Refilled
- Company typePrivate
- Founded2022
- HeadquartersUltimo, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Refilled firmographics
Firmographics- Name
- Refilled
- Legal name
- Refilled Pty Ltd
- Website
- https://refilled.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Refilled industry classification
Industry- Product category
- Commercial Beverage Dispensers
- NAICS
- Beverage Manufacturing (3121), Commercial and Service Industry Machinery Manufacturing (333310), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Beverages (2080), Pumps & Pumping Equipment (3561), Electric Housewares & Fans (3634)
- akta.pro industry
- Beverage Service (Coffee/Tea/Juice) & Refreshment StationsHome & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops)Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)
Keywords
Where Refilled is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Refilled business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Refiller Machine Hardware and Hydration Solution: The company provides commercial-grade hydration dispensers (Refiller machines) to businesses. The machine is installed at customer sites and dispenses flavoured water and functional drinks. Revenue is generated through the hardware placement and ongoing supply of flavour pods and functional boosters. The system automatically reorders products when low, suggesting a recurring supply model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commercial hydration solution - custom quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Refilled product offering
Product offeringCore offering
Refilled designs, sells, and installs "The Refiller," a commercial-grade smart drinks dispenser for offices, hotels, gyms, universities, and distribution centres. The machine dispenses over 100 customised flavour combinations with functional ingredient boosters (Focus, Immunity, Electrolytes) and is cloud-connected for automatic restocking of flavour cartridges and boosters. Revenue is generated through machine hardware placement and a recurring supply model for consumables.
Product overview
Refilled offers a single unified product called The Refiller — a commercial drinks dispensing machine that serves as an all-in-one hydration solution. The system includes 13 distinct flavor cartridges (Lemon, Strawberry, Peach, Watermelon, Lime, Blood Orange, Vintage Cola, Pineapple, Coconut, and Mixed Berry) and 3 functional boosters (Focus, Immunity, and Electrolytes). The Refiller connects to a cloud-based system for automatic restocking and supports over 100 flavor combinations, allowing users to customize their drinks through an interactive touchscreen interface.
Differentiator
Problem solved
Functional benefit
Products and services
- The Refiller Smart Drinks Dispenser A commercial-grade smart drinks dispensing machine that stores over 8,000 cans worth of beverages and offers 100+ flavour combinations with functional ingredient boosters. Features an interactive touchscreen, cloud connectivity for automatic product reordering, and gamification via employee leaderboards. Sold and installed in corporate offices, hotels, gyms, universities, distribution centres, and small businesses as an all-in-one hydration solution.
- Refiller Flavour Cartridges
Quantifiable outcome
- Cuts drink costs by up to 50% compared to single-use options
- +1 more outcomes
Companies that use Refilled
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
Refilled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Refilled partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Refilled competitors and assessment
Company assessmentDirect peers
- Bevi: US-based maker of smart, cloud-connected flavored and sparkling water dispensers for offices and commercial spaces. Closest direct competitor: same B2B enterprise sales motion, same touchscreen/customisation model, similar sustainability value proposition eliminating single-use bottles.
Broad incumbents
- Waterlogic: Global commercial water dispenser and purification company (now part of Culligan). Sells bottleless water coolers and sparkling water dispensers to enterprise customers, overlapping with Refilled's core use case but with a much broader product portfolio and global footprint.
- Culligan: Large incumbent in water treatment and commercial/office water dispensers. Competes in the same end-customer category (corporate offices, hospitality, education) with bottled and bottleless cooler solutions, plus extensive service infrastructure.
- Avalon Water Coolers: Manufacturer and distributor of point-of-use water dispensers and coolers for commercial and home use. Competes with Refilled's bottleless dispenser use case across offices and small businesses, though with less flavour customisation.
- Elkay Manufacturing: Long-established US manufacturer of water coolers, drinking fountains, and bottle-filling stations for commercial, educational, and hospitality settings. Competes with Refilled in enterprise hydration, including sustainability-focused bottle fillers.
- SodaStream: Home sparkling-water maker (owned by PepsiCo). Shares the refill/reuse and anti-single-use-plastic positioning, though targeting consumer rather than enterprise channel; useful adjacency for category mindshare around at-home refillable drinks.
- Brita: Global water-filtration brand (owned by Clorox). Adjacent in the refill/reusable-drinks narrative and overlapping in office hydration via filtered pitchers and dispensers, though lacks Refilled's connected smart-dispenser and flavour-pod model.
Emerging players
- Karma Water: US-based maker of enhanced/probiotic water sold in single-use bottles with a sustainability angle. Partial overlap with Refilled's functional-beverage positioning (wellness additives) but distributes via retail rather than office dispenser hardware.
Regional players
- Aquaservice: Leading bottled and filtered water dispenser company serving Spain and select European markets. Comparable business model (office/home water dispenser subscription) but does not directly compete with Refilled in Australia or APAC.
Others
- Cantaloupe: US-based provider of cashless vending and IoT management software for unattended retail, including beverage vending. Comparable in the 'connected dispenser + telemetry' technology stack and similar enterprise sales motion into corporate locations, though addresses broader vending categories beyond beverages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Refilled social profiles
Digital presenceRefilled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refilled leadership team
Management profileNumber of profiles
Refilled funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refilled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refilled
What does Refilled do?
Refilled designs, sells, and installs "The Refiller," a commercial-grade smart drinks dispenser for offices, hotels, gyms, universities, and distribution centres. The machine dispenses over 100 customised flavour combinations with functional ingredient boosters (Focus, Immunity, Electrolytes) and is cloud-connected for automatic restocking of flavour cartridges and boosters. Revenue is generated through machine hardware placement and a recurring supply model for consumables.
Is Refilled a public or private company?
Refilled is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refilled founded?
Refilled was founded in 2022. It employs 1 to 10 people.
Where is Refilled based?
Refilled is headquartered in Ultimo, Australia, in the Oceania region.
How does Refilled make money?
One revenue line is on record: refiller Machine Hardware and Hydration Solution.
Who are Refilled's main competitors?
Bevi is listed as a direct peer. Broad incumbents are Waterlogic, Culligan, Avalon Water Coolers, Elkay Manufacturing, SodaStream and Brita. Karma Water is listed as an emerging player. Aquaservice is listed as a regional player. Cantaloupe is listed as an others.
Does Refilled have an API?
No public API is recorded for Refilled.
What industry is Refilled in?
Refilled's product category is Commercial Beverage Dispensers. Its primary akta.pro industry code is HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations, with a secondary code of EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops). Its NAICS code is 3121 and its SIC code is 2080.