Incentive.me
- Company typePrivate
- Founded2017
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Incentive.me firmographics
Firmographics- Name
- Incentive.me
- Legal name
- Incentive.me
- Website
- https://incentive.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Incentive.me industry classification
Industry- Product category
- Sales Incentive Management Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Incentive.me is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Incentive.me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Platform fees for access to incentive campaign management, digital rewards catalog, and analytics. Subscription-based model with different tiers based on campaign scope and participant count.
- Prize Distribution: Revenue generated from distributing prizes to participants. Each incenti (platform currency) equals R$1.00, with transparency in pricing.
- Professional Services: Consulting and advisory services for campaign structuring, strategy, and ongoing optimization with dedicated Customer Success Manager.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Incentive.me product offering
Product offeringCore offering
Incentive.me operates a SaaS platform that enables enterprises to design, run, and manage sales incentive campaigns across direct and indirect channels, distribute digital rewards (PIX, vouchers, gift cards, cashback) from a catalog of 150+ partners and 4M+ options, automate variable compensation/commissions via CRM/ERP integrations, and run consumer-facing promotional campaigns with cashback. The platform is delivered as a mobile-first PWA with AI-powered OCR for sales validation, real-time BI dashboards, and gamification mechanics.
Product overview
Incentive.me is a sales incentive marketing platform operating as a SaaS solution with four integrated modules: (1) Campanhas de Incentivo — the core campaign management platform with flexible rules engine and gamification features; (2) Prêmio Digital — the digital award catalog enabling instant reward redemptions (PIX, vouchers, gift cards, cashback) through over 150 partners; (3) Comissão Automatizada — variable compensation automation integrated with CRM/ERP systems; and (4) Promo Cashback — consumer-facing promotions. The platform is mobile-first (PWA), accessible via browser without downloads, and includes OCR AI for sales validation, real-time BI dashboards, and compliance with LGPD.
Differentiator
Problem solved
Functional benefit
Brands
- Premio Digital (Prêmio Digital): A SaaS solution for digital prize distribution that enables companies to manage the full process of awarding prizes, with a catalog of over 150 partners and 4M+ redemption options. Allows instant prize delivery via PIX, vouchers, gift cards, and other digital rewards.
Products and services
- Campanhas de Incentivo (Incentive Campaigns) A SaaS module for creating and managing sales incentive programs for direct and indirect sales channels. Supports flexible rules engines, regional/product/distributor/seller hierarchies, gamification (levels, achievements, missions), and is targeted at manufacturers and enterprises seeking to motivate sales teams and channel partners.
- Prêmio Digital (Digital Awards) A digital reward distribution platform providing instant prize delivery (PIX, vouchers, gift cards, cashback, bill payments) to participants via a catalog of 150+ partners and 4M+ redemption options, eliminating logistics costs and delivery delays for enterprise incentive programs.
- Comissão Automatizada (Automated Commission / Variable Compensation) Variable compensation automation solution that integrates with CRM/ERP systems to automatically calculate and distribute sales commissions via PIX based on sales performance, eliminating manual commission calculations and errors.
- Promo Cashback (Consumer Promotions) Consumer-facing promotion and cashback solution that enables enterprise clients (brands) to run promotional campaigns targeting the final consumer with digital rewards and cashback incentives.
Quantifiable outcome
- 35% revenue growth in clients after 6 months of campaign
- +2 more outcomes
Companies that use Incentive.me
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Incentive.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Incentive.me partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- EndeavorcoreEndeavor is a global organization supporting high-impact entrepreneurs. Incentive.me was selected for the Endeavor Scale-up program, providing access to mentorship, networks, and resources for scaling their business.
- VisacoreVisa runs an acceleration program for startups. Incentive.me participated in the Visa acceleration program, enabling fintech integration and partnership opportunities.
- DistritominorDistrito is a Brazilian startup accelerator and ecosystem builder. Incentive.me was recognized as a 'Startup Aposta' in 2022, gaining visibility in the retailtech ecosystem.
- OxigeniominorOxigenio is a Brazilian accelerator program. Incentive.me participated in the Oxigenio acceleration program for startup growth.
- Open StartupminorOpen Startup is a Brazilian innovation ecosystem platform. Incentive.me was recognized in the Open Startup Top 10 Retailtech ranking.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Incentive.me competitors and assessment
Company assessmentDirect peers
- Xactly: Xactly is a global SaaS leader in sales performance management (SPM) and incentive compensation management (ICM), directly overlapping with Incentive.me's commission automation and incentive campaign modules for enterprise sales teams.
- Optymyze: Optymyze provides sales performance and incentive compensation software with configurable rules engines and gamification — closely aligned with Incentive.me's flexible rules engine, OCR validation, and real-time BI dashboards.
- Hi Platform: Hi Platform is a major Brazilian loyalty and engagement SaaS provider serving enterprise clients with digital rewards and incentive programs — directly comparable regional peer competing for the same enterprise incentive and loyalty budgets.
- Dotz: Dotz is a Brazilian loyalty and cashback platform that operates across consumer promotions and brand rewards — overlapping with Incentive.me's Promo Cashback and digital prize catalog use cases in the Brazilian market.
- Tremendous: Tremendous is a global digital rewards and incentive distribution platform with broad catalog coverage — comparable to Incentive.me's Prêmio Digital module for global and cross-border reward fulfillment use cases.
Broad incumbents
- SAP SuccessFactors (SAP Commissions / CallidusCloud): SAP's broader HCM suite includes SAP Commissions (formerly CallidusCloud) for variable pay and incentive compensation, competing with Incentive.me at the enterprise end while bundling into a much wider HR/finance portfolio.
- Salesforce: Salesforce CRM/Sales Cloud includes performance management and incentive-tracking capabilities integrated with its broader CRM stack — a broad incumbent that can absorb incentive workflows into existing enterprise installations.
Regional players
- ICAM (Instituto de Certificação e Atualização Médica) / ICAM Incentive: ICAM is a Brazilian firm that has historically offered sales incentive and trade marketing services to enterprise clients in Brazil — a regional incumbent against which Incentive.me differentiates on SaaS technology.
- Beeva: Beeva is a Brazilian loyalty and customer engagement platform offering digital rewards and promotional campaign tools — a regional peer serving overlapping customer segments in Brazil's loyalty and incentive space.
- Mercado de Incentivo / Pontotel: Pontotel is a Brazilian platform focused on variable compensation and incentive management for sales teams — directly comparable in functionality and target customer to Incentive.me's commission automation module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Incentive.me social profiles
Digital presenceIncentive.me compliance and trust
Trust signalCompliance1 record
Incentive.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incentive.me leadership team
Management profileNumber of profiles
Profiles8 records
Incentive.me funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incentive.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incentive.me
What does Incentive.me do?
Incentive.me operates a SaaS platform that enables enterprises to design, run, and manage sales incentive campaigns across direct and indirect channels, distribute digital rewards (PIX, vouchers, gift cards, cashback) from a catalog of 150+ partners and 4M+ options, automate variable compensation/commissions via CRM/ERP integrations, and run consumer-facing promotional campaigns with cashback. The platform is delivered as a mobile-first PWA with AI-powered OCR for sales validation, real-time BI dashboards, and gamification mechanics.
Is Incentive.me a public or private company?
Incentive.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incentive.me founded?
Incentive.me was founded in 2017. It employs 51 to 100 people.
Where is Incentive.me based?
Incentive.me is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Incentive.me make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are prize Distribution and professional Services.
Who are Incentive.me's main competitors?
Direct peers on record are Xactly, Optymyze, Hi Platform, Dotz and Tremendous. Broad incumbents are SAP SuccessFactors (SAP Commissions / CallidusCloud) and Salesforce. Regional players are ICAM (Instituto de Certificação e Atualização Médica) / ICAM Incentive, Beeva and Mercado de Incentivo / Pontotel.
Does Incentive.me have an API?
Yes. The Incentive.me platform integrates with external systems including CRM and ERP platforms. The API enables data synchronization for sales data extraction and performance tracking in real time. Integration options include end-to-end native integration or connection to legacy systems.
What industry is Incentive.me in?
Incentive.me's product category is Sales Incentive Management Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7372.