Holodia
Holodia builds HOLOFIT, a VR fitness app for Meta Quest that pairs with rowing machines, bikes, and ellipticals to deliver immersive cardio workouts, sold via D2C subscription to consumers and commercial facilities.
- Company typePrivate
- Founded2017
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Holodia does
Holodia is a Swiss company (legal entity Spondeo Group SA, doing business as Holodia) headquartered in Zürich, founded in 2017. The company develops HOLOFIT, a virtual reality fitness application distributed through the Meta Quest Store that connects wirelessly (via the FTMS Bluetooth standard) to third-party cardio hardware including rowing machines, indoor bikes, and ellipticals from brands such as Concept2, WaterRower, TechnoGym, StairMaster, and BodyBike. The application comprises 19 proprietary HOLOworlds, 10+ workout modes, and 100+ workout options, with monthly content updates and features spanning immersive training, multiplayer competition, and structured goal-based missions.
Holodia firmographics
Firmographics- Name
- Holodia
- Legal name
- Spondeo Group SA (dba Holodia)
- Website
- https://holodia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holodia builds HOLOFIT, a VR fitness app for Meta Quest that pairs with rowing machines, bikes, and ellipticals to deliver immersive cardio workouts, sold via D2C subscription to consumers and commercial facilities.
- Ownership category
- akta.pro rank
Holodia industry classification
Industry- Product category
- VR Fitness Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Holodia is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Holodia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- HOLOFIT Subscription: Recurring subscription revenue from monthly ($11.99/month) and annual ($83.99/year) plans providing access to VR fitness content, workout modes, virtual environments, and software updates. Commercial licenses available for fitness facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for individual consumers |
| Subscription | Annual | Annual subscription with discounted rate |
| Freemium | Monthly | 7-day free trial included in each plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Holodia product offering
Product offeringCore offering
HOLOFIT is a subscription-based virtual reality fitness software application that transforms indoor cardio workouts (rowing, cycling, elliptical, and equipment-free bodyweight exercises) into immersive virtual adventures across 19 unique HOLOworlds. The platform integrates with consumer and commercial cardio equipment via FTMS Bluetooth and optional cadence sensors, and is distributed primarily through the Meta Quest Store with a companion mobile app for fitness tracking and community engagement.
Product overview
Holodia's primary product is HOLOFIT, a subscription-based VR fitness platform (available on Meta Quest 2/3/Pro/3S headsets) that transforms cardio workouts into immersive virtual adventures. The platform centers on 19 unique HOLOworlds (virtual environments) and supports multiple workout modes including Journey (exploration with trophy hunting), Zen Mode (relaxation), CardioGoals (guided HIIT/fat burn/interval/cardio training), Performance (time-attack with ghost races), Race Mode (AI or multiplayer), Multiplayer (up to 5 players online), Freestyle (bodyweight without equipment), Combo Workouts (sports + bodyweight), MR Boss Fight (mixed reality), and HOLOmissions (puzzle missions). The companion mobile app (HOLOFIT Companion for iOS/Android) provides workout tracking, leaderboards, challenge management, and data sync to Strava and Apple Health/Google Fit. An optional cadence sensor accessory enables compatibility with non-FTMS bikes and ellipticals.
Differentiator
Problem solved
Functional benefit
Brands
- HOLOFIT: VR Fitness app for rowing machines, bicycles, ellipticals, and bodyweight exercises, featuring virtual worlds, workout modes, and gamification.
Products and services
- HOLOFIT Subscription-based VR fitness application for Meta Quest 2/3/Pro/3S that turns indoor cardio workouts (rowing, cycling, elliptical, and bodyweight exercises) into immersive virtual adventures across 19 HOLOworlds with multiple workout modes (Journey, Zen, CardioGoals, Performance, Race, Multiplayer, Freestyle, Combo Workouts, MR Boss Fight, HOLOmissions).
- HOLOFIT Companion Mobile companion app (iOS/Android) for HOLOFIT members that tracks workouts, displays trophies, levels, and streaks, shows leaderboards by country/sport/workout mode, manages daily and monthly challenges, and exports workout data to Strava, Apple Health, and Google Fit.
- HOLOFIT Cadence Sensor Bluetooth cadence sensor accessory (or compatible third-party sensors) that attaches to bike pedals or elliptical cranks to enable non-FTMS fitness machines to connect to HOLOFIT and report workout intensity.
Quantifiable outcome
- 10% reduction in perceived workout pain during VR exercise
- +3 more outcomes
Companies that use Holodia
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Holodia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Holodia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Concept 2coreCertified compatible rowing machine with PM5 monitor; FTMS Bluetooth connectivity supported; prominently featured in product marketing and compatibility documentation
- WaterRowercoreCompatible via SmartRow or ComModule add-on; FTMS Bluetooth connectivity supported
- TechnoGymcoreSkillRow rowing machine certified compatible; FTMS Bluetooth connectivity
- StairMastercoreHIIT Rower certified compatible; FTMS Bluetooth connectivity
- MetacoreMeta Quest headsets (2, 3, Pro, 3S) are the primary VR platform for HOLOFIT; available on Meta Quest Store
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Holodia competitors and assessment
Company assessmentEmerging players
- VirZOOM: Early VR cycling product combining a stationary bike controller with VR experiences. Historically comparable to HOLOFIT's VR-plus-cardio-machine model, though with limited ongoing market presence.
- Liteboxer VR: VR boxing workout app on Meta Quest offering rhythm-based boxing sessions. Partial overlap with HOLOFIT's Combo Workouts (boxing/skiing) and Freestyle modes in the VR fitness category.
Broad incumbents
- Les Mills: Global fitness content brand providing group exercise programming licensed to gyms and streamed via apps. Comparable as a fitness content IP house with both consumer and commercial (gym) licensing channels.
- Apple Fitness+: Subscription fitness service integrated across Apple Watch, iPhone, iPad, and Apple TV. Broad incumbent competing for the same consumer fitness-subscription wallet with a non-VR, multi-modality approach.
- Peloton: Connected fitness platform with subscription content for bike, treadmill, and strength. Broad incumbent in the connected cardio subscription space that HOLOFIT's rowing and cycling positioning partially overlaps with.
Direct peers
- Zwift: Subscription-based virtual cycling and running platform with immersive 3D worlds. Closest non-VR analogue to HOLOFIT for indoor cyclists and runners, targeting the same endurance-cardio audience though delivered on a 2D screen rather than a headset.
- FitXR: VR fitness app on Meta Quest featuring classes across boxing, dance, HIIT, and sculpt. Competes directly with HOLOFIT for the same VR fitness subscriber, with a broader class-format offering and similar subscription pricing.
- Supernatural: VR fitness subscription app on Meta Quest offering guided workouts in immersive environments. Most direct competitor to HOLOFIT in the consumer VR cardio/fitness subscription category, with overlapping hardware platform and pricing model.
- Black Box VR: VR-enabled fitness gaming concept combining resistance training with immersive gameplay. Competes with HOLOFIT for VR-curious fitness consumers, though focused on strength rather than cardio.
Others
- Beat Games (Beat Saber): Meta-owned VR rhythm game with a large fitness-adjacent user base on Meta Quest. Adjacent category leader whose audience overlaps with HOLOFIT's and which Meta may leverage in its own first-party VR fitness strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holodia social profiles
Digital presenceHolodia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holodia leadership team
Management profileNumber of profiles
Profiles3 records
Holodia funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holodia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holodia
What does Holodia do?
HOLOFIT is a subscription-based virtual reality fitness software application that transforms indoor cardio workouts (rowing, cycling, elliptical, and equipment-free bodyweight exercises) into immersive virtual adventures across 19 unique HOLOworlds. The platform integrates with consumer and commercial cardio equipment via FTMS Bluetooth and optional cadence sensors, and is distributed primarily through the Meta Quest Store with a companion mobile app for fitness tracking and community engagement.
Is Holodia a public or private company?
Holodia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Holodia founded?
Holodia was founded in 2017. It employs 11 to 50 people.
Where is Holodia based?
Holodia is headquartered in Zürich, Switzerland, in the Europe region.
How does Holodia make money?
One revenue line is on record: HOLOFIT Subscription.
Who are Holodia's main competitors?
Emerging players on record are VirZOOM and Liteboxer VR. Broad incumbents are Les Mills, Apple Fitness+ and Peloton. Direct peers are Zwift, FitXR, Supernatural and Black Box VR. Beat Games (Beat Saber) is listed as an others.
Does Holodia have an API?
No public API is recorded for Holodia.
What industry is Holodia in?
Holodia's product category is VR Fitness Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7372.