Courseplay (a CIEL HR Group Company)

What Courseplay (a CIEL HR Group Company) does

Courseplay is an AI-powered employee experience platform delivered as a cloud-based Learning Experience Platform (LXP). Founded in 2016 and headquartered in Mumbai, India, the company develops software that helps large enterprises manage the entire skill and talent development lifecycle for frontline workforces. The platform is built on Amazon AWS infrastructure (EC2, RDS, S3) in the Mumbai region (ap-south-1) and offers web access alongside iOS and Android mobile apps, with support for SCORM 1.2 and 2004 content, video, PDF, and HTML formats, plus a 99.5% monthly uptime SLA.

Courseplay's product suite centers on a 360-degree employee growth framework organized around four pillars: Learn (micro-learning, gamified, social, and on-the-job training), Measure (performance, behavior, and learning analytics), Grow (coaching, mentorship, behavioral scorecards, and assessments), and Repeat (automated training workflows). The platform integrates an AI-powered chatbot for in-flow learning and knowledge retrieval, gamification features including leaderboards, levels, badges, and a wallet system, a Performance Tracker for goal setting and manager reviews, and SAML-based single sign-on. Courseplay v3.0 introduced IBM Watson Personality Insights for employee analytics. The company has coached 864,011 employees who completed 6.74 million courses with 7.37 million learning hours over the last three fiscal years and the three months ended June 30, 2024, and reports over 1 million employees served lifetime.

Courseplay monetizes through an enterprise SaaS subscription model with quote-based pricing and a 15-day free trial, complemented by separately billed Standard and Premium support tiers (Premium offering a dedicated account point-of-contact with first response within 10 minutes). It holds ISO 9001:2015, ISO/IEC 27001:2013, and GDPR certifications, and serves customers across aviation (SpiceJet, GMR Aero Technic), retail (Mothercare, Amazon), automotive (Hyundai), robotics (GreyOrange), consumer goods (Emami), pharmaceuticals (SeQuent Scientific), and the non-profit sector (Magic Bus India Foundation). Courseplay is a subsidiary of CIEL HR Services Ltd following CIEL Group's 2025 strategic stake acquisition, which accompanied announced FY25 IPO plans; the company raised Rs 3 crore (approximately $402,919) in seed funding led by Inflection Point Ventures in January 2022.

Name

Courseplay (a CIEL HR Group Company)

Legal name

Firstventure Corporation Private Limited

Website

https://courseplay.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Courseplay is an AI-powered Learning Experience Platform delivering 360-degree employee growth through personalized learning, gamification, performance tracking, and automated workflows for enterprises with large frontline workforces across India, Southeast Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Learning Experience Platform

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Employee learning platform
• Corporate training software
• Learning management system
• Frontline workforce enablement
• Talent development platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual SaaS subscription model for access to the Courseplay learning experience platform, charged per organization/enterprise with per-user seat pricing implied by LMS platform standard models. Two support tiers available: Standard (round-robin, no dedicated account manager) and Premium (dedicated account POC, 10am-7pm in customer's timezone, 5 days/week).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Courseplay is an AI-powered employee experience and Learning Experience Platform (LXP) that delivers 360-degree employee growth through on-the-job, social, and formal learning. It offers a cloud-based Learning Management System, Frontline Enablement module, and Recruitment Automation, complemented by AI-driven personalization, gamification, chatbot-based knowledge retrieval, and analytics for large enterprises and fast-growing startups.

Product overview

Courseplay is a unified AI-powered employee growth platform offered as a core Learning Experience Platform (LXP) complemented by multiple integrated modules. The core LXP delivers 360-degree employee growth combining on-the-job, social, and formal learning. It is paired with a dedicated Learning Management System (LMS) for structured training workflows, a Frontline Enablement module for large-scale frontline workforce training, and a Recruitment Automation module covering pre-hire and new hire onboarding. Key features include a Performance Tracker for goal and outcome management, an AI chatbot with knowledge base for in-flow learning support, automated learning recommendations, and IBM Watson Personality Insights for personality analytics (via Courseplay v3.0). The platform is designed for enterprises managing large workforces and fast-growing startups, accessible via web and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Courseplay Learning Experience Platform (LXP) AI-powered 360-degree employee growth platform delivering on-the-job, social, and formal learning to the workplace. Serves as a unified talent experience platform with mobile apps for large enterprises and fast-growing startups to manage their entire skill and talent development lifecycle.
• Learning Management System (LMS) Cloud-based training management and employee engagement software that enables quick and affordable online training workflows. Supports SCORM content, micro-learning, video, interactive e-learning, and automated training administration for HR and L&D teams.
• Frontline Enablement Training automation solution tailored for enterprises with large frontline teams and extended enterprise learners, enabling scalable delivery of learning content to hundreds of thousands of front-line employees across devices and 100+ global languages.
• Recruitment Automation Automated workflow module covering pre-hire onboarding and new hire onboarding, enabling organizations to train and engage employees before their first day and automate skill development lifecycle from recruitment onward.

Quantifiable outcome

• 864,011 employees coached during the last three fiscals and three-month period ended June 30, 2024
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Kahoot!flagshipStrategic or Co-development Partner · 7 November 2025CIEL HR's Courseplay announced a strategic partnership with Kahoot! to deliver AI-driven gamified learning solutions for Indian enterprises. The collaboration combines Courseplay's AI-powered learning platform with Kahoot!'s gamification tools to help organizations create engaging, measurable learning pathways. The partnership addresses growing demand for effective corporate training by enabling HR and L&D leaders to drive higher engagement, stronger retention, and sustained business growth through continuous learning.
• SeQuent ScientificminorStrategic or Co-development Partner · 25 July 2017Courseplay partnered with SeQuent Scientific, a Mumbai-based integrated pharmaceutical company operating in Animal Health and Human Health (API). SeQuent deployed Courseplay's employee engagement solutions beyond traditional training for its field force, hosting selfie contests, caption contests, scavenger hunts, and more to drive participation among their management team.
• CIEL HR Services Ltd (Parent Company)coreOthersCourseplay is a subsidiary of CIEL HR Services Ltd, which offers a comprehensive suite of HR solutions. CIEL Group acquired a strategic stake in Courseplay and planned an IPO in FY25. Courseplay appears on CIEL Group's list of subsidiaries along with Mafoi Business Consulting, CIEL Skills, Jombay, Aargee Staffing, HFactor, Thomas.co, CIEL Tech, and People Metrics. The About page identifies Firstventure Corporation Private Limited (FCPL) as the operating entity for Courseplay.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Docebo: AI-powered enterprise LMS/LXP serving similar enterprise L&D buyers with learning content, automation, and analytics. Competes head-to-head with Courseplay in the corporate learning platform category.
• Degreed: Direct LXP competitor offering an AI-driven learning experience platform for enterprises to unify learning, skill-building, and career development. Closely aligned product category, target buyer (enterprise L&D), and delivery model (cloud SaaS).
• Disprz: India-based AI-powered LXP and frontline enablement platform serving enterprises in India, SEA, and the Middle East. Most direct regional and product-level competitor to Courseplay, including the frontline workforce focus.
• TalentLMS: Cloud LMS targeting SMB and mid-market corporate training with SCORM support and self-serve pricing. Competes with Courseplay's LMS module in the lighter-weight, more accessible LMS segment.

Broad incumbents

• Skillsoft: Long-established enterprise learning content and platform provider (Skillsoft, Pluralsight, SumTotal). Overlaps with Courseplay in enterprise L&D, especially in regulated industries and for compliance training.
• Adobe Learning Manager (Adobe Captivate Prime): Enterprise learning platform from Adobe with strong content authoring and delivery. Competes with Courseplay in corporate training and compliance use cases as part of Adobe's broader digital experience portfolio.
• Workday Learning: Enterprise LMS module within the Workday HCM suite, often pre-selected by large enterprises. Competes with Courseplay in large-enterprise deals where Workday is the system of record for HR.
• SAP Litmos: Enterprise LMS from SAP targeting corporate training and compliance, with broader SAP ecosystem reach. Overlaps with Courseplay's LMS and corporate training use cases as part of a wider portfolio.
• Cornerstone OnDemand: Established enterprise talent and learning suite including Cornerstone Learning (LMS) and a modern LXP offering. Broader portfolio (talent management, HR) makes it a broad incumbent against Courseplay's pure-play LXP.

Regional players

• Jombay: India-based talent assessment and development platform, also part of the CIEL HR Group. Operates as a sister/related entity within the same parent group, with overlapping enterprise L&D buyer base in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/courseplay
• Xx.com/courseplay
• Facebookfacebook.com/courseplay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courseplay (a CIEL HR Group Company)