FroGo
FroGo is an India-based B2B quick commerce fulfilment and cold chain logistics provider operating across 7 cities, serving D2C and frozen food brands with dark store warehousing, distribution, and a digital storefront platform (FroGo PulseNow).
- Company typePrivate
- Founded2022
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FroGo does
FroGo is an India-based B2B quick commerce fulfilment and cold chain logistics company headquartered in Gurgaon, operating across seven cities — Delhi, Gurugram, Noida, Kolkata, Bangalore, Hyderabad, and Chennai. The company provides end-to-end fulfilment infrastructure for direct-to-consumer food brands selling on quick commerce platforms (Blinkit, Zepto, Instamart), with core services spanning quick commerce fulfilment, Carrying & Forwarding Agent (CFA) distribution, cold chain warehousing, and a dark store network enabling 30-to-90-minute hyperlocal delivery. Its technology stack includes Warehouse Management System configuration, demand integration with quick commerce platforms, real-time shipment tracking, and AI-driven route optimization and predictive analytics for inventory and forecasting.
The business operates a sales-led go-to-market targeting D2C food brands, with a vertical segmentation approach focused on frozen foods and perishable FMCG. Named customers include Curefoods, Havmor Ice Cream, and NOTO. Revenue is generated through managed-services fees for warehousing, picking, packing, dispatch, and cold chain handling, with an emerging subscription-based digital storefront product — FroGo PulseNow — that enables brands to manage their online presence and configure hyperlocal Pay on Delivery zones. An ancillary tool, Know Your EAN, supports barcode cataloging. The company raised $1.15 million in seed funding in 2024 led by Inflection Point Ventures, and won the Debutant eRetailer of the Year award from iRetail Asia.
FroGo firmographics
Firmographics- Name
- FroGo
- Legal name
- FroGo
- Website
- https://gofrogo.in
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FroGo is an India-based B2B quick commerce fulfilment and cold chain logistics provider operating across 7 cities, serving D2C and frozen food brands with dark store warehousing, distribution, and a digital storefront platform (FroGo PulseNow).
- Ownership category
- akta.pro rank
FroGo industry classification
Industry- Product category
- Cold Chain Logistics and Quick Commerce Fulfillment
- NAICS
- Refrigerated Warehousing and Storage (493120), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Micro-fulfillment & Dark Store Operations (CRAFAMAK)
Keywords
Where FroGo is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
FroGo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Quick Commerce Fulfilment Services: End-to-end fulfilment operations for brands selling on quick commerce platforms, managing inventory readiness, order accuracy, and consistent service levels. Revenue generated through service fees charged to D2C brands for warehousing, picking, packing, and dispatch operations.
- CFA & Distribution Partner Services: Carrying and Forwarding Agent services managing inventory, dispatches, documentation, and channel execution as brands scale. Revenue stream from distribution and channel execution fees.
- Cold Supply Chain Operations: Specialized cold chain handling for temperature-sensitive products. Revenue generated from temperature-controlled storage and logistics services for perishable and frozen food brands.
- FroGo PulseNow Digital Storefront: Digital storefront platform enabling D2C brands to manage their online presence and orders. Platform supports Pay on Delivery management, hyperlocal zone configuration, and order management capabilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FroGo product offering
Product offeringCore offering
FroGo provides end-to-end quick commerce fulfillment and cold chain logistics services for D2C brands in India. The company operates a network of strategically located dark stores and temperature-controlled warehouses across multiple cities, managing inventory readiness, order accuracy, and dispatch operations for brands selling on quick commerce platforms. FroGo also offers FroGo PulseNow, a digital storefront platform enabling brands to manage their online presence with 30-90 minute delivery capabilities.
Product overview
FroGo is a full-stack D2C growth platform offering quick commerce fulfillment and cold chain logistics services across India. The platform operates on a hub-and-spoke model combining warehousing, dark store networks, and hyperlocal fulfillment capabilities. The core product portfolio centers on Quick Commerce Fulfillment, CFA & Distribution Partner services, Cold Supply Chain Operations, and a Dark Store Network, all supported by strategic Warehousing Services. The FroGo PulseNow platform serves as the digital storefront layer enabling D2C brands to manage their online presence and achieve 60-90 minute deliveries. An ancillary tool, Know Your EAN, supports product cataloging and barcode management.
Differentiator
Problem solved
Functional benefit
Brands
- FroGo PulseNow: A cutting-edge digital storefront solution for D2C brands, enabling 60-90 minute deliveries and providing self-service storefront management capabilities including inventory management, abandoned cart recovery, and marketing campaign integration.
Products and services
- Quick Commerce Fulfillment
- CFA and Distribution Partner Services
- Cold Supply Chain Operations
- FroGo PulseNow
- Know Your EAN
Quantifiable outcome
- 30-90 minute delivery timelines for D2C brands through FroGo PulseNow platform
- +1 more outcomes
Companies that use FroGo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
FroGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
FroGo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
FroGo competitors and assessment
Company assessmentDirect peers
- Zippee: Indian D2C brand fulfillment and quick commerce enablement platform. Directly comparable as a B2B fulfillment partner serving the same D2C food and FMCG brands on quick commerce platforms; FroGo explicitly positions against Zippee in its own content.
- Shiprocket: Leading Indian e-commerce logistics aggregator with warehousing, fulfillment, and shipping services for D2C brands. Comparable in offering multi-city fulfillment infrastructure and a SaaS layer to SMB and D2C sellers.
- Snowman Logistics: India's largest dedicated temperature-controlled warehousing and transport company, owned by Gateway Distriparks. Comparable as a cold-chain specialist serving food and pharma, with deeper national infrastructure but less quick-commerce focus.
- Shadowfax: Indian hyperlocal and e-commerce logistics company serving D2C and quick commerce with last-mile and warehousing services. Comparable in serving the same quick-commerce-driven fulfillment demand.
Broad incumbents
- Delhivery: India's largest publicly listed logistics and supply chain company with extensive warehousing, freight, and partial cold chain capabilities. Comparable as a broad incumbent that could enter FroGo's quick-commerce cold-chain niche with greater capital depth.
- Ecom Express: Large Indian e-commerce logistics company with pan-India warehousing and last-mile delivery capabilities. Comparable as a broad incumbent in e-commerce fulfillment that could expand into cold chain.
- Xpressbees: Indian e-commerce logistics company offering warehousing, fulfillment, and shipping services. Comparable as a pan-India fulfillment player serving D2C brands.
- BlueDart ( DHL Group ): India's leading express logistics company with temperature-controlled and time-definite delivery capabilities. Comparable as a broad incumbent with established cold-chain infrastructure.
- Gati KWE (now Allcargo Gati): Indian express distribution and cold-chain logistics company with warehousing and temperature-controlled transport. Comparable as an established cold-chain logistics provider.
Emerging players
- Pluckk: Indian D2C fresh-food brand also exploring direct distribution and quick-commerce partnerships. Comparable as a customer-side peer in the frozen/fresh D2C ecosystem that FroGo serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FroGo social profiles
Digital presenceFroGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FroGo leadership team
Management profileNumber of profiles
Profiles1 record
FroGo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FroGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FroGo
What does FroGo do?
FroGo provides end-to-end quick commerce fulfillment and cold chain logistics services for D2C brands in India. The company operates a network of strategically located dark stores and temperature-controlled warehouses across multiple cities, managing inventory readiness, order accuracy, and dispatch operations for brands selling on quick commerce platforms. FroGo also offers FroGo PulseNow, a digital storefront platform enabling brands to manage their online presence with 30-90 minute delivery capabilities.
Is FroGo a public or private company?
FroGo is a private company. It is classified as venture growth investor backed and is currently operating.
When was FroGo founded?
FroGo was founded in 2022. It employs 11 to 50 people.
Where is FroGo based?
FroGo is headquartered in Gurugram, India, in the Asia region.
How does FroGo make money?
Four revenue lines are on record. Quick Commerce Fulfilment Services are the primary driver. The others are CFA & Distribution Partner Services, cold Supply Chain Operations and froGo PulseNow Digital Storefront.
Who are FroGo's main competitors?
Direct peers on record are Zippee, Shiprocket, Snowman Logistics and Shadowfax. Broad incumbents are Delhivery, Ecom Express, Xpressbees, BlueDart ( DHL Group ) and Gati KWE (now Allcargo Gati). Pluckk is listed as an emerging player.
Does FroGo have an API?
No public API is recorded for FroGo.
What industry is FroGo in?
FroGo's product category is Cold Chain Logistics and Quick Commerce Fulfillment. Its primary akta.pro industry code is CRAFAMAK, Micro-fulfillment & Dark Store Operations. Its NAICS code is 493120 and its SIC code is 4210.