What Dentulu does

Dentulu is a US-based teledentistry platform founded in 2018 and headquartered in Los Angeles, operating across all 50 states under HIPAA-compliant cloud infrastructure. It connects consumers directly with licensed US dentists via synchronous video, asynchronous photo consultations, AI-assisted triage, e-prescriptions routed to local pharmacies, home sleep testing for sleep apnea, and at-home salivary diagnostics through a partnership with OralDNA Labs. The platform also distributes the FDA-registered Class I MouthCAM intraoral camera in wired ($99) and wireless ($149) models, available standalone or bundled free with an annual subscription priced at roughly $1/day that includes 12 virtual consultations per year. Beyond consumer services, Dentulu operates a Patient Shop marketplace aggregating third-party dental brands (Colgate, Listerine, Crest, Biotene, Perio-Protect, and others), an affiliate program with three tracks (marketplace vendors, professional onboarding agencies, patient referrers), and a white-label platform licensing option for dental practices and DSOs. Strategic activity in 2025–2026 includes the #WakeUpTrinbago international sleep apnea initiative, an Aquoral (K Pharmaceuticals) marketplace partnership, and a seed investment plus SPV in BiteZen. Cumulative disclosed funding since 2017 is approximately $2.7M across 12 rounds, with the largest single round ($647K) led by SM Investment Partners GP in 2021; no institutional round has been disclosed since.

Name

Dentulu

Legal name

Dentulu, Inc.

Website

https://dentulu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentulu is a US-based HIPAA-compliant teledentistry platform connecting consumers in all 50 states with licensed dentists via video, AI-assisted photo consultations, e-prescriptions, at-home MouthCAM imaging, salivary testing, and home sleep testing, with a marketplace and white-label provider tools.

Ownership category

akta.pro rank

Product category

Teledentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121), Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

akta.pro secondary industries

Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

Keywords

• Teledentistry platform
• Virtual dental consultations
• Oral health technology
• Intraoral imaging devices
• Dental e-commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Annual Subscription Plan: Recurring annual subscription priced at $1/day (~$365/year) that includes 12 virtual consultations per year, FREE Wireless MouthCAM ($99 value), and access to preventive tools and educational resources. Drives recurring revenue with bundled hardware incentive.
2. Pay-Per-Consultation Services: Usage-based pricing for one-off consultations: AI Photo Consultation at $10, Dentist Photo Consultation at $29, and one-time live consultations at $49. Photo-based reviews delivered within 24–48 hours; live video consultations run 20–30 minutes.
3. MouthCAM Hardware Sales: Direct e-commerce sale of wired ($99) and wireless ($149) intraoral cameras via Dentulu's online storefront with free shipping, 30-day money-back guarantee, and 1-year warranty. Also bundled free with annual subscriptions.
4. Marketplace Product Sales: Dentulu Shop operates as an online marketplace selling third-party dental products (Perio GelX, mouthwashes, prebiotics/probiotics, whitening kits, water flossers, electric toothbrushes, supplements) directly to consumers with U.S. shipping and pharmacist review.
5. Provider Platform Licensing & White-Label: B2B revenue from dental practices, DSOs, and partner companies that license/white-label the Dentulu platform. Companies can store data on their own servers; Dentulu shares revenues with provider offices and charges no upfront fees for verified providers.
6. Affiliate & Referral Revenue: Affiliate program pays a percentage of revenue to Patient Affiliates (DTC companies referring patients), Professional Affiliates (job agencies/consultants onboarding dental offices), and Marketplace vendors. Includes referral commissions for dental offices that join the software.
7. Local Dental Referrals: When virtual consultations reveal cases requiring in-person treatment, Dentulu refers patients to dentists on its platform or local dental offices, generating referral/coordination revenue as part of the care continuum.

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels11 records

Core offering

Dentulu operates a 24/7 teledentistry platform that connects US-based patients with licensed dentists via live video consultations, asynchronous photo reviews, and AI-assisted triage, delivering second opinions, treatment estimates, and electronic prescriptions routed to local pharmacies. The platform bundles an integrated oral-systemic health ecosystem that includes the FDA-registered MouthCAM intraoral camera, salivary diagnostics through OralDNA Labs, home sleep testing for sleep apnea, remineralization trays, and Valplast flexible dentures, alongside a multi-vendor marketplace (Dentulu Shop) for dental products.

Differentiator

Problem solved

Functional benefit

Brands

• MouthCAM: Handheld, rechargeable intraoral camera marketed by Dentulu as a personal dental imaging system; FDA-registered Class I medical device offered in wired and wireless models, with a dedicated site at mouthcam.com.
• Dentulu Shop

Products and services

• Virtual Dental Consultations (Teledentistry Platform) Core 24/7 teledentistry service connecting patients with licensed U.S.-based dentists via live video consultations (typically 20–30 minutes), asynchronous photo reviews, and AI-assisted triage for second opinions, treatment estimates, emergency prescriptions, and referrals to local in-person providers.
• Photo Consultation Service Asynchronous photo-based dental consultation with two pricing tiers: AI Agent consultation at $10/photo (instant findings and next-step checklist in minutes) and Dentist consultation at $29 (licensed dentist review within 24–48 hours with written diagnostic report, treatment options, and e-prescriptions). HIPAA-compliant with end-to-end encryption.
• MouthCAM Intraoral Camera (Wired and Wireless) FDA-registered Class I medical device for at-home intraoral imaging; handheld camera available in Wired ($99, USB 2MP 1080p, 90° wide angle, 8 LED lights, 30 fps) and Wireless ($149, WiFi 2.4GHz/Bluetooth 5.0, iOS/Android, 2-hour battery) models. Captures HD intraoral images/videos for at-home dental monitoring and shares them via the Dentulu app for virtual consultation.
• Salivary Testing Kits (with OralDNA Labs) At-home saliva collection kits powered by OralDNA Labs diagnostics, prescribed by Dentulu providers and shipped to patients; detects pathogens linked to gum disease, cavities, and Candida, and provides risk assessment for cardiovascular disease, diabetes, dementia, stroke, and pregnancy complications, with results delivered in approximately 7 days.
• Remineralization Trays (Cavity Reversal Kit) Custom-fit trays and prescription-strength solutions for at-home prevention and reversal of early tooth decay, with guided protocol overseen by Dentulu dentists; includes CrystlCare fluoride-free biorestorative sensitivity product and advanced enamel prebiotic mints for oral microbiome support.
• Valplast Flexible Dentures Service Lightweight, flexible thermoplastic nylon partial and complete dentures available in Single Tooth, Partial, Complete, and Transitional variants, with an end-to-end virtual consultation and fitting process (3–4 weeks). Typically costs 20–40% more than traditional dentures; insurance coverage 50–80% of allowed amount with financing available.
• Home Sleep Study (HST) for Sleep Apnea Diagnosis At-home sleep apnea diagnostic service using an FDA-cleared finger-worn wearable device for a single-night study; sleep physician review delivers an AHI score, diagnosis, and personalized treatment plan via the Dentulu app within 3–7 business days, with downstream oral appliance therapy as a CPAP alternative.

Quantifiable outcome

• 100,000+ virtual visits powered
• +4 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ISD Health SolutionsflagshipStrategic or Co-development Partner · 11 November 2025Co-launched the #WakeUpTrinbago initiative in Trinidad & Tobago to combat sleep apnea within 100 days, involving 100 companies and targeting 10,000 lives. The program combines sleep testing, education, and treatment via Dentulu's teledentistry platform; Dentulu and ISD pledged $1 million USD to local nonprofits upon reaching goals. Launched at AMCHAM 100 Days. 100 Companies. 1,000,000 Reasons to Wake Up event.
• Aquoral (K Pharmaceuticals)coreStrategic or Co-development Partner · 3 November 2025K Pharmaceuticals partnered with Dentulu to expand access to its FDA-cleared Aquoral xerostomia (dry mouth) treatment. The partnership enables virtual dental prescriptions via Dentulu's platform and direct-to-patient home shipping across the United States, particularly benefiting sleep apnea patients and those with medical conditions causing xerostomia. Aquoral joins Dentulu's expanding marketplace as a featured dry-mouth relief product.
• OralDNA LabsflagshipTechnology or IntegrationDentulu has partnered with OralDNA Labs — described as 'the world leader in salivary diagnostics' — to provide salivary testing across the United States from home. Dentulu providers prescribe OralDNA test kits which ship directly to patients; saliva samples are returned to OralDNA's lab for analysis with results delivered securely via Dentulu patient portal. Tests identify pathogens linked to gum disease, cavities, dementia, cardiovascular disease, diabetes, stroke, and birth complications.
• Perio-ProtectcoreTechnology or IntegrationPerio-Protect provides periodontal trays as part of Dentulu's customized treatment recommendations for oral pathogens. Dentulu offers Perio Protect Gel ($28–$130) and related trays through its marketplace to support ongoing defense against dangerous oral bacteria identified via salivary testing.
• Dr. Arash HakhamiancoreStrategic or Co-development PartnerCo-announced strategic partnership with Dentulu alongside the BiteZen investment; Dr. Hakhamian serves as a key clinical partner driving Dentulu's virtual consultation scheduling and Bitezen integration. He appears in Dentulu FAQ as the example dentist with weekday availability (Monday–Friday, 7am–11pm).
• Dental product brand partners (Colgate, Sonic, Listerine, Crest, Biotene, ACT, Scope, Plaque HD, Closys II, SOOCAS, iSee, Oral-B, Protexin)minorChannel Partner/ Reseller/ DistributorMultiple consumer dental care brands are listed as products in the Dentulu Patient Shop marketplace across categories including mouthwashes, water flossers, kids products, preventive oral care, and whitening. Brands include Colgate, Sonic, Listerine (Smart Rinse, Total Care, Tooth Defense, Antiseptic), Crest (Pro-Health, 3D White), Biotene, ACT, Scope, Plaque HD, Closys II, SOOCAS, iSee, Oral-B, and Protexin.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MouthWatch: Direct teledentistry and intraoral imaging competitor offering a telehealth platform for dental professionals plus the TeleDent intraoral camera for at-home patient imaging — overlapping with Dentulu's MouthCAM hardware and provider-facing platform positioning.
• SmileSnap: Virtual consultation and patient-communication platform for dental practices, offering asynchronous photo and video consultations — overlapping with Dentulu's photo consultation and white-label B2B provider offerings.
• TeleDentix: Teledentistry software platform providing virtual consultations, patient management, and remote care tools for dental practices and DSOs — a direct competitor to Dentulu's B2B white-label and provider platform.
• The TeleDentists: National on-demand teledentistry network providing 24/7 virtual consultations to patients via synchronous video, directly competing with Dentulu's core consultation offering across the same target customer base (employers, dental practices, health plans).

Broad incumbents

• Curve Dental: Cloud-based dental practice management software incumbent offering patient communication, imaging, and practice operations — broader portfolio overlap with Dentulu's B2B provider platform but not specialized in teledentistry-only workflows.
• Henry Schein One: Major dental technology and practice management incumbent (joint venture including Henry Schein, Internet Brands) serving thousands of dental practices with software, patient communication, and imaging — overlaps with Dentulu's B2B platform and marketplace.
• Patterson Dental: Large dental distribution and technology company offering practice management software (Eaglesoft), patient engagement, and dental supplies — broad incumbent competing for the same dental practice B2B wallet.

Emerging players

• VideaHealth: Dental AI imaging analytics platform providing cavity and pathology detection for dental practices — competes with Dentulu's AI image analysis feature with a more specialized, clinically-focused offering and disclosed underlying model.
• Rhinogram: Cloud-based patient communication platform for dental and specialty practices offering text-based patient engagement and virtual consultations — partial overlap with Dentulu's photo-consultation and provider workflow features.
• Yapi: Dental practice automation platform with patient communication, online booking, paperless forms, and telehealth features — emerging competitor in the practice management plus patient communication space adjacent to Dentulu's provider offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dentuluapp
• Facebookfacebook.com/dentulu
• LinkedInlinkedin.com/company/dentulu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds12 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentulu