Lavit

What Lavit does

Lavit (LAViT LLC) is a privately held Brick, New Jersey-based company that designs and commercializes capsule-based beverage dispensing systems for B2B venues. Its core product is a compact drinkmaker that uses proprietary "Capsule ID" recognition to brew a range of branded still and sparkling beverages from single-serve capsules, drawing on self-contained inline water and optional CO2 carbonation (sold as separate canisters in $89-$229 price tiers). The hardware is built around a stainless steel and aluminum frame with IoT connectivity for remote management and over-the-air updates, and consumable capsules retail to operators at roughly $25 per sleeve or $80 per carton.

LavIt's business model is a classic razor-and-blade construct: it sells or places hardware (the current X Series and the forthcoming X Pro Drinkmaker launching Summer 2026 at the NAMA Show) and generates recurring revenue from capsule and CO2 consumables. Go-to-market is exclusively indirect, through an authorized distributor network that the company has organized into at least 12 vertical-specific channels including healthcare, fitness, hospitality, offices, education, and convenience retail. Capsule pricing, accessory merchandising (branded wraps, display racks), and a Discovery Series variety-pack offering are all structured to support distributor-led venue sales rather than direct e-commerce to end operators.

The company's principal commercial assets are its brand-partner portfolio (AriZona, Jones Soda, KARMA Water, ROCKAWAY SODA, LIVPUR, EBOOST, Alpine Start, Mondays, True Citrus, SuperNaturals, FizPOP, vibs, 4th Street Cafe, SPADE) and its capsule-format IP, which the company claims uses 85% less aluminum than a standard can. LavIt remains a very early-stage operator: it has 1-10 employees, has disclosed only a single $500,000 funding event from Branded Hospitality in February 2021, has not publicly disclosed revenue, and has not yet shipped its flagship X Pro unit at scale.

Name

Lavit

Legal name

LAViT LLC

Website

https://drinklavit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lavit (LAViT LLC) is a privately held B2B company that builds capsule-based beverage drinkmakers and distributes them through an authorized network across 12+ industry verticals, selling hardware plus recurring capsule and CO2 consumables sourced from a portfolio of branded beverage partners.

Ownership category

akta.pro rank

Product category

Commercial Beverage Dispensing Equipment

NAICS

Beverage Manufacturing (3121)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Beverages (2080)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Capsule beverage systems
• Office drink dispensers
• Commercial beverage equipment
• Sparkling water machines
• Breakroom beverage solutions

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales - Drinkmakers: Sale of X Pro and other drinkmaker machines to commercial customers. Available in select markets starting Summer 2026.
2. Capsule/Beverage Sales: Recurring sales of branded drink capsules in cartons (typically 18-count). Multiple brand partners supply beverages including energy drinks, iced teas, sparkling water, sodas, and more. Sold through distributor network.
3. Consumables - CO2 Canisters: CO2 canister sales for carbonation. Case of 6 canisters at $300. Return program offers $20 credit per empty bottle returned within 6 months.
4. Accessories and Merchandising: Merchandiser racks ($65-$109), sampler kits, and other accessories sold through distributor store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LAViT sells a capsule-based commercial cold beverage dispensing system anchored by its X Pro Drinkmaker countertop machine. The system pairs proprietary hardware (Capsule ID recipe recognition, IoT connectivity, integrated CO2 and filtration) with branded consumables — recyclable aluminum drink capsules from a portfolio of partner brands (AriZona, Jones Soda, Mondays, True Citrus, SuperNaturals, FizPOP, EBOOST, vibs, Daily, 4th Street Café, Alpine Start) — plus CO2 canisters, merchandiser racks, and sample/variety packs. Target customers are commercial breakrooms and venues (offices, hotels, airports, gyms, healthcare, dealerships, universities, etc.) purchasing through an authorized distributor network.

Product overview

LAViT is a capsule-based beverage system combining hardware and consumables. The X Pro Drinkmaker is the flagship countertop cold beverage dispenser that serves flavored sparkling water, soda, iced tea, iced coffee, energy drinks, and still/sparkling water on demand using proprietary Capsule ID technology for recipe recognition. The system offers dozens of drink options from partner brands including VIBS (adaptogen-infused sparkling teas), EBOOST (functional energy drinks), SuperNaturals (unsweetened sparkling seltzers), Daily (electrolyte drinks), True Citrus (citrus sparkling beverages), Mondays (energy drinks), AriZona (iced teas), 4th Street Café (chai tea), Alpine Start (iced coffee), Jones Soda (premium sodas), and FizPOP (modern sodas with real ingredients). Accessories include merchandising racks, CO2 canisters, and discovery variety packs for sampling.

Differentiator

Problem solved

Functional benefit

Products and services

• X Pro Drinkmaker The flagship LAViT countertop cold beverage dispenser for commercial breakrooms. Uses proprietary Capsule ID technology to identify capsules and dispense still/sparkling water, soda, iced tea, iced coffee, and energy drinks back-to-back in under 20 seconds at under 42°F. Self-contained with integrated CO2 and built-in filtration; runs on 120V with optional water line. IoT-enabled for over-the-air updates and remote usage analytics. Sold to B2B customers through the authorized distributor network.
• X Series Drinkmaker Platform The new-generation LAViT beverage dispenser family, of which the X Pro is the first release. Designed with space-saving countertop form factor and Capsule ID technology for one-touch drink preparation across the full portfolio of partner-brand capsules.
• Branded Beverage Capsules (AriZona, Mondays, Jones Soda, True Citrus, SuperNaturals, FizPOP, EBOOST, vibs, Daily, 4th Street Café, Alpine Start, with KARMA Water, SPADE, ROCKAWAY SODA, and LIVPUR launching 2026) Recyclable aluminum drink capsules in 18-count cartons designed for the LAViT X Series Drinkmaker. Portfolio spans iced teas (AriZona), zero-sugar energy drinks (Mondays), premium sodas (Jones Soda, FizPOP), sparkling citrus (True Citrus), unsweetened seltzers (SuperNaturals), adaptogen sparkling teas (vibs), electrolyte drinks (Daily), chai tea (4th Street Café), and iced coffee (Alpine Start). MSRP per carton ranges from approximately $28.80 to $50.40. Sold through the authorized distributor network for B2B breakroom service.
• CO2 Canister Case of 6 Replacement CO2 canisters sold by the case (6 canisters, $300 MSRP) for the integrated carbonation system in the X Pro Drinkmaker. Includes a return credit of $20 per empty bottle returned within 6 months. Distributed through the authorized distributor network for B2B customers operating LAViT machines.
• LAViT Merchandiser Rack Countertop merchandising rack that holds up to 144 capsules (6–8 cartons). 17.25" H x 9.6" W x 9.6" D, four shelves, steel wire construction. MSRP $65. Designed to sit beside the X Pro Drinkmaker to drive capsule trial and replenish usage.
• Merchandising Sampler Kit Compact countertop merchandising rack pre-filled with 6 cartons of select beverages (108 capsules total). MSRP $109. Designed to sit beside the Drinkmaker to drive trial of multiple capsule brands.
• Discovery Series Variety Packs Multi-flavor sample packs for B2B distributor sampling and trial. Discovery Series #1 includes Mondays Wild Berry, Daily Lemon Splash, FizPOP Ginger Lime, and VIBS Peach (4 x 18-count cartons, 72 capsules). Discovery Series #2 includes Daily Grape Mist, FizPOP Grapefruit, FizPOP Grape, and VIBS Tropical (4 x 18-count cartons, 72 capsules). Used to introduce new capsules to commercial customers.
• Mondays Energy Variety Pack Multi-flavor sample pack featuring the full Mondays zero-sugar energy drink line: Classic Energy, Wild Berry, Orange, and Lemon Lime (4 x 18-count cartons, 72 capsules). Designed for B2B distributor sampling of the Mondays brand within LAViT accounts.

Quantifiable outcome

• 85% less aluminum per capsule compared to canned beverages
• +2 more outcomes

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• KARMA WaterminorStrategic or Co-development Partner · 16 April 2026New brand partner added to LAViT beverage platform. KARMA Water will be available as capsules for the LAViT system, scheduled to launch later in 2026.
• SPADEminorStrategic or Co-development Partner · 16 April 2026New brand partner added to LAViT beverage platform. SPADE beverage products will be available as capsules for the LAViT system, scheduled to launch later in 2026.
• ROCKAWAY SODAminorStrategic or Co-development Partner · 16 April 2026New brand partner added to LAViT beverage platform. ROCKAWAY SODA will be available as capsules for the LAViT system, scheduled to launch later in 2026.
• LIVPUR Electrolyte DrinkminorStrategic or Co-development Partner · 16 April 2026New brand partner added to LAViT beverage platform. LIVPUR Electrolyte Drink will be available as capsules for the LAViT system, scheduled to launch later in 2026.
• AriZona BeveragescoreStrategic or Co-development PartnerFlagship brand partner offering 3 flavors (Arnold Palmer Iced Tea Lemonade, Green Tea, Lemon Tea) on the LAViT platform. America's #1 selling iced tea brand.
• Mondays EnergycoreStrategic or Co-development PartnerCore brand partner offering 5 flavors of zero-sugar energy drinks with B Vitamins and 110-130mg caffeine. Popular varieties include Wild Berry, Orange, Lemon Lime, and Classic Energy.
• Jones SodacoreStrategic or Co-development PartnerPremium soda brand partner offering unique flavors like Cream Soda and Diet Cola. Known for bold flavors, colors, and consumer-submitted labels.
• True CitruscoreStrategic or Co-development PartnerBrand partner offering 3 flavors (Raspberry Lemonade, Black Cherry Limeade, Orange Mango). Made with simple, Non-GMO ingredients and natural sweeteners.
• SuperNaturalscoreStrategic or Co-development PartnerBrand partner offering 5 flavors of unsweetened seltzer with real fruit flavor (Mandarin Orange, Lemon and Lime, Pacific Berry, Watermelon, Cucumber). No preservatives, less than 10 calories.
• FizPOPcoreStrategic or Co-development PartnerBrand partner offering 3 'better-for-you' soda flavors (Grape Soda, Ginger Lime Soda, Grapefruit Soda) made with real fruit juice and less sugar than traditional sodas.
• EBOOSTcoreStrategic or Co-development PartnerBrand partner offering effervescent energy drinks with vitamins, electrolytes, antioxidants, nootropics, and natural caffeine. Available in Acai Pomegranate flavor.
• vibscoreStrategic or Co-development PartnerBrand partner offering 2 sparkling green tea flavors (Peach, Tropical) infused with adaptogens and nootropics (L-theanine, lemon balm, magnesium) for calm and focus.
• Daily Electrolyte DrinkcoreStrategic or Co-development PartnerBrand partner offering electrolyte drinks in 2 flavors (Grape Mist, Lemon Splash) with natural flavors and 6g cane sugar for hydration.
• 4th Street CafecoreStrategic or Co-development PartnerBrand partner offering cafe-style beverages including Iced Vanilla Chai Tea crafted with natural ingredients.
• Alpine StartcoreStrategic or Co-development PartnerBrand partner offering premium instant iced coffee made with 100% Colombian Arabica beans. Unsweetened, 146mg caffeine per serving.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Coca-Cola Freestyle: Coca-Cola's connected touchscreen soda fountain is installed across restaurants, cinemas, and convenience venues globally. It's a broader incumbent beverage dispenser with overlapping capabilities in branded, on-demand cold beverage dispensing at commercial scale.
• Flavia (Lavazza Professional): Flavia/Lavazza Professional offers capsule-based office beverage systems serving coffee, tea, and hot drinks. Overlaps with LAViT in commercial breakroom placement and capsule-format dispensing, though focused on hot rather than cold beverages.
• Primo Water: Primo Water is a large incumbent in office and home water dispensers, water delivery, and exchange services. Overlaps with LAViT in commercial water-cooler placement and B2B hydration, though Primo's core model is water-only without LAViT's branded beverage variety.
• SodaStream: SodaStream manufactures at-home sparkling water and beverage makers using CO2 cylinders and flavor drops. Shares LAViT's capsule/CO2 model and sustainability narrative, though SodaStream is consumer-direct while LAViT is B2B commercial.
• PepsiCo Foodservice: PepsiCo's foodservice division operates BevWorks and supplies soda fountains, bag-in-box syrups, and equipment to commercial venues. A broad incumbent that could launch a competing capsule or smart-dispenser format leveraging its portfolio of beverage brands (which LAViT currently distributes).
• Keurig (Dr Pepper): Keurig's office commercial beverage systems (Keurig K3500 and similar) dominate the office coffee/beverage breakroom category with single-serve pod-based dispensing. LAViT competes directly with Keurig for the same corporate breakroom budget with a cold-beverage focus.

Direct peers

• Waterlogic: Waterlogic offers purified water dispensers and bottleless coolers for offices and commercial venues globally. A direct competitor for the office hydration and breakroom beverage category where LAViT places its machines.
• Bevi: Bevi is the closest direct competitor to LAViT, offering smart countertop water and beverage dispensers for offices with IoT connectivity, flavor cartridges, and sustainability positioning. Both target the same office breakroom and commercial venue use case with hardware-plus-consumables models.
• Quench (by Filtration Group): Quench provides office water coolers and ice dispensers as a service to commercial customers, with growing footprint in multi-beverage breakroom solutions. Competes for the same office breakroom budget and similar sales channels.

Regional players

• Elkay: Elkay manufactures water coolers, drinking fountains, and bottle-filling stations widely installed in commercial buildings, schools, and healthcare facilities. Overlaps with LAViT in commercial hydration hardware, though focused on plumbed water rather than branded beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drinklavit
• LinkedInlinkedin.com/company/lavit

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavit