What Snabb does

Snabb is an Estonian mobility technology company that operates a unified digital platform for parking, car washing, and EV charging across the Baltic states. Founded in Tallinn and rebranded from its original name Barking, the company serves individual drivers through its iOS and Android mobile app (85,000+ active users) and serves property owners through enterprise parking management contracts. Its core technical differentiator is a proprietary license plate recognition (ANPR/LPR) system that automates barrier control, parking session activation, and vehicle tracking without requiring parking clocks, tickets, or coins; the company claims to be the only parking operator in Latvia with an in-house development team capable of delivering such custom solutions within weeks.

The platform spans 300+ parking lots, 335 car washes, and 270+ EV charging stations, integrating third-party hardware (BISS, Verifone) and software (AutoMaster dealer management, Mobilly payment with 1M+ Latvian users, Eleport and other EV networks). Revenue is generated through transaction fees on parking and charging, agency fees from car washes, subscription-based monthly parking passes (auto-renewed on the 5th of each month), and business account services offering consolidated invoicing for corporate vehicle expenses. Pricing varies by zone and operator, typically €1.90-€3/hour with daily caps; LPR deployment at property owner sites is reported to increase parking revenue by 30-50% after barrier removal.

Strategically, Snabb has positioned itself as the fastest-growing parking operator in the Baltics, with a flagship multi-year contract with Linstow Baltic valued at up to €20 million covering properties in Latvia (Origo shopping center, Radisson Blu hotels, multiple Riga quarters) and extending its existing Estonian operations at Ülemiste keskus. Following its April 2025 Latvia launch, the company has expanded its partnership and integration ecosystem (Mobilly cross-border payments, AutoMaster dealer integration, Eleport EV network) and added enterprise customers including VERDE office complex and multiple shopping centers. Backed by approximately $2.79M in disclosed funding (most recently $1.87M from Funderbeam in April 2021), Snabb operates with a small team of roughly 16 employees and is led by founder and CEO Kustas Kõiv alongside CTO Ott Reinhold.

Name

Snabb

Legal name

Snabb OÜ

Website

https://snabb.xyz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Snabb is an Estonian mobility technology company operating a license plate recognition-based platform for parking, car washing, and EV charging across the Baltic states. It serves individual drivers via a mobile app (85,000+ users) and property owners through enterprise parking management contracts spanning 300+ lots.

Ownership category

akta.pro rank

Product category

Smart Parking & Mobility Platform

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)

akta.pro secondary industry

Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB)

Keywords

• Smart parking solutions
• Mobile parking payment
• License plate recognition
• Car wash platform
• EV charging network

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Parking Transaction Fees: Snabb acts as payment mediator between drivers and parking operators, charging agency fees for each parking transaction. Revenue is generated through per-transaction fees calculated based on parking duration and rates set by property owners.
2. Monthly Parking Passes: Subscription-based monthly parking passes for dedicated parking spaces, providing recurring revenue from frequent parkers. Passes can be purchased through the app with automatic monthly renewals.
3. Car Wash Agency Fees: Snabb connects car wash operators with customers through the platform, earning agency fees for each wash transaction. Car washes can offer monthly plans (e.g., €50/month) or pay-per-use through the platform.
4. EV Charging Integration: Revenue from EV charging services accessed through the Snabb app, with chargers available across the Baltics. Users can find and pay for charging sessions through the unified platform.
5. Business Account Management: B2B services offering consolidated invoicing for companies managing vehicle expenses across parking, car washing, and EV charging. Revenue comes from service fees and potential volume discounts for larger business clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Snabb operates a unified mobility platform across the Baltic states that lets drivers find, activate, and pay for parking, car washes, and EV charging through a single mobile app. For property owners and operators, the company provides license plate recognition (ANPR/LPR) technology, digital payment processing, and a partner dashboard to manage parking facilities. The platform serves 85,000+ registered users across 300+ parking lots, 335 car washes, and 270+ EV chargers in 9 countries.

Product overview

Snabb is a unified mobility platform offering parking, car washing, and EV charging services through a single mobile application. The core product is the Snabb App, which serves as the central hub for all services including parking at 300+ lots, car washes at 335+ locations, and EV charging at 270+ stations across Estonia, Latvia, and Lithuania. The platform integrates specialized solutions for different user segments: Snabb Business provides corporate fleet management with consolidated invoicing; the Fine Portal handles parking penalty disputes; the Dashboard enables partner management; and the Enforcement App supports parking control operations. Key technological differentiators include license plate recognition (ANPR) for 'invisible parking' and AutoMaster integration for dealership service scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Snabb App Primary mobile application (iOS/Android) for drivers to find and pay for parking, start car washes, and locate and activate EV charging sessions across the Baltics. Features license plate recognition-based automatic entry, multiple payment methods (Apple Pay, Google Pay, SMS), and is available in Estonian, English, Latvian, Lithuanian, and Russian.
• Snabb Parking Parking management service covering 300+ parking lots including open lots, parking garages, shopping centers, and residential properties. Includes license plate recognition, automatic barrier control, multiple payment options, and parking enforcement tools.
• Snabb Car Wash Digital access and payment for 335+ car washes across the Baltics including self-service, automatic, and tunnel washes. Users can start washes remotely, purchase monthly plans with automatic recognition via LPR cameras, and pay digitally.
• Snabb EV Charging Electric vehicle charging network spanning 270+ charging stations across the Baltics. Users can locate chargers from networks including Eleport, Tesla Superchargers, Ionity, Fastned, Electra, and Allego, select appropriate plugs, and start charging sessions directly from the app.
• Snabb Business Business client solution for companies managing employee vehicle expenses across parking, car washing, and EV charging under a single consolidated monthly invoice. Includes user management, VAT refund options, personalized discounts, and volume-based pricing.
• Snabb Dashboard Partner administration portal for parking lot and car wash owners to monitor real-time usage, view transaction history, manage access, and receive performance reports including revenue, user numbers, peak times, and fine issuance data.
• Snabb Fine Portal (trahv.snabb.ee) Self-service portal allowing customers to view parking fine details, pay via Apple Pay, Google Pay, or bank link, and submit disputes online.
• Snabb Enforcement App Mobile application for parking enforcement officers to check vehicle license plates, receive green/red signals indicating valid or invalid parking, and issue penalty notices on the spot.
• Monthly Parking Pass Subscription-based parking access for specific parking lots with automatic renewal on the 5th of each month. Users can purchase, manage, and cancel monthly passes directly from the Snabb app.

Quantifiable outcome

• Removing barriers and implementing LPR technology increases parking lot revenue by 30-50%
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, flagship and core.

• VERDE Office ComplexmajorStrategic or Co-development Partner · 1 October 2025Partnership with Latvia's greenest A-class office complex (45,000 m²). VERDE features underground parking for tenants and ground-level visitor parking. Snabb provides LPR system, digital screens, and flexible payment options (Snabb app, Mobilly, on-site station). Complete performance reporting includes data on peak hours, user numbers, and fine issuance.
• Linstow BalticflagshipStrategic or Co-development Partner · 1 April 2025Major strategic partnership where Snabb became the exclusive parking operator for all Linstow Baltic properties across the Baltics. In Latvia alone, Snabb manages parking at Origo shopping center, Radisson Blu hotels, SPORTA 2 and Lastādijas quarters. The contract is valued at up to €20 million, making it the largest private parking deal in the Baltics. Snabb had already been operating at Ülemiste Shopping Center in Estonia since January 2024.
• MobillycoreGTM or Marketing Partner · 1 April 2025Strategic payment partnership with Latvia's most popular mobile payment app (1M+ users). Snabb entered Latvian market April 1, 2025, and partnered with Mobilly to enable parking payments in both countries. From summer 2025, Mobilly users can pay for parking at all Snabb-operated lots in Estonia. This partnership extends Snabb's reach to Mobilly's existing user base without requiring those users to download the Snabb app.
• BISScoreTechnology or Integration · 1 April 2025Hardware partner for the first pay-on-exit parking system in Latvia, implemented at Origo shopping center. BISS provided five payment kiosks and three exit terminals with customized Snabb interface. Their hardware expertise enabled rapid deployment of the innovative parking solution.
• VerifonecoreTechnology or Integration · 1 April 2025Payment device provider for pay-on-exit system at Origo. Verifone supplied UX700 Android payment devices supporting all major contactless payment methods (cards, Apple Pay, Google Pay). Integration with Snabb platform enables seamless payment processing under 20 seconds.
• EleportcoreTechnology or Integration · 1 January 2025Baltic EV charging network partnership. Eleport's charging stations across the Baltics are accessible through the Snabb app, expanding Snabb's EV charging network. Per-kWh rates range from €0.20 to €0.90 depending on provider, speed, and location. Eleport is one of several charging networks integrated (alongside Tesla Superchargers, Ionity, Fastned, Electra, Allego).
• AutoMastercoreTechnology or Integration · 1 December 2024Software integration partnership with AutoMaster dealer management system. When customers book vehicle maintenance, their license plate is automatically entered into Snabb's system, granting free parking for the entire service duration. Eliminates manual data entry for dealership staff and removes need for customers to activate parking manually.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Q-Park: European parking operator managing hundreds of facilities, with growing digital services. Larger incumbent offering overlapping parking management services to property owners, comparable enterprise customer base.
• APCOA Parking: Europe's largest parking operator with thousands of locations across 13+ countries, increasingly digitizing via its APCOA Flow platform. Broader incumbent in the same industry space with overlapping digital capabilities but operating at a much larger scale.

Direct peers

• JustPark: UK-based parking marketplace and management platform connecting drivers with parking operators. Comparable in serving both consumer and B2B operator sides, though with a heavier marketplace tilt than Snabb's operator-led model.
• Parkimeter: European online parking reservation and payment platform operating across multiple countries. Directly comparable consumer-side booking and payment functionality to Snabb's driver app.
• ParkMobile (now part of EasyPark): US-based mobile parking payment app with similar LPR and license-plate-based session functionality. Now under EasyPark Group; directly comparable in product and target user but operates primarily in North America.
• ParkBee: Dutch tech-enabled parking operator that digitizes underutilized parking garages via a mobile app and management platform. Comparable to Snabb in combining operator-side services with a consumer app and offering real-time analytics to property owners.
• PayByPhone: Global mobile parking payment app used by millions of drivers across North America and Europe. Closely comparable to Snabb's app-based parking payment and LPR-enabled session management, though focused on payment rather than full operator services.
• Flowbird: European provider of parking terminals, ANPR systems, and integrated payment platforms for municipalities and private operators. Comparable in hardware/software stack (LPR, pay stations) and enterprise sales motion.
• EasyPark: European mobile parking app offering digital parking payments, ANPR-based session management, and operator dashboards across 20+ countries. Directly comparable to Snabb in product functionality, business model, and target customers, but at significantly larger geographic scale.

Emerging players

• Eleport: Baltic EV charging network integrated into the Snabb app. Comparable as a regional mobility infrastructure player; partially overlapping with Snabb's EV charging offering and a current partner rather than direct competitor in parking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barkingparking
• LinkedInlinkedin.com/company/snabbapp
• Xx.com/barkingsuomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snabb