Semexe

What Semexe does

Semexe is a Brazilian vertical marketplace, headquartered in São Paulo, that enables individuals and businesses to buy, sell, and trade new and used sports equipment with a primary focus on bicycles and cycling gear. The platform is structured around product categories spanning bikes (road, MTB, gravel, triathlon, electric, urban), components, accessories, apparel, and adjacent sports verticals including racket sports, camping, running, fitness, skating, aquatics, ball sports, and equestrian. The core technology is a self-serve e-commerce marketplace with user accounts, wishlists, a customer reviews and ratings system ("Avaliacoes"), order tracking, and an events calendar for community engagement.

The company operates a two-product portfolio. The Semexe consumer marketplace is the primary offering, monetizing via transaction commissions on individual item sales that range from approximately R$2,299 for entry-level bikes to R$85,000 for premium models (Pinarello, Specialized S-Works), with Pix and credit card installment payment options. In 2024, Semexe launched Loopify, a B2B circular economy platform that enables corporate partners to resell used and refurbished products, run trade-in programs, and manage refurbishment workflows — effectively extending the marketplace into enterprise re-commerce. Go-to-market is product-led and direct-to-consumer, primarily via organic search and the platform itself, with the consumer marketplace serving individual sports enthusiasts and Loopify targeting companies implementing circular economy initiatives.

The company has raised approximately $1.74M in disclosed funding across two rounds — a 2021 round led by DOMO.VC with participation from Gauss Capital Advisors and OutField Capital, and a June 2024 seed round from Hiker Ventures designated for Loopify expansion. Rafael Papa is the founder and CEO. Semexe remains privately held, operates solely in Brazil, and discloses no revenue or ARR figures; operational scale signals are limited to a 11-50 employee range, active marketplace listings, and the recent product extension into B2B re-commerce.

Name

Semexe

Legal name

Semexe

Website

https://semexe.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Semexe is a São Paulo-based vertical marketplace enabling individuals to buy and sell new and used sports equipment, primarily bicycles and cycling gear, across Brazil. It monetizes via transaction commissions and extended into B2B re-commerce through its 2024 Loopify platform.

Ownership category

akta.pro rank

Product category

Sports Equipment Marketplace

NAICS

Sporting Goods Retailers (45911), Used Merchandise Retailers (459510)

SIC

Motorcycles, Bicycles & Parts (3751), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Sports equipment marketplace
• Bicycle resale platform
• Second-hand sporting goods
• Cycling gear trading
• Re-commerce platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: Transaction-based revenue from facilitating buy/sell transactions between individual sellers and buyers of sports equipment on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Semexe operates a Brazilian online marketplace where individuals can buy and sell new and used sports equipment, with bicycles and cycling gear as the primary vertical organized into categories such as Bikes, Components, Accessories, Apparel, and Other Sports. The platform supports buyer and seller accounts, product listings, wishlists, reviews and ratings, and payments via Pix and credit card. In 2024 the company also launched Loopify, a B2B re-commerce platform that helps retailers and brands run second-life and circular-economy programs for sports gear.

Product overview

Semexe operates a two-part product portfolio: (1) the Semexe marketplace — a consumer-facing B2C/C2C platform for buying and selling new and used sports gear, encompassing bikes (road, MTB, gravel, triathlon, electric), components, accessories, clothing, and other sports equipment; and (2) Loopify — a B2B re-commerce platform launched in 2024 that enables corporate partners to manage reselling, refurbishing, and trade-in programs for used and refurbished products. The consumer marketplace is the primary offering, while Loopify extends the platform into the circular economy B2B segment.

Differentiator

Problem solved

Functional benefit

Brands

• Loopify: B2B circular economy platform enabling companies to resell used and refurbished sports products.

Products and services

• Semexe Marketplace Brazilian consumer online marketplace where individuals buy and sell new and used sports equipment, organized into categories including Bikes, Components, Accessories, Apparel, and Other Sports. Includes buyer and seller accounts, product listings, wishlists, reviews and ratings, and payments via Pix and credit card.
• Loopify B2B re-commerce and circular-economy platform that helps retailers and brands operationalize second-life, take-back, and resale programs for sports equipment, building on the capabilities of the Semexe consumer marketplace.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mercado Livre: Dominant generalist e-commerce marketplace in Brazil and LATAM. Comparable because it is where many Brazilian consumers already buy and sell used bikes and sporting goods, representing the primary competitive alternative to Semexe's specialist marketplace.
• Decathlon: Global sporting goods retailer with significant Brazilian operations selling new bikes, components, apparel, and accessories. Comparable because it competes for the same Brazilian cycling consumer wallet and increasingly explores second-life / re-commerce initiatives.
• Trek Bikes: Major global bike manufacturer with direct-to-consumer retail and certified pre-owned programs. Comparable because premium brands like Trek appear in Semexe's inventory and increasingly run their own re-commerce initiatives that could compete for supply.

Direct peers

• OLX Brasil: Major Brazilian C2C classifieds platform for used goods including bikes and sporting equipment. Directly comparable peer as both run consumer-to-consumer marketplace models in Brazil focused on second-hand transactions.
• Enjoei: Brazilian C2C marketplace for new and used goods, with a strong community/review layer. Comparable as a Brazilian consumer marketplace with social commerce features and peer reviews — the same trust-and-discovery playbook Semexe uses for cycling gear.

Emerging players

• Wallapop: European C2C marketplace for used goods. Comparable as a regional/niche re-commerce marketplace model outside Brazil; useful benchmark for how specialist trust features and community engagement drive liquidity.
• Vinted: Leading European re-commerce marketplace focused on apparel and lifestyle goods. Comparable as a verticalized C2C re-commerce platform that monetizes via buyer/seller fees and is expanding into adjacent categories.
• Reverb: Vertical marketplace for buying and selling new and used musical instruments and gear. Comparable as a category-specialist marketplace that built trust and liquidity around high-value enthusiast equipment — analogous to Semexe's cycling focus.
• Poshmark: Social commerce marketplace for new and used fashion and accessories with strong community and social proof mechanics. Comparable for its social-trust-driven marketplace model serving enthusiast buyers and sellers.
• Back Market: Global refurbished goods marketplace extending into consumer electronics and adjacent categories. Comparable as a re-commerce specialist expanding into B2B trade-in and refurbishment workflows — the same circular-economy play Semexe is pursuing with Loopify.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semexe