THK Company

What THK Company does

THK Company is a South Korea-based digital platform company focused on senior care services, founded in January 2014 and headquartered in Busan. The company operates an integrated ecosystem of three interconnected platforms serving both consumer (B2C) and business (B2B) customers in the elderly welfare sector. Its B2C platform "eroum Care" (이로움돌봄) provides Korean seniors with access to long-term care insurance benefits, welfare information, and purchase/rental channels for welfare equipment such as wheelchairs and canes, as well as food and daily necessities for the elderly. The B2B platform "eroum" (이로움) serves welfare equipment suppliers and business operators with distribution and supply chain management tooling, materially expanded by the acquisition of Caremax Korea, a B2B-only shopping mall described as holding the largest stock of welfare equipment and nursing facility senior products in Korea. The company additionally operates Senior Talk Talk (시니어 톡톡), a care-coordination communication platform connecting elderly care recipients, family caregivers, care institutions, and nursing care workers.

THK Company's revenue model combines B2C sales and rental of welfare equipment (described in source materials as recurring/subscription in nature) with B2B transaction fees charged to suppliers and welfare equipment business offices using the distribution platform. The company sells primarily through owned digital storefronts (eroum.co.kr, eroumcare.com, seniortalktalk.com), a Naver Blog, and a YouTube channel, with physical distribution from a logistics center in Gimpo, Gyeonggi Province. The company claims a revenue compound annual growth rate (CAGR) of 105% (as stated on its website), and has progressively built its capital base through venture certification in 2016, an early investment from Innopolis Partners in 2018, Series A and B platform-open rounds in November 2023, and a $17.5 million round in December 2024 led by Hana Financial Group. It employs 51–100 staff across offices in Busan (headquarters), Seoul, and Gimpo, and has received multiple government recognitions including a commendation from the Minister of Health and Welfare (2017) and a technology development contract from the Ministry of Trade, Industry and Energy (2018).

Name

THK Company

Legal name

(주)티에이치케이컴퍼니

Website

https://thkc.co.kr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

THK Company is a Busan-based digital platform operator serving South Korea's senior care market, providing B2C access to welfare equipment and long-term care insurance benefits, B2B distribution solutions for welfare equipment suppliers, and a caregiver coordination platform connecting elderly, families, and care institutions.

Ownership category

akta.pro rank

Product category

Senior Care Platform Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

akta.pro secondary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Senior care platforms
• Welfare equipment distribution
• Long-term care services
• Elderly care solutions
• B2B welfare marketplace

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2C Welfare Product Sales and Rental: Revenue from direct sales and rental of welfare equipment (wheelchairs, canes, etc.) and daily necessities for seniors through the 이로움돌봄 platform.
2. B2B Platform Transaction Fees: Platform fees charged to welfare equipment suppliers and business offices using the 이로움 B2B distribution platform for supply chain and ordering management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

THK Company operates integrated digital platforms for senior life care in South Korea. Its B2C platform eroum Care (이로움돌봄) provides long-term care insurance benefits, welfare information and content, and purchase/rental of welfare equipment (wheelchairs, canes) plus senior food and daily necessities. Its B2B platform eroum (이로움) is a distribution and supply-chain solution for welfare equipment suppliers and business offices. The Senior Talk Talk platform connects elderly care recipients, family caregivers, care institutions, and nursing care workers for relationship management and information sharing.

Product overview

THK Company operates as a senior life care technology platform with multiple interconnected services. The platform consists of eroum Care (B2C platform) providing welfare benefits, insurance information, and consumer access to senior products; eroum (B2B platform) serving welfare equipment suppliers and business operators; and Senior Talk Talk (acquired communication platform) connecting elderly, caregivers, and care institutions. The portfolio covers the full spectrum of senior care from B2C consumer services to B2B distribution and care coordination, unified under the mission of providing useful products and services for seniors.

Differentiator

Problem solved

Functional benefit

Brands

• 이로움 ON (eroum ON): Senior generation service launched in November 2023, providing benefits and value to seniors
• 이로움돌봄 (eroum)
• 이로움 케어 (eroum Care)
• 시니어 톡톡 (Senior Talk Talk)

Products and services

• eroum (이로움)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Senior Talk Talk (시니어 톡톡)coreStrategic or Co-development Partner · 1 December 2022Acquired home visit nursing care communication platform to enhance care coordination services, connecting elderly, caregivers, care institutions, and nursing care workers.
• eroum Care (이로움 케어)coreOthers · 1 May 2021THKC's own senior life care platform launched to provide comprehensive senior care services, integrating welfare product distribution and caregiving support.
• Caremax Korea (케어맥스 코리아)coreStrategic or Co-development Partner · 1 May 2021Acquired B2B-only shopping mall with the largest stock of welfare equipment and nursing facility senior products in Korea, expanding THKC's B2B distribution capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honor Technology: US-based home care platform that combines technology with care professional networks to serve seniors and their families. Comparable to THK as both build integrated digital platforms connecting seniors, caregivers, and service providers, with technology-enabled matching and coordination.
• Papa: US platform connecting seniors with companion caregivers for in-home support, transportation, and daily assistance. Highly comparable to THK's Senior Talk Talk and eroum Care, both aiming to use technology platforms to bridge seniors, families, and care service providers.
• Wellthy: Care concierge platform helping families coordinate care for aging or chronically ill loved ones. Comparable to THK in providing digital infrastructure for organizing senior care services, navigating benefits (analogous to LTCI in Korea), and reducing friction for families managing eldercare.
• CareLinx: Online caregiver marketplace connecting families with in-home caregivers for seniors. Directly comparable to THK's marketplace and coordination elements within Senior Talk Talk, both aiming to digitize the matching of caregivers to seniors needing support.

Emerging players

• Homethrive: US platform offering technology-enabled support for family caregivers of older adults, combining digital tools with human care guides. Comparable to THK's caregiver coordination services via Senior Talk Talk, though at smaller scale and focused on the family caregiver journey.
• GrandPad: Simplified tablet and digital platform purpose-built for seniors with managed connectivity and family member support. Comparable to THK's focus on technology adoption among seniors, though via hardware rather than services.

Broad incumbents

• Lifespark: US-based senior services company combining a tech platform with home-based care services, health plan partnerships, and senior living navigation. Comparable to THK as a broader senior care platform, but operating at larger scale with integrated services and payer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eroumon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THK Company