Omnia Retail provides dynamic pricing, competitor monitoring, and brand protection solutions for retailers and brands across Europe. It directly competes in European mid-market retail with a comparable product portfolio.
- Prisync: Prisync is a competitor price tracking and dynamic pricing SaaS for e-commerce retailers of all sizes. It directly competes with Optimus Price's core competitor monitoring and dynamic pricing modules, particularly in the SMB and mid-market segments.
Broad incumbents
- PROS Holdings: PROS is an established AI-powered pricing and CPQ platform serving large global enterprises across multiple verticals. It is a broad incumbent whose pricing optimization offering overlaps significantly with Optimus Price's AI pricing engine, though it targets a much larger enterprise tier.
- Vendavo: Vendavo is a B2B pricing and margin optimization platform used by large industrial and distribution enterprises. It represents the broader incumbent tier of pricing optimization, with similar AI capabilities but a more enterprise/B2B focus compared to Optimus Price's e-commerce/retail orientation.
- Google Vertex AI / GCP Pricing Tools: Large cloud providers offer AI/ML platforms that could be used to build in-house pricing optimization. While not a direct peer, they represent the do-it-yourself alternative that large enterprises might choose over Optimus Price for non-core pricing applications.
Others
- Datanyze (now ZoomInfo): While not a direct competitor, ZoomInfo's tech-driven competitive intelligence capabilities are adjacent to Optimus Price's market intelligence offering. Useful as a comparable for AI-driven sales/competitive data infrastructure.
Emerging players
- BlackCurve: BlackCurve is an AI-driven pricing optimization platform for e-commerce businesses, offering dynamic repricing and competitor monitoring. It is an emerging European peer with a similar product focus to Optimus Price's AI pricing engine.
- Wiser (formerly ChannelIQ): Wiser provides competitive intelligence, market data, and pricing solutions for brands and retailers. It overlaps with Optimus Price's competitor monitoring and MAP enforcement use cases, especially for the manufacturer customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimus Price social profiles
Digital presenceOptimus Price compliance and trust
Trust signalCompliance2 records
Optimus Price financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimus Price leadership team
Management profileNumber of profiles
Profiles4 records
Optimus Price funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimus Price M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimus Price
What does Optimus Price do?
Optimus Price is an AI-powered SaaS platform that helps e-commerce retailers, brick-and-mortar stores, and manufacturers automate pricing strategies through real-time competitor price monitoring, dynamic pricing optimization, demand forecasting, and Google Shopping feed management. The platform combines proprietary machine learning and NLP technology (developed by founders from the Barcelona Supercomputing Center) with manual data audits to deliver accurate product matching, automated repricing, and margin optimization for online and omnichannel retailers.
Is Optimus Price a public or private company?
Optimus Price is a private company. It is classified as venture growth investor backed and is currently operating.
When was Optimus Price founded?
Optimus Price was founded in 2017. It employs 11 to 50 people.
Where is Optimus Price based?
Optimus Price is headquartered in Barcelona, Spain, in the Europe region.
How does Optimus Price make money?
Four revenue lines are on record. SaaS Subscription - eCommerce is the primary driver. The others are saaS Subscription - Analytics & BI, saaS Subscription - Pricing Processes and custom Development.
Who are Optimus Price's main competitors?
Direct peers on record are Pricefx, Competera, Omnia Retail and Prisync. Broad incumbents are PROS Holdings, Vendavo and Google Vertex AI / GCP Pricing Tools. Datanyze (now ZoomInfo) is listed as an others. Emerging players are BlackCurve and Wiser (formerly ChannelIQ).
Does Optimus Price have an API?
No public API is recorded for Optimus Price.
What industry is Optimus Price in?
Optimus Price's product category is Retail Pricing Intelligence Software. Its primary akta.pro industry code is HDAAAHAB, Pricing, Revenue Management & Promotion Optimization.