Setyl
Setyl is a London-based SaaS platform that provides IT asset and license management for enterprise and mid-market IT teams, consolidating hardware, software, people, vendors, and IT spend into a single system with 100+ integrations and ISO 27001 compliance.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Setyl does
Setyl Ltd is a London-headquartered SaaS provider of IT asset and license management (ITAM) software, built as a single system of record for hardware assets, software licenses, people, vendors, and IT spend. The platform is organized into five integrated modules — Hardware Asset Management, Software Asset Management, People Management, IT Spend Management, and Compliance and IT Safeguarding — supported by more than 100 first-party integrations with productivity suites (Microsoft 365, Google Workspace), MDM/RMM tools (Intune, Jamf, NinjaOne, CrowdStrike, Meraki, Lansweeper), SSO/IAM (Okta, JumpCloud), HR systems (HiBob, BambooHR, Workday), ticketing (Jira, Zendesk, ConnectWise), and accounting packages. A server-side REST API with event webhooks and a beta MCP connector for AI platforms such as Claude extend the platform into programmable and agent-driven workflows, while compliance features (information asset register, vendor audits, ISO 27001/SOC 2 checklists) are positioned to shorten security and audit cycles. Setyl is a private limited company incorporated in England and Wales (company number 12677958), holds ISO 27001 certification, and is registered with the UK ICO under number ZA798244.
The company sells on annual, quote-based subscription contracts through a sales-led go-to-market motion targeting enterprise and mid-market IT teams. Three pricing tiers — Complete, Advanced, and Advanced Managed — all start at $300/month per organization with per-person unit billing (a 0.25 weighting for service accounts), 12-month minimum terms, and automatic annual renewal. A structured partner program with a deal-registration portal supplements direct sales. Named customers span financial services (NatWest, Ebury, Flagstone, Cognism, Pagaya), security services (Verisure), fintech (Banked), manufacturing (Biesse), real-estate technology (WiredScore), education (University of Oxford), healthcare (NHS, Nourish), energy (CFP Energy), and automotive (RIO / Volkswagen Group), and the company claims "1,000s of IT professionals globally" as users.
Founded in 2020 with a headcount of 11-50 and minimal disclosed external funding (~$189K of seed-era activity), Setyl has scaled to date primarily through customer revenue. Recent product, certification, and channel moves — including the MCP connector beta, ISO 27001 and GDPR/ICO compliance, the Advanced Managed plan, the formalized partner program, and a 100+ integration footprint — are aimed at moving the product upmarket into regulated enterprises and into AI-driven ITAM workflows.
Setyl firmographics
Firmographics- Name
- Setyl
- Legal name
- SETYL LTD
- Website
- https://setyl.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Setyl is a London-based SaaS platform that provides IT asset and license management for enterprise and mid-market IT teams, consolidating hardware, software, people, vendors, and IT spend into a single system with 100+ integrations and ISO 27001 compliance.
- Ownership category
- akta.pro rank
Setyl industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Where Setyl is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Setyl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software License Subscription: Annual software license fee based on per-unit (per person) pricing. A unit is a Person in Setyl with status of onboarding, active, or offboarding. Service Accounts are counted as 0.25 of a unit. Additional units are invoiced quarterly. Minimum 12-month initial term with automatic annual renewal.
- Managed Services Add-on: Advanced Managed plan includes dedicated Setyl expert for ongoing guidance, managed onboarding, and ongoing data maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complete Plan - Core ITAM platform for IT teams seeking visibility over hardware and software assets |
| Subscription | Annual | Advanced Plan - Advanced functionalities with deeper integrations and intelligent cost insights |
| Subscription | Annual | Advanced Managed Plan - Setyl experts for implementation and ongoing management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Setyl product offering
Product offeringCore offering
Setyl sells a unified IT asset and license management (ITAM) SaaS platform that gives IT teams centralized visibility and control over hardware assets, software licenses, people, vendors and IT spend. The platform is delivered via web application, integrates with 100+ external systems, automates lifecycle, onboarding/offboarding, spend reporting and shadow IT detection, and includes compliance features mapped to ISO 27001 and SOC 2. It is sold as an annual subscription priced per active person, with tiers Complete, Advanced, and Advanced Managed (the last adding a dedicated Setyl expert).
Product overview
Setyl is a unified IT asset and license management SaaS platform offered in three tiers — Complete, Advanced, and Advanced Managed — all built around a central platform that consolidates hardware assets, software licenses, people, vendors, and IT spend into one view. The product portfolio consists of five integrated modules: Hardware Asset Management (HAM) for device lifecycle tracking and auto-detection, Software Asset Management (SAM) for SaaS/license management and shadow IT detection, People Management for onboarding/offboarding workflows, IT Spend Management for cost reporting and license rightsizing, and Compliance and IT Safeguarding for audit preparation (ISO 27001, SOC 2). An MCP connector for AI platforms is available in beta on the Advanced plan. The platform is supplemented by a REST API with event webhooks, a cost savings calculator, and a self-service support center.
Differentiator
Problem solved
Functional benefit
Products and services
- Setyl Platform Unified IT asset and license management SaaS platform providing centralized visibility and control over hardware assets, software licenses, people, vendors, and IT spend, with 100+ out-of-the-box integrations, automated discovery, license rightsizing, onboarding/offboarding workflows, IT spend reporting, and ISO 27001 / SOC 2 compliance features. Sold as an annual subscription priced per active person, targeting enterprise and mid-market IT teams globally.
- Setyl REST API and Webhooks Developer-facing API product comprising a public REST API (server-side, authenticated with API Key passed as a Bearer token plus a Consumer ID) and an event webhook system (up to 5 active endpoints, HMAC-SHA256 signed, exponential backoff up to 10 retries over ~4.5 hours). Allows customers and partners to read and write Setyl data and react in real time to changes in people, assets and licenses, with rate limits of 50 requests per IP per minute and 500 requests per minute.
Quantifiable outcome
- Up to 30% reduction in IT spend through effective license and asset management
- +4 more outcomes
Companies that use Setyl
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Setyl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature10 records
Setyl partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SourceForgeminorSourceForge 2026 Partner. Collaborative marketing partnership with software review and download platform.
- Top Business SoftwareminorTop Business Software Partner. Marketing partnership for software discovery and comparison platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Setyl competitors and assessment
Company assessmentDirect peers
- Flexera: Specialist in Software Asset Management and IT visibility (Flexera One, FlexNet Code Insight). Closest peer to Setyl on SAM/SaaS management, license optimisation and audit readiness, often competing for the same compliance-driven buyers.
- Reftab: Modern SaaS asset and loan management platform with strong API and integrations. Closest modern, mid-market direct competitor, overlapping on hardware lifecycle, loans and integrations with SSO/HR systems.
- Asset Panda: Configurable asset tracking and management SaaS used by IT and operations teams. Competes with Setyl on customisable asset lifecycle workflows and asset-centric inventory, particularly in non-IT/operations use cases.
- Ivanti: Established ITAM/ITSM vendor (Neurons for ITAM, Ivanti Neurons) offering unified asset, software and endpoint management. Direct competitor to Setyl in mid-market ITAM with significantly larger customer base and broader suite.
- ManageEngine AssetExplorer: Zoho subsidiary providing IT asset management software with hardware and software tracking, license management and CMDB. Competes directly with Setyl in mid-market and SMB ITAM, often on price.
- Lansweeper: IT asset discovery and inventory platform used by IT teams; partners with Setyl for asset discovery but offers its own integrated ITAM workflows. Competes most directly on hardware discovery and network asset visibility.
- Device42: IT asset and dependency mapping (CMDB/IPAM) platform serving IT operations and data centre teams. Direct competitor on asset inventory, auto-discovery and IT documentation use cases overlapping Setyl's HAM and compliance modules.
Broad incumbents
- ServiceNow IT Asset Management: Market-leading ITSM/cloud platform with a dedicated ITAM module (HAM Pro, SAM Pro). Overlaps with Setyl on software and hardware asset visibility but is typically deployed as part of much broader ServiceNow digital workflows.
Emerging players
- Binadox: SaaS management and ITAM platform focused on license optimisation and shadow IT discovery. Direct overlap with Setyl's SAM and IT Spend modules in mid-market SaaS-spend optimisation use cases.
- InvGate Insight (InvGate Assets): Asset management paired with ITSM (InvGate Service Desk), aimed at mid-market IT teams. Competes with Setyl on integrated ITSM + ITAM and is gaining traction in Latin America and EMEA as a flexible, modern stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Setyl social profiles
Digital presenceSetyl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setyl leadership team
Management profileNumber of profiles
Profiles2 records
Setyl funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setyl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setyl
What does Setyl do?
Setyl sells a unified IT asset and license management (ITAM) SaaS platform that gives IT teams centralized visibility and control over hardware assets, software licenses, people, vendors and IT spend. The platform is delivered via web application, integrates with 100+ external systems, automates lifecycle, onboarding/offboarding, spend reporting and shadow IT detection, and includes compliance features mapped to ISO 27001 and SOC 2. It is sold as an annual subscription priced per active person, with tiers Complete, Advanced, and Advanced Managed (the last adding a dedicated Setyl expert).
Is Setyl a public or private company?
Setyl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Setyl founded?
Setyl was founded in 2020. It employs 11 to 50 people.
Where is Setyl based?
Setyl is headquartered in London, United Kingdom, in the Europe region.
How does Setyl make money?
Two revenue lines are on record. Software License Subscription is the primary driver. The others are managed Services Add-on.
Who are Setyl's main competitors?
Direct peers on record are Flexera, Reftab, Asset Panda, Ivanti, ManageEngine AssetExplorer, Lansweeper and Device42. ServiceNow IT Asset Management is listed as a broad incumbent. Emerging players are Binadox and InvGate Insight (InvGate Assets).
Does Setyl have an API?
Yes. Setyl offers a public REST API (server-side only) that enables developers to create, read, and update platform data. Authentication uses an API Key passed as 'Authorization: Bearer' header and a Consumer ID as 'X-Setyl-Consumer-ID' header. Rate limits are 50 requests per IP per minute and 500 total requests per minute (HTTP 429 on exceed). The API supports event webhooks (up to 5 active endpoints) that fire on People, Asset, and License events (add/update/archive/reinstate/merge/link/unlink) with HMAC-SHA256 signature verification. An MCP connector for AI platforms (beta) is also available, enabling connection to AI platforms such as Claude to automate workflows and query data. Developer documentation is at developers.setyl.com.
What industry is Setyl in?
Setyl's product category is IT Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 5132 and its SIC code is 7372.