Kannact
Kannact is a human-driven digital health company delivering coach-led population health management programs to self-insured employers, health plans, and healthcare providers, with services spanning preventive, mental, and chronic condition care tied to HEDIS-aligned outcomes.
- Company typePrivate
- Founded2012
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kannact does
Kannact is a privately held, human-driven digital health company founded in 2012 by Krishna Rao and headquartered in Oregon (Albany/Beaverton). The company delivers coach-led population health management programs to three primary customer segments: self-insured employers, health plans, and healthcare provider organizations (clinics, health systems, and ACOs). Through its core offering, "Kannact Whole Health," every eligible health plan member is paired with a dedicated board-certified health coach who delivers personalized behavior-change support across three pillars: preventive care, mental health, and chronic condition management. Outcomes are tied to eleven HEDIS/MIPS measures including HbA1c control, blood pressure, statin adherence, preventive screenings, and depression/anxiety screenings.
The technology backbone is a proprietary in-house EHR system that connects to external Health Information Networks (HIE), pharmacy fulfillment networks, ADT (admission/discharge/transfer) systems, claims data, and lab systems, giving coaches real-time visibility into members' medications, lab results, and care events. Participants receive free Bluetooth-enabled remote monitoring devices (glucometers, blood pressure cuffs, weight scales) that feed data into a patient portal and mobile app, while coaches engage members through phone, text, email, video, and structured outreach campaigns. In July 2024, Kannact expanded its footprint with "Starlight," a virtual preventive care clinic that operates as a wholly-owned subsidiary (Starlight Medical Services PA, acquired in 2023) and serves patients in all 50 states under major insurance plans.
Kannact monetizes through a Per Participant Per Month (PPPM) subscription model with an unusually aggressive risk structure: 100% of program fees are at risk and contingent on achieving guaranteed HEDIS-aligned outcomes—if promised results are not delivered, the company refunds fees. Billing can alternatively flow through chronic condition management CPT codes as medical claims. As of January 2024, health coaching became reimbursable under Medicare via CPT codes 0591T/0592T/0593T, opening a new direct-pay channel through Medicare Advantage. The company has not disclosed any outside equity funding since a 2016 round of approximately $2.9 million, suggesting it has been largely bootstrapped. Reported engagement metrics—25%+ employee participation (vs. ~10% industry baseline), 50%+ retention at 12 months, 78% HbA1c goal success, and 81% blood pressure goal success—are central to its value proposition.
Kannact firmographics
Firmographics- Name
- Kannact
- Legal name
- Kannact, Inc.
- Website
- https://kannact.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kannact is a human-driven digital health company delivering coach-led population health management programs to self-insured employers, health plans, and healthcare providers, with services spanning preventive, mental, and chronic condition care tied to HEDIS-aligned outcomes.
- Ownership category
- akta.pro rank
Kannact industry classification
Industry- Product category
- Population Health Management
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), General Medical Virtual Primary Care (Payer-Branded) (HLALACAA), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Behavioral Health Population Health, Quality & Outcomes Measurement (HLAEAHAI)
Keywords
Where Kannact is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kannact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Per Participant Per Month (PPPM) Program Fees: Kannact Whole Health is billed as a Per Participant Per Month program. Billing only occurs for active participants who have: (1) scheduled and engaged in an initial meet-your-coach call and agreed to participate, (2) have not requested to leave, and (3) have not been unreachable for 90 days. The company puts 100% of fees at risk based on health outcomes performance—fees are only earned if promised results are delivered. For employers wanting medical claim billing, the chronic condition management portion can use chronic condition management billing codes.
- Performance-Based / Outcome-Based Fees: 100% of fees are at risk tied to achieving guaranteed health outcomes across 11 HEDIS measures covering preventive, mental, and chronic condition health. If a group doesn't see promised results in their population, the company returns their money back. This is explicitly a pay-for-outcomes model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Per Participant Per Month (PPPM) with full performance risk |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Kannact product offering
Product offeringCore offering
Kannact sells a coach-led population health management program (Kannact Whole Health) that pairs every health plan member with a dedicated health coach who delivers personalized behavior-change support across preventive, mental, and chronic condition management. The service is delivered through an in-house EHR platform integrated with Health Information Networks, pharmacy fulfillment, claims, and lab data, supplemented by free Bluetooth remote monitoring devices (glucometers, blood pressure cuffs, scales) and a patient portal/mobile app. The company's Starlight Clinic sub-brand operates a virtual preventive care clinic in all 50 states. Fees are billed Per Participant Per Month with 100% at risk tied to guaranteed HEDIS-measured outcomes.
Product overview
Kannact is a human-driven digital health company offering two main product lines: (1) Kannact Whole Health - a coach-led population health program for employers and health plans that delivers measurable outcomes across preventive, mental, and chronic condition management; and (2) Starlight Clinic - a virtual preventive care clinic launched in 2024 for direct patient access. The platform is built around dedicated health coaches who provide personalized behavior change support through an in-house EHR system with integrations to Health Information Networks, pharmacy fulfillment networks, and lab systems. Participants receive free remote monitoring devices (glucometers, blood pressure cuffs, weight scales) and access coaching via phone, text, email, video, and a Patient Portal accessible via web or mobile app. The company operates as Kannact Health, Inc. with subsidiaries including Starlight Medical Services PA, KRemedy LLC, and Marley Medical Provider Group PA.
Differentiator
Problem solved
Functional benefit
Brands
- Starlight: Virtual preventive care clinic offering culturally responsive, remote care management in collaboration with health systems, clinics, providers, and community healthcare workers. Accepts insurance and serves patients across all 50 states.
Products and services
- Kannact Whole Health A coach-led population health program delivering measurable outcomes across three pillars: preventive health, mental health, and chronic condition management. All health plan members receive a dedicated health coach providing personalized behavior change support, remote patient monitoring with connected devices, and care-gap closure mapped to HEDIS measures. Sold to self-insured employers, health plans, and providers.
- Starlight Clinic A virtual preventive care clinic offering culturally responsive, remote care management in collaboration with health systems, clinics, providers, and community healthcare workers. Serves patients in all 50 U.S. states and accepts all major insurance plans. Works alongside primary and acute care physicians to provide behavior-change and preventive services.
Quantifiable outcome
- 78% HbA1c goal success rate (HbA1c under 8%); Average HbA1c decreased by 1 point for participants starting over 9%
- +7 more outcomes
Companies that use Kannact
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Kannact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Kannact partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Kannact competitors and assessment
Company assessmentDirect peers
- Omada Health: Digital chronic-disease prevention and management company offering coach-led programs for diabetes, hypertension and musculoskeletal conditions, sold to employers and payers on outcomes-based contracts. Closest comparable to Kannact in coach-led model, HEDIS-aligned outcomes and PPPM pricing.
- Virta Health: Telehealth provider delivering clinician- and coach-supervised diabetes reversal and metabolic care on outcomes-based pricing. Comparable to Kannact's chronic-condition focus, HEDIS-relevant outcomes (HbA1c), and employer/payer distribution model.
- Noom: Behavior-change platform combining coach-led support with digital tools for weight management and chronic-disease prevention, sold to consumers, employers and payers. Comparable in coach-led behavior change and employer/payer outcomes-oriented distribution.
- Vida Health: Virtual chronic-care company providing coach- and clinician-led programs for diabetes, hypertension, mental health and weight across employer and payer populations. Closely comparable to Kannact Whole Health in combining chronic, mental and preventive coaching.
Broad incumbents
- Livongo (Teladoc Health): Pioneer in connected-device chronic-condition management (acquired by Teladoc) offering coaching for diabetes, hypertension and weight management. Comparable in coach-led, device-enabled chronic care, now distributed through Teladoc's broader virtual care platform.
- Included Health: Integrated virtual primary care, behavioral health and care navigation platform sold to employers and health plans. Comparable to Kannact in payer-branded virtual primary care (overlaps with Starlight) and population-health outcomes focus, though at substantially larger scale.
Emerging players
- Hinge Health: Digital musculoskeletal care platform combining wearable sensors, PT-led exercise therapy and coaching, sold to employers and health plans. Comparable in coach-led, employer-sponsored outcomes model, though focused on MSK rather than chronic metabolic care.
- Lark Health: AI-driven chronic-disease coaching platform for diabetes, hypertension and prediabetes, sold to health plans and employers. Comparable in chronic-condition coaching and payer/employer distribution, though differentiated by heavier AI emphasis rather than human coaches.
- WellDoc: Digital health company delivering FDA-cleared chronic-disease management (notably BlueStar for diabetes) with connected-device data and coaching, sold to payers, providers and employers. Comparable in device-enabled chronic-care coaching and HEDIS-relevant outcomes focus.
- Headspace Health: Mental and behavioral health platform combining self-guided content with coach and therapist support, distributed to employers and health plans. Comparable to Kannact's mental-health coaching pillar within Whole Health and the same employer/payer buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kannact social profiles
Digital presenceKannact compliance and trust
Trust signalCompliance3 records
Kannact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kannact leadership team
Management profileNumber of profiles
Profiles6 records
Kannact subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kannact funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kannact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kannact
What does Kannact do?
Kannact sells a coach-led population health management program (Kannact Whole Health) that pairs every health plan member with a dedicated health coach who delivers personalized behavior-change support across preventive, mental, and chronic condition management. The service is delivered through an in-house EHR platform integrated with Health Information Networks, pharmacy fulfillment, claims, and lab data, supplemented by free Bluetooth remote monitoring devices (glucometers, blood pressure cuffs, scales) and a patient portal/mobile app. The company's Starlight Clinic sub-brand operates a virtual preventive care clinic in all 50 states. Fees are billed Per Participant Per Month with 100% at risk tied to guaranteed HEDIS-measured outcomes.
Is Kannact a public or private company?
Kannact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kannact founded?
Kannact was founded in 2012. It employs 11 to 50 people.
Where is Kannact based?
Kannact is headquartered in Albany, United States, in the North America region.
How does Kannact make money?
Two revenue lines are on record. Per Participant Per Month (PPPM) Program Fees are the primary driver. The others are performance-Based / Outcome-Based Fees.
Who are Kannact's main competitors?
Direct peers on record are Omada Health, Virta Health, Noom and Vida Health. Broad incumbents are Livongo (Teladoc Health) and Included Health. Emerging players are Hinge Health, Lark Health, WellDoc and Headspace Health.
Does Kannact have an API?
No public API is recorded for Kannact.
What industry is Kannact in?
Kannact's product category is Population Health Management. Its primary akta.pro industry code is HLALACAL, Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621420 and its SIC code is 8090.