What Waste Log does

Waste Log is a Turkish digital waste management technology company founded in 2022 and headquartered at İTÜ Arı Teknokent in Istanbul (legal entity: WASTE LOG YAZILIM DONANIM DANIŞMANLIK EĞİTİM SANAYİ VE TİCARET ANONİM ŞİRKETİ). It operates a mobile-first platform whose consumer product, the "Waste Log Atık Bildir" app, is distributed free of charge via the Apple App Store and Google Play and is limited to users in Turkey. The app combines barcode scanning and photo upload with AI-powered image verification of waste disposal, a gamified Carbon Points reward engine, an in-app Carbon Market for redemption, and an interactive map of nearby recycling bins. Waste Log's Underlying Technical Components include AI-powered waste verification, barcode scanning linked to partner SKUs, and a centralized points/ledger system that powers both consumer redemption and brand-level ESG data capture.

The company serves three customer segments: individual consumers (B2C, free app); consumer brands and financial institutions (B2B), including Akbank, Duracell, Muratbey Gıda, Danet, CEPTETEB, and Eureko, which run co-branded recycling campaigns and co-fund Carbon Points rewards; and municipal and local governments (B2G), with Edirne Municipality as the disclosed launch partner for the Zero Waste Market initiative that connects citizen recycling to physical redemption points for household goods. Its business model derives revenue from brand partnership and campaign fees, municipal deployment contracts, and a potential transaction take rate on Carbon Market redemptions; the consumer app is freemium with no user fees. To date the platform reports recycling 110+ tons of waste and preventing 235+ tons of carbon emissions.

Waste Log's commercial activity has centered on running branded recycling campaigns — for example, an Akbank waste-oil campaign that recycled 1,086 kg of waste oil and prevented 3,801 kg of CO2, a Duracell battery collection campaign that recovered 166 kg of used batteries, and a CEPTETEB waste-oil campaign that recovered 981 liters. Capital formation to date comprises a $500,000 seed round in April 2023 led by Akbank plus participation in the Girişimcilik Vakfı Hackquarters / İşbank Workup accelerator program. Recognition includes selection as one of the top-five startups at İTÜ Çekirdek's Big Bang Startup Challenge 2024, the Boğaziçi Çevre Ödülleri "Recycling Project of the Year" (2025), a Qorus Reinvention Awards Europe 2025 ESG Bronze (with Akbank), a TAV Havalimanları Airport Innovation Days "Green Airport" Bronze (2025), and the ESTÜ Yeşil'iz "Most Environmentally Friendly Technology" award (2026).

Name

Waste Log

Legal name

WASTE LOG YAZILIM DONANIM DANIŞMANLIK EĞİTİM SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://wastelog.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Waste Log is a Turkish mobile platform that gamifies recycling through AI-verified barcode scanning, photo uploads, and a Carbon Points rewards marketplace. It serves consumers, consumer brands, and municipalities with sustainability and ESG engagement solutions.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Other Waste Collection (562119), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industries

Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG)

Keywords

• Waste management software
• Recycling rewards platform
• Carbon tracking app
• Sustainability technology
• Circular economy solutions

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Partnership & Campaign Fees: Waste Log partners with consumer brands (Akbank, Duracell, Muratbey, Danet, CEPTETEB, Eureko) to run branded recycling campaigns. Brands sponsor campaigns, co-fund point rewards, or pay for integration into the Waste Log platform to promote their sustainability credentials. The company earns revenue through campaign fees, co-marketing arrangements, and value exchange with brand partners.
2. Municipal & Government Contracts: Waste Log collaborates with municipalities (e.g., Edirne Municipality) to deploy its digital waste management system, providing measurable recycling infrastructure. Municipalities pay for or co-fund the platform deployment in exchange for waste collection data, citizen engagement, and recycling rate improvements.
3. Carbon Market Transaction Take Rate: Points earned by users are redeemed in the Carbon Market for discounts and rewards from partner brands. Waste Log may earn a transaction fee or margin on redemption value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Waste Log operates an AI-powered mobile recycling platform where consumers scan product barcodes, photograph waste disposal, and earn Carbon Points redeemable in an in-app Carbon Market. The company monetizes the platform through branded recycling campaigns with consumer brands (Akbank, Duracell, Muratbey, Danet, CEPTETEB, Eureko) and through the Zero Waste Market municipal deployment model that connects citizens with local governments for traceable source-separation recycling.

Product overview

Waste Log operates as a digital waste management ecosystem consisting of the Waste Log Atık Bildir mobile application (available on iOS and Android), the Carbon Market digital rewards platform, and the Zero Waste Market initiative. Users interact primarily through the mobile app to scan barcodes, photograph waste, find recycling bins, report waste for pickup, and earn carbon points. These points accumulate in users' Waste Log accounts and can be redeemed through the Carbon Market for discounts and products from partner brands. The company also partners with municipalities and brands (Edirne Municipality, Akbank, Duracell, Danet, Muratbey Gıda, CEPTETEB) for various recycling campaigns and projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Log Atık Bildir Mobile Application Free mobile app (iOS/Android) that lets consumers scan partner-brand product barcodes, photograph waste disposal, locate nearby recycling bins on a map, earn Carbon Points, and track individual environmental impact. Available in the Apple App Store (Turkey) and Google Play under package com.wastelog.producers.
• Carbon Market Digital marketplace embedded in the Waste Log app that lets users convert accumulated Carbon Points into discounts, rewards, or products offered by partner brands (e.g., Akbank, Muratbey, Danet). Functions as the redemption layer of the recycling ecosystem.
• Zero Waste Market Municipal deployment of the Waste Log platform that connects citizens and local governments on a single digital system for source-separation recycling. Citizens earn Carbon Points by depositing recyclable waste and redeem them at physical market locations for household products.
• Branded Recycling Campaigns Customized campaign offerings for consumer brands that run inside the Waste Log app, providing double Carbon Points, exclusive rewards, and ESG/impact data in exchange for campaign sponsorship. Designed for brand ESG marketing and measurable sustainability engagement.

Quantifiable outcome

• 110+ tons of waste recycled; 235+ tons of carbon emissions prevented
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AkbankcoreGTM or Marketing PartnerAkbank partnered with Waste Log on a waste oil recycling campaign where Akbank Mobil users received 2x carbon points when using a campaign code. 1,086 kg of waste oil was recycled, preventing 3,801 kg of carbon emissions. The partnership was also recognized with a Qorus Reinvention Awards Europe 2025 ESG Bronze Award.
• Edirne MunicipalitycoreStrategic or Co-development PartnerEdirne Municipality launched the Zero Waste Market project with Waste Log. Citizens download the Waste Log app, earn points by depositing recyclable waste, and redeem them for household products. 4.72 tons of paper were recycled in the first month, saving ~80 trees. The project was launched on World Environment Day (June 5).
• DuracellcoreGTM or Marketing PartnerDuracell partnered with Waste Log on a battery recycling campaign. Everyone who ships used batteries through the campaign contributes to proper battery recycling. 166 kg of used batteries were collected and sent for recycling, preventing approximately 562.74 kg of carbon emissions.
• Muratbey GıdacoreGTM or Marketing PartnerMuratbey Gıda and Waste Log launched the 'Kazandıran Peynirler' (Rewarding Cheeses) project. Users report Muratbey product packaging via the Waste Log app, earn carbon points through AI-powered verification, and contribute to post-consumption packaging recycling.
• DanetcoreGTM or Marketing PartnerDanet partnered with Waste Log on the 'Yeşil Zeka' (Green Intelligence) Project. Users scan Danet product barcodes, upload photos of packaging waste, and earn Carbon Points redeemable for discounts on Danet Online, making recycling measurable and rewarding.
• CEPTETEBcoreGTM or Marketing PartnerCEPTETEB users recycled 981 liters of waste oil through Waste Log. The campaign prevented 3,434 kg of carbon emissions, equivalent to 37 hours of flying or 13,600 kilometers of travel. Points earned were redeemable through Waste Log's Carbon Market.
• EurekominorGTM or Marketing PartnerEureko partnered with Waste Log on a sustainability campaign, as evidenced by the partnership logo on the Waste Log homepage. Details of the campaign scope and outcomes are not publicly disclosed.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recycle Coach: Recycle Coach is a municipal-facing recycling education and engagement app used by cities across North America. It is directly comparable to Waste Log's municipal Zero Waste Market deployment (Edirne) and consumer-facing recycling guidance, with the key difference being Waste Log's stronger brand-campaign monetization layer.
• Litterati: Litterati is a data platform that uses AI to identify and track litter and waste from user-submitted photos, sharing the resulting datasets with brands and municipalities for ESG purposes. It mirrors Waste Log's photo-verification + brand/municipal monetization model and is the closest direct functional peer.
• Lixo Technologies: Lixo is a French AI company that uses computer vision to characterize waste streams at the bin, truck, and facility level for waste-management operators. It is comparable as a fellow AI-for-waste-verification player, though its primary buyer is waste haulers rather than consumer brands.
• RecycleGO: RecycleGO operates a recycling marketplace and ESG-data platform connecting brands, recyclers, and waste-management operators with verified-impact reporting. Its brand-and-recycler two-sided model and emphasis on verified recycling data make it a functional peer to Waste Log's brand campaign + AI verification approach.

Broad incumbents

• Too Good To Go: Too Good To Go is a global consumer app that partners with brands and food retailers to reduce food waste through a discounted-surprise-bag model. It is comparable in the gamified-consumer-app-meets-brand-sustainability-activations category and dwarfs Waste Log in user scale, but focuses on food waste rather than packaging/recycling.
• Terracycle: Terracycle is a global recycling platform that partners with major consumer brands (P&G, Nestlé, L'Oréal and others) to fund and run branded take-back and recycling programs. It is the established incumbent in the brand-funded-recycling model that Waste Log is replicating at a smaller scale in Turkey.

Emerging players

• Olio: Olio is a sharing app that connects neighbors and local businesses to share surplus food and household items, with a mobile-first gamified UX. It is comparable as a consumer-app-driven sustainability engagement platform, though it operates in a different sub-vertical (food sharing rather than recycling verification).
• Bigbelly: Bigbelly provides smart, sensor-equipped waste and recycling bins with a cloud software layer for municipalities and campuses. It is comparable in the digital infrastructure-for-municipal-waste-management category that Waste Log is approaching from a consumer-app angle.

Regional players

• Yuka: Yuka is a French consumer mobile app that lets users scan product barcodes to get health, environmental, and ESG ratings, and is increasingly used by brands for sustainability positioning. It is comparable as a barcode-scan-driven consumer engagement tool with a brand-monetization angle, though its primary focus is product health impact rather than recycling.

Others

• Watershed: Watershed is a US-based enterprise SaaS platform for corporate carbon accounting and ESG reporting. It is comparable to the data-monetization dimension of Waste Log's business, as both companies sit in the value chain of turning environmental activity into auditable ESG data, but Watershed is B2B-only and at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waste-log
• Xx.com/wastelogco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waste Log