airCloset

What airCloset does

airCloset, Inc. (株式会社エアークローゼット, TYO:9557) is a Japan-based fashion rental subscription platform founded in 2015 and listed on the Tokyo Stock Exchange Growth Market since 2022. The company operates a multi-brand ecosystem anchored on its core monthly subscription service for everyday women's fashion, in which professional stylists curate personalized outfit deliveries to subscribers. Beyond the core subscription, airCloset runs per-use spot rental services (Dress, Ceremony, Kimono, Black Formal), a manufacturer-authorized electronics and home goods rental mall, in-person diagnostic salons, a B2B costume rental and stylist dispatch service, and licensed Disney character fashion rentals — all under a unified proprietary circular logistics platform (AC-PORT) and custom item-level warehouse management system.

Underlying the rental operation is a hybrid human-AI technology stack that includes a generative AI Stylist Assistant co-developed with Meiji University (patent-pending), Personal Recommendation AI, Return Prediction AI for inventory optimization, and an AI Magazine Editor computer-vision feature. The platform serves approximately 40,209 monthly subscribers and 1.4 million registered members (as of 2025–2026), drawing inventory from 300+ brand partners and a pool of 300+ online stylists handling roughly 1 million coordination events per year. Distribution spans iOS and Android apps, three physical airCloset Salon boutiques, a 42-store Bic Camera electronics rental partnership, and B2B2C channels including Benefit One employee benefits and an IBJ matchmaking partnership.

The company earns revenue primarily through recurring subscriptions (Light, Regular, Light Plus tiers ranging from approximately ¥4,070 to ¥10,780 per month post-September 2024 repricing), supplemented by per-use spot rental fees, B2B corporate contracts (airCloset PRO starting at ¥44,000/month for 10 items), licensing royalties from the Disney FASHION CLOSET service, salon diagnostic sessions, and airCloset Mall electronics rental income. airCloset achieved profitability for the fiscal year ending June 2024 and has expanded into adjacent categories (men's subscription launching May 2026, electronics mall, e-commerce store, and streetwear JV brand Chill ST) while publicizing an active M&A pipeline targeting apparel, logistics, cleaning, and systems companies.

Name

airCloset

Legal name

株式会社エアークローゼット

Website

https://corp.air-closet.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fashion Rental Subscription

NAICS

Clothing and Clothing Accessories Retailers (458110), Formal Wear and Costume Rental (532281), Electronics and Appliance Retailers (4492)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Mattress & Sleep Products Rental (CRAIAOAB)

Keywords

• Fashion rental subscription
• Personal styling service
• Circular fashion platform
• Occasion wear rental
• Stylist-curated wardrobe

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion Rental Subscription (airCloset): Monthly subscription rental service where customers receive curated outfits delivered to their home. Multiple plan tiers (Light, Regular, Light Plus) with different delivery frequencies and item counts. Return is by QR code at convenience stores. Cleaning is included. Customers can also purchase items from rentals.
2. Spot Rental (airCloset Spot Rental / Dress / Kimono / Ceremony / Black Formal): Per-use fashion rental for occasion-specific items (party dresses, yukata, ceremony outfits, black formal wear). Customers pay per rental period. Includes Disney FASHION CLOSET.
3. airCloset Store (Online Store): Online fashion retail store integrated with the subscription service. Items purchased through the store are automatically reflected in customers' 'My Closet' for future styling reference.
4. airCloset Mall (Electronics/Home Goods Rental): Manufacturer-authorized monthly rental mall for home electronics and lifestyle products before purchase. Customers can rent, try at home, then purchase. Includes furniture and appliances.
5. airCloset Salon (In-Store Diagnostics): Physical salon service offering body structure and color diagnostics plus styling recommendations. Paid per-session (4 menu options from ¥8,800-¥12,800).
6. airCloset PRO (B2B Corporate Services): Corporate costume rental and stylist dispatch services for businesses. B2B rental starting at ¥44,000/month for 10 items. Stylist dispatch from ¥49,500 per project plus garment costs.
7. airCloset Men's (Men's Fashion Rental): Men's monthly fashion rental subscription launched in 2025/2026, extending the core model to male customers.
8. Disney FASHION CLOSET: Disney-licensed character-themed fashion rental (per-use) featuring bound coord designs of Mickey, Minnie, Donald, Daisy, Goofy, Cinderella, Belle, Jasmine, Ariel, and Frozen characters. ¥5,700-¥6,300 per rental.
9. Accessories and Add-on Purchases: Accessories rental and purchase; jacket/outerwear optional add-ons (¥2,970-¥2,980 per use); purchase of new items from the subscription catalog.
10. airCloset Gift (Gift Cards): E-gift service allowing customers to gift the styling experience. One-time redemption format for gifting.
11. Chill ST (Streetwear Pajama Brand): Joint venture brand for streetwear pajamas sold at physical retail. Company holds stake in subsidiary Chill Street Co., Ltd.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels11 records

Core offering

airCloset operates a fashion rental subscription service that delivers stylist-curated outfits to women's homes each month under multi-tier monthly plans (Light, Regular, Light Plus), with unlimited exchanges, included cleaning, no return deadline, and option to purchase rented items. The platform also extends to per-use occasion rentals (party dresses, kimono, ceremony wear, black formal), an electronics/lifestyle rental mall (airCloset Mall), in-person body and color diagnostic salons (airCloset Salon), and licensed Disney-themed fashion (Disney FASHION CLOSET), all powered by a proprietary circular logistics system and AI personalization.

Product overview

airCloset operates a multi-service fashion rental platform ecosystem comprising core monthly subscription services (airCloset for everyday fashion, airCloset Mall for home appliances/lifestyle products), per-use rental services (airCloset Spot Rental encompassing Dress, Ceremony, Kimono, and Black Formal categories), physical styling experiences (airCloset Salon for body/color diagnosis), and specialized offerings (Disney FASHION CLOSET, airCloset Men's, airCloset PRO for corporate). The platform is powered by proprietary circular logistics infrastructure (AC-PORT), item-level WMS, and AI-driven personalization and recommendation systems including generative AI stylist assistance.

Differentiator

Problem solved

Functional benefit

Brands

• airCloset: 月額制ファッションレンタルサービス - Monthly subscription fashion rental service with professional stylist-curated outfits
• airCloset Mall
• airCloset Spot Rental
• airCloset Salon
• Disney FASHION CLOSET
• Chill ST
• airCloset PRO

Products and services

• airCloset (women's monthly fashion rental) Monthly subscription fashion rental service where professional stylists curate outfits based on body type and preferences, with no return deadline, free cleaning, and option to purchase rented items. Target: busy Japanese women who want wardrobe variety.
• airCloset Mall Manufacturer-authorized monthly rental mall for home electronics and lifestyle products; customers can trial at home then purchase, with up to 10 months of rental fees credited toward purchase.
• airCloset Spot Rental Per-use fashion rental covering party dresses, formal wear, yukata, and mourning attire for occasions from daily use to weddings and funerals.
• airCloset Salon In-person body type and color diagnosis salon where stylists provide face-to-face consultations and coordinated outfit recommendations. 3 locations: Yurakucho Marui, Shinjuku Marui, Seibu Shibuya.
• airCloset Dress Dress rental service for weddings and parties, offering occasion wear with online ordering, no laundry required, and QR-code returns. ¥4,980–¥6,480 per rental (7 nights / 8 days).
• airCloset PRO B2B corporate costume rental and stylist dispatch service for media professionals (announcers, YouTubers, talents). Monthly plans from ¥44,000 (10 items) to ¥132,000 (30 items); stylist dispatch from ¥49,500 per project plus garment cost.
• airCloset Men's Men's monthly fashion rental subscription service using airCloset's existing styling and circular logistics infrastructure; pre-registration opened September 2025.
• Disney FASHION CLOSET Disney-licensed per-use fashion rental featuring bound-coordinate designs of Mickey, Minnie, Donald, Daisy, Goofy, Cinderella, Belle, Jasmine, Ariel, and Frozen characters. ¥5,700–¥6,300 per rental.
• airCloset Ceremony Graduation and entrance ceremony outfit rental expanding the spot rental category for mothers attending school ceremonies.
• airCloset Kimono Yukata rental service for summer occasions, including yukata, obi belt, and accessory sets from ¥7,980 per set.
• airCloset Black Formal Mourning dress rental service for funerals and memorial services, ¥5,980 per rental.
• airCloset Gift E-gift service allowing customers to gift the airCloset styling experience; available via LINE, email, and SNS.
• airCloset Store Online fashion store linked to the subscription service, allowing purchase of new items and rental-end items; purchases are automatically reflected in customers' 'My Closet' for future styling reference.
• airCloset Talk Remote personal styling service allowing customers to receive styling advice from professional stylists online, including the H&M Member loyalty program collaboration.
• AC-PORT (circular logistics platform) Proprietary circular logistics platform for managing rental inventory, shipping, returns, cleaning, and restocking, enabling multi-category expansion across fashion, electronics, and accessories.
• pickss Personal shopping app allowing users to select their own stylist and receive personalized shopping recommendations.
• pickss Personal shopping app that allows users to select their own stylist and receive personalized shopping recommendations.

Quantifiable outcome

• CO2 emissions reduced by 19% vs conventional fashion sales model (Ministry of Environment certified)
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Anim vessel (アニヴェルセル)minorStrategic or Co-development Partner · 8 June 2026Partnership with major wedding venue operator Anim vessel for wedding-related fashion rental services.
• IBJ (株式会社IBJ)coreStrategic or Co-development Partner · 10 February 2026Personal styling partnership for matchmaking support. IBJ, Japan's largest matchmaking service, partners with airCloset to offer members discounted subscription styling and free salon diagnostics. IBJ members receive 3-month subscription at ¥4,000/month discount plus free body/color diagnosis (¥12,800 value). airCloset gains access to IBJ's large member base for customer acquisition. Collaboration designed for first dates, dating, and relationship-building styling.
• Bic Camera (株式会社ビックカメラ)coreStrategic or Co-development Partner · 6 November 2025Electronics rental partnership at 42 Bic Camera stores nationwide and Bic Camera.com. airCloset Mall products available for in-store rental with same-day take-home. Partnership expanded from online-only to brick-and-mortar '持ち帰りレンタル' model. Bic Camera provides retail footprint and customer traffic; airCloset provides logistics and rental operations.
• Anniversary Cruise (アニバーサリークルーズ / SPICE SERVE)minorChannel Partner/ Reseller/ Distributor · 24 October 2025Cruise dress rental partnership. Anniversary Cruise offers airCloset Dress as optional add-on for cruise passengers. Partnership extends occasion rental to cruise/sea travel scenarios.
• Bunka Fashion College (学校法人文化学園 文化服装学院)minorStrategic or Co-development Partner · 26 September 2025Industry-academia collaboration for next-generation designer development. Second collaboration project with fashion design students. Selected student designs are produced and made available through airCloset rental service.
• Oasis Lifestyle Group / Chill Street Co., Ltd. (株式会社オアシスライフスタイルグループ / 株式会社チルストリート)minorStrategic or Co-development Partner · 29 August 2025Joint venture for streetwear pajama brand Chill ST. airCloset holds equity stake in Chilstreet subsidiary. Brand operates flagship store at Omotesando Hills. Partnership for brand development and fashion retail operations.
• Various fashion brands (various)coreChannel Partner/ Reseller/ Distributor · 21 August 2025Over 300 fashion brands provide clothing inventory for the rental platform. Brands include national brands, department store brands, and designer labels. Brands gain exposure to airCloset's subscriber base and circular economy positioning. Some brands participate in exclusive collections (e.g., CAROLINA GLASER × airCloset, GirlsAward).
• Green Purchase Network (グリーン購入ネットワーク)minorStrategic or Co-development Partner · 12 December 2024Co-organizer of Green Purchase Award. airCloset received the 2024 Green Purchase Award (Minister of Economy, Trade and Industry Award) for circular economy contributions.
• Tohoku University - Prof. Takashi Taki (東北大学 瀧靖之教授)minorStrategic or Co-development Partner · 1 November 2024Fashion Wellness Project - research collaboration studying psychological well-being effects of fashion rental experiences. Produced whitepaper on fashion's positive impact on self-acceptance and happiness.
• United Arrows (株式会社ユナイテッドアローズ)minorStrategic or Co-development Partner · 20 September 2024Repurposing partnership for damaged/defective merchandise. airCloset handles remarketing of United Arrows' imperfect apparel items.
• M&A Cloud (株式会社M&Aクラウド)minorGTM or Marketing Partner · 23 April 2024M&A Cloud platform used to publicly disclose airCloset's M&A strategy and target acquisition criteria. Listing covers potential acquisition targets in apparel manufacturing, beauty/health, logistics/3PL, cleaning, systems development, and web marketing.
• Walt Disney Japan (ウォルト・ディズニー・ジャパン)coreOEM/ Whitelabel/ Licensing Partner · 1 October 2023Disney FASHION CLOSET - Licensed Disney character-themed fashion rental service. AirCloset operates the service under license from Walt Disney Japan, featuring 9 Disney/Pixar characters (Mickey, Minnie, Donald, Daisy, Goofy, Cinderella, Belle, Jasmine, Ariel, plus Frozen characters Anna/Elsa). Service is per-use rental of bound coord designs with 2,970-6,300 yen per rental. Disney IP used for event merchandise and special collections.
• H&M JapanminorGTM or Marketing Partner · 1 June 2021Collaboration with H&M's loyalty program 'H&M Members' to provide styling advice service through airCloset Talk remote styling platform.
• Terada Warehouse minikura (寺田倉庫 minikura)minorStrategic or Co-development Partner · 10 November 2020Remote styling service 'airCloset Talk' partnered with Terada Warehouse's home delivery storage service minikura for closet decluttering campaign.
• Lion (ライオン株式会社)minorGTM or Marketing Partner · 20 March 2018Co-marketing campaign with Lion's Ban Sweat Block product line. Special design box with Ban products delivered to airCloset subscribers, plus pop-up styling experience at Omotesando 'Power Fashion Box by Ban' store.
• Meiji University - Prof. Takaki Tomohiro Laboratory (明治大学 高木友博研究室)coreStrategic or Co-development Partner · 1 January 2017Academic research partnership since 2017. Joint development of AI Stylist Assistant, Personal Recommendation AI, and Return Prediction AI. Prof. Takaki is a leading authority in computational intelligence and marketing. Research collaboration producing patent-pending AI Stylist Assistant.
• Benefit One (株式会社ベネフィット・ワン)minorChannel Partner/ Reseller/ Distributor · 13 July 2016Industry-first welfare benefit partnership making airCloset available as employee benefit through Benefit One's corporate welfare platform.
• Terada Warehouse (寺田倉庫)coreStrategic or Co-development Partner · 5 January 2016Early investor and strategic partner providing logistics and warehousing infrastructure. Partnered on airCloset Talk × minikura (storage) campaign. Provided warehousing and logistics infrastructure for fashion rental operations.
• Nakazono Holdings / White Express (中園ホールディングス / ホワイト急便)coreStrategic or Co-development Partner · 5 January 2016Cleaning and maintenance partner - Japan's largest cleaning chain. Essential partner for the circular logistics model enabling dry-cleaning and garment maintenance between rentals.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Rent the Runway: US-based pioneer of women's fashion rental subscription with stylist curation; closest direct global comparable to airCloset's core monthly subscription model, serving similar customer persona and offering designer-brand apparel rental with cleaning included.
• Style Theory: Singapore-based women's fashion rental subscription with stylists and circular logistics. Closest Asian direct peer to airCloset's core model, useful for Asian-market benchmarks on subscription pricing, churn, and inventory turnover.
• Glam Corner: Australia-based designer fashion rental subscription offering both monthly subscription and per-rental occasion wear (dresses, gowns). Direct comparable in business model, with similar focus on occasion and designer rental that mirrors airCloset's Dress and Spot Rental segments.
• 2nd Street (セカンドストリート): Japan's largest chain for buying and selling secondhand clothing, bags, and accessories; operated by Geo Holdings. Most relevant Japanese direct competitor in the circular-fashion consumption space, capturing wardrobe monetization demand that overlaps with airCloset's value proposition.
• RAGTAG: Japanese designer-brand resale chain (operated by Komehyo). Comparable domestic competitor in the secondhand/pre-owned designer fashion market that addresses the same consumer demand for wardrobe variety without ownership.

Broad incumbents

• Mercari: Japan's largest C2C marketplace with significant fashion resale activity; competes indirectly for circular-fashion consumer spend and increasingly into luxury/authenticated fashion, an adjacent demand to airCloset's rental offering.
• Kakao Style (Zigzag): Korean fashion platform combining social commerce (Zigzag) and editorial content under the Kakao ecosystem. Comparable Asian-market broad incumbent that demonstrates how fashion platforms extend into styling, content, and personalization — relevant precedent for airCloset's AI/data-driven personalization strategy.
• Stitch Fix: US-based personal styling and apparel e-commerce service using algorithms + human stylists to ship curated boxes; broader incumbent with a purchase-rather-than-rent model that competes for the same busy-professional wardrobe-variety consumer.
• ZOZO: Japan's largest fashion e-commerce platform (ZOZOTOWN), operating across thousands of brands. Broad incumbent competing for online fashion wallet share; relevant for benchmarking Japanese e-commerce scale, brand relationships, and consumer engagement in fashion.

Emerging players

• By Rotation: UK-based peer-to-peer fashion rental platform enabling users to rent from each other's wardrobes. Comparable adjacent model illustrating a different ownership architecture for the same underlying circular fashion trend airCloset is monetizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aircloset
• YouTubeyoutube.com/@Air-closet
• Facebookfacebook.com/corp.airCloset

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about airCloset