Nana Delivery
Nana Delivery is a São Paulo-based mobile app founded in 2021 that delivers groceries — including produce, cleaning supplies, and frozen goods — to Brazilian consumers in minutes, acting as a personal shopper that selects products on the customer's behalf.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Nana Delivery firmographics
Firmographics- Name
- Nana Delivery
- Legal name
- Nana Delivery
- Website
- https://nanadelivery.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nana Delivery is a São Paulo-based mobile app founded in 2021 that delivers groceries — including produce, cleaning supplies, and frozen goods — to Brazilian consumers in minutes, acting as a personal shopper that selects products on the customer's behalf.
- Ownership category
- akta.pro rank
Nana Delivery industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
- akta.pro secondary industries
- Grocery Delivery (Online Grocery / Supermarket) (TLAAAHAC), Grocery & Convenience Delivery (TLAAADAD)
Keywords
Where Nana Delivery is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Nana Delivery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Grocery Delivery Commission/Transaction Fees: Nana Delivery generates revenue by facilitating grocery purchases through their mobile app. The company acts as an intermediary between customers and grocery suppliers, earning fees on transactions. Customers pay for products ordered through the app with delivery included without extra charges.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Nana Delivery product offering
Product offeringCore offering
Nana Delivery operates a mobile application that lets individual consumers in Brazil order groceries—including fruits, vegetables, greens, cleaning products, and frozen items—and receive them at their doorstep within minutes. The company's team receives each order, hand-selects the products on the customer's behalf, and handles last-mile delivery, all with no additional delivery fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Nana Delivery App A mobile grocery delivery application available on iOS and Android that enables individual consumers in Brazil to order fruits, vegetables, greens, cleaning supplies, frozen items, and other household necessities, with the Nana team personally selecting products and delivering them in minutes at no extra delivery charge.
Companies that use Nana Delivery
Customer profileSegments1 record
Ideal customer profiles1 record
Nana Delivery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nana Delivery competitors and assessment
Company assessmentEmerging players
- Gorillas: European quick-commerce operator acquired by Getir that pioneered the 10-minute grocery dark-store model. Useful comparable for understanding the economics and scaling challenges of rapid delivery.
- Zé Delivery: Brazilian quick-commerce delivery app owned by AB InBev, focused initially on beer and now expanding into snacks, groceries, and convenience items via a 15-minute dark-store network — overlapping strongly with Nana's on-demand grocery model.
- Flink: LATAM quick-commerce (grocery and convenience) operator with presence in Brazil among other markets. Directly comparable rapid-delivery grocery model with similar product breadth.
Broad incumbents
- iFood: Latin America's largest on-demand delivery platform, headquartered in Brazil. While primarily restaurant-focused, iFood has expanded aggressively into grocery and quick-commerce, directly competing with Nana Delivery's rapid-grocery proposition in São Paulo.
- Mercado Livre: Latin America's largest e-commerce platform, increasingly competing in grocery and same-day delivery via Mercado Envios. Provides Nana Delivery with both competitive pressure and partnership opportunity.
Direct peers
- Cornershop by Uber: LATAM-origin on-demand grocery and convenience delivery service, now owned by Uber. Operates a similar personal-shopper-plus-quick-delivery model in Brazilian cities.
- Instacart: North America's leading grocery delivery marketplace using personal shoppers and mobile apps. While geographically distinct, it is the canonical business-model peer for on-demand grocery delivery.
- Rappi: LATAM super-app operating across Brazil offering on-demand grocery, restaurant, and convenience-item delivery from a mobile app. Closely comparable business model, customer base, and delivery mechanics.
Regional players
- Jüsto: LATAM online grocery delivery startup operating in Mexico and select Latam markets. Comparable mobile-app-based grocery delivery operating model, though geographically focused on Mexico rather than Brazil.
Others
- Loggi: Brazilian last-mile logistics platform serving e-commerce and on-demand delivery customers. Adjacent enabler whose delivery infrastructure underpins many Brazilian on-demand services, including potential Nana Delivery fulfillment.
Market position
Customer concentration
Nana Delivery social profiles
Digital presenceNana Delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nana Delivery leadership team
Management profileNumber of profiles
Nana Delivery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nana Delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nana Delivery
What does Nana Delivery do?
Nana Delivery operates a mobile application that lets individual consumers in Brazil order groceries—including fruits, vegetables, greens, cleaning products, and frozen items—and receive them at their doorstep within minutes. The company's team receives each order, hand-selects the products on the customer's behalf, and handles last-mile delivery, all with no additional delivery fee.
Is Nana Delivery a public or private company?
Nana Delivery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nana Delivery founded?
Nana Delivery was founded in 2021. It employs 11 to 50 people.
Where is Nana Delivery based?
Nana Delivery is headquartered in São Paulo, Brazil, in the Latin America region.
How does Nana Delivery make money?
One revenue line is on record: grocery Delivery Commission/Transaction Fees.
Who are Nana Delivery's main competitors?
Emerging players on record are Gorillas, Zé Delivery and Flink. Broad incumbents are iFood and Mercado Livre. Direct peers are Cornershop by Uber, Instacart and Rappi. Jüsto is listed as a regional player. Loggi is listed as an others.
Does Nana Delivery have an API?
No public API is recorded for Nana Delivery.
What industry is Nana Delivery in?
Nana Delivery's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms, with a secondary code of TLAAAHAC, Grocery Delivery (Online Grocery / Supermarket). Its NAICS code is 4922 and its SIC code is 4210.