Shared Ambition
Shared Ambition B.V. is a Netherlands-based occupational psychology services firm, founded in 2001, providing psychological interventions, research, coaching, and training to enterprise clients nationwide through a decentralized consultant network under the Colbe group.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Shared Ambition does
Shared Ambition B.V. is a Netherlands-based occupational psychology services provider founded in 2001 and headquartered in Amsterdam, operating as a subsidiary of the Colbe group. The company positions itself as "dé landelijke provider" (the national provider) of work-related psychological interventions, psychological research, coaching, and training for employees who are mentally out of balance, while also serving as a business partner to organizations seeking to structurally reduce psychological absenteeism and manage health and vitality themes. Its portfolio is delivered through named modules: Psychological Interventions and Psychological Research as core clinical services, Coaching, Trainings and Workshops, the Job Vitality program (covering sustainable employability, lifelong learning, and job crafting), the Shared Academy sub-brand for professional development, and a Mental Check-up assessment tool.
The company's go-to-market is a B2B enterprise model, with named customers spanning insurance (Centraal Beheer, a.s.r.), dairy (FrieslandCampina), manufacturing (Desso, a Tarkett Company), healthcare (Noordwest Ziekenhuisgroep, Zorgbalans, Cliniclowns), occupational health (VSD Arbodienst), IT consulting (SopraSteria), business services (HCS Services), and accounting (Flynth Accountants). Delivery is decentralized, with consultants operating throughout the Netherlands rather than concentrated solely at the Amsterdam headquarters, and the company maintains a referral pipeline through its "Verwijzers" segment and partnerships with Bloomville and Zorg van de Zaak.
Shared Ambition is a services firm, not a technology platform: no APIs, software products, or AI capabilities are disclosed, and value is generated by credentialed clinical psychologists and named experts such as Dr. Richta IJntema and Marjolijn Punt. The company holds an ISO 27001 certification for information security, markets through thought leadership including the Powerpaper "Van klacht naar veerkracht," and operates as a private limited company under Dutch jurisdiction with no disclosed external funding or public listing. Pricing is not publicly disclosed.
Shared Ambition firmographics
Firmographics- Name
- Shared Ambition
- Legal name
- Shared Ambition B.V.
- Website
- https://sharedambition.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shared Ambition B.V. is a Netherlands-based occupational psychology services firm, founded in 2001, providing psychological interventions, research, coaching, and training to enterprise clients nationwide through a decentralized consultant network under the Colbe group.
- Ownership category
- akta.pro rank
Shared Ambition industry classification
Industry- Product category
- Occupational Mental Health Services
- NAICS
- Vocational Rehabilitation Services (6243)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Entrepreneurship & Self-Employment Transition Support (BPACAOAK)
- akta.pro secondary industry
- High-Potential & Succession Coaching (EDABANAC)
Keywords
Where Shared Ambition is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Shared Ambition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
Shared Ambition product offering
Product offeringCore offering
Shared Ambition is the national provider of psychological interventions, psychological research, coaching, and training for employees who are mentally out of balance. It also serves as a business partner for organizations that want to lead on health management and vitality themes and structurally reduce psychological absenteeism, delivering these services through a nationwide network of consultants across the Netherlands.
Product overview
Shared Ambition operates as a national provider offering an integrated portfolio of work-related psychological services. The core offering comprises psychological interventions, psychological research, coaching, and training, designed for employees who are mentally imbalanced. These services are delivered through a platform of specialized modules including Job Vitality (focused on sustainable employability and job crafting), Shared Academy (professional development), and Mental Check-up assessments. The company serves as a business partner for organizations seeking to structurally reduce psychological absenteeism and manage health and vitality themes.
Differentiator
Problem solved
Functional benefit
Brands
- Shared Academy: Training and educational programs offered by Shared Ambition for professional development in psychological care and workplace well-being.
Products and services
- Psychologische Interventies (Psychological Interventions) Core service providing psychological interventions for employees who are mentally imbalanced, delivered by Shared Ambition's consultant network throughout the Netherlands.
- Psychologisch Onderzoek (Psychological Research) Psychological research services provided as part of the core intervention offering for organizations and individuals needing diagnostic or assessment work.
- Coaching One-on-one and team coaching services for individuals experiencing mental imbalance and for managers supporting team members.
- Trainingen en Workshops (Trainings and Workshops) Training programs and workshops for organizations covering psychological resilience, leadership, and workplace wellbeing topics.
- Job Vitality Program focused on Sustainable Employability, Lifelong Learning, job crafting, and transitioning from lifetime employment to lifetime employability for organizations seeking vitality interventions.
- Shared Academy Educational academy offering professional development and training programs for individuals and partner psychologists in the area of work-related psychological care and workplace wellbeing.
- Mental Check-up Assessment tool referenced via customer video, used to evaluate mental health status of employees and managers as part of preventive and diagnostic offerings.
Companies that use Shared Ambition
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Shared Ambition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shared Ambition partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ColbecoreShared Ambition is part of the Colbe group, which is the parent company. The Colbe logo is displayed on the Shared Ambition website indicating a corporate group relationship.
- BloomvilleminorBloomville is listed as a collaboration partner (Samenwerkingen) on the Shared Ambition website. The partnership appears to be in the area of shared services or complementary offerings in the occupational health space.
- Zorg van de ZaakminorShared Ambition collaborated with Zorg van de Zaak on the Powerpaper 'Van klacht naar veerkracht' (From complaint to resilience), indicating a content co-development partnership in the mental health and vitality space.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Shared Ambition competitors and assessment
Company assessmentBroad incumbents
- ArboNed: ArboNed is a major Dutch occupational health provider serving thousands of employers with absenteeism management and workplace health services, including psychological support — a large incumbent competing for the same employer wallet.
- HumanTotalCare: HumanTotalCare is one of the largest Dutch occupational health (Arbo) service providers, offering integrated employee wellbeing, absenteeism reduction, and psychological support — a broader incumbent against which Shared Ambition competes for HR/employer contracts.
- Zorg van de Zaak: Zorg van de Zaak is a large Dutch occupational health and employee wellbeing provider, and an actual content co-development partner of Shared Ambition (Powerpaper 'Van klacht naar veerkracht'). It competes in the same employer-facing mental health space.
- 180 Amstelland (onderdeel van GGZ inGeest): GGZ inGeest is a major Dutch mental health care provider operating across the Amsterdam region, offering both specialist and workplace-oriented psychological services — a regional incumbent with overlapping employer-facing offerings.
Regional players
- Mindler: Mindler is a Scandinavian-origin digital mental health provider expanding into European markets including the Netherlands, offering app-based psychologist access. It is comparable on employer-channel mental health delivery but currently more limited in Dutch geographic footprint.
Others
- Bloomville: Bloomville is listed as a collaboration partner of Shared Ambition within the Colbe ecosystem, active in adjacent occupational health and shared services. It is ecosystem-adjacent rather than a direct competitor but reflects the broader Colbe network in which Shared Ambition operates.
Direct peers
- iPractice: iPractice is a Dutch online psychology practice delivering psychological care to individuals, often via employer-sponsored arrangements. It competes with Shared Ambition in the Dutch workplace psychological interventions market, with a more digital-first delivery model.
- Mentaal Beter: Mentaal Beter is a Dutch network of psychological care providers treating common mental health conditions, frequently funded through employer/insurer arrangements. It overlaps directly with Shared Ambition's psychological intervention and coaching services.
- OpenUp: OpenUp is a European (with strong Dutch presence) digital mental health platform offering employees on-demand access to psychologists, coaches, and wellbeing content via an app. It directly competes with Shared Ambition for the same employer/HR-buyer channel in the Netherlands.
Emerging players
- Therapieland: Therapieland is a Dutch e-health platform offering online self-help and guided psychological interventions, often deployed through employer or insurer partnerships. It is an emerging digital alternative to consultant-led psychological care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shared Ambition social profiles
Digital presenceShared Ambition compliance and trust
Trust signalCompliance1 record
Shared Ambition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shared Ambition leadership team
Management profileNumber of profiles
Shared Ambition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shared Ambition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shared Ambition
What does Shared Ambition do?
Shared Ambition is the national provider of psychological interventions, psychological research, coaching, and training for employees who are mentally out of balance. It also serves as a business partner for organizations that want to lead on health management and vitality themes and structurally reduce psychological absenteeism, delivering these services through a nationwide network of consultants across the Netherlands.
Is Shared Ambition a public or private company?
Shared Ambition is a private company. It is classified as corporate owned and is currently operating.
When was Shared Ambition founded?
Shared Ambition was founded in 2001. It employs 51 to 100 people.
Where is Shared Ambition based?
Shared Ambition is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Shared Ambition's main competitors?
Broad incumbents on record are ArboNed, HumanTotalCare, Zorg van de Zaak and 180 Amstelland (onderdeel van GGZ inGeest). Mindler is listed as a regional player. Bloomville is listed as an others. Direct peers are iPractice, Mentaal Beter and OpenUp. Therapieland is listed as an emerging player.
Does Shared Ambition have an API?
No public API is recorded for Shared Ambition.
What industry is Shared Ambition in?
Shared Ambition's product category is Occupational Mental Health Services. Its primary akta.pro industry code is BPACAOAK, Entrepreneurship & Self-Employment Transition Support, with a secondary code of EDABANAC, High-Potential & Succession Coaching. Its NAICS code is 6243 and its SIC code is 8300.