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Cozystay Holdings

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uuid0003elm

Namestring
Cozystay Holdings
Legal namestring
驿家(北京)科技有限公司
Websiteurl
cozystay.com
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Cozystay Holdings (operating as Cozystay) is an alternative accommodation technology company headquartered in Vancouver, Canada, with its primary legal entity registered in Beijing, China as Yijia (Beijing) Technology Co., Ltd. (驿家(北京)科技有限公司). Founded in 2015 and operating with 11-50 employees, the company builds an AI-native operating system for short-term rental operators, boutique hotels, real estate funds, and individual property owners, covering the full operational lifecycle from guest acquisition through service fulfillment and settlement.

The company's core product is Vesta OS, an AI-native platform composed of five integrated layers: a Pricing Engine (ADR, occupancy, and revenue optimization), a Communication Engine (AI guest messaging, classification, escalation, and service recovery), a Workflow Engine (task routing, approvals, and multi-party coordination), a Dispatch Layer (routing operational decisions to local execution partners), and a QA & Settlement Layer (photo-based inspection, SLA tracking, and owner reporting). These layers operate within an explicit AIOps Loop (Decision → Execution → Feedback) intended to convert operational outcomes into reusable rules. The platform is modularized through VRM (guest communication and revenue workflow), Cleanfy (field execution and partner settlement), and Cozystay Direct (branded direct booking infrastructure with guest CRM, booking engine, payments, and AI messaging). Distribution combines direct channel integrations as an Official Partner with Airbnb, Booking.com, and Ctrip, plus channel relationships with Expedia and Vrbo, alongside a distributed partner network for local cleaning, maintenance, and field services.

Cozystay generates revenue through SaaS subscriptions for the Vesta OS platform and its modules, complemented by transaction-fee economics on partner settlements processed through the platform. Go-to-market is hybrid: a product-led motion with a free trial option for self-serve evaluation, paired with enterprise field sales for real estate operators and funds. The company maintains a multilingual platform (English, Simplified Chinese, Traditional Chinese, French, Spanish) and localized social presence on WeChat, WeCom, and Xiaohongshu, indicating a deliberate cross-border positioning between Western marketplace ecosystems and the Chinese alternative accommodation market.

Short descriptiontext

Cozystay Holdings builds Vesta OS, an AI-native operating system for alternative accommodation operators that unifies pricing, guest communication, workflow automation, QA, dispatch, and settlement. It serves property owners, boutique hotels, STR operators, and real estate funds globally, with primary legal entity in Beijing and operations headquartered in Vancouver.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersVancouver, Canada
HQ citystring
Vancouver
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
vacation rental software, alternative accommodation platform, property management software, AI operations platform, short-term rental management
Industry3 codes
1Workforce/Project-Based Extended Stay (Industrial & Construction)
CodeTHAGAEAHPrimaryYes
2Extended-Stay Hotels
CodeTHAMAFADPrimaryNo
3Insurance Displacement & Temporary Housing (ALE)
CodeTHAMAFAGPrimaryNo
NAICS code3 codes
  • Accommodation721
  • All Other Traveler Accommodation721199
  • Rooming and Boarding Houses, Dormitories, and Workers' Camps72131
SIC code3 codes
  • Services-Facilities Support Management Services8744
  • Hotels & Motels7011
  • Hotels, Rooming Houses, Camps & Other Lodging Places7000
Product category
Vacation Rental Management Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Cozystay operates as a SaaS platform offering subscription-based access to Vesta OS, VRM, Cleanfy, and Cozystay Direct. The platform connects pricing, guest communication, workflow automation, QA, dispatch, and settlement. Revenue is generated through recurring software subscriptions for accommodation operators ranging from individual property owners to large-scale STR operators and real estate funds.

cozystay.com
2Partner Network Services
TypeTransaction Fee
Description

The company maintains a distributed partner network of city partners, cleaning vendors, maintenance vendors, and field service providers. Partners receive work through the system and settlements are processed through Cozystay's infrastructure, suggesting a platform/transaction fee model for partner operations.

cozystay.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 4 records shown
1Vesta OS
Description

The AI operating system that connects pricing, communication, workflow automation, QA, dispatch, and settlement.

cozystay.com
+3 more records
Core offering1 text field

Cozystay provides an AI-native operating system (Vesta OS) for alternative accommodation operators that integrates pricing, guest communication, workflow automation, QA, dispatch, and settlement into a unified stack. The company also operates a direct booking infrastructure and a partner network that enables on-the-ground field services for short-term rental and alternative accommodation properties.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Cozystay offers a modular platform architecture built around Vesta OS, an AI-native operating system that connects pricing, guest communication, workflow automation, QA, dispatch, and settlement. The core platform is complemented by VRM (guest communication and revenue workflow layer), Cleanfy (field execution layer), and Cozystay Direct (direct booking infrastructure). The system also includes a Partner Network with a Partner Portal for local execution partners. This integrated approach connects all aspects of alternative accommodation operations from guest acquisition through service fulfillment and settlement.

Product and service3 records
1Vesta OS
CategoryOperations Platform Software
Description

AI-native operating system for alternative accommodation operators that unifies pricing, guest communication, workflow automation, QA, dispatch, and settlement into a single stack. Built for property owners, hotel operators, short-term rental operators, and funds.

2Cozystay Direct
CategoryBooking and Reservation Software
Description

Direct booking infrastructure that enables alternative accommodation operators to accept reservations and process payments independently of third-party online travel agencies.

3Partner Network
CategoryField Services Network
Description

Curated network of field service partners that operators can dispatch through the platform for on-the-ground operational work such as cleaning, maintenance, and key exchange.

Partnership7 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Official Partner status with Airbnb providing integrated channel management for alternative accommodation operators listing on the Airbnb platform.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Official Partner status with Booking.com providing integrated channel management for accommodation listings.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Official Partner status with Ctrip (Trip.com Group) providing integrated channel management for the Chinese travel market.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Channel partnership with Expedia for alternative accommodation distribution.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Channel partnership with Vrbo (HomeAway) for alternative accommodation distribution.

Strategic tierCoreTypeTechnology or Integration
Description

Stripe provides payment processing infrastructure integrated into Cozystay's platform for handling bookings, deposits, refunds, and transaction records.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Google Search integration providing search visibility and SEO capabilities for accommodation operators.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Lodgify offers an all-in-one vacation rental software with website builder, booking engine, channel manager, and guest management — directly comparable to Cozystay Direct plus Vesta OS modules for individual property owners and small operators.

TypeDirect peer
Description

Guesty is a leading property management platform for short-term rentals, offering unified tools for channel management, guest communication, and operations across multiple property types — directly competing with Cozystay's Vesta OS in the same STR operator segment.

TypeDirect peer
Description

Hostaway provides vacation rental property management software with channel management, automated messaging, and cleaning workflows for STR operators and managers — a direct competitor to Cozystay's integrated platform approach.

TypeBroad incumbent
Description

Mews is a cloud-based PMS for hotels and alternative accommodations, offering broader enterprise hospitality functionality. While more hotel-focused, it increasingly targets boutique and aparthotel segments that overlap with Cozystay's boutique hotel customer base.

TypeEmerging player
Description

PriceLabs is a revenue management and dynamic pricing tool for vacation rentals, overlapping with Cozystay's Pricing Engine. As a focused best-of-breed pricing solution, it represents an adjacent or substitute offering for operators evaluating Cozystay's full stack.

TypeDirect peer
Description

Cloudbeds is a hospitality management suite for hotels, hostels, and alternative accommodations, offering PMS, channel manager, and booking engine — overlapping with Cozystay's boutique hotel and STR operator segments.

TypeEmerging player
Description

Turno is a cleaning and turnover management platform for short-term rentals, providing task automation and cleaner coordination — directly comparable to Cozystay's Cleanfy field execution layer.

TypeDirect peer
Description

Tokeet is a vacation rental management platform offering unified inbox, channel manager, automated messaging, and cleaning workflows — competing for the same SMB STR operator customer that Cozystay targets.

TypeEmerging player
Description

Beyond Pricing provides dynamic pricing software for short-term rental managers, overlapping with Cozystay's Pricing Engine functionality and competing for operator wallet share on revenue optimization.

TypeDirect peer
Description

Escapia is a vacation rental management software platform owned by Vrbo/Expedia, serving property managers and STR operators with reservation, accounting, and homeowner tools — a direct competitor with deep channel integration.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI capability9 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cozystay Holdings

Vacation Rental Management Softwarecozystay.com

Cozystay Holdings builds Vesta OS, an AI-native operating system for alternative accommodation operators that unifies pricing, guest communication, workflow automation, QA, dispatch, and settlement. It serves property owners, boutique hotels, STR operators, and real estate funds globally, with primary legal entity in Beijing and operations headquartered in Vancouver.

What Cozystay Holdings does

Cozystay Holdings (operating as Cozystay) is an alternative accommodation technology company headquartered in Vancouver, Canada, with its primary legal entity registered in Beijing, China as Yijia (Beijing) Technology Co., Ltd. (驿家(北京)科技有限公司). Founded in 2015 and operating with 11-50 employees, the company builds an AI-native operating system for short-term rental operators, boutique hotels, real estate funds, and individual property owners, covering the full operational lifecycle from guest acquisition through service fulfillment and settlement.

The company's core product is Vesta OS, an AI-native platform composed of five integrated layers: a Pricing Engine (ADR, occupancy, and revenue optimization), a Communication Engine (AI guest messaging, classification, escalation, and service recovery), a Workflow Engine (task routing, approvals, and multi-party coordination), a Dispatch Layer (routing operational decisions to local execution partners), and a QA & Settlement Layer (photo-based inspection, SLA tracking, and owner reporting). These layers operate within an explicit AIOps Loop (Decision → Execution → Feedback) intended to convert operational outcomes into reusable rules. The platform is modularized through VRM (guest communication and revenue workflow), Cleanfy (field execution and partner settlement), and Cozystay Direct (branded direct booking infrastructure with guest CRM, booking engine, payments, and AI messaging). Distribution combines direct channel integrations as an Official Partner with Airbnb, Booking.com, and Ctrip, plus channel relationships with Expedia and Vrbo, alongside a distributed partner network for local cleaning, maintenance, and field services.

Cozystay generates revenue through SaaS subscriptions for the Vesta OS platform and its modules, complemented by transaction-fee economics on partner settlements processed through the platform. Go-to-market is hybrid: a product-led motion with a free trial option for self-serve evaluation, paired with enterprise field sales for real estate operators and funds. The company maintains a multilingual platform (English, Simplified Chinese, Traditional Chinese, French, Spanish) and localized social presence on WeChat, WeCom, and Xiaohongshu, indicating a deliberate cross-border positioning between Western marketplace ecosystems and the Chinese alternative accommodation market.

Cozystay Holdings firmographics

Firmographics
Name
Cozystay Holdings
Legal name
驿家(北京)科技有限公司
Website
https://cozystay.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
11–50 employees
Short description
Cozystay Holdings builds Vesta OS, an AI-native operating system for alternative accommodation operators that unifies pricing, guest communication, workflow automation, QA, dispatch, and settlement. It serves property owners, boutique hotels, STR operators, and real estate funds globally, with primary legal entity in Beijing and operations headquartered in Vancouver.
Ownership category
akta.pro rank

Cozystay Holdings industry classification

Industry
Product category
Vacation Rental Management Software
NAICS
Accommodation (721), All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
SIC
Services-Facilities Support Management Services (8744), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry
Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)
akta.pro secondary industries
Extended-Stay Hotels (THAMAFAD), Insurance Displacement & Temporary Housing (ALE) (THAMAFAG)

Keywords

  • Vacation rental software
  • Alternative accommodation platform
  • Property management software
  • AI operations platform
  • Short-term rental management

Where Cozystay Holdings is headquartered

Location

Headquarters

HQ city
Vancouver
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Cozystay Holdings business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. SaaS Platform Subscription: Cozystay operates as a SaaS platform offering subscription-based access to Vesta OS, VRM, Cleanfy, and Cozystay Direct. The platform connects pricing, guest communication, workflow automation, QA, dispatch, and settlement. Revenue is generated through recurring software subscriptions for accommodation operators ranging from individual property owners to large-scale STR operators and real estate funds.
  2. Partner Network Services: The company maintains a distributed partner network of city partners, cleaning vendors, maintenance vendors, and field service providers. Partners receive work through the system and settlements are processed through Cozystay's infrastructure, suggesting a platform/transaction fee model for partner operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Cozystay Holdings product offering

Product offering

Core offering

Cozystay provides an AI-native operating system (Vesta OS) for alternative accommodation operators that integrates pricing, guest communication, workflow automation, QA, dispatch, and settlement into a unified stack. The company also operates a direct booking infrastructure and a partner network that enables on-the-ground field services for short-term rental and alternative accommodation properties.

Product overview

Cozystay offers a modular platform architecture built around Vesta OS, an AI-native operating system that connects pricing, guest communication, workflow automation, QA, dispatch, and settlement. The core platform is complemented by VRM (guest communication and revenue workflow layer), Cleanfy (field execution layer), and Cozystay Direct (direct booking infrastructure). The system also includes a Partner Network with a Partner Portal for local execution partners. This integrated approach connects all aspects of alternative accommodation operations from guest acquisition through service fulfillment and settlement.

Differentiator

Problem solved

Functional benefit

Brands

  • Vesta OS: The AI operating system that connects pricing, communication, workflow automation, QA, dispatch, and settlement.
  • VRM
  • Cleanfy
  • Cozystay Direct

Products and services

  • Vesta OS AI-native operating system for alternative accommodation operators that unifies pricing, guest communication, workflow automation, QA, dispatch, and settlement into a single stack. Built for property owners, hotel operators, short-term rental operators, and funds.
  • Cozystay Direct Direct booking infrastructure that enables alternative accommodation operators to accept reservations and process payments independently of third-party online travel agencies.
  • Partner Network Curated network of field service partners that operators can dispatch through the platform for on-the-ground operational work such as cleaning, maintenance, and key exchange.

Companies that use Cozystay Holdings

Customer profile

Segments6 records

Ideal customer profiles3 records

Cozystay Holdings technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature10 records

Cozystay Holdings partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • AirbnbcoreChannel Partner/ Reseller/ DistributorOfficial Partner status with Airbnb providing integrated channel management for alternative accommodation operators listing on the Airbnb platform.
  • Booking.comcoreChannel Partner/ Reseller/ DistributorOfficial Partner status with Booking.com providing integrated channel management for accommodation listings.
  • CtripcoreChannel Partner/ Reseller/ DistributorOfficial Partner status with Ctrip (Trip.com Group) providing integrated channel management for the Chinese travel market.
  • ExpediaminorChannel Partner/ Reseller/ DistributorChannel partnership with Expedia for alternative accommodation distribution.
  • VrbominorChannel Partner/ Reseller/ DistributorChannel partnership with Vrbo (HomeAway) for alternative accommodation distribution.
  • StripecoreTechnology or IntegrationStripe provides payment processing infrastructure integrated into Cozystay's platform for handling bookings, deposits, refunds, and transaction records.
  • GoogleminorGTM or Marketing PartnerGoogle Search integration providing search visibility and SEO capabilities for accommodation operators.

Recent moves6 records

Expansion highlights5 records

Cozystay Holdings competitors and assessment

Company assessment

Direct peers

  • Lodgify: Lodgify offers an all-in-one vacation rental software with website builder, booking engine, channel manager, and guest management — directly comparable to Cozystay Direct plus Vesta OS modules for individual property owners and small operators.
  • Guesty: Guesty is a leading property management platform for short-term rentals, offering unified tools for channel management, guest communication, and operations across multiple property types — directly competing with Cozystay's Vesta OS in the same STR operator segment.
  • Hostaway: Hostaway provides vacation rental property management software with channel management, automated messaging, and cleaning workflows for STR operators and managers — a direct competitor to Cozystay's integrated platform approach.
  • Cloudbeds: Cloudbeds is a hospitality management suite for hotels, hostels, and alternative accommodations, offering PMS, channel manager, and booking engine — overlapping with Cozystay's boutique hotel and STR operator segments.
  • Tokeet: Tokeet is a vacation rental management platform offering unified inbox, channel manager, automated messaging, and cleaning workflows — competing for the same SMB STR operator customer that Cozystay targets.
  • Escapia (Vrbo): Escapia is a vacation rental management software platform owned by Vrbo/Expedia, serving property managers and STR operators with reservation, accounting, and homeowner tools — a direct competitor with deep channel integration.

Broad incumbents

  • Mews: Mews is a cloud-based PMS for hotels and alternative accommodations, offering broader enterprise hospitality functionality. While more hotel-focused, it increasingly targets boutique and aparthotel segments that overlap with Cozystay's boutique hotel customer base.

Emerging players

  • PriceLabs: PriceLabs is a revenue management and dynamic pricing tool for vacation rentals, overlapping with Cozystay's Pricing Engine. As a focused best-of-breed pricing solution, it represents an adjacent or substitute offering for operators evaluating Cozystay's full stack.
  • Turno: Turno is a cleaning and turnover management platform for short-term rentals, providing task automation and cleaner coordination — directly comparable to Cozystay's Cleanfy field execution layer.
  • Beyond Pricing: Beyond Pricing provides dynamic pricing software for short-term rental managers, overlapping with Cozystay's Pricing Engine functionality and competing for operator wallet share on revenue optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Cozystay Holdings social profiles

Digital presence

Cozystay Holdings financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cozystay Holdings leadership team

Management profile

Number of profiles

Profiles1 record

Cozystay Holdings funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cozystay Holdings M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cozystay Holdings

What does Cozystay Holdings do?

Cozystay provides an AI-native operating system (Vesta OS) for alternative accommodation operators that integrates pricing, guest communication, workflow automation, QA, dispatch, and settlement into a unified stack. The company also operates a direct booking infrastructure and a partner network that enables on-the-ground field services for short-term rental and alternative accommodation properties.

Is Cozystay Holdings a public or private company?

Cozystay Holdings is a private company. It is classified as venture growth investor backed and is currently operating.

When was Cozystay Holdings founded?

Cozystay Holdings was founded in 2015. It employs 11 to 50 people.

Where is Cozystay Holdings based?

Cozystay Holdings is headquartered in Vancouver, Canada, in the North America region.

How does Cozystay Holdings make money?

Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are partner Network Services.

Who are Cozystay Holdings's main competitors?

Direct peers on record are Lodgify, Guesty, Hostaway, Cloudbeds, Tokeet and Escapia (Vrbo). Mews is listed as a broad incumbent. Emerging players are PriceLabs, Turno and Beyond Pricing.

Does Cozystay Holdings have an API?

No public API is recorded for Cozystay Holdings.

What industry is Cozystay Holdings in?

Cozystay Holdings's product category is Vacation Rental Management Software. Its primary akta.pro industry code is THAGAEAH, Workforce/Project-Based Extended Stay (Industrial & Construction), with a secondary code of THAMAFAD, Extended-Stay Hotels. Its NAICS code is 721 and its SIC code is 8744.

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Live signals
PR NewswireCozystay to Leverage Blockchain Booking Protocol to Provide Secure, Instant Bookings for Vacation RentalsCozystay Holdings Inc., a vacation property rental platform targeting global Chinese vacationers, announced a partnership with Singapore-based Share Everything Lab Pte. Ltd. to develop a blockchain booking protocol that verifies users and maintains immutable ratings. The protocol addresses issues including double-booking, unverified guests, and lack of transparency by requiring users to complete a 'Know-Your-Member' validation process involving government-issued ID and peer verification before qualifying for instant booking. Cozystay currently has over 60,000 users, 200,000 listings, and targets 1 million listings by the end of 2018, with offices in Vancouver, Canada and Beijing, China.PR NewswireCozystay to Be the First to Implement Blockchain Technology in the Vacation Rental Sharing EconomyCozystay Holdings Inc., a vacation rental platform headquartered in Vancouver, announced a partnership with Singapore-based Share Everything Lab Pte. Ltd. to become the first adopter of SEL's blockchain-based trust protocols for the vacation-rental sharing economy. Cozystay, which has 60,000 users, 200,000 listings worldwide, and has completed $4 million in seed funding, intends to use the technology to address industry pain points including double-booking, security and fraud, review reliability, and high fees. The global vacation rental industry was valued at nearly US$130 billion as of 2017.