VirZoom
VirZoom is a Waltham, Massachusetts-based VR software company that builds VZfit, a subscription fitness app, and FLY, a Google 3D Maps Tiles-powered exploration app, for Meta Quest and Apple Vision Pro consumers seeking immersive home workouts and virtual travel experiences.
- Company typePrivate
- Founded2015
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What VirZoom does
VirZoom is a Cambridge/Waltham, Massachusetts-based virtual reality software company founded in 2015 that builds consumer VR applications for the Meta Quest and Apple Vision Pro platforms. Its core products are VZfit, a subscription-based VR fitness platform that overlays cycling and board-based exercise onto Google Street View imagery for immersive indoor workouts, and FLY, a VR exploration app powered by Google's 3D Maps Tiles that lets users soar through the skies. The company monetizes VZfit through a $4.99/month introductory or $79.99/year subscription and FLY through one-time purchases of $9.99 on Meta Quest and $14.99 on Apple Vision Pro, with additional affiliate revenue from resale of cadence sensors, smart trainers, and VR accessories. VirZoom serves primarily individual consumer fitness enthusiasts, with secondary outreach to gyms/health clubs, higher education, corporate wellness, and real estate amenity verticals.
The company's technology stack rests on a patented motion control system enabling natural body-based navigation through VR environments without traditional controllers, combined with deep integrations to Google Street View, Google 3D Maps Tiles, Feed.FM streaming audio, and Bluetooth cadence sensors (Wahoo, Kinetic, Renpho). Its leadership team draws heavily from Harmonix (creators of Guitar Hero and Rock Band), bringing decades of consumer gaming experience to a niche that blends fitness and entertainment. Distribution occurs through the Meta Quest Store and Apple App Store, with supplementary marketing via Discord, YouTube, Facebook, Twitter/X, Instagram, and PR coverage in outlets such as Forbes, TechCrunch, and the Washington Post. VirZoom has secured platform-level support including a Meta development grant and a Google engineering partnership, and claims over 1 million users across its product history, with management projecting combined-product profitability in 2024.
VirZoom firmographics
Firmographics- Name
- VirZoom
- Legal name
- VirZoom
- Website
- https://virzoom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VirZoom is a Waltham, Massachusetts-based VR software company that builds VZfit, a subscription fitness app, and FLY, a Google 3D Maps Tiles-powered exploration app, for Meta Quest and Apple Vision Pro consumers seeking immersive home workouts and virtual travel experiences.
- Ownership category
- akta.pro rank
VirZoom industry classification
Industry- Product category
- VR Fitness Software
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where VirZoom is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VirZoom business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- VZfit Subscription: Recurring subscription model for VZfit VR fitness app providing access to multiplayer rides, workout modes, Play arcade games suite, seasonal challenges, and avatar customization. Subscription includes Ring Racer game add-on.
- FLY App Purchase: One-time purchase of FLY VR exploration app at $9.99 for Meta Quest or $14.99 for Apple Vision Pro
- Hardware Accessories Resale: Resale of fitness accessories including cadence sensors, smart trainers, bikes, and VR accessories through affiliate/Amazon links
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VZfit Subscription - Introductory Offer |
| Subscription | Annual | VZfit Subscription - Annual |
| One time/ perpetual license | Pay-as-you-go | FLY - Meta Quest |
| One time/ perpetual license | Pay-as-you-go | FLY - Apple Vision Pro |
| One time/ perpetual license | Pay-as-you-go | Meta Quest 3S VR Headset |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
VirZoom product offering
Product offeringCore offering
VirZoom develops and sells VR fitness software for Meta Quest and Apple Vision Pro headsets. Its primary offering is VZfit, a subscription-based VR fitness platform that combines stationary cycling, exercise boards, and arcade-style games with Google Street View for immersive virtual exploration. Its secondary offering is FLY, a one-time-purchase VR app powered by Google 3D Maps Tiles that lets users fly from ground level to the edge of space.
Product overview
VirZoom is a VR fitness company offering two core products: VZfit and FLY. VZfit is a subscription-based VR fitness platform that transforms stationary bikes and exercise boards into immersive workout experiences using Google Street View for virtual world exploration, with game modes like Pin Point and Ring Racer. FLY is a separate VR exploration app powered by Google's 3D Maps Tiles allowing users to soar through the skies. Both products run on Meta Quest and Apple Vision Pro headsets. The company also pioneered the original VirZOOM bike controller with patented motion control technology.
Differentiator
Problem solved
Functional benefit
Brands
- VZfit: Virtual reality fitness platform that uses Google Street View to provide immersive workout experiences on stationary bikes or board mode. Includes multiplayer rides, guided workouts, and arcade games.
- FLY
Products and services
- VZfit Subscription-based VR fitness platform that transforms stationary bikes and exercise boards into immersive workout experiences using Google Street View for virtual world exploration. Includes multiplayer rides, virtual trainer workouts, HIIT and Tabata programs, ride sharing, leaderboards, mixed reality support, and the Play arcade games suite. Distributed via Meta Quest Store.
- FLY One-time-purchase VR exploration app that lets users soar through the skies and explore the world from ground level to the edge of space using Google's 3D Maps Tiles technology, with active body-based steering and streaming radio via Feed.FM. Distributed via Meta Quest Store and Apple App Store for Apple Vision Pro.
- VirZOOM Bike Controller Original hardware product: a VR stationary bike controller with patented motion control technology that lets players move naturally through VR worlds by pedaling, forming the hardware foundation of VirZoom's VR fitness experience.
Quantifiable outcome
- Over 1 million users have used VirZOOM products
- +2 more outcomes
Companies that use VirZoom
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
VirZoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
VirZoom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MetacoreMeta provided development grant to VirZOOM for VZfit 3.0: Ring Racer as a launch title for Meta Quest 3 MR headset. VirZOOM products are distributed through Meta Quest Store. Meta is a strategic partner providing both funding, platform access, and marketing support for VR fitness products.
- GooglecoreEngineering partnership with Google resulting in FLY app powered by Google's cutting-edge 3D Maps Tiles technology. VirZOOM uses Google Street View data in VZfit products (though not an official Google product). Partnership enables virtual flight experiences from ground to space using Google's mapping technology.
- Meta QuestcoreFLY and VZfit apps are distributed and optimized for Meta Quest headsets (Quest 2, 3, 3S, Pro). Full color mixed reality experiences supported on Quest 3 and Pro. Primary platform partner for VR fitness applications.
- Life FitnessminorVirZOOM helps Life Fitness sell bikes through VR integration, positioning VZfit as a value-add for their exercise equipment ecosystem.
- AcerminorVirZOOM helps Acer sell VR headsets as part of the VZfit ecosystem, enabling VR fitness experiences with Acer hardware.
- IntelminorVirZOOM helps Intel sell NUCs (mini PCs) as part of the VR fitness setup requirements for enhanced experiences.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
VirZoom competitors and assessment
Company assessmentDirect peers
- FitXR: Subscription VR fitness app offering box, sculpt, HIIT, and dance classes on Meta Quest. Directly competes for VZfit's home cardio subscriber with comparable pricing model and content cadence.
- Zwift: Subscription indoor cycling and running platform with virtual worlds and structured workouts. Competes with VZfit's stationary bike mode for at-home cyclists, though Zwift is non-VR; its success validates the immersive indoor-cycling subscription market.
- Tripp: VR wellness platform combining mindfulness, meditation, and light fitness in immersive environments. Adjacent to VZfit's exercise-focused positioning, expanding VR fitness into broader mental wellness and recovery use cases.
- Beat Saber: Meta-owned VR rhythm game widely used as a cardio workout. Competes with VZfit and FLY for VR fitness engagement time on Meta Quest, with the critical difference that Meta controls the platform and could prioritize its own title over third-party launches.
- Supernatural (by Within): Subscription-based VR fitness platform offering guided boxing, stretching, and cardio workouts in immersive environments. Most direct head-to-head competitor to VZfit on Meta Quest, competing for the same home VR fitness subscriber.
Broad incumbents
- Peloton: Connected fitness leader with subscription content for stationary bikes and treadmills. Not VR-native, but addresses the same consumer pain point (home cardio engagement) and competes indirectly for at-home cardio subscription dollars.
- Apple Fitness+: Apple's subscription fitness service with video workouts across modalities. Available on Apple Vision Pro, putting it in direct competition for fitness time on the same hardware platform where VirZOOM distributes FLY.
- Within (Supernatural parent): VR content company behind Supernatural; broader VR storytelling and fitness portfolio. Compares to VirZOOM's blend of fitness and exploration content via FLY, though at significantly larger scale and capital base.
Emerging players
- Holofit: VR fitness platform compatible with multiple headsets and exercise equipment, offering cycling, rowing, and full-body workouts. Niche but overlapping competitor to VZfit on third-party hardware integration.
- Les Mills Body Combat (VR): Les Mills' VR fitness title bringing established workout IP to Meta Quest. Brings mainstream fitness brand recognition into the same VR fitness category as VZfit, with potentially stronger content pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VirZoom social profiles
Digital presenceVirZoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
VirZoom leadership team
Management profileNumber of profiles
Profiles6 records
VirZoom funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VirZoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VirZoom
What does VirZoom do?
VirZoom develops and sells VR fitness software for Meta Quest and Apple Vision Pro headsets. Its primary offering is VZfit, a subscription-based VR fitness platform that combines stationary cycling, exercise boards, and arcade-style games with Google Street View for immersive virtual exploration. Its secondary offering is FLY, a one-time-purchase VR app powered by Google 3D Maps Tiles that lets users fly from ground level to the edge of space.
Is VirZoom a public or private company?
VirZoom is a private company. It is classified as venture growth investor backed and is currently operating.
When was VirZoom founded?
VirZoom was founded in 2015. It employs 11 to 50 people.
Where is VirZoom based?
VirZoom is headquartered in Cambridge, United States, in the North America region.
How does VirZoom make money?
Three revenue lines are on record. VZfit Subscription is the primary driver. The others are FLY App Purchase and hardware Accessories Resale.
Who are VirZoom's main competitors?
Direct peers on record are FitXR, Zwift, Tripp, Beat Saber and Supernatural (by Within). Broad incumbents are Peloton, Apple Fitness+ and Within (Supernatural parent). Emerging players are Holofit and Les Mills Body Combat (VR).
Does VirZoom have an API?
No public API is recorded for VirZoom.
What industry is VirZoom in?
VirZoom's product category is VR Fitness Software. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its SIC code is 7371.