Hi Platform
Hi Platform is a Brazilian SaaS company providing a modular conversational commerce platform combining generative AI with consultative advisory support. It serves 1,400+ brands across e-commerce, healthcare, financial services, and education via WhatsApp-centric engagement.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hi Platform does
Hi Platform is a Brazilian SaaS company founded in 2017 that provides a modular conversational commerce platform combining generative AI automation with consultative advisory support. The company serves over 1,400 brands across verticals including e-commerce, healthcare, financial services, and education, with WhatsApp as the primary customer engagement channel. Revenue is generated primarily through annual subscription contracts with custom quote-based pricing for mid-market and enterprise clients, supported by a sales-led go-to-market motion with a self-service entry point (free WhatsApp Link Generator).
The platform is organized as a unified conversational AI layer with specialized products covering each stage of the customer lifecycle: HiFlow (email marketing and SMS, formerly Akna), YourViews (product reviews), HiInbox (helpdesk), Chat (digital customer service), ChatBot (WhatsApp chatbot automation), HiVoices (CSAT/NPS surveys), HiSocial (social media), HiPay (in-WhatsApp payments), and Hi Timeline (journey visualization). Underlying technology integrates OpenAI's generative AI models (with SOC 2 Type 2 and CSA STAR Level 1 compliance), WhatsApp Business API, and 220+ native integrations. Infrastructure is hosted on AWS (US-East, Virginia) for most products and Oracle OCI (São Paulo) for HiFlow.
The company's business model has been shaped by two acquisitions: YourViews in September 2019 and Akna in March 2022. The Akna transaction alone grew the customer base from 1,300 to 2,000 and annual revenue from R$80 million to R$100 million (BRL). Named enterprise customers include Buser, Netshoes, Dafiti, Kalunga, Sky, Beto Carrero World, and Sem Parar. The company operates from São Paulo (headquarters) and Blumenau, Brazil, with a registered entity in the British Virgin Islands.
Hi Platform firmographics
Firmographics- Name
- Hi Platform
- Legal name
- Hi Platform
- Website
- https://hiplatform.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hi Platform is a Brazilian SaaS company providing a modular conversational commerce platform combining generative AI with consultative advisory support. It serves 1,400+ brands across e-commerce, healthcare, financial services, and education via WhatsApp-centric engagement.
- Ownership category
- akta.pro rank
Hi Platform industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Team Messaging & Chat (BPAMAMAA), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)
Keywords
Where Hi Platform is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Hi Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to conversational platform with modules for marketing automation, customer service, sales, and loyalty. Multiple product tiers covering different business needs from SMB to enterprise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Hi Platform product offering
Product offeringCore offering
Hi Platform provides a conversational AI SaaS platform that enables businesses to manage the entire customer lifecycle (marketing, sales, customer service, and loyalty) through WhatsApp and other digital channels. The platform combines generative AI trained on each business's specific data, voice, and rules with human advisory support, and includes modular solutions such as chatbots, email/SMS marketing, helpdesk, reviews, social media management, and in-chat payments.
Product overview
Hi Platform is a modular conversational commerce platform organized around a unified conversational AI layer with specialized products covering each stage of the customer lifecycle. The core platform provides AI-powered conversational automation and orchestration, supplemented by dedicated solutions: HiFlow (email marketing and SMS, formerly Akna), YourViews (product reviews), HiInbox (helpdesk/ticketing), Chat (digital customer service), ChatBot (WhatsApp chatbot automation), HiVoices (NPS/CSAT surveys), HiSocial (social media management), HiPay (WhatsApp payments), and Hi Timeline (journey visualization). Products share a common customer data layer and integrate natively with WhatsApp, Facebook, Instagram, and multichannel messaging. The platform is built on AWS (US-East) and Oracle OCI (Brazil), uses OpenAI for generative AI capabilities, and serves over 1,400 brands processing 200 million conversations.
Differentiator
Problem solved
Functional benefit
Brands
- HiPay: Payment solution within WhatsApp via link, allowing clients to send secure payment links to consumers.
- Hi Academy
- HiFlow
- YourViews
- HiInbox
- Hi Chat
- Hi Bot
- HiVoices
- HiSocial
Products and services
- HiFlow Email marketing and SMS solution for creating campaigns, lead nurturing, contact list management, and automated marketing flows. Formerly known as Akna before the acquisition and rebrand. Hosted on Oracle OCI infrastructure in São Paulo, Brazil.
- YourViews Product review and consumer feedback solution that collects and moderates product ratings, store reviews, and Q&A to generate social proof and improve the shopping experience.
- HiInbox Helpdesk solution that centralizes the customer service ticket management process, organizing and tracking support requests across channels.
- Chat
- ChatBot (Hi Bot)
- HiVoices
- HiSocial
- HiPay
- WhatsApp Link Generator
- Hi Timeline
Quantifiable outcome
- 60% reduction in purchase steps
- +2 more outcomes
Companies that use Hi Platform
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Hi Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature11 records
Hi Platform partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Meta (WhatsApp)coreMeta Business Partner providing WhatsApp Business API integration. Essential channel partner enabling Hi Platform's primary customer engagement channel through WhatsApp messaging, chatbot capabilities, and WhatsApp Flows. Hi Platform acts as intermediary between businesses and Meta's WhatsApp services.
- AWS (Amazon Web Services)coreAWS Partner hosting most Hi Platform solutions (YourViews, HiInbox, Chat, ChatBot, HiVoices, HiSocial) on AWS infrastructure in Virginia, USA. AWS provides secure cloud infrastructure meeting audit and security framework requirements.
- OpenAIcoreAI technology provider powering Hi Platform's conversational AI capabilities. OpenAI maintains SOC 2 Type 2 certification and CSA STAR Level 1 compliance. By default, customer data is not used for model training, remaining under Hi Platform's exclusive ownership.
- AknacoreDigital marketing company specializing in email marketing acquired by Hi Platform in March 2022. Acquisition expanded client base from 1,300 to 2,000 and revenue from R$80M to R$100M. Akna now rebranded as Flow, contributing to Hi Platform's conversational marketing ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hi Platform competitors and assessment
Company assessmentBroad incumbents
- Genesys: Global enterprise customer experience platform with messaging, voice, and AI orchestration. Competes with Hi Platform in enterprise CX deployments and cloud contact center opportunities.
- HubSpot: CRM and marketing automation platform with conversational tools (ChatSpot, messaging in Service Hub). Overlaps with Hi Platform's marketing, sales, and service modules in SMB and mid-market segments.
- Twilio: Global CPaaS leader providing messaging APIs, including WhatsApp Business API, and Flex for conversational contact center. Overlaps with Hi Platform's messaging layer and customer engagement functionality at much broader scale.
- Zendesk: Global customer service and engagement platform with messaging, ticketing, and AI agent capabilities. Competes with Hi Platform's HiInbox, Chat, and ChatBot offerings within the helpdesk and AI chatbot layers.
- Sinch: Global CPaaS and conversational AI provider with messaging and customer engagement products. Overlaps with Hi Platform in messaging, WhatsApp integration, and conversational AI across LATAM and globally.
Direct peers
- Take Blip: Brazil-based conversational AI and chatbot platform with WhatsApp Business API focus. Closely comparable to Hi Platform on geography, channel emphasis (WhatsApp), and product set (chatbots, helpdesk, campaigns) serving Brazilian enterprises.
- Zenvia: Brazilian end-to-end conversational CX platform offering CPaaS, chatbot, and customer service solutions across WhatsApp, SMS, and voice. Directly competes with Hi Platform across multiple verticals and modules, and is publicly listed.
- Movile / Wavy: Brazilian conversational commerce platform focused on WhatsApp-based messaging for enterprises in LATAM. Competes head-to-head with Hi Platform in messaging automation and conversational commerce across SMB and mid-market customers.
- Intercom: AI-first customer service platform with Fin AI agent and messaging products. Competes with Hi Platform for conversational customer engagement and AI-driven service automation in mid-market and enterprise.
- Bird (formerly MessageBird): Global omnichannel communication platform with CPaaS, marketing, and AI agent capabilities. Comparable to Hi Platform in conversational engagement and CPaaS, but serves a global rather than Brazil-only customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hi Platform social profiles
Digital presenceHi Platform compliance and trust
Trust signalCompliance3 records
Hi Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hi Platform leadership team
Management profileNumber of profiles
Profiles4 records
Hi Platform subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hi Platform funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hi Platform M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hi Platform
What does Hi Platform do?
Hi Platform provides a conversational AI SaaS platform that enables businesses to manage the entire customer lifecycle (marketing, sales, customer service, and loyalty) through WhatsApp and other digital channels. The platform combines generative AI trained on each business's specific data, voice, and rules with human advisory support, and includes modular solutions such as chatbots, email/SMS marketing, helpdesk, reviews, social media management, and in-chat payments.
Is Hi Platform a public or private company?
Hi Platform is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hi Platform founded?
Hi Platform was founded in 2017. It employs 101 to 250 people.
Where is Hi Platform based?
Hi Platform is headquartered in São Paulo, Brazil, in the Latin America region.
How does Hi Platform make money?
One revenue line is on record: saaS Platform Subscription.
Who are Hi Platform's main competitors?
Broad incumbents on record are Genesys, HubSpot, Twilio, Zendesk and Sinch. Direct peers are Take Blip, Zenvia, Movile / Wavy, Intercom and Bird (formerly MessageBird).
Does Hi Platform have an API?
Yes. Hi Platform offers a public API accessible via horus.hiplatform.com for integration purposes. The API supports REST-based communication with JSON payloads, authentication using Basic Auth (username:password Base64-encoded), and webhook callbacks for asynchronous bot communication (bot-api.hiplatform.com/1.0/api/treatmentStopRuleAsync). Key API endpoints include: Integration API for exporting attendance data, WhatsApp API v1.0 for messaging, Hi Bot JavaScript API accessible via window.HiBot (or legacy window.DTBOT) for client-side bot customization and invocation, and API User Management for creating and managing API access credentials. TLS 1.2 is required for all API communications. Developer documentation is at help.hiplatform.com/docs/api-de-integracao-hi-platform.
What industry is Hi Platform in?
Hi Platform's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAMAMAA, Team Messaging & Chat. Its NAICS code is 513210 and its SIC code is 7372.