What Servify does

Servify is a Mumbai-headquartered device lifecycle management platform founded in 2015 that provides OEMs, wireless carriers, retailers, and e-commerce players with white-label after-sales service infrastructure. The platform unifies three core product lines — Product Care Plans (warranty, protection, and repair claims processing), Exchange Programs (trade-in, buyback, and device upgrade infrastructure), and Affordability Programs (no-cost EMI financing delivered with financial partners) — and serves customers across OEM, Wireless Chain, General Trade, Modern Trade, and E-Commerce verticals. The company powers flagship embedded programs for Apple India, Samsung India, AT&T, Appalachian Wireless, Xiaomi, Bose, HP, Panasonic, Etisalat, Airtel, Vi, and Amazon, with claimed reach across 49 countries and 75-180+ OEM partners.

The underlying technology combines an integrated SaaS platform for warranty administration and claims orchestration with AI-powered device diagnostics (deployed within AT&T Business Protect Enterprise Plans) and exploratory AI-driven predictive maintenance capabilities. Revenue is generated through subscription-based protection plan premiums, transaction fees on exchange/buyback spreads, and fees on financed affordability programs, all delivered through B2B partnerships rather than direct-to-consumer sales. Approximately 40% of revenue is international as of August 2022.

Servify has scaled operating revenue from ₹675 crore in FY24 to ₹781 crore in FY25 (~$93M USD), reported profitability in FY26, and is pursuing an IPO with paperwork ready for a potential $300M raise. The company has executed multiple acquisitions (iService, WebToGo, 247around, Jubi) and raised a $65M Series D in August 2022 at a ~$800M valuation, followed by a flat $5M Series D3 in January 2026 at ~$554M — the latter explicitly to address slowing growth. Headcount sits at 501-1000 employees.

Name

Servify

Legal name

Servify

Website

https://servify.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Servify is a Mumbai-headquartered device lifecycle management platform that powers embedded protection, exchange, and affordability programs for OEMs, wireless carriers, retailers, and e-commerce players across 49 countries, serving brands like Apple, Samsung, AT&T, and Amazon.

Ownership category

akta.pro rank

Product category

Device Lifecycle Management Platform

NAICS

Computer Systems Design Services (541512), Computer Facilities Management Services (541513), Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• Device lifecycle management
• Product protection plans
• Device trade-in programs
• Warranty management platform
• Affordability financing programs

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Care/Protection Plans: Subscription-based protection plans for electronic devices covering repairs, warranty claims, and damage protection. Revenue generated through recurring premiums paid by consumers or subsidized by brand partners.
2. Exchange/Trade-in Programs: Device exchange and trade-in programs where Servify facilitates buyback, refurbishment, and value recovery for consumers upgrading devices. Revenue from the spread between buyback and resale values.
3. Affordability Programs: No-cost EMI financing solutions enabling consumers to purchase devices through installment plans. Servify partners with finance providers to enable these programs.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Servify operates a B2B device lifecycle management platform that enables OEMs, wireless carriers, and retailers to deliver product protection plans, warranty management, device exchange and trade-in programs, and no-cost EMI affordability solutions to end consumers. The platform handles end-to-end claims processing, buyback infrastructure, and AI-powered diagnostics for brands across 49 countries.

Product overview

Servify is a device lifecycle management platform that brings together ecosystem partners to deliver comprehensive after-sales service and consumer happiness. The platform operates as a unified offering with three interconnected core products: Product Care Plans (device protection, warranty claims, and repair services), Exchange Programs (trade-in, buyback, and upgrade solutions), and Affordability Programs (no-cost EMI financing options). These products are offered across five industry verticals: OEM, Wireless Chain, General Trade, Modern Trade, and E-Commerce, enabling Servify to manage the complete device lifecycle from purchase protection through end-of-life exchange. The platform also supports specialized solutions like Samsung Galaxy Forever ownership programs and AT&T Business Protect Enterprise plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Care Plans Fast, hassle-free device protection plans enabling brands to deliver warranty claims, repairs, and damage protection to their customers across global service networks. Sold to OEMs and wireless carriers as turn-key 'BrandCare' offerings.
• Exchange Programs Trade-in and device exchange solutions that provide consumers with the best value for their existing devices through buyback, refurbishment, and upgrade pathways. Enables brands and carriers to run device exchange programs at scale.
• Trade-in Upgrade Programs Upgrade programs allowing customers to trade in existing devices for newer models with guaranteed buyback values, enabling brand-managed device upgrade cycles.
• Affordability Programs No-cost EMI financing solutions enabling consumers to purchase devices through installment plans, delivered in partnership with financial providers such as DMI Finance for programs like Samsung Galaxy Forever.
• AT&T Business Protect Enterprise Plans Enterprise-tier device protection plans for AT&T business customers, featuring AI-powered diagnostics to enhance customer experience and operational efficiency.
• Samsung Galaxy Forever Ownership program enabling Galaxy S26 Ultra/S26 Plus purchases via 12 no-cost EMIs with 50% assured buyback guarantee; available across Samsung.com and 1,500+ Samsung Experience Stores in India with Servify powering buyback and upgrade infrastructure.

Quantifiable outcome

• 28% expansion in warrantable portfolio for Apple and Samsung India
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• SamsungflagshipStrategic or Co-development Partner · 19 March 2026Samsung partnered with Servify and DMI Finance to power the Galaxy Forever ownership model, enabling 50% assured buyback guarantees and upgrade infrastructure for Galaxy S26 Ultra and Galaxy S26 Plus smartphones across Samsung.com and 1,500+ Samsung Experience Stores.
• DMI FinancecoreStrategic or Co-development Partner · 19 March 2026Financial partner in Samsung Galaxy Forever program providing no-cost EMI financing for smartphone purchases with Servify handling buyback and upgrade infrastructure.
• AT&TflagshipStrategic or Co-development Partner · 9 December 2025Servify expanded its AT&T Device Protection Program to launch AT&T Business Protect Enterprise Plans, extending device protection to business customers with AI-powered technology for enhanced customer experience and operational efficiency.
• Appalachian WirelesscoreStrategic or Co-development Partner · 1 July 2025Partnership to provide enhanced device protection services to Appalachian Wireless subscribers, combining Servify's device insurance, repair, and customer support expertise with Appalachian Wireless's network and customer base.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Asurion: The largest global device protection and tech-care company, offering protection plans, repairs, and trade-ins via carrier and retail partnerships. Asurion is the most directly comparable player to Servify in B2B2C device lifecycle services.
• Likewize: Global device protection, trade-in, and lifecycle services provider serving carriers, retailers, and OEMs. Closely mirrors Servify's three-pillar model (protection, exchange, affordability) with similar carrier-led distribution.
• bolttech: Singapore-headquartered embedded insurance/protection platform that partners with OEMs, carriers, and retailers across Asia. Bolttech's white-label, distribution-agnostic approach is highly analogous to Servify's 'BrandCare' model.
• Extend: API-first extended-warranty and product-protection platform enabling merchants and brands to offer protection plans. Competes with Servify in the embedded OEM/retailer protection category, particularly in North America.
• HYLA Mobile: Device trade-in and reuse specialist serving carriers, retailers, and OEMs globally. Directly overlaps Servify's Exchange Programs and trade-in infrastructure offerings.

Broad incumbents

• Assurant: Large public insurer with a Connected Living segment covering device protection, trade-in, and support services. Operates at significantly larger scale than Servify across mobile, electronics, and connected-car categories.
• Allstate Protection Plans (SquareTrade): Allstate-owned device protection provider (formerly SquareTrade), offering extended warranties and protection plans through retailers, carriers, and OEMs. A scaled incumbent with deep retail relationships comparable to Servify's modern trade and e-commerce channels.

Emerging players

• Clyde: Extended-warranty and product-protection platform targeting direct-to-consumer and digitally native brands. An emerging SaaS-driven peer attacking the same embedded-protection opportunity Servify pursues with OEMs.
• Akko: Tech-forward device protection startup offering protection plans for smartphones, laptops, and consumer electronics with a streamlined consumer experience. Emerging peer in the consumer protection category where Servify also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ServifyHQ
• YouTubeyoutube.com/channel/UCBwQnU4asGSTVgCKXTEaddA
• Facebookfacebook.com/servifyIn
• LinkedInlinkedin.com/company/servify-
• Instagraminstagram.com/servifyhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds13 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servify