What HQ Workspace does

HQ Workspace (operating as Headquarters SAS) is a Paris-based B2B SaaS company founded in 2023 that has built an all-in-one workspace aimed at streamlining the talent booking process across three interconnected user groups: represented talents (models and performers), model/talent agencies, and brands. The platform consists of three products — a mobile app for talents (iOS and Android) that consolidates multiple agency profiles, calendars, portfolios, and location-sharing into a single interface; a web-based Workspace for Agencies providing a unified dashboard for briefs, brands, and real-time talent tracking; and a Workspace for Brands offering talent discovery, real-time availability, and an end-to-end casting-to-payment workflow. Technically, the platform is described as a mobile-first SaaS solution with real-time synchronization, an invitation-only professional social network, and claim of 15x faster booking for brands. The company is GDPR and ISO 27001 certified and is distributed globally via the Apple App Store and Google Play Store.

The business model combines SaaS subscriptions (workspace access for brands and agencies) with transaction-based fees on bookings processed through the platform, mirroring marketplace economics in the talent-booking vertical. Go-to-market is hybrid: a product-led motion with a waitlist for talents via the mobile app, and a "Book a Demo" enterprise sales motion for brands and agencies. As of the available data, the company remains in a pre-launch/waitlist state with no disclosed revenue, ~$1.0M raised in a September 2024 funding round, and 1-10 employees. The legal entity is Headquarters SAS, registered at 320 rue saint honoré, 75001 Paris, France.

The strategic logic of the platform rests on three-sided network effects: more brands attract more agencies and talents, more agencies attract brands seeking diverse rosters, and more talents attract brands seeking fresh faces. Differentiation claims focus on the 15x faster booking efficiency for brands, the unified talent profile eliminating calendar fragmentation for represented talents, and the invitation-only professional environment providing a vetted counterparty base. With no disclosed customer logos, no partnerships, and no management team publicly identified, the commercial traction and execution risk remain largely unproven.

Name

HQ Workspace

Legal name

Headquarters SAS

Website

https://hqworkspace.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

HQ Workspace is a Paris-based B2B SaaS platform, founded in 2023, that streamlines talent booking for represented talents, model agencies, and brands through a mobile app and web workspaces, monetizing via subscriptions and transaction fees. The platform is in pre-launch/waitlist stage.

Ownership category

akta.pro rank

Product category

Talent Booking Platform

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

akta.pro secondary industry

Workforce Management & Scheduling (BPACAPAI)

Keywords

• Talent booking software
• Agency management platform
• Casting workflow automation
• Talent marketplace software
• Model booking platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking/Transaction Fees: The platform facilitates the booking process between Brands, Agencies, and Talents. Given the marketplace nature and the mention of 'casting to payment' functionality, the primary revenue stream likely derives from transaction fees or commissions on bookings processed through the platform.
2. Software Platform Subscription: The workspace solutions for Agencies and Brands likely operate on a SaaS subscription model, providing dashboard access, brand management tools, and talent discovery features as recurring services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HQ Workspace is an all-in-one software platform that connects Brands, Agencies, and Talents to streamline the talent booking process. It offers a mobile app for represented talents to consolidate their multiple agency profiles, calendars, and portfolios, and web-based workspace dashboards for agencies to manage briefs and for brands to discover and book talent with real-time availability. The platform integrates the full booking lifecycle from casting through payment within a single invitation-only professional network.

Product overview

HQ Workspace is a unified platform for the entertainment and modeling industry, consisting of three interconnected products: The App for Talents (mobile app enabling represented talents to manage all their agency profiles, calendars, and portfolios in one place), Workspace for Agencies (web-based booking software allowing agencies to manage briefs, brands, and talent operations), and Workspace for Brands (dashboard enabling brands to book talent faster and manage the full casting-to-payment workflow). The platform is accessible via iOS and Android mobile apps as well as web interfaces, with GDPR and ISO 27001 compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• HQ Workspace Platform All-in-one workspace platform that streamlines the booking process for brands, agencies, and talents. Provides unified dashboard for managing briefs, bookings, talent availability, and payments across the casting-to-payment workflow.
• The App for Talents Mobile application for represented talents that consolidates multiple agency profiles, calendars, and portfolios into one interface. Features real-time booking notifications, safe professional social network environment (invitation-only), and location sharing with agents to avoid missed opportunities.
• Workspace for Agencies Web-based booking software for model agencies providing a unified dashboard to manage briefs from brands, synchronize talent information, and track talent locations in real time across the agency's represented talent pool.
• Workspace for Brands Dashboard solution for brands enabling faster booking (up to 15x), real-time talent availability checks, and seamless management from casting through payment. Provides access to multiple agencies' talent pools through a single interface.

Quantifiable outcome

• Book 15x Times Faster (for Brands)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bookings.cloud: Bookings.cloud is an emerging white-label booking and scheduling platform targeting agencies and service businesses. It overlaps with HQ's booking workflow and SaaS subscription model, with comparable calendar sync and dashboard features.
• The Booth App: The Booth is a mobile platform for the modeling industry offering portfolio hosting, job discovery, and agency connections. It is comparable to HQ's mobile-first talent app and three-sided marketplace model, and represents a more focused talent-side competitor.
• Picktime: Picktime is a SaaS appointment scheduling platform targeting small businesses and agencies with calendar sync and booking pages. It is comparable to HQ's agency-side scheduling and brand booking workflow, but is horizontal and lacks the modeling vertical integration.

Direct peers

• Casting Networks: Casting Networks is a leading talent booking and casting platform for models, actors, and creatives, serving both agencies and brands. It is the most direct competitor to HQ Workspace in the modeling/talent booking vertical, with comparable agency and brand-side functionality.
• SimplyBook.me: SimplyBook.me is a booking/appointment SaaS platform with customizable workflows used across service industries including talent and creative bookings. It overlaps with HQ on the booking workflow and brand/agency-side scheduling functionality, though it is horizontal rather than modeling-specific.
• Sytoss: Sytoss is talent management software built specifically for modeling and talent agencies, offering booking, calendar, and roster management tools. It is the closest direct competitor on the agency-side workspace functionality, and incumbent agencies already using Sytoss may resist switching to HQ.
• Model Mayhem: Model Mayhem is a community and portfolio platform connecting models, photographers, and brands. It overlaps with HQ's talent profile/portfolio aggregation and three-sided professional network positioning, though it is older and lacks the real-time booking workflow.

Broad incumbents

• Calendly: Calendly is a widely adopted scheduling and calendar coordination platform used by individuals, agencies, and brands. It is comparable to HQ's talent calendar synchronization and real-time availability features, though it lacks the vertical talent-booking workflow and three-sided marketplace.
• Booksy: Booksy is a booking and marketplace SaaS serving beauty, wellness, and fitness professionals with consumer-facing apps. It is comparable to HQ on the marketplace+mobile-app distribution model and booking/transaction-fee revenue model, though in a different vertical.

Others

• Models.com: Models.com is the leading industry directory and information platform for the modeling/fashion industry. While not a direct booking competitor, it is thematically related as a central hub serving agencies, brands, and talents—the same three sides HQ targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HQ Workspace