VRelax

What VRelax does

VRelax B.V. is a Dutch B2B medical software company headquartered in Groningen, Netherlands, founded in 2019, that develops and commercializes a CE-MDR certified Virtual Reality relaxation application. Its core product, the VRelax App, delivers photorealistic 8K 360° virtual environments with spatial audio via standalone VR headsets (primarily Pico G3) to reduce stress, anxiety, pain, and burnout in clinical and workplace settings. The product ecosystem includes the GRIP companion app for therapist real-time monitoring with HRV biofeedback, and a web-based Dashboard for license management and longitudinal outcome analytics. Scientifically validated outcomes (40% stress reduction in 10 minutes, 53% reduction in violence and restrictive measures) and continuous research collaboration with UMCG underpin its clinical positioning.

Name

VRelax

Legal name

VRelax B.V.

Website

https://vrelax.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

VRelax is a Dutch B2B medical software company that delivers a CE-MDR certified VR relaxation application to 200+ healthcare institutions and employers across nine countries, reducing stress, anxiety, and pain through immersive 360° environments and HRV biofeedback.

Ownership category

akta.pro rank

Product category

VR Therapeutic Software for Healthcare

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

Keywords

• VR relaxation therapy
• Medical device software
• Mental health VR
• Biofeedback VR app
• Healthcare VR platform

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software License (Annual Subscription): Annual license providing access to the VRelax application, dashboard, all content, software updates, and support. Includes a dedicated Customer Success contact person for the year. The license is required to use the VR application.
2. VR Hardware Sales: Sale of VR headsets (currently offering Pico G3 at €399). Customers can also purchase their own compatible VR headsets and only need a VRelax license.
3. GRIP App Module: Additional module for the GRIP companion app, providing biofeedback integration and supervisor monitoring capabilities, offered as an add-on to the standard license.
4. Extended Implementation Training: Optional extended implementation service offering physical training sessions (half-day) delivered by VRelax staff on customer premises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VRelax sells a CE-MDR certified, scientifically validated Virtual Reality relaxation application delivered via VR headsets to healthcare institutions, providing immersive 360-degree nature environments, spatial audio, and interactive exercises that reduce stress, anxiety, and physical discomfort. The product is offered as an annual software license bundled with a companion GRIP app for therapist monitoring (with HRV biofeedback), a web-based analytics Dashboard for outcome tracking, and optional VR hardware (Pico G3) sales or rentals.

Product overview

VRelax is a single unified product — a scientifically validated, CE-MDR certified Virtual Reality application for mental and physical health relaxation — built as a B2B SaaS ecosystem consisting of a core VR app delivered via VR headset, integrated with two companion tools (the GRIP-app for therapist real-time monitoring and the Dashboard for license management and outcome tracking), with optional hardware sales (Pico G3 and compatible headsets), annual licensing, and supporting content resources (instruction guides, brochures, whitepapers, and a Bèta Community). The product portfolio centers on the VRelax App as the primary offering, supplemented by the GRIP Application add-on module, the VRelax Dashboard, hardware sales/rentals, and supplementary content and research publications. The Avonturen Wereld (Adventures World) is a new feature line of animated virtual environments integrated into the core app.

Differentiator

Problem solved

Functional benefit

Products and services

• VRelax App (VR Application) A scientifically validated Virtual Reality application providing immersive relaxation experiences through photorealistic 360° virtual worlds, interactive elements, and spatial audio, delivered via VR headset to reduce stress, anxiety, and physical discomfort in healthcare and corporate settings.
• GRIP Application (Meekijk-app) An additional companion module installed on a tablet that allows therapists or caregivers to view the user's VR experience in real time, take control of the session, guide users through virtual environments, and integrate HRV biofeedback data when paired with a heart rate variability sensor.
• VRelax Dashboard A web-based management portal enabling organizations to manage VRelax licenses, add users, generate activation codes for VR headset login, and monitor patient mood trends, biometric HRV data, and long-term recovery outcomes for treatment providers.
• VRelax VR Hardware (Pico G3 and compatible headsets) VR headsets sold or rented by VRelax, currently offering the Pico G3(+) at €399 (excluding VAT) as a one-time hardware cost. Compatible with Pico G2, Pico 4, Pico Neo 3, Pico Neo 3 Pro, Meta Quest 2, and Meta Quest 3. Headsets are pre-configured, installed, and shipped ready for immediate use with the VRelax app.
• VRelax Annual License A 12-month software subscription providing access to the VRelax application, Dashboard, all content updates, software updates, and annual support, with a dedicated Customer Success contact for implementation assistance. Licenses auto-renew unless cancelled with one month's notice, and multi-year options are available.
• Interactive Content Expansion (360° Video) An expansion of VRelax's content library featuring interactive 360-degree video environments that actively engage users, combining VR video with real-life content for relaxation and interaction, marking a new offering in the Dutch market.
• Avonturen Wereld (Adventures World) - Droomwereld A new line of animated virtual environments launched within the VRelax app providing positive distraction and relaxation through interactive elements and therapeutic music, with the first environment 'Droomwereld' (Dream World) released in December 2024, developed in co-creation with organizations and children providing feedback.
• Extended Implementation Training Service Optional extended implementation service offering physical training sessions (half-day) delivered by VRelax staff on customer premises to support adoption and integration into organizational workflows.

Quantifiable outcome

• 40% stress reduction in 10 minutes of VR relaxation
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AtmokycoreTechnology or Integration · 27 March 2023Leading audio technology company providing advanced spatial audio technology for VRelax's VR experiences. Collaboration enables high-quality, immersive 3D sound that perfectly matches the visual elements of virtual worlds, enhancing user immersion and relaxation effectiveness.
• Universitair Medisch Centrum Groningen (UMCG)coreStrategic or Co-development PartnerMajor research hospital and academic medical center in Groningen. Long-standing research partner conducting clinical studies on VR effectiveness since 2016. Professor Wim Veling serves on VRelax's Advisory Board. Collaborates on scientific validation and research publications.
• Zilveren KruisminorStrategic or Co-development PartnerMajor Dutch health insurance provider collaborating with VRelax on research into reimbursement possibilities. Part of VRelax@work research initiative examining VR effectiveness in workplace settings.
• Shared AmbitionminorStrategic or Co-development PartnerPartner in VRelax@work research initiative studying VR effectiveness in workplace environments. Collaboration with UMCG and Zilveren Kruis examining effectiveness and potential reimbursement.
• SNN (Samenwerkingsverband Noord-Nederland)minorOthersNorthern Netherlands development agency providing EU/EFRO subsidy for VRelax to develop interactive content for the VR application. Funding supported creation of interactive 360° video content with active user engagement elements, innovative in the Dutch market.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Others

• FundamentalVR: FundamentalVR provides VR-based medical training and surgical simulation for healthcare professionals. It is adjacent to VRelax in the regulated VR healthcare space, sharing enterprise healthcare sales motion and headset-agnostic software model.

Direct peers

• MyndVR: MyndVR provides VR-based relaxation, therapeutic, and reminiscence experiences primarily for older adults in senior living and care settings. It is comparable to VRelax's use of VR relaxation in disability and elderly care, with overlapping therapeutic content library models.
• BehaVR: BehaVR (now merged into Real) builds immersive VR experiences for mental health, chronic pain, and behavioral health. It directly competes with VRelax in selling VR-based mental wellness and therapeutic content into health systems and enterprise wellness programs.
• XRHealth: XRHealth operates a VR-based telehealth platform for mental and physical health conditions, including stress, anxiety, pain, and rehabilitation. It is a direct competitor to VRelax in selling VR therapy solutions to healthcare providers and patients with similar clinical claims around stress and pain reduction.
• Oxford VR: Oxford VR (formerly OxfordVR) develops evidence-based VR psychological therapies for mental health conditions such as psychosis, depression, and anxiety. It is comparable to VRelax as a clinically validated VR mental health intervention sold to healthcare providers.
• AppliedVR: AppliedVR is a US-based digital therapeutics company that delivers VR-based pain management and mental health programs, including an FDA-authorized VR device for chronic pain. It is highly comparable to VRelax as a VR-first therapeutic product sold into hospitals and pain clinics.
• HypnoVR: HypnoVR is a France-based company offering VR hypnosis solutions for pain, anxiety, and stress management in hospitals and clinics. It is a direct competitor in the European medical VR space with comparable clinical use cases around pain and anxiety reduction.

Broad incumbents

• MindMaze: MindMaze is a well-funded Swiss digital neurotherapeutics company building VR/AI platforms for brain health, stroke recovery, and mental health. It is a broader incumbent in VR-based medical therapeutics, overlapping with VRelax's clinical positioning.

Emerging players

• Limbic: Limbic is a UK-based digital mental health company using AI for therapy support. While not VR-focused, it is comparable as a technology-enabled mental health therapeutic targeting GGZ-like institutional customers across Europe.
• SyncThink: SyncThink uses VR and eye-tracking for neurological assessment and brain health, with FDA clearance. It is comparable to VRelax as a clinically validated, regulated VR medical technology sold to healthcare institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vrelax

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRelax