MODERN SKY
Modern Sky (摩登天空) is a Beijing-based independent music label and music festival organizer founded in 1997, producing festivals and live events for consumer audiences across China, the UK, and the US.
- Company typePrivate
- Founded1997
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MODERN SKY does
Modern Sky (摩登天空) is a Beijing-headquartered independent music label and music festival organizer founded in 1997. The company operates across the live-music value chain — artist development, music production, festival programming, and event production — and is identified in industry sources as one of the major players in the global music festival market alongside Live Nation, ID&T, SXSW LLC, Goldenvoice, and C3 Presents. Its sole documented operating geography is China, with international presence established through a UK office at Baltic Creative CIC in Liverpool and a December 2025 strategic partnership with US-based Steel Wool Entertainment to enter the American market.
The business model is event-driven: revenue is generated through organizing and producing music festivals, with ticket sales and event production services cited as the primary revenue streams. Pricing is not publicly disclosed, and customer segmentation is horizontal — addressing consumer "Music Festival Attendees" seeking live music and cultural experiences rather than enterprise or B2B accounts. The company reaches customers through direct event organization and venue-based ticket distribution rather than through a documented marketing channel mix.
Modern Sky has been privately held since inception and has raised approximately $42 million in cumulative disclosed equity funding across four rounds between 2011 and 2016, with investors including Legend Capital, Foyo Culture & Entertainment, China Culture Industrial Investment Fund, and Zhejiang Paradise. In 2016, the company acquired Music Business China to consolidate music-industry trade assets. Founder and CEO Lihui Chen continues to lead the company. No product launches, API offerings, technology stack details, or AI/ML capabilities are documented in the available data, leaving a gap in assessment of its technological differentiation beyond event production expertise.
MODERN SKY firmographics
Firmographics- Name
- MODERN SKY
- Website
- https://modernsky.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modern Sky (摩登天空) is a Beijing-based independent music label and music festival organizer founded in 1997, producing festivals and live events for consumer audiences across China, the UK, and the US.
- Ownership category
- akta.pro rank
MODERN SKY industry classification
Industry- Product category
- Live Music Festival Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
Keywords
Where MODERN SKY is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
MODERN SKY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Music Festival Events: Revenue generated from organizing and producing music festivals, including ticket sales and event production services.
Go-to-market motion1 record
MODERN SKY product offering
Product offeringCore offering
Modern Sky is a China-based music festival organizer, producer, and independent music label that operates and produces live music festivals and events. The company curates diverse music programming and delivers live music experiences to consumers, and has expanded operations internationally into the UK and the US through offices and strategic partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Festival Organization and Production
Companies that use MODERN SKY
Customer profileSegments1 record
Ideal customer profiles1 record
MODERN SKY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MODERN SKY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Steel Wool EntertainmentcoreModern Sky announced a partnership with Steel Wool Entertainment, including a strategic investment, to expand its operations in the US. This partnership represents the company's effort to grow its presence in the American music festival market.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
MODERN SKY competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating festivals, concerts, and ticketing globally. It is explicitly listed alongside Modern Sky as a top global festival player, making it the natural incumbency comparison for cross-market expansion.
- AEG Presents: AEG Presents is a major global concert and festival promoter operating many marquee events. Comparable as a broader incumbent in festival/concert promotion competing for the same artists and sponsors as Modern Sky.
Direct peers
- C3 Presents: C3 Presents produces large-scale music festivals (Austin City Limits, Lollapalooza) in the US. Directly listed alongside Modern Sky as a top global festival industry player with a comparable festival production model.
- Goldenvoice: Goldenvoice produces Coachella and other major US festivals and was explicitly named alongside Modern Sky in industry listings. Comparable large-scale festival production business with similar artist programming focus.
- ID&T: ID&T is a Dutch electronic music festival organizer (Tomorrowland) explicitly listed alongside Modern Sky as a top global festival player. Direct peer in international large-scale festival production.
- SXSW LLC: SXSW operates one of the world's largest music, film, and technology festivals. Explicitly listed alongside Modern Sky as a top global festival industry player, making it a direct peer in large-scale festival production.
- Insomniac Events: Insomniac produces large-scale electronic music festivals (EDC, Tomorrowland partnership). Directly comparable to Modern Sky's electronic and indie festival production model.
- Superstruct Entertainment: Superstruct operates a global portfolio of music festivals across multiple countries. Direct peer as an international multi-festival operator scaling across geographies similarly to Modern Sky's UK/US expansion strategy.
- Festival Republic: Festival Republic produces Reading, Leeds, and other UK festivals. Direct peer in festival production with UK footprint overlap relevant to Modern Sky's Liverpool expansion.
Emerging players
- Steel Wool Entertainment: Steel Wool Entertainment is Modern Sky's US strategic partner, signaling they operate in adjacent US festival/event production space. Included as a partner-level comparable rather than a substitute direct peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
MODERN SKY social profiles
Digital presenceMODERN SKY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MODERN SKY leadership team
Management profileNumber of profiles
Profiles2 records
MODERN SKY funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MODERN SKY M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MODERN SKY
What does MODERN SKY do?
Modern Sky is a China-based music festival organizer, producer, and independent music label that operates and produces live music festivals and events. The company curates diverse music programming and delivers live music experiences to consumers, and has expanded operations internationally into the UK and the US through offices and strategic partnerships.
Is MODERN SKY a public or private company?
MODERN SKY is a private company. It is classified as venture growth investor backed and is currently operating.
When was MODERN SKY founded?
MODERN SKY was founded in 1997. It employs 51 to 100 people.
Where is MODERN SKY based?
MODERN SKY is headquartered in Beijing, China, in the Asia region.
How does MODERN SKY make money?
One revenue line is on record: music Festival Events.
Who are MODERN SKY's main competitors?
Broad incumbents on record are Live Nation Entertainment and AEG Presents. Direct peers are C3 Presents, Goldenvoice, ID&T, SXSW LLC, Insomniac Events, Superstruct Entertainment and Festival Republic. Steel Wool Entertainment is listed as an emerging player.
Does MODERN SKY have an API?
No public API is recorded for MODERN SKY.
What industry is MODERN SKY in?
MODERN SKY's product category is Live Music Festival Services. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location). Its NAICS code is 71131 and its SIC code is 7990.