What eRelevance Corporation does

eRelevance Corporation is an Austin, Texas-based private company founded in July 2013 by Robert Fabbio, Lance Obermeyer, and Timothy Smith. It sells a lead management solution delivered as a tech-enabled managed service for small and medium-sized businesses, targeting elective healthcare practices (plastic surgeons, dermatologists, medspas, OB/GYNs) as the primary vertical, with subsequent expansion into mortgage lending and legal practices. The company combines proprietary marketing automation technology with a human-expert service layer and a US-based call center, executing multi-channel engagement across email, text, Facebook, Instagram, web landing pages, mobile app conversations, and automated conversational content.

The product portfolio consists of three subscription tiers (Starter at $99/month, Bronze at $798/month with up to 20 new leads/month, and Silver at $1,198/month with 20-50+ new leads/month) plus four rebranded service modules launched in 2018: eRelevance Capture (lead capture and ROI measurement), Prospect Engage (prospect conversion), Customer Engage (customer retention), and Connect (follow-up and conversion optimization). The platform integrates with lead-source marketplaces such as Nolo, HomeAdvisor, and RealSelf to automate lead ingestion. Distribution is a hybrid of self-service online purchase for the Starter tier and an inside sales motion for Bronze and Silver tiers, supported by a national marketing education workshop tour in target verticals.

Revenue is subscription-based recurring, with reported ARR of $7.5 million at end of 2017 (up from $3.6 million in 2016) and 1,600+ SMB customers by 2019. The company has raised $13.7 million in total disclosed funding across multiple rounds, with the most recent being a $5.1 million round in May 2017 led by Rally Ventures. Headcount is reported in the 11-50 range, and the company has achieved multiple consecutive years of triple-digit revenue growth, including 444% YoY in 2016 and 534% growth for the newest tech-enabled service offering introduced in September 2018.

Name

eRelevance Corporation

Legal name

eRelevance Corporation

Website

https://erelevancecorp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

eRelevance Corporation provides a tech-enabled lead management and multi-channel customer engagement service for small and medium-sized businesses, primarily elective healthcare practices with expansion into mortgage and legal verticals. The platform combines proprietary marketing automation with human marketing experts and a US-based call center, sold via subscription tiers ranging from $99 to $1,198 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Management Subscription Services: Monthly subscription-based revenue model with three tiers (Starter $99/mo, Bronze $798/mo, Silver $1,198/mo) providing lead capture, engagement, and nurturing services. Revenue is recurring and scales with tier selection based on lead volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

eRelevance Corporation provides a tech-enabled lead management service that combines a proprietary multi-channel marketing automation platform with US-based human marketing experts to help small and medium-sized businesses automatically capture, engage, nurture, and convert leads into customers. The service runs campaigns across email, text, Facebook, Instagram, web landing pages, and mobile app conversational channels, and includes responsive call center follow-up, a real-time lead performance dashboard, and dedicated Client Success Managers.

Product overview

eRelevance Corporation offers a lead management solution delivered as a tech-enabled service for small to medium-sized businesses. The portfolio consists of three subscription tiers (Starter at $99/month, Bronze at $798/month, and Silver at $1,198/month) providing automatic lead capture, multi-channel engagement, and US-based call center support. Additionally, the company offers four named service modules: eRelevance Capture (lead capture and ROI measurement), eRelevance Prospect Engage (prospect conversion), eRelevance Customer Engage (customer retention and lifetime value), and eRelevance Connect (follow-up and conversion optimization). The platform operates across five digital channels including email, text, Facebook, Instagram, web landing pages, and mobile app conversations, powered by proprietary technology and marketing experts.

Differentiator

Problem solved

Functional benefit

Brands

• eRelevance Capture: Automatically captures leads from digital advertising efforts and measures their ROI.
• eRelevance Prospect Engage
• eRelevance Customer Engage
• eRelevance Connect

Products and services

• eRelevance Capture Automatically captures leads from digital advertising efforts and measures their ROI. Part of the suite of tech-powered engagement services for SMBs.
• eRelevance Prospect Engage Uniquely engages prospects to convert them into business through targeted, multi-channel campaigns that maximize return on marketing spend.
• eRelevance Customer Engage

Quantifiable outcome

• Conversion rates increased from 20% to 46% for AesthetiCare Medspa using eRelevance Connect service
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Modern Aestheticscontent partnershipStrategic or Co-development PartnerJoint partnership for research and content creation, including the State of Aesthetic Healthcare Marketing studies. Modern Aesthetics provides editorial expertise and industry credibility for research reports.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yodle (Web.com): Yodle was a leading SMB marketing automation and lead generation platform serving small businesses across multiple verticals before being acquired by Web.com. Directly comparable to eRelevance in target market (SMBs) and product (multi-channel marketing automation plus human-executed campaigns for lead conversion).
• ActiveCampaign: ActiveCampaign provides SMB-focused marketing automation, email, and CRM with multi-channel campaign execution. Comparable to eRelevance in target customer (SMBs) and core feature set (multi-channel marketing automation), though delivered as self-serve SaaS without the human-expert services overlay.
• PatientPop (Tebra): PatientPop (now part of Tebra) provides practice growth software and marketing services for healthcare practices, including lead capture, reputation management, and patient conversion. Directly comparable to eRelevance because it serves the same elective/aesthetic healthcare SMB segment with a tech-plus-services model focused on converting leads into booked appointments.
• Constant Contact: Constant Contact is a long-standing SMB email and digital marketing platform with multi-channel campaign tools and a partner/services network. Comparable to eRelevance in SMB focus and multi-channel marketing execution, though Constant Contact is much larger and more general-purpose.
• Act-On Software: Act-On is a mid-market and SMB marketing automation platform covering email, lead scoring, and multi-channel campaign management. Comparable to eRelevance in feature set (multi-channel marketing automation with lead nurturing) and customer size, though as pure-SaaS rather than done-for-you service.
• SharpSpring (now Constant Contact): SharpSpring was an SMB- and agency-focused marketing automation platform offering email, CRM, and lead nurturing tools. Comparable to eRelevance in target segment (SMBs and small agencies) and feature set (lead capture, nurturing, multi-channel automation), though delivered as pure SaaS without the human-expert services layer.
• PatientGain: PatientGain is a healthcare-specific marketing automation platform serving medical and aesthetic practices with website, SEO, patient engagement, and lead conversion tools. Directly comparable to eRelevance because it targets the same healthcare SMB customer with a similar done-for-you marketing-plus-software stack.

Broad incumbents

• HubSpot: HubSpot is a leading marketing, sales, and CRM platform widely used by SMBs for email, social, and lead nurturing automation. Comparable to eRelevance as an SMB marketing-automation competitor, though HubSpot is a broader suite (pure software, no done-for-you service layer) and serves many verticals.
• Marketo (Adobe): Marketo, now part of Adobe, is an enterprise marketing automation platform covering email, lead management, and multi-channel campaign orchestration. Comparable to eRelevance in product category (marketing automation with multi-channel campaign execution) but skews upmarket and lacks the SMB-focused done-for-you service model.

Emerging players

• Boulevard: Boulevard provides business management software for appointment-based self-care businesses (spas, salons, medspas), including client engagement and marketing features. Comparable to eRelevance in elective/aesthetic vertical focus and SMB customer base, though Boulevard is primarily an operations/booking platform rather than a marketing automation provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/erelevancecorp
• Facebookfacebook.com/18597130157
• LinkedInlinkedin.com/company/erelevance-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eRelevance Corporation