What Gazepoint does

Gazepoint is a Vancouver-based, privately-held eye tracking technology company founded in 2013 by Craig Hennessey (Ph.D., PEng), Johnny Tam, and Julie Robillard (Ph.D.). It designs and sells infrared-based, machine-vision eye trackers and analysis software that capture gaze position, pupil diameter, blink rate, and head position, with sample rates of 60Hz (GP3) and 150Hz (GP3 HD) and a mobile variant for tablets and handheld devices. The core platform integrates an Open Eye-gaze Interface API/SDK over TCP/IP with XML data output and bundles include heat map visualization, areas of interest (AOIs), Thinkaloud voice/webcam recording, click scrolling behavior, and optional heart-rate and galvanic skin response (GSR) biometrics.

Gazepoint sells hardware-software bundles plus standalone software editions primarily through direct e-commerce on its own storefront, with global shipping and one-time/perpetual pricing (hardware $985-$4,850, software $1,295-$1,595, bundles $2,280-$4,950, optional 3-year extended warranty/support $350). It markets to a horizontal mix of academic researchers, UX/marketing teams, neuromarketing practitioners, medical researchers, and corporate HCI developers, and lists notable enterprise and academic users including Microsoft, Intel, Samsung, IBM, GE Healthcare, Boeing, GM, HP, Time Warner, Dolby, MSN, Stanford, Harvard, UCLA, MIT, UBC, Hong Kong University, Georgia Tech, and Clemson.

Distribution is essentially product-led and self-serve, supplemented by demo-request flow for enterprise buyers, with no reported resellers, channel partners, or external funding. The company is bootstrapped, founder-controlled, and operates with a 1-10 person team, positioning itself as the most affordable research-grade eye tracking option rather than a premium enterprise vendor.

Name

Gazepoint

Legal name

Gazepoint

Website

https://gazept.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gazepoint is a privately-held Vancouver-based vendor that designs and sells affordable, infrared-based research-grade eye tracking hardware (GP3, GP3 HD, GP3 Mobile) and analysis software, sold one-time/perpetual via direct e-commerce to academic researchers, UX and neuromarketing teams, medical researchers, and corporate HCI developers.

Ownership category

akta.pro rank

Product category

Eye Tracking Hardware and Software

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Optical Instruments & Lenses (3827), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

Keywords

• Eye tracking hardware
• Gaze analysis software
• Neuromarketing research tools
• Usability testing equipment
• Pupillometry measurement systems

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Eye Tracking Hardware Sales: One-time purchase of eye tracking hardware devices including GP3, GP3 HD, and GP3 Mobile. Prices range from $985 to $4,850 depending on model and specifications. No recurring fees or subscription required.
2. Software Licenses: One-time purchase of Analysis software editions. Professional Edition at $1,295, UX Edition at $1,595. Includes software updates for 3 years with bundles.
3. Bundle Packages: Pre-configured hardware and software bundles combining eye trackers with software, mounts, and extended support. Range from $2,280 to $4,950 with one-time pricing.
4. Accessories and Add-ons: Optional components including laptop mounts ($165), VESA mounts ($165), remote viewer software ($595), and extended warranties ($350 for 3 years).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gazepoint designs, manufactures, and sells research-grade eye tracking hardware (GP3 60Hz, GP3 HD 150Hz, GP3 Mobile) bundled with its Gazepoint Analysis Professional and UX Edition software for academic research, UX/usability testing, neuromarketing, medical diagnostics, and assistive technology applications. Pricing is one-time/perpetual with no recurring subscription, and every device ships with an Open Eye-gaze Interface API/SDK and sample code for custom integrations at no additional licensing cost.

Product overview

Gazepoint offers a comprehensive eye tracking product portfolio consisting of hardware eye trackers (GP3 and GP3 HD), bundled solutions combining hardware with software, standalone software editions, and accessories. The GP3 Eye Tracker serves as the core hardware product offering 60Hz sampling, while the GP3 HD provides 150Hz professional-grade tracking. Product bundles combine the eye tracker hardware with either Analysis Professional Edition (for research) or Analysis UX Edition (for UX/marketing), along with mounting accessories. The Biometrics bundles integrate heart rate and galvanic skin response (GSR) sensors for multimodal research. Gazepoint Analysis software is also available separately for users with existing compatible hardware. Additional offerings include laptop and VESA mounts, remote viewing software, and extended warranty options.

Differentiator

Problem solved

Functional benefit

Brands

• GP3: Eye tracking hardware product line including GP3 and GP3 HD models
• Gazepoint Analysis

Products and services

• GP3 Eye Tracker Entry-level research-grade eye tracker using infrared light and a machine-vision camera to track gaze direction, pupil dilation, and blink rate at 60Hz sampling, with USB connectivity and bundled API/SDK. Targeted at academic researchers, UX designers, and developers needing affordable gaze tracking.
• GP3 HD Eye Tracker 150Hz High-definition eye tracker with 150Hz sampling rate, enlarged camera field of view, and USB 3.0 connectivity for high-resolution gaze data. Built for research-grade accuracy and faster eye tracking performance.
• GP3-Mobile Eye Tracking System Mobile eye tracking solution with stands and mounts for testing on tablets and handheld devices, including on-device data storage. Designed for mobile UX research and field studies.
• Gazepoint Analysis Professional Edition Professional-grade eye tracking analysis software for academic and research applications, available as a one-time software-only purchase for users who already own compatible Gazepoint hardware.
• Gazepoint Analysis UX Edition Eye tracking analysis software tailored for UX research and neuromarketing, featuring heat maps, pupil diameter measurement, areas of interest (AOIs), click/scroll behavior tracking, and Thinkaloud recording. Sold as one-time software-only purchase.
• GP3 Professional Bundle Bundle pairing the GP3 60Hz eye tracker with the Analysis Professional Edition software for academic and professional research use.
• GP3 UX Bundle Bundle combining the GP3 60Hz eye tracker with Analysis UX Edition software for UX testing and neuromarketing research, including heat maps and AOIs.
• GP3 Ultimate Bundle Complete usability studies bundle pairing the GP3 eye tracker with Analysis UX Edition software and full mounting accessories for end-to-end UX testing deployments.
• GP3 HD Professional Bundle Research bundle pairing the GP3 HD 150Hz eye tracker with Analysis Professional Edition software, mounting accessories, and extended warranty.
• GP3 HD UX Bundle UX testing bundle pairing the GP3 HD 150Hz eye tracker with Analysis UX Edition software and mounting accessories for high-resolution usability studies.
• GP3 HD Ultimate Bundle Comprehensive HD bundle pairing the GP3 HD 150Hz eye tracker with Analysis UX Edition software, laptop mount, VESA monitor mount, and three years of warranty for usability studies.

Quantifiable outcome

• Sub-millimeter accuracy for pupil diameter measurement
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationGazepoint GP3 is compatible with Windows Eye Control, an accessibility feature that provides on-screen mouse, virtual keyboard, and text-to-speech tools controlled via eye gaze. This integration enables people with speech and mobility impairments to interact with Windows devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• LumenVox: Speech and biometric authentication company that has explored gaze-aware interfaces. LumenVox is thematically adjacent to Gazepoint in multimodal human-computer interaction and assistive technology, though it does not directly sell competing eye tracking hardware.

Broad incumbents

• Smart Eye: Swedish automotive and human factors eye tracking company. While focused on driver monitoring and OEM integrations, Smart Eye also serves research markets and competes for the same type of attention, gaze, and pupil data Gazepoint sells into HCI and UX.
• Seeing Machines: Australia-listed company specializing in eye and face tracking for automotive safety, aviation, and operator monitoring. Seeing Machines competes with Gazepoint in adjacent attention-monitoring applications and represents the type of scaled incumbent Gazepoint could be compared to or acquired by.

Emerging players

• EyeSquare: Market research firm using eye tracking for advertising, packaging, and digital research. EyeSquare competes with Gazepoint's UX/marketing bundles in the same neuromarketing buyer segment, though it positions as a research service rather than hardware vendor.

Direct peers

• Pupil Labs: Open-source mobile and headset-based eye tracking company. Pupil Labs overlaps with Gazepoint's GP3 Mobile in form factor and with the developer/UX research market, and competes on openness and wearable designs.
• Mirametrix: Canadian eye tracking company (acquired by Tobii) that built gaze tracking for laptops, monitors, and consumer devices. Mirametrix is comparable to Gazepoint on technology and was a direct peer in the prosumer and embedded eye tracking market before consolidation.
• SR Research (EyeLink): Manufacturer of EyeLink research-grade eye trackers widely used in psychology, neuroscience, and HCI labs. SR Research competes in the same research hardware category as Gazepoint, typically at higher price points and with higher sampling rates.
• iMotions: Biometrics and eye tracking research platform that integrates with multiple hardware vendors. iMotions competes with Gazepoint's Analysis UX Edition for the same UX, neuromarketing, and academic research buyers by offering combined eye tracking, GSR, and physiology analysis.
• Tobii: Swedish market leader in eye tracking technology across research, gaming, and automotive. Tobii sells research-grade eye trackers, AR/VR integration, and clinical products, making it the closest direct competitor to Gazepoint in hardware and software for academic and UX research.
• EyeTech Digital Systems: US-based provider of eye tracking hardware and software for assistive technology, research, and clinical applications. EyeTech overlaps with Gazepoint in research and accessibility segments and competes on similar USB-based tracker form factors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gazepoint
• Facebookfacebook.com/gazepoint
• LinkedInlinkedin.com/company/groupe-wesford

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazepoint