Karma Wellness Water
Karma Wellness Water is a US functional beverage company that designs and sells probiotic and natural-energy enhanced waters using its patented Push Cap technology, which protects active ingredients until consumption, distributed through major US retailers, Amazon, DTC subscription, and wholesale channels.
- Company typePrivate
- Founded2011
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Karma Wellness Water does
Karma Wellness Water (legal entity Karma Culture LLC) is a US-based functional beverage company founded in 2011 in Pittsford, New York, operating a branded portfolio of probiotic and natural-energy enhanced waters anchored on its patented Push Cap Technology. The Push Cap stores active ingredients — vitamins, BC30 probiotic cultures, and Cognizin Citicoline nootropic — in a hermetically sealed chamber that is only released into the water at the moment of consumption, protecting potency from UV, oxygen, and heat degradation. The portfolio includes Karma Probiotic Water (2 billion BC30 cultures per serving, 20 calories), Karma Energy Water (150mg natural caffeine from green tea with Cognizin and B-complex vitamins), a Karma CBD Water line, Karma Hydration Kits combining a reusable bottle with Push Caps on subscription, and the 2025-launched Karma Stick Packs in powdered format.
The company monetizes through three complementary streams: (1) Direct-to-consumer e-commerce at drinkkarma.com with a subscription Hydration Kit offering a 10% loyalty discount, flexible scheduling, and customizable flavor selection across 700+ combinations; (2) national retail distribution of ready-to-drink bottles and stick packs through Walmart, Target, Sam's Club, Wegmans, Kroger, HEB, and Publix, plus Amazon marketplace; and (3) B2B wholesale of stick packs via Faire to fitness studios, yoga/Pilates studios, spas, and wellness boutiques. A 2026 expansion added an exclusive 18-count Probiotic Stick Pack Pouch at Sam's Club and a brand partnership with LAVIT's at-home drinkmaker ecosystem.
Karma is a privately held LLC with a minority equity stake held by Constellation Brands since February 2020. CEO and co-founder C.J. Rapp leads operations alongside President Jeff Platt. Headcount sits in the 11-50 range, consistent with a small branded CPG operator. Strategic ingredient and technology relationships include Ganeden (BC30 probiotic supply), Kyowa Hakko USA (Cognizin Citicoline), Aptar (Push Cap manufacturing collaboration), and rePurpose Global (ocean-bound plastic remediation). The company has accumulated multiple industry recognitions from 2023-2025, including Mindful Awards, Global Health & Pharma, BevNET, Grocery Innovations Canada, and Food & Beverage Magazine Editor's Picks.
Karma Wellness Water firmographics
Firmographics- Name
- Karma Wellness Water
- Legal name
- Karma Culture LLC
- Website
- https://drinkkarma.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karma Wellness Water is a US functional beverage company that designs and sells probiotic and natural-energy enhanced waters using its patented Push Cap technology, which protects active ingredients until consumption, distributed through major US retailers, Amazon, DTC subscription, and wholesale channels.
- Ownership category
- akta.pro rank
Karma Wellness Water industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industry
- Spring Water Bottling (AFAFACAA)
Keywords
Where Karma Wellness Water is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Karma Wellness Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through drinkkarma.com with subscription model offering 10% discount on refills. Products include hydration kits, stick packs, trial bundles, reusable bottles, and gift cards. Subscription allows customers to customize flavors, adjust delivery frequency (every 2-6 weeks), and skip or cancel anytime.
- Retail Distribution: Sale through major national retailers including Walmart, Target, Sam's Club, Wegmans, Kroger, HEB, and Publix. Ready-to-drink bottled products and stick pack varieties distributed through physical retail stores nationwide.
- Wholesale B2B: Wholesale distribution of stick packs through Faire marketplace to gyms, fitness studios, yoga studios, spas, wellness centers, and boutique stores. Also available through Amazon storefront for online sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PushCap Sleeves (4-week supply of 28 caps) |
| Unit Pricing | Pay-as-you-go | Stick Pack Cartons (6-count) |
| Unit Pricing | Pay-as-you-go | Stick Pack Variety Bundle (36-count) |
| Unit Pricing | Pay-as-you-go | Probiotic Stick Pack Variety Pouch (18-count) |
| Unit Pricing | Pay-as-you-go | 1-Week Trial Bundle |
| Unit Pricing | Pay-as-you-go | Reusable Karma Bottle |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Karma Wellness Water product offering
Product offeringCore offering
Karma Wellness Water manufactures and sells functional flavored spring water enhanced with vitamins, probiotics, and nootropics using its patented Push Cap technology. The company offers two core product lines — Karma Probiotic Water (featuring GanedenBC30 cultures for digestive health and immune support) and Karma Energy Water (with natural caffeine and Cognizin citicoline for mental focus) — sold in ready-to-drink bottles, powdered stick packs, and via a reusable bottle Hydration Kit subscription.
Product overview
Karma Wellness Water is a functional beverage company offering two core product lines—Karma Energy Water (natural caffeine and Cognizin citicoline for sustained mental focus) and Karma Probiotic Water (BC30 probiotic cultures for digestive health and immune support)—both featuring the company's patented Push Cap technology that stores active ingredients at optimal potency until consumption. Products are available in ready-to-drink bottles, powdered stick pack formats (launched 2025), and via the Hydration Kit subscription service with reusable bottles. The portfolio includes 4 Energy flavors (Raspberry Peach, Blueberry Watermelon, Melon Dragonfruit, Orange Mango), 5 Probiotic/Wellness flavors (Berry Cherry, Blueberry Lemonade, Strawberry Lemonade, Watermelon Wild Berry, Pineapple Coconut), plus stick pack bundles, trial packs, reusable bottles, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Karma Energy Water: Natural energy and mental focus beverage line featuring 150mg natural caffeine and Cognizin Citicoline nootropic
- Karma Probiotic Water
- Karma CBD Water
- Karma Stick Packs
- Karma Hydration Kits
Products and services
- Karma Energy Water Natural energy beverage providing 150mg of caffeine from green tea and Cognizin Citicoline for sustained mental focus, enhanced with B-complex vitamins and adaptogens. Free from artificial sweeteners, colors, and preservatives.
- Karma Probiotic Water Functional water delivering 2 billion BC30 probiotic cultures (10X more than yogurt) with 100% daily value of 6 essential vitamins for digestive health and immune support. Only 20 calories per serving.
- Blueberry Watermelon Energy Water Energy water flavor combining blueberry and watermelon with 150mg natural caffeine and Cognizin for enhanced focus.
- Raspberry Peach Energy Water Energy water flavor featuring raspberry and peach with 150mg natural caffeine, nootropics, and B-vitamins for clean sustained energy.
Quantifiable outcome
- 2 billion active BC30 probiotic cultures per serving - 10X more than yogurt
- +3 more outcomes
Companies that use Karma Wellness Water
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Karma Wellness Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Karma Wellness Water partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- LAVITminorLAVIT announced Karma Water as a new brand partner in their expanded partner portfolio for 2026. KARMA Water is scheduled to launch later in 2026 through LAVIT's drinkmaker ecosystem, positioning Karma as a compatible beverage brand for LAVIT's X Series drinkmakers with Capsule ID technology.
- Kyowa Hakko USAcoreKyowa Hakko USA partnered with Karma Water on functional beverage development. Kyowa Hakko is a subsidiary of Kyowa Hakko Bio Co., Ltd., specializing in pharmaceutical and nutraceutical ingredients including amino acids, vitamins, and related compounds.
- rePurpose GlobalcoreMulti-year partnership between Karma Water and rePurpose Global, the world's leading Plastic Action Platform. Karma pledged to remove over 2.5 million pounds of ocean-bound plastic by 2028. Partnership started with two impact project locations in Kerala, India (Project Hara Kal) and Bali, Indonesia (Project Segara Kerthi). rePurpose Global has recovered over 50 million pounds of nature-bound plastic to date.
- Kyowa USAcoreKarma Water developed Karma Energy Water in collaboration with Kyowa USA, utilizing Cognizin Citicoline - a patented nootropic ingredient. Kyowa Hakko is a leading global supplier of amino acids and related compounds. The partnership provides Karma exclusive access to clinically-tested cognitive enhancement ingredients.
- Canopy GrowthminorKarma launched CBD-infused water in partnership with Canopy Growth Corporation, a leading cannabis company. Karma CBD Water was introduced as a new product line leveraging Canopy Growth's cannabis expertise and distribution capabilities for CBD beverage production.
- Big Brothers Big Sisters of AmericaminorKarma Water announced partnership with Big Brothers Big Sisters of America (BBBS), extending into a multi-year relationship. The partnership supports BBBS's youth mentorship programs and community wellness initiatives.
- AptarcoreCollaboration between Karma and Aptar on Push Cap technology for the personalized, fortified nutrition market. Aptar is a global leader in packaging and dispensing systems. Press release documents the technology partnership for KarmaCap push cap technology development.
- Ganeden (BC30 Probiotic)coreKarma Water uses GanedenBC30 (Bacillus coagulans GBI-30 6086) probiotic strain under licensing/technology agreement. BC30 is FDA GRAS affirmed, organic compliant, non-GMO, gluten-free, vegan, kosher and halal certified. The partnership enables Karma to deliver scientifically proven probiotic benefits.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Karma Wellness Water competitors and assessment
Company assessmentBroad incumbents
- Bai: Functional antioxidant beverages owned by PepsiCo, competing for the same wellness consumer with comparable flavor variety and natural ingredient positioning, backed by substantially larger distribution and trade investment.
- Smartwater: Glaceau/Coca-Cola's premium enhanced water brand sharing national retail shelf space with Karma; a broad incumbent in the premium bottled water category with significantly larger marketing investment.
Direct peers
- Poppi: Functional prebiotic soda brand competing for the gut-health consumer with national retail distribution and influencer-driven marketing; represents a competing format innovation in the functional beverage space.
- Celsius: Functional energy beverage competitor with natural caffeine, vitamins, and clean-label positioning targeting health-conscious consumers; overlaps with Karma Energy Water's value proposition in the same retail channels.
- Vitaminwater (Glaceau): Glaceau's Vitaminwater is the most direct competitor — a flavored, vitamin-enhanced bottled water sold through the same national retail channels (Walmart, Target, etc.) targeting health-conscious consumers seeking functional hydration.
- Liquid Death: Premium bottled water brand competing for the same health/consciousness-driven millennial and Gen Z consumer, with comparable sustainability messaging, bold branding, and placement in mainstream retail and convenience channels.
- Hint Water: Direct competitor in the flavored/enhanced still water category with national retail distribution, similarly targeting consumers seeking better-for-you bottled water without sweeteners or additives.
- Recess: Functional sparkling water and beverages with adaptogens and nootropics — directly competes in the functional beverage space with similar wellness positioning and ingredient-forward messaging.
- Health-Ade Kombucha: Probiotic functional beverage brand (kombucha) competing for the same gut-health consumer with national retail distribution, sharing the BC30-style probiotic credibility and clean-label positioning.
Emerging players
- Path Water: Alkaline spring water brand with sustainability messaging around reusable aluminum bottles; emerging player with overlapping sustainability positioning but different packaging format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Karma Wellness Water social profiles
Digital presenceKarma Wellness Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karma Wellness Water leadership team
Management profileNumber of profiles
Profiles3 records
Karma Wellness Water funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karma Wellness Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karma Wellness Water
What does Karma Wellness Water do?
Karma Wellness Water manufactures and sells functional flavored spring water enhanced with vitamins, probiotics, and nootropics using its patented Push Cap technology. The company offers two core product lines — Karma Probiotic Water (featuring GanedenBC30 cultures for digestive health and immune support) and Karma Energy Water (with natural caffeine and Cognizin citicoline for mental focus) — sold in ready-to-drink bottles, powdered stick packs, and via a reusable bottle Hydration Kit subscription.
Is Karma Wellness Water a public or private company?
Karma Wellness Water is a private company. It is classified as corporate owned and is currently operating.
When was Karma Wellness Water founded?
Karma Wellness Water was founded in 2011. It employs 11 to 50 people.
Where is Karma Wellness Water based?
Karma Wellness Water is headquartered in Rochester, United States, in the North America region.
How does Karma Wellness Water make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and wholesale B2B.
Who are Karma Wellness Water's main competitors?
Broad incumbents on record are Bai and Smartwater. Direct peers are Poppi, Celsius, Vitaminwater (Glaceau), Liquid Death, Hint Water, Recess and Health-Ade Kombucha. Path Water is listed as an emerging player.
Does Karma Wellness Water have an API?
No public API is recorded for Karma Wellness Water.
What industry is Karma Wellness Water in?
Karma Wellness Water's product category is Functional Beverages. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 312112 and its SIC code is 2086.