Binadox
Binadox provides unified multi-cloud and SaaS cost management for IT managers, finance teams, and C-level executives across SMBs and enterprises. The platform aggregates spend across AWS, Azure, GCP, DigitalOcean, 100+ SaaS apps, and major LLM providers via tiered subscription and freemium go-to-market.
- Company typePrivate
- Founded2015
- HeadquartersMercer Island, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Binadox does
Binadox is a cloud and SaaS cost management platform founded in 2015 and headquartered in Mercer Island, Washington (Seattle area). The company addresses fragmented IT spend by aggregating billing, usage, and license data across AWS, Microsoft Azure, Google Cloud Platform, DigitalOcean, and more than 100 SaaS applications through API, OAuth, IAM-role, and identity-provider integrations. Its 28+ product modules span Cloud Cost Optimization (Cost Explorer, Cost Spikes, Cloud Advisor, Rightsizing, IaC Cost Tracker, Tagging, Automation Rules), SaaS Spend Management (Renewals Calendar, License Manager, Usage Intensity, Invoices, Discovered Applications, Scenarios), Shadow IT Detection (browser extension, desktop agent, proxy, OAuth), and the LLM Cost Tracker covering ChatGPT, Vertex AI, Azure OpenAI, and AWS Bedrock. Differentiated technical components include pre-deployment Terraform cost estimation via CI/CD pipeline analysis (GitHub Actions, GitLab, Bitbucket, Azure DevOps) and a Binadox Terraform MCP server for AI-agent workloads.
The platform serves IT managers, finance teams, C-level executives, DevOps teams, procurement, and security officers across startups, SMBs, and enterprises — with persona-specific landing pages for each role. Revenue is generated through tiered subscriptions (Starter, Professional, Premium, Custom) priced by cloud account count, SaaS application count, administrator seats, and MCP request volume, supplemented by a permanently free tier (Cloud Calculator, Cloud Advisor, IaC Cost Tracker) and a 7-day no-credit-card trial. The company operates a dual go-to-market: product-led self-serve signup at prod.binadox.com for SMBs and startups, and direct enterprise sales via a Calendly demo flow for multi-cloud, multi-department accounts. Binadox is privately held, shows no disclosed funding rounds, and appears bootstrapped or self-funded.
Leadership comprises co-founder and CTO Igor Gutnik, co-founder and Chief Product Officer Michael Kholodenko, and Chairman Boris Tamarkin. No management team beyond the founders is disclosed. Five documented product releases between October 2025 and June 2026 — including the late-2025 launch of the LLM Cost Tracker and a March 2026 release introducing Shadow IT, RBAC, Scenarios, and browser plugins — indicate active product velocity. The company claims customers achieve up to 34% savings on cloud and software costs.
Binadox firmographics
Firmographics- Name
- Binadox
- Legal name
- Binadox, Inc.
- Website
- https://binadox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Binadox provides unified multi-cloud and SaaS cost management for IT managers, finance teams, and C-level executives across SMBs and enterprises. The platform aggregates spend across AWS, Azure, GCP, DigitalOcean, 100+ SaaS apps, and major LLM providers via tiered subscription and freemium go-to-market.
- Ownership category
- akta.pro rank
Binadox industry classification
Industry- Product category
- Cloud Cost Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industries
- Infrastructure Automation & Configuration Management (IaC) (HDABABAF), Private Cloud FinOps, Cost Allocation & Chargeback/Showback (HDABABAG), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where Binadox is headquartered
LocationHeadquarters
- HQ city
- Mercer Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Binadox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Starter, Professional, Premium, Custom): Binadox generates revenue primarily through tiered subscription plans that scale based on the number of cloud accounts, SaaS application connections, administrator seats, and MCP request limits. The Starter plan covers 3 cloud accounts and 5 SaaS applications for 3 administrators. The Professional plan covers 10 cloud accounts and 20 SaaS applications for 10 administrators. The Premium plan offers unlimited connections and seats. The Custom plan is negotiated based on enterprise requirements.
- Freemium Tools (Cloud Calculator, Cloud Advisor, IaC Cost Tracker): Three core tools — Cloud Calculator, Cloud Advisor, and IaC Cost Tracker — are permanently available for free outside of a paid workspace, serving as top-of-funnel acquisition tools. They provide basic functionality with usage limits (e.g., 1 project and up to 25 recalculations for IaC Cost Tracker outside workspace) and drive conversion to paid plans for unlimited access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier — 7-day trial with full platform access |
| Subscription | Monthly | Starter Plan — for small teams |
| Subscription | Monthly | Professional Plan — for growing organizations |
| Subscription | Monthly | Premium Plan — for large enterprises |
| Subscription | Multi-year contract | Custom Plan — for enterprise-specific requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Binadox product offering
Product offeringCore offering
Binadox sells a unified cloud and SaaS cost management SaaS platform that provides visibility, optimization, and governance across multi-cloud infrastructure (AWS, Azure, GCP, DigitalOcean) and over 100 SaaS applications. Its product portfolio includes cloud cost analysis (Cost Explorer, Cost Spikes, Rightsizing, Cloud Advisor), pre-deployment IaC cost estimation for Terraform, license and subscription management, shadow IT detection, and an LLM cost tracker spanning major AI providers. The platform is sold through tiered subscriptions (Starter, Professional, Premium, Custom) with a permanently free tier of standalone tools serving as acquisition channels.
Product overview
Binadox is a unified cloud and SaaS cost management platform offering a comprehensive portfolio of interconnected modules across three core areas: Cloud Cost Optimization (Cost Explorer, Cloud Calculator, Cost Spikes, Cloud Advisor, Rightsizing, IaC Cost Tracker, Tagging, Automation Rules), SaaS Spend Management (Renewals Calendar, Teams, Usage Intensity, Invoices, Payment History, Discovered Applications, License Manager, Documents, User Details, Scenarios, Managers), and Network & System Management (Proxy, Whitelisting, Ticketing Systems, Advice). The platform also includes specialized capabilities for LLM Cost Tracking across providers and Shadow IT Detection via Browser Extension, Desktop Agent, Proxy Integration, and OAuth Integration. All modules share a common data layer with unified dashboards, reporting, and optimization recommendations. Access is available through web interface and API with MCP server support, with tiered pricing from Starter to Custom plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Binadox Cloud & SaaS Cost Management Platform Unified multi-cloud and SaaS cost management SaaS platform that provides cost visibility, rightsizing, anomaly detection, license optimization, shadow IT discovery, and budget forecasting across AWS, Azure, GCP, DigitalOcean, and over 100 SaaS applications. Sold through tiered subscriptions (Starter, Professional, Premium, Custom) for IT managers, finance teams, DevOps teams, procurement, and security officers at SMBs, mid-market organizations, and enterprises.
- Cloud Calculator
Quantifiable outcome
- Up to 34% savings on cloud and software costs
- +2 more outcomes
Companies that use Binadox
Customer profileSegments9 records
Ideal customer profiles3 records
Binadox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability7 records
Feature12 records
Binadox partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and major.
- Amazon Web Services (AWS)coreBinadox integrates with AWS to provide cost visibility and optimization recommendations across all AWS services. Integration uses IAM user roles with read-only access to billing data. Users can monitor costs, identify anomalies, receive rightsizing recommendations, and track spending by service, region, and account.
- Microsoft AzurecoreBinadox integrates with Microsoft Azure through an Azure Active Directory application, storage accounts, and Cost Management + Billing exports. The integration pulls billing data, cost breakdowns, and resource utilization metrics from Azure, enabling multi-cloud cost management alongside other providers.
- Google Cloud Platform (GCP)coreBinadox integrates with Google Cloud Platform through Cloud Billing data export to BigQuery and service account authentication. The integration provides detailed cost breakdowns by project, service, and region, with historical data spanning the past year for DigitalOcean and Azure.
- DigitalOceancoreBinadox integrates with DigitalOcean to monitor and control droplet costs automatically, enabling automatic resource management and cost optimization for smaller cloud deployments.
- OpenAI (ChatGPT)coreBinadox's LLM Cost Tracker integrates with OpenAI via Admin API keys to track ChatGPT API usage, token consumption, and cost breakdown by model and usage type. The integration enables organizations to monitor and optimize their AI spending across the OpenAI platform.
- Google Vertex AIcoreBinadox integrates with Google Vertex AI through service account authentication to provide comprehensive monitoring and cost analysis for Vertex AI resources. The integration tracks model predictions, API call volumes, cost breakdowns by model/endpoint/region, and resource utilization metrics.
- Amazon BedrockcoreBinadox's LLM Cost Tracker supports Amazon Bedrock alongside ChatGPT and Vertex AI, enabling unified cost tracking and analysis across all major LLM providers.
- Azure OpenAIcoreBinadox's LLM Cost Tracker integrates with Azure OpenAI, providing cost monitoring and analysis for organizations using Microsoft's Azure-hosted OpenAI models.
- GitHubcoreBinadox's IaC Cost Tracker integrates with GitHub through GitHub Actions, enabling automated Terraform code analysis within CI/CD pipelines. Integration uses a dedicated GitHub Action (binadox-infrastructure-as-code-analyzer) and repository secrets for authentication.
- GitLabcoreBinadox integrates with GitLab through GitLab CI/CD pipelines, enabling automated cost analysis of infrastructure-as-code with each code push or merge request. Integration uses personal access tokens and configurable CI/CD variables for authentication.
- Bitbucket (Atlassian)coreBinadox integrates with Bitbucket through Atlassian Bitbucket Pipelines, enabling automated code analysis within pull requests and pushes to the default branch. Integration uses API tokens generated through Atlassian's token management system.
- Azure DevOpscoreBinadox integrates with Azure DevOps through Azure Pipelines, enabling automated infrastructure-as-code cost analysis within CI/CD workflows. Integration uses pipeline variables and bash scripts to send code analysis data to Binadox.
- SlackmajorBinadox integrates with Slack as a ticketing and notification channel, enabling automated alerts about budget overruns, upcoming renewals, detected issues, and cost optimization recommendations to be sent directly to Slack channels.
- ServiceNowmajorBinadox integrates with ServiceNow as a ticketing system for proactive notifications about overspend, budget excess, and unusual expenses. Integration uses ServiceNow developer instance credentials and API access to create and manage tickets.
- Jira (Atlassian)majorBinadox integrates with Jira as a ticketing system for creating issues related to cost optimization recommendations, detected issues, and budget alerts that can be tracked and resolved by IT teams.
- Google WorkspacemajorBinadox integrates with Google Workspace as both a connected SaaS application for license management and as an identity provider for OAuth-based shadow IT detection. The integration enables tracking of Google Workspace license utilization and discovery of SaaS applications through Google sign-in logs.
- Microsoft Office 365majorBinadox integrates with Microsoft Office 365 for license tracking and OAuth-based shadow IT detection. The integration provides visibility into the Microsoft ecosystem and connected applications with automatic license tracking.
- OktamajorBinadox uses Okta as an identity provider for OAuth-based shadow IT detection, analyzing Okta sign-in logs to discover SaaS applications used within the organization that are not officially approved by IT.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Binadox competitors and assessment
Company assessmentDirect peers
- CloudHealth by VMware (Broadcom): The leading multi-cloud FinOps platform; competes directly with Binadox's cloud cost optimization, rightsizing, and reservation management across AWS, Azure, and GCP for mid-market and enterprise customers.
- Zluri: SaaS management platform focused on license optimization, SaaS discovery, and shadow IT detection — overlapping directly with Binadox's SaaS Spend Management and Shadow IT modules.
- Zylo: Enterprise SaaS management and optimization platform covering license utilization, renewal management, and SaaS discovery — directly comparable to Binadox's SaaS spend management modules.
- Productiv: SaaS spend and usage intelligence platform that benchmarks application usage and identifies unused licenses, directly competing with Binadox's License Manager, Usage Intensity, and Renewal Calendar.
- Torii: SaaS management platform with automated SaaS discovery, license optimization, and shadow IT detection, targeting a similar mid-market and SMB buyer as Binadox's self-serve funnel.
- Vertice: SaaS spend optimization and vendor management platform that combines license tracking with procurement negotiation — overlapping with Binadox's SaaS renewals, invoices, and procurement use cases.
Broad incumbents
- Flexera: Large IT asset management and FinOps vendor with a broad portfolio spanning cloud cost, SaaS, and software asset management; overlaps with Binadox but serves customers across a much wider portfolio.
- Apptio (IBM): IT financial management and FinOps platform (now part of IBM) covering cloud cost (Cloudability), SaaS, and on-prem software spend — a much larger incumbent serving enterprise IT finance teams.
Emerging players
- CloudZero: Cloud cost intelligence platform focused on engineering-aware cost allocation and unit economics; overlaps with Binadox's tagging, cost allocation, and rightsizing for cloud-native engineering teams.
Others
- AWS Cost Explorer: Hyperscaler-native, free-with-usage cost visibility and optimization tool; not a direct competitor but sets the baseline functionality that any multi-cloud FinOps platform like Binadox must beat to justify switching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Binadox social profiles
Digital presenceBinadox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binadox leadership team
Management profileNumber of profiles
Profiles3 records
Binadox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binadox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binadox
What does Binadox do?
Binadox sells a unified cloud and SaaS cost management SaaS platform that provides visibility, optimization, and governance across multi-cloud infrastructure (AWS, Azure, GCP, DigitalOcean) and over 100 SaaS applications. Its product portfolio includes cloud cost analysis (Cost Explorer, Cost Spikes, Rightsizing, Cloud Advisor), pre-deployment IaC cost estimation for Terraform, license and subscription management, shadow IT detection, and an LLM cost tracker spanning major AI providers. The platform is sold through tiered subscriptions (Starter, Professional, Premium, Custom) with a permanently free tier of standalone tools serving as acquisition channels.
Is Binadox a public or private company?
Binadox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binadox founded?
Binadox was founded in 2015. It employs 11 to 50 people.
Where is Binadox based?
Binadox is headquartered in Mercer Island, United States, in the North America region.
How does Binadox make money?
Two revenue lines are on record. Subscription Plans (Starter, Professional, Premium, Custom) is the primary driver. The others are freemium Tools (Cloud Calculator, Cloud Advisor, IaC Cost Tracker).
Who are Binadox's main competitors?
Direct peers on record are CloudHealth by VMware (Broadcom), Zluri, Zylo, Productiv, Torii and Vertice. Broad incumbents are Flexera and Apptio (IBM). CloudZero is listed as an emerging player. AWS Cost Explorer is listed as an others.
Does Binadox have an API?
Yes. Binadox provides an API for integration purposes. API tokens can be generated through System Configuration > API section. The API is used for connecting version control systems (GitHub, GitLab, Bitbucket, Azure DevOps) to the IaC Cost Tracker feature, enabling automated cost analysis and optimization recommendations for infrastructure-as-code projects. The Binadox Terraform MCP server enables cost tracking and analysis for MCP-based workloads and infrastructure components, with tokens managed through workspace settings. Developer documentation is at www.binadox.com/documentation.
What industry is Binadox in?
Binadox's product category is Cloud Cost Management Software. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of HDABABAF, Infrastructure Automation & Configuration Management (IaC). Its NAICS code is 513210 and its SIC code is 7372.