Plenty

Name

Plenty

Legal name

Plenty Unlimited Inc.

Website

https://plenty.ag

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Plenty Unlimited Inc. operates an AI-powered indoor vertical farming platform, producing premium strawberries year-round via its Richmond, Virginia farm under an exclusive Driscoll's partnership, and licenses its vertical farming technology globally through joint ventures.

Ownership category

akta.pro rank

Product category

Indoor Vertical Farming

NAICS

Strawberry Farming (111333), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

akta.pro secondary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Indoor vertical farming
• Controlled environment agriculture
• Hydroponic produce
• Agriculture technology licensing
• AI-powered farming

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Product Sales (Strawberries): Plenty grows and sells premium strawberries through its partnership with Driscoll's. The company produces over 4 million pounds of strawberries annually from its Richmond, Virginia facility, selling to retailers and consumers through Driscoll's distribution network.
2. Farm Sales and Technology Licensing: Plenty sells multi-crop farms directly to partners and licenses its proprietary vertical strawberry farming technology to new locations. This includes the company's modular platform, AI systems, and growing methodologies.
3. Partnership Revenue (Mawarid JV): Through the $680 million joint venture with UAE's Mawarid, Plenty expands its vertical farming technology to the GCC region, generating revenue through technology deployment and produce sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Plenty operates indoor vertical farms that grow strawberries and other produce without sun or soil, using AI-controlled environments on 30-foot modular towers. The company sells premium strawberries (Driscoll's Plenty Sweet brand) through Driscoll's distribution network and leafy greens through retailers like 7-Eleven. It also generates revenue by selling multi-crop farms and licensing its proprietary vertical farming technology platform to enterprise partners globally, including through the $680M Mawarid joint venture in the GCC region.

Product overview

Plenty operates as an indoor vertical farming technology company offering a modular platform for growing produce without sun or soil. The core product portfolio centers on Driscoll's Plenty® Sweet™ strawberries, grown exclusively at the Richmond Farm—the world's first indoor vertical berry farm—and supported by the Laramie Research Center for crop development. The platform uses AI-powered environmental controls and vertical towers to achieve 86x yield per acre while using 97% less land and 90% less water than conventional farming. Following Chapter 11 restructuring in 2025, the company has narrowed focus to premium strawberry production.

Differentiator

Problem solved

Functional benefit

Brands

• Driscoll's Plenty® Sweet™: Premium strawberry brand combining Driscoll's proprietary genetics with Plenty's vertical farming technology.

Products and services

• Driscoll's Plenty Sweet Strawberries Premium strawberries grown year-round indoors using Plenty's AI-powered vertical farming technology on 30-foot towers, combined with Driscoll's proprietary genetics. The product offers peak-season flavor in all seasons, is non-GMO, and is grown in a controlled indoor environment that uses 97% less land and up to 90% less water than conventional farming.
• Plenty Vertical Farming Platform A modular, scalable indoor vertical farming technology platform using AI, robotics, and proprietary software to control temperature, light, humidity, and nutrients. Enables farming without sun or soil on 30-foot growing towers and is licensed to enterprise partners for deployment in new markets, including the $680M Mawarid joint venture for the GCC region.
• Multi-Crop Farm Sales and Technology Licensing B2B offering where Plenty sells complete multi-crop vertical farm systems directly to enterprise partners and licenses its proprietary vertical strawberry farming technology, modular platform, AI systems, and growing methodologies for deployment in new geographies.

Quantifiable outcome

• 86X yield increase per acre for strawberries compared to outdoor farms
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and major.

• Driscoll'sflagshipStrategic or Co-development Partner · 24 September 2024Flagship partnership for exclusive strawberry production. Plenty's Richmond Farm exclusively grows Driscoll's strawberries, combining Plenty's AI-powered vertical farming technology with Driscoll's proprietary genetics and 100 years of farming expertise. First strawberries available early 2025.
• Commonwealth of VirginiamajorOthers · 24 September 2024Virginia's state government supported Plenty's establishment of the Richmond Farm campus as part of the Commonwealth's agricultural industry development. Governor Glenn Youngkin highlighted the farm's boost to local agriculture production and economic development.
• 7-ElevenmajorChannel Partner/ Reseller/ Distributor · 22 August 2024Partnership for supplying fresh, locally grown leafy greens to 7-Eleven stores. 7-Eleven's lettuce procurement goes green with indoor farming, enabling year-round supply of fresh greens.
• MawaridflagshipStrategic or Co-development Partner · 19 July 2024$680M joint venture with UAE's Mawarid (a leader in food and agriculture in the GCC region) to bring Plenty's vertical farming technology to the Middle East. The partnership will grow fresh produce locally in GCC countries to meet regional demand.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bowery Farming: Bowery operates indoor vertical farms producing leafy greens and herbs for major U.S. retailers including Whole Foods, Walmart, and Amazon Fresh. It is one of Plenty's most direct competitors in indoor vertical farming with overlapping customer base and similar technology platform approach.
• AeroFarms: AeroFarms is a U.S.-based vertical farming company using aeroponics and AI-controlled indoor environments to grow leafy greens and berries. It is one of Plenty's closest direct competitors in the indoor vertical farming category and similarly underwent a Chapter 11 restructuring in 2023.
• BrightFarms: BrightFarms operates greenhouses producing leafy greens for U.S. retail chains including Walmart, Kroger, and Ahold Delhaize. It is comparable to Plenty as an indoor controlled-environment agriculture company serving major retail with locally grown produce.
• Infarm: Infarm operates modular vertical farming units deployed in supermarkets and distribution centers across Europe and North America. It is a direct competitor to Plenty in indoor vertical farming with similar AI-driven modular platform approach, though focused on leafy greens and herbs.
• 80 Acres Farms: 80 Acres Farms operates indoor vertical farms producing leafy greens, herbs, and tomatoes for U.S. retail and food service. It is a direct peer to Plenty with similar indoor vertical farming technology and B2B retail distribution model.
• Gotham Greens: Gotham Greens operates a network of greenhouses producing leafy greens and herbs for U.S. retail. While not strictly vertical, it is a comparable indoor-controlled-environment agriculture company with similar B2B retail partnerships and focus on year-round local production.
• Crop One Holdings: Crop One Holdings (now operating as Emerald Fresh) operates large-scale vertical farms producing leafy greens for food service and retail. It is a direct peer to Plenty in indoor vertical farming with similar technology platform and B2B distribution model.
• Oishii: Oishii is a vertical farming company specializing in premium indoor-grown strawberries using proprietary Japanese cultivation techniques. It is the most direct competitor to Plenty's strawberry-focused vertical farming strategy, targeting the same premium berry consumer segment.

Others

• Driscoll's: Driscoll's is a global berry producer and Plenty's exclusive strawberry genetics and distribution partner. While a partner rather than competitor, it is thematically comparable as the dominant premium berry brand and the de facto route-to-market for Plenty's strawberry production.

Regional players

• Spread Co. Spread Co. is a Japanese vertical farming operator producing leafy greens in automated indoor farms. It is comparable to Plenty as a technology-focused indoor vertical farming operator, though primarily serving the Japanese market rather than competing directly in the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCajiaq9RM0wwnOK1BPtA1bg
• LinkedInlinkedin.com/company/plenty-farms
• Instagraminstagram.com/plenty
• Xx.com/plenty
• Facebookfacebook.com/plentyinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plenty