Eventcube
Eventcube is a London-based, founder-owned SaaS platform providing end-to-end white-label event ticketing, registration, virtual event hosting, and membership management for organizers ranging from nonprofits and community groups to global enterprise brands.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventcube does
Eventcube is a London-based, founder-owned SaaS company that delivers an end-to-end event ticketing, registration, and membership management platform. The platform serves a diversified customer base spanning individual organizers, nonprofits, community groups, mid-market festivals, and global enterprise brands including Volkswagen, H&M, Uber, American Express, TikTok, TEDx, Red Bull, Primavera Sound, and the Liberal Democrats, with disclosed operations in the UK, USA, Germany, the Netherlands, France, and Spain.
The platform is built on AWS infrastructure (EU data centers) with a modular architecture covering three core product lines: Tickets (primary ticketing engine with VIP packages, group discounts, early-bird tiers, branded checkout, and QR-based check-in), Virtual Events (Broadcast for live streaming with chat/polls, Venue for online stages and networking, On Demand for video-on-demand and pay-per-view), and Memberships (recurring subscription management). Notable technical components include a white-label engine with custom domains and full branding removal, a publicly documented Storefront API, quickstart and enhanced embeds, Zapier-backed webhooks, native Stripe payment processing, virtual event integrations with Zoom, Microsoft Teams, YouTube, Vimeo, and Twilio, and private-beta plugins for WordPress, Squarespace, and Wix. The company maintains a Vulnerability Disclosure Program and is B Corp certified.
Eventcube monetizes through a freemium transaction-fee model (5% on the free Starter tier, 3% on the paid EC Pro tier at $99/month), enterprise bespoke licensing and design/development services, and Production Studio professional services for live stream production. Customer acquisition mixes self-serve PLG, content marketing via an SEO-driven blog (~100K annual pageviews), API-first distribution targeting developers and integrators, and direct enterprise sales for bespoke white-label deployments. The company has processed over $100M in tickets across 200,000+ events for 15M+ attendees globally.
Eventcube firmographics
Firmographics- Name
- Eventcube
- Legal name
- Eventcube Solutions Limited
- Website
- https://eventcube.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventcube is a London-based, founder-owned SaaS platform providing end-to-end white-label event ticketing, registration, virtual event hosting, and membership management for organizers ranging from nonprofits and community groups to global enterprise brands.
- Ownership category
- akta.pro rank
Eventcube industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Event Marketing, Ticketing & Registration Management (HSACAAAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Eventcube is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Eventcube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Fees (Ticketing): Percentage-based fees charged on each paid ticket transaction. Starter plan at 5% of transaction total, Pro plan at 3%. Additional Stripe payment processing fees apply. Free events remain fee-free.
- Subscription (EC Pro): Monthly subscription model at $99/month (annual) or $125/month (monthly). Unlocks reduced transaction fees (3% vs 5%), custom domain, white-label branding removal, priority support, and advanced features.
- Enterprise/Bespoke Solutions: Custom white-label platform customizations, design and development services, and bespoke enterprise agreements for high-volume organizers with unique requirements.
- Production Studio Services: Professional live stream production services including custom design, production and delivery by in-house team of video engineers, designers, and producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter - Free tier with standard transaction fees |
| Subscription | Monthly | Pro - Professional features with reduced fees |
| Subscription | Multi-year contract | Enterprise - Bespoke rates for high-volume organizers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Eventcube product offering
Product offeringCore offering
Eventcube sells a cloud-based, white-label event ticketing and event management SaaS platform that lets organizers create, brand and sell tickets for in-person, virtual and hybrid events, manage attendees and check-in, run virtual events with HD streaming, and operate recurring membership programs. Revenue is generated through per-transaction fees on paid tickets, a monthly subscription tier (EC Pro) that unlocks reduced fees and white-label features, bespoke enterprise licensing for fully branded custom deployments, and add-on professional services such as live stream Production Studio engagements.
Product overview
Eventcube is an all-in-one event ticketing platform and registration software with a modular platform-plus-services architecture. The core product suite consists of Tickets (primary ticketing engine), Virtual Events (encompassing Broadcast, Venue, and On Demand sub-products), and Memberships for subscription management. These core offerings are supported by add-on services including Production Studio for professional live stream production and Bespoke for white-label enterprise customizations. The platform also provides developer tools including Quickstart Embeds, Enhanced Embeds, Webhooks via Zapier integration, and the EventCube Storefront API for programmatic access. Eventcube operates on tiered pricing with a free Starter plan, EC Pro subscription ($99/month), and Enterprise options.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickets Primary event ticketing product enabling organizers to sell real and virtual event tickets with customizable ticket types, VIP packages, early-bird specials, group discounts, branded checkout and confirmation emails, multi-currency support and QR-coded tickets. Targeted at event organizers of any scale from community workshops through enterprise conferences.
- Broadcast Virtual events product providing HD live streaming with live chat and polls for interactive online events. Integrates with YouTube, Vimeo, Zoom, Microsoft Teams and Twilio for streaming and conferencing, and is sold to event organizers hosting online or hybrid events.
- Venue Virtual events product offering branded online stages and networking capabilities for professional online events, with live chat, polls and custom widgets for organizers of conferences, networking events and branded online experiences.
- On Demand Video-on-demand product supporting full HD video, pay-per-view, time-limited access and branded content portals, aimed at organizers delivering flexible recorded content, online classes and hybrid event components.
- Memberships Subscription management product enabling organizations to manage recurring payments, member subscriptions and membership-based access to events, supporting membership-driven revenue models for clubs, associations and content creators.
- Production Studio Professional service offering custom live stream design, production and delivery by an in-house team of video engineers, graphic designers, producers and directors, sold to organizers who need end-to-end broadcast production for virtual and hybrid events.
- Bespoke Enterprise service offering white-label platform customizations, design and development of tailored ticketing solutions and custom integrations, sold to large organizations and global brands requiring fully branded, bespoke event platforms (used by customers including Volkswagen, H&M, Uber, American Express, TikTok, Red Bull and TEDx).
- Event Check-in App Free native mobile application that scans QR-coded tickets for instant validation, displays attendee names for identity verification, supports offline check-in and synchronizes in real time across devices. Targeted at event staff and organizers needing fast, hardware-free on-site entry management.
- EventCube Storefront API Public API product allowing developers to programmatically create, update and delete events and tickets, manage baskets and orders, and build end-to-end checkout flows in custom applications. Documented at developers.eventcube.io and available via the EC Pro subscription; sold to integrators, agencies and technology partners building embedded ticketing.
Companies that use Eventcube
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Eventcube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Eventcube partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- StripecorePrimary payment processing partner handling all transaction payments. Stripe processes card payments and transfers funds directly to merchant accounts. Eventcube integrates with Stripe for instant payouts and payment tracking.
- ZapiercoreIntegration partner enabling connection to 6,000+ platforms including CRMs, financial tools, and analytics. Enables no-code automation workflows for Eventcube users.
- YouTubesupportingVideo streaming integration for virtual events. Supports HD video playback and integration with Eventcube's virtual event platform.
- VimeosupportingVideo platform integration supporting video-on-demand content and streaming within Eventcube's virtual events module.
- ZoomsupportingVideo conferencing integration enabling ticketing for Zoom-hosted events and seamless connection between registration and virtual meeting access.
- Microsoft TeamssupportingIntegration with Microsoft Teams for virtual event hosting and conferencing, supporting corporate and enterprise event needs.
- TwiliosupportingCommunication platform integration supporting virtual event features including streaming and conferencing capabilities.
- Amazon Web Services (AWS)corePrimary cloud hosting provider. Data stored on AWS EU data centers for processing and storage. Uses AWS Customer Carbon Footprint Tool for environmental monitoring.
- Google AnalyticssupportingWeb analytics partner collecting connection data including device type, operating system, browser type, and time zone settings for usage analytics.
- IntercomsupportingCustomer support and communication platform used for in-app support, chat, and communications data collection.
- MixpanelsupportingProduct analytics platform collecting connection data for understanding user behavior and product usage patterns.
- MailchimpsupportingEmail marketing integration allowing attendees to sync with Mailchimp for segmented campaigns, invites, and follow-up communications.
- TEDxcoreHigh-profile enterprise customer using bespoke ticketing solutions for major fundraising galas and multi-chapter campaign events.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Eventcube competitors and assessment
Company assessmentBroad incumbents
- Cvent: Enterprise event management platform covering registration, venue sourcing, and event marketing. Competes with Eventcube's enterprise tier for corporate conference and large-organization deployments.
- Ticketmaster: The largest global ticketing incumbent owned by Live Nation, operating across concert, sports, and theater verticals. Competes with Eventcube primarily at the enterprise/high-volume end and through its vertical integration with venue owners.
Direct peers
- Bizzabo: End-to-end event experience platform targeting enterprise conferences and B2B events, offering registration, ticketing, and virtual event capabilities directly comparable to Eventcube's modular product suite.
- RegFox: Event registration platform with custom branding, embedded checkout, and flat-fee pricing. Targets the same SMB and nonprofit event organizer segment as Eventcube's Starter and Pro tiers.
- Eventbrite: The dominant global self-serve ticketing platform for live events, with a freemium model and percentage-based transaction fees — directly comparable to Eventcube's core ticketing business and primary competition in the SMB and mid-market segments.
- Tito: UK/Ireland-based ticketing platform focused on simple, transparent pricing for live events — a direct mid-market competitor to Eventcube, particularly in the UK and European SMB and indie event organizer segment.
- Hopin (now RingCentral Events): Virtual and hybrid event platform with registration, ticketing, and engagement features. Directly overlaps with Eventcube's Virtual Events (Broadcast, Venue, On Demand) modules and competes for hybrid event budgets.
- Humanitix: Ticketing platform that directs its profits to education charities, targeting the nonprofit and mission-driven segment — a direct competitor to Eventcube's nonprofit positioning and B Corp-certified value proposition.
- Attendify: Event registration and mobile event app platform with white-label capabilities for conferences and corporate events — directly comparable to Eventcube's enterprise registration and check-in offerings.
Regional players
- TryBooking: Australia and UK-focused ticketing platform serving community events, festivals, and cultural organizations — a comparable product offering concentrated in geographies outside Eventcube's primary UK/European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eventcube social profiles
Digital presenceEventcube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventcube leadership team
Management profileNumber of profiles
Profiles2 records
Eventcube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventcube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventcube
What does Eventcube do?
Eventcube sells a cloud-based, white-label event ticketing and event management SaaS platform that lets organizers create, brand and sell tickets for in-person, virtual and hybrid events, manage attendees and check-in, run virtual events with HD streaming, and operate recurring membership programs. Revenue is generated through per-transaction fees on paid tickets, a monthly subscription tier (EC Pro) that unlocks reduced fees and white-label features, bespoke enterprise licensing for fully branded custom deployments, and add-on professional services such as live stream Production Studio engagements.
Is Eventcube a public or private company?
Eventcube is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eventcube founded?
Eventcube was founded in 2013. It employs 11 to 50 people.
Where is Eventcube based?
Eventcube is headquartered in London, United Kingdom, in the Europe region.
How does Eventcube make money?
Four revenue lines are on record. Transaction Fees (Ticketing) is the primary driver. The others are subscription (EC Pro), enterprise/Bespoke Solutions and production Studio Services.
Who are Eventcube's main competitors?
Broad incumbents on record are Cvent and Ticketmaster. Direct peers are Bizzabo, RegFox, Eventbrite, Tito, Hopin (now RingCentral Events), Humanitix and Attendify. TryBooking is listed as a regional player.
Does Eventcube have an API?
Yes. Eventcube offers a comprehensive public API that allows developers to create, update and delete Events and Tickets along with associated data. The basket and orders API enable building an end-to-end checkout flow on custom applications. Developers can choose to use their own checkout or the Eventcube checkout via the redirect_url parameter on basket create. The API is documented at developers.eventcube.io and is available via the EC Pro subscription plan. Developer documentation is at developers.eventcube.io.
What industry is Eventcube in?
Eventcube's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of HSACAAAM, Event Marketing, Ticketing & Registration Management. Its NAICS code is 561920 and its SIC code is 7900.