BlackCurve
BlackCurve is a London-based B2B SaaS company that provides automated competitor price monitoring and dynamic pricing software for online retailers, integrating with Shopify, Magento, and BigCommerce via a subscription model with a free entry tier.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BlackCurve does
BlackCurve Solutions Limited is a London-based B2B SaaS company founded in 2015 that provides pricing automation software for online retailers. Its platform automates competitor price discovery and matching using Google Shopping as the primary data source, then applies rule-based engines and optimisation models to recommend and execute dynamic price adjustments across eCommerce sales channels. The product portfolio is structured as three tiers — Tracker (competitor monitoring), Challenger (dynamic pricing against competitors), and Commander (advanced price optimisation and margin management) — alongside native marketplace apps for Shopify, Magento (Adobe Commerce), and BigCommerce, plus API and spreadsheet-based data integrations.
The business operates on a recurring subscription model with tiered pricing scaled to the number of SKUs managed, starting at £129 per month for 1,000 products and supplemented by a free version introduced in 2023. Go-to-market combines product-led self-serve signup with marketplace distribution and a consultative 'Book a Demo' sales motion targeting SMB and mid-market eCommerce retailers. The company has raised approximately £3.75M in disclosed funding across seed (2017), Series A led by Nauta Capital (2021), and subsequent rounds through 2023, and operates with a lean team of 1-10 employees serving customers primarily in the United Kingdom and Europe with an initial expansion into South Africa via a partnership with BMI Research.
BlackCurve firmographics
Firmographics- Name
- BlackCurve
- Legal name
- BlackCurve Solutions Limited
- Website
- https://blackcurve.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlackCurve is a London-based B2B SaaS company that provides automated competitor price monitoring and dynamic pricing software for online retailers, integrating with Shopify, Magento, and BigCommerce via a subscription model with a free entry tier.
- Ownership category
- akta.pro rank
BlackCurve industry classification
Industry- Product category
- Pricing Optimization Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where BlackCurve is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BlackCurve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Software Licensing: BlackCurve operates on a subscription (SaaS) model. Pricing tiers are structured by product volume (number of SKUs/products managed). Standard rolling term is 12 months with billing available monthly, quarterly, or yearly. The entry-level tier starts at £129 per month for 1,000 products. A free version is also available, suggesting a freemium tier for small-scale users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Version - Limited product count for small retailers |
| Subscription | Monthly | Entry-level Paid Tier - From £129/month for 1,000 products |
| Subscription | Annual | Product tiered by SKU volume - Higher volumes at higher price points |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
BlackCurve product offering
Product offeringCore offering
BlackCurve provides B2B SaaS pricing automation software that helps eCommerce retailers discover and monitor competitor prices from Google Shopping on a daily basis and dynamically adjust prices across their entire inventory to maintain a target market position. The platform integrates natively with Shopify, Magento (Adobe Commerce), and BigCommerce stores, and supports both semi-automated human-approved and fully automated dynamic pricing workflows across multiple sales channels.
Product overview
BlackCurve is an e-commerce pricing software platform offering a unified solution for competitor price tracking and dynamic pricing. The product portfolio consists of three main tiers (Tracker, Challenger, and Commander) that provide escalating levels of functionality from basic competitor monitoring to advanced price optimisation. The platform connects to multiple sales channels including Shopify, Magento, and BigCommerce via native app integrations, while also supporting Google Drive, Google Spreadsheets, and CSV data imports. The core capabilities center on competitor price monitoring (collecting prices from Google Shopping), dynamic pricing automation, and digital marketing integration that leverages pricing data to improve advertising performance.
Differentiator
Problem solved
Functional benefit
Brands
- eCommerce Matters Podcast: BlackCurve's podcast covering pricing strategies and eCommerce topics
- Tracker
- Challenger
- Commander
Products and services
- Competitor Price Monitoring Automated competitor price tracking software that monitors competitor prices daily from Google Shopping, presents pricing insights via dashboard and reports, and helps retailers identify their market position against competitors. Designed for eCommerce retailers managing hundreds to thousands of SKUs.
- Dynamic Pricing Technology Dynamic pricing engine that automatically adjusts prices across the retailer's entire inventory based on competitor data, market conditions, and sales performance to improve sales and margins. Designed for eCommerce retailers seeking to maintain a defined market price position with minimal manual intervention.
- BlackCurve Shopify App
Quantifiable outcome
- 54% of retailers are spending more than £1,000 per month on Google Ads; competitive pricing improves Google Ads relevancy score, directly reducing Cost Per Acquisition (CPA).
- +2 more outcomes
Companies that use BlackCurve
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
BlackCurve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature8 records
BlackCurve partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- BMI ResearchminorBlackCurve partnered with BMI Research to deliver a dynamic pricing solution in South Africa, extending its market reach and providing localised pricing intelligence capabilities for the South African market.
- GooglecoreBlackCurve integrates with multiple Google services: Google Shopping (primary competitor data source), Google Drive, Google Spreadsheets, Google Content API, and Google Ads API. Google Shopping is the primary data source for competitor price collection, as Google holds approximately 86% of the search market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BlackCurve competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a SaaS competitor price tracking and dynamic pricing tool aimed at eCommerce retailers of similar size to BlackCurve's target market, with comparable Google Shopping-based data collection and Shopify/marketplace integrations.
- Price2Spy: Price2Spy is a SaaS price monitoring and competitive intelligence tool for retailers and brands, offering daily competitor price tracking, repricing, and reporting — closely aligned with BlackCurve's Tracker-tier competitor monitoring functionality.
- Intelligence Node: Intelligence Node provides AI-powered competitive pricing intelligence and dynamic pricing for retail and eCommerce, including product matching and pricing optimization — overlapping with BlackCurve's competitor monitoring and dynamic pricing capabilities.
- Pricefx: Pricefx is a venture-backed pricing optimization SaaS platform serving B2B and B2C retailers with competitor monitoring, dynamic pricing, and price management — the closest large-scale direct competitor to BlackCurve in product scope and target customer.
- Wiser: Wiser is a retail price intelligence and analytics platform that aggregates competitor pricing data from online and offline sources for brands and retailers — a direct competitor to BlackCurve's core competitor price monitoring offering.
- Competera: Competera offers AI-driven pricing optimization for retail and eCommerce, including competitor-based pricing, dynamic pricing, and promotion planning — directly overlapping BlackCurve's feature set across the same eCommerce customer base.
Broad incumbents
- PROS: PROS is a large public-market pricing and revenue management software vendor serving airlines, B2B, and manufacturing — a broad incumbent whose dynamic pricing capabilities compete with BlackCurve's offering at the enterprise end of the market.
- Vendavo: Vendavo is a B2B price optimization and management SaaS vendor serving large industrial and distribution enterprises — a broad incumbent with overlapping pricing optimization functionality, but oriented to larger deals than BlackCurve's SMB focus.
- Zilliant: Zilliant is an established B2B pricing and sales optimization platform serving enterprise manufacturers and distributors, with pricing optimization, price management, and CPQ capabilities — a broader incumbent that increasingly overlaps with BlackCurve's SMB/mid-market positioning.
Regional players
- Omnia Retail: Omnia Retail is a European pricing and promotions software vendor with comparable dynamic pricing and competitor monitoring capabilities, primarily serving European retailers — making it a regional peer with similar product scope to BlackCurve's UK/Europe footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BlackCurve social profiles
Digital presenceBlackCurve financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlackCurve leadership team
Management profileNumber of profiles
Profiles2 records
BlackCurve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlackCurve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlackCurve
What does BlackCurve do?
BlackCurve provides B2B SaaS pricing automation software that helps eCommerce retailers discover and monitor competitor prices from Google Shopping on a daily basis and dynamically adjust prices across their entire inventory to maintain a target market position. The platform integrates natively with Shopify, Magento (Adobe Commerce), and BigCommerce stores, and supports both semi-automated human-approved and fully automated dynamic pricing workflows across multiple sales channels.
Is BlackCurve a public or private company?
BlackCurve is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlackCurve founded?
BlackCurve was founded in 2015. It employs 1 to 10 people.
Where is BlackCurve based?
BlackCurve is headquartered in London, United Kingdom, in the Europe region.
How does BlackCurve make money?
One revenue line is on record: saaS Subscription - Software Licensing.
Who are BlackCurve's main competitors?
Direct peers on record are Prisync, Price2Spy, Intelligence Node, Pricefx, Wiser and Competera. Broad incumbents are PROS, Vendavo and Zilliant. Omnia Retail is listed as a regional player.
Does BlackCurve have an API?
Yes. BlackCurve offers an API that allows direct connection for data integration. Multiple data integration options are available including Google Drive, Google Spreadsheets, Google Content API, Google Ads API, manually via .csv, or connect directly via Shopify App, Magento App, BigCommerce App or via their API. Specific API documentation URL, authentication method, rate limits, and versioning details are not provided in the available source material.
What industry is BlackCurve in?
BlackCurve's product category is Pricing Optimization Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.