Pure IT Credit Union Services

What Pure IT Credit Union Services does

Pure IT Credit Union Services (Pure IT) is a Texas-based Credit Union Service Organization (CUSO) founded in 2016 that provides managed IT, cybersecurity, and strategic technology advisory services exclusively to U.S. credit unions. The company operates an Assess-Remediate-Manage (ARM) service model: starting with infrastructure and technology assessments that produce a three-year strategic roadmap, then delivering managed services (workstations, servers, network/firewall, Microsoft 365 tenant management, SASE, VDI) and project-based remediation subscriptions. Pure IT also offers virtual CISO (vCISO) advisory engagements structured as multi-year subscriptions, and PureGuardian, a managed outbound-only connectivity portal with mTLS device management for credit union-to-fintech integrations. The company is wholly owned by multiple credit union investors (Lone Star, DEXSTA, Linn Area, Ardent, People's Trust Federal, Union Square, and CUSO Envisant) following a $6.8M round in June 2022, with no external PE/VC institutional capital disclosed.

Revenue is generated through four primary streams: (1) recurring managed IT services billed on multi-year contracts; (2) recurring strategic-advising/vCISO subscriptions; (3) project-based assessments and roadmaps; and (4) Remediation as a Service (RaaS), a subscription-based engineering capacity product. Pricing is quote-based, scaled to client credit union asset size, and spans institutions from $5M to $15B in assets. Go-to-market is sales-led and relationship-driven, complemented by credit union league partnerships (Illinois Credit Union League, Cooperative Credit Union Association, CrossState Credit Union Association), Microsoft's partner ecosystem, and the proprietary CU Intersect annual conference (first held 2022). Pure IT serves more than 170 credit unions, with named logos including TruMark Financial, AAEC, Community Powered Federal Credit Union, Diamond Credit Union, Lone Star, Union Square, DEXSTA, Northwest Community Credit Union, and APFCU. Subsidiaries include Purity Technology (acquired 2021, wholly-owned cloud and Microsoft business) and Janusea (jointly formed 2022 with Kiva Group as a fintech core-integration solution, later acquired by Kinective in 2025).

Name

Pure IT Credit Union Services

Legal name

Pure IT Credit Union Services LLC

Website

https://pureitcuso.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure IT Credit Union Services is a Texas-based CUSO providing managed IT, cybersecurity, vCISO advisory, and PureGuardian fintech-connectivity services exclusively to U.S. credit unions under an Assess-Remediate-Manage model.

Ownership category

akta.pro rank

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services including workstation management, end-user support, server monitoring, network/firewall management, and Microsoft 365 tenant management. Services are flexible and built to suit specific credit union needs and goals.
2. Strategic Advising & vCISO Services: Virtual CISO and Executive Strategic Advisor engagements structured as multi-year commitments providing security leadership and strategic guidance to credit union leadership teams.
3. Assessments & Roadmaps: Comprehensive Infrastructure & Operations Assessments and Technology Assessments that provide baseline analysis and 3-year strategic roadmap development for credit unions.
4. Remediation as a Service (RaaS): IT project subscription service enabling credit unions to tackle assessment findings and IT project backlogs with flexible engineering resources. Works within any budget by varying project velocity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pure IT Credit Union Services is a Credit Union Service Organization (CUSO) that delivers strategic IT and cybersecurity services exclusively to credit unions. It applies its proprietary ARM (Assess, Remediate, Manage) framework to provide managed IT, cloud migrations, identity and access management, virtual CISO advisory, security remediation, and infrastructure monitoring. The firm also operates PureGuardian, its in-house management and security platform purpose-built for credit union environments.

Product overview

Pure IT Credit Union Services is a technology CUSO (Credit Union Service Organization) providing a portfolio of IT services for credit unions. The core offering is organized around the ARM model: Assess, Remediate, and Manage. Key products include PureGuardian (secure fintech connectivity), Assessments & Roadmaps (comprehensive organizational reviews), Strategic Advising (virtual CISO and executive advisory), Managed Services (ongoing IT management), and Remediation as a Service (project-based IT remediation). Additional services include Cloud Environments implementation and Identity & Access Management. The company serves over 170 credit unions with technology strategy, cybersecurity, and managed IT services.

Differentiator

Problem solved

Functional benefit

Brands

• PureGuardian: Secure fintech connectivity portal providing managed, outbound-only connectivity model with clearer control, cleaner auditability, and signed evidence on demand for credit unions and fintech providers.

Products and services

• PureGuardian
• Assessments and Roadmaps
• Strategic Advising (Virtual CISO)
• Managed IT Services
• Remediation as a Service (RaaS)
• Cloud Environment Services
• Identity and Access Management
• vCISO Cohort

Quantifiable outcome

• Union Square Credit Union achieved 20x faster connectivity and 60% cost reduction after SD-WAN implementation
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JanuseacoreStrategic or Co-development Partner · 21 August 2023FinTech partner created by Pure IT Executives partnering with Kiva Group in summer 2022. Janusea provides core integration solutions to help bridge the gap between community financial institutions and fintech providers. Union Square Credit Union uses Janusea for middleware solutions. Janusea was acquired by Kinective in 2025.
• EnvisantminorStrategic or Co-development Partner · 25 April 2023Partnership announced April 2023 to offer cloud technology to credit unions. Pure IT CEO appeared on Envisant Hot Seat podcast discussing partnership and credit union IT services.
• EnvisantminorChannel Partner/ Reseller/ Distributor · 11 May 2022CUSO partnership announced May 2022 to bring credit unions top-level IT, cybersecurity, and digital transformation services.
• NCU-ISAOcoreStrategic or Co-development PartnerNational Credit Union Information Sharing and Analysis Organization. Pure IT facilitates NCU-ISAO membership for credit unions, providing access to threat feeds, peer-to-peer sharing, daily threat alerts, monthly executive reports, and training opportunities.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner providing Microsoft 365, Azure, and related Microsoft solutions to credit unions. Pure IT offers Microsoft 365 Tenant Management, licensing support, and cloud migrations.
• Kiva GroupcoreStrategic or Co-development PartnerPartnered with Pure IT Executives to form Janusea FinTech in 2022, creating a core integration solution for credit unions and fintech providers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ConnectWise: A large, generalist MSP platform used by thousands of IT services providers; represents the broad incumbent tooling layer that Pure IT could either build against, partner with, or be undercut by.
• Kaseya: Major global MSP software and services platform; a broad incumbent whose scale, RMM, and security tooling compete for the same IT-services wallet across financial institutions including credit unions.
• Co-op Solutions: One of the largest US credit union CUSOs (formerly PSCU), offering payments, digital, and technology services at a much larger scale than Pure IT — a broad incumbent in the same vertical.

Direct peers

• CU*Answers: A CUSO providing core data processing, IT, and managed technology services exclusively to credit unions — the most direct operational comparable to Pure IT's CUSO model and credit-union-only focus.
• Trellance: A CUSO delivering data analytics, technology, and strategic consulting to credit unions, competing head-to-head with Pure IT in the credit-union technology services category.
• Callahan & Associates: Provides performance analytics, technology consulting, and strategic advice to credit unions, overlapping with Pure IT's strategic advising and assessment offerings.
• Vizo Financial: A CUSO delivering payments, technology, and operational services to credit unions, competing for similar credit-union IT and managed-services wallet share.
• Envisant: A CUSO offering cloud and digital technology services to credit unions; explicitly a Pure IT channel/strategic partner and a direct competitor for credit-union cloud transformation deals.

Emerging players

• Datava: Provides data-driven business intelligence and analytics solutions to credit unions; named Pure IT partner and an adjacent emerging player in the credit-union data/analytics stack.
• DefenseStorm: Cybersecurity and compliance platform purpose-built for credit unions, recommended by Pure IT; an emerging player whose managed detection offering could substitute for parts of Pure IT's security stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpRqMfkDdSvjPd3nlKmU1gA
• Xx.com/pureitcuso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure IT Credit Union Services