What Aurae Health does

Aurae Health, operated by Crossroads Health Services Private Limited, is a B2B employee benefits and outpatient department (OPD) platform that combines proprietary AI health technologies with a managed healthcare network. Founded in 2024 and headquartered in Bengaluru with a regional office in Singapore, the company targets employers, insurers, insurance brokers, life sciences firms, healthcare providers and government bodies across India and Southeast Asia. The platform integrates a cashless network of 5,000+ hospitals and 7,000+ diagnostic centres spanning 9,000+ Indian PIN codes, enabling transaction-based service delivery alongside subscription platform access.

The product surface rests on five named proprietary AI modules — Face Vitals (contactless vitals from a smartphone camera covering 15+ parameters), Aurae Fit (AI musculoskeletal and rehabilitation guidance), Skin Analysis AI (25+ skin and hair conditions), Aurae Vision Cataract Detection (contactless eye screening), and Face Match Analysis/PIVC (pre-issuance verification for underwriting). These are bundled with the Aurae Health OPD Platform (employer-facing), an Insurer Platform (with underwriting AI and dynamic underwriting), the Predict AI screening tool, an AI Health Kiosk for on-site workplace engagement, and a rewards-driven gamification module. The underlying AI stack spans computer vision, predictive analytics, recommendation engines and process automation supporting straight-through underwriting decisions.

Revenue mechanics are anchored on annual subscription contracts with enterprise customers (quote-based, not publicly priced), supplemented by transaction-fee economics from healthcare network utilisation. Distribution combines a direct enterprise sales motion with API/SDK integration enabling insurer and partner embedment. Named customers include Plum, Bajaj, Dominos, Bain & Company, IMT Care and Prudent. The company has raised $250,000 in disclosed funding to date and has appointed an EU Representative to support GDPR-compliant expansion beyond India and Singapore.

Name

Aurae Health

Legal name

Crossroads Health Services Private Limited

Website

https://auraehealth.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurae Health is a B2B employee benefits and OPD platform that combines proprietary AI health screening technologies with a network of 5,000+ hospitals and 7,000+ diagnostic centres across India, serving employers, insurers, brokers and government bodies across South and Southeast Asia.

Ownership category

akta.pro rank

Product category

Employee Wellness & OPD Benefits Platform

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Chronic Disease Remote Monitoring (COPD/CHF/HTN, Weight & Symptom Tracking) (HLAHACAI), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Employee wellness platform
• AI health screening
• OPD benefits management
• Insurance underwriting AI
• Corporate health benefits

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Platform Subscription: Subscription-based platform access for employers, insurers, and brokers providing employee wellness and OPD benefits. Includes AI health screening technologies, dashboards, and engagement tools.
2. Healthcare Network Access: Access to network of 5000+ hospitals, 7000+ diagnostic centres covering 9000+ PIN codes. Platform enables cashless transactions and seamless service delivery for insurance partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Aurae Health operates a comprehensive one-stop employee wellness and OPD (Outpatient Department) benefits platform that combines proprietary AI-driven health screening technologies with an employer-facing benefits portal and a partner healthcare network. The platform integrates contactless AI health technologies (Face Vitals, Aurae Fit, Skin Analysis AI, Cataract Detection, Face Match Analysis), real-time population health dashboards, screening programs for cancer, cardiac, kidney and musculoskeletal conditions, and cashless access to 5,000+ hospitals and 7,000+ diagnostic centres across India. It is offered to employers, insurers, and brokers as an enterprise SaaS solution with API/SDK integration capabilities.

Product overview

Aurae Health is a comprehensive one-stop wellness and OPD benefits platform operated by Crossroads Health Services Private Limited. The platform provides a unified ecosystem combining proprietary AI health technologies with employee wellness services. The product portfolio includes the core Aurae Health OPD Platform serving both employers and insurers, supplemented by proprietary AI technologies (Face Vitals Technology, Aurae Fit, Skin Analysis AI, Aurae Vision Cataract Detection, and Face Match Analysis/PIVC), the Predict AI screening module, AI Health Kiosk for on-site assessments, and rewards-driven gamification for engagement. The Employer Platform and Insurer Platform are built on this shared infrastructure with specialized features for each segment including underwriting AI, risk management, claims processing, and real-time dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurae Health OPD Platform Comprehensive one-stop wellness and OPD (Outpatient Department) benefits platform combining proprietary AI health technologies with an easy-to-use employee wellness platform providing personalised portal with benefits. Targeted at employers, insurers, and brokers as a B2B subscription SaaS solution.
• Employee Wellness Platform Full-stack employee wellness and OPD platform for employers offering flexible OPD benefits, AI digital health solutions, mental health support, cancer and cardiac screening programs, wellness programs, fitness solutions, and seamless IPD integration.
• Insurer Platform AI-powered platform for insurers offering flexible integration, custom options, clear insights, and care powered by real data. Includes underwriting AI, dynamic underwriting, claims processing, and risk management capabilities with access to 5,000+ hospitals and 7,000+ diagnostic centres across India.
• Face Vitals Technology Proprietary AI-driven contactless health screening technology using smartphone camera to measure physiological signs through face and finger scan, analysing 15+ parameters. Used by employers, insurers, and partners for digital health screening and remote health monitoring.
• Aurae Fit Musculoskeletal and Fitness Assessment Technology Proprietary AI-enabled motion sensei technology that provides real-time feedback for rehabilitation exercises, with precision guidance and personalisation for musculoskeletal assessment and fitness. Used for pain reduction and rehabilitation support.
• Skin Analysis AI Proprietary AI-powered skin and hair assessment technology that detects over 25 conditions with accurate and personalised analysis using a smartphone camera. Used for digital dermatology assessments.
• Aurae Vision Cataract Detection Technology Proprietary contactless cataract detection and remote eye health monitoring technology using advanced smartphone camera for early diagnosis and improved eye care accessibility.
• Face Match Analysis (PIVC) Pre-Issuance Verification Check technology that enhances the insurance underwriting process by leveraging AI, automation, and real-time data verification to ensure accuracy, reduce fraud, and streamline policy issuance.
• AI Health Kiosk Physical hardware kiosk solution for workplace health engagement and data-driven outcomes, enabling employees to undergo AI-powered health assessments on-site at employer locations.

Quantifiable outcome

• Cost reduction in health benefit costs by up to 90%
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plum: Indian employee health benefits platform offering group health insurance, wellness programs, and OPD benefits to employers. Direct overlap with Aurae's employer wellness GTM; notably also an Aurae customer, reflecting Plum's role as both partner and adjacent competitor.
• Onsurity: Employee health insurance and wellness platform for SMEs and startups in India, combining group health cover with OPD and wellness benefits. Competes in the same mid-market employer segment as Aurae.
• MediBuddy: India's largest digital healthcare platform offering online doctor consultations, lab tests, medicine delivery, and corporate wellness programs. Competes head-on with Aurae for employer wellness contracts and uses a similar cashless network model.
• Loop Health: Indian employee health benefits startup offering group health insurance with integrated OPD, mental health, and wellness services. Closely comparable employer-focused GTM and benefit-platform positioning.
• ekincare: Employee wellness and health benefits platform serving Indian corporates with OPD, health checkups, teleconsultations, and wellness programs. Directly comparable B2B wellness proposition targeting the same HR buyer persona.

Emerging players

• Cult.fit (CureFit): India-based fitness and wellness platform offering corporate wellness subscriptions including MSK, mental health, and preventive screening. Comparable in employee wellness and movement/rehabilitation focus (Aurae Fit) but anchored in physical centers.
• HealthifyMe: AI-driven nutrition and wellness platform with enterprise/B2B offerings in India. Comparable AI personalization and corporate wellness GTM, though narrower in scope (nutrition-focused) than Aurae's full OPD stack.

Broad incumbents

• Tata 1mg: India's leading online pharmacy and digital health platform with diagnostics and corporate wellness offerings. Wider consumer reach but overlapping employer and diagnostic network capabilities.
• Practo: Long-established Indian digital health platform spanning doctor booking, teleconsultation, medicine delivery, and enterprise wellness. Larger and broader in scope than Aurae but overlapping on employer-facing health services and online consultations.
• MediAssist: India's largest third-party administrator (TPA) managing cashless health insurance claims across a vast hospital network. Directly comparable insurer-side distribution and cashless network scale that Aurae is attempting to build against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurae Health