FreshCredit

What FreshCredit does

FreshCredit® Inc is a Bellevue, Washington-based fintech founded in 2022 that builds credit and identity infrastructure sold to enterprises while offered free to consumers. The company operates a four-product platform: BlockID™ provides agent-driven, zero-knowledge-proof identity verification and KYC/AML automation with portable credentials; BlockScore™ offers alternative credit scoring on bank-level data with a claimed 25% predictive lift over traditional bureau scoring; BlockIQ™ is an embedded-finance marketplace connecting consumers with credit providers via pre-qualified matching; and the FreshCredit App is a free consumer application built on a self-custody edge wallet. Underlying technology is a Rust-native memory-safe stack aligned with the White House ONCD Initiative, paired with a Substrate-based Tiered Ledger Architecture, libSQL/Turso edge storage (587x faster reads), and zero-knowledge proofs for privacy-preserving verification. Governance is split across a federated ecosystem of four independent entities (FreshCredit Inc, The FreshCredit Lab, The FreshCredit Org, The FreshCredit DAO), and the company has testified four times before U.S. Congress on identity, blockchain, autonomous organizations, and stablecoins.

Revenue is generated exclusively from the provider side via transaction-based pricing (a percentage of successful transactions) under MSA licensing at Partner, Provider, and User tiers, with no per-seat or upfront fees; the consumer app is free, funded by provider transaction fees. The go-to-market combines an API-first developer motion (SDKs for iOS, Android, JavaScript, Python, Go, Rust) with enterprise field sales and a channel network spanning Google for Startups, Microsoft for Startups, IBM for Startups, T-Mobile DevEdge, Apple Developer, and Android/Google Play. Named ecosystem partners include Stripe, Circle, Coinbase, Visa, Plaid, Microsoft (Entra Verified ID), T-Mobile, Polkadot, and Turso. Customer segments span financial institutions, healthcare payers (Epic, Cerner, Optum, Anthem, Cigna), telecoms (T-Mobile, Verizon), digital-asset platforms (Coinbase, Circle, Chainalysis, Fireblocks, BitGo), media companies (Apple, Adobe), and government, against a stated $540B total addressable market. As of the latest data, the company has 11-50 employees, cumulative disclosed funding of approximately $440,000, and has not publicly disclosed revenue.

Name

FreshCredit

Legal name

FreshCredit® Inc

Website

https://freshcredit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

FreshCredit is a Seattle-area fintech founded in 2022 that builds credit and identity infrastructure (BlockID, BlockScore, BlockIQ, and a consumer app) on a Rust-native, zero-knowledge-proof stack, selling transaction-priced APIs to financial institutions, healthcare, telecom, digital-asset, and government providers.

Ownership category

akta.pro rank

Product category

Credit & Identity Infrastructure Software

NAICS

Activities Related to Credit Intermediation (5223), Custom Computer Programming Services (541511), Credit Bureaus (561450)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers) (FSAPAEAI), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL), Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG), Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ)

Keywords

• Credit infrastructure
• Identity verification
• Alternative credit scoring
• Embedded finance marketplace
• KYC automation

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Provider Transaction Fees: Transaction-based pricing for providers building on FreshCredit infrastructure. Providers pay a percentage of successful transactions only. No upfront licensing, no per-seat costs. 286x cheaper than legacy bureau systems.
2. Embedded Finance Marketplace: BlockIQ marketplace connecting consumers with credit providers. MSA-licensed API access at Partner, Provider, and User tiers with scalable integration.
3. Partner/Enterprise Licensing: Enterprise-grade access with dedicated infrastructure, custom SLA agreements, white-label capabilities, priority API access, and co-development opportunities under MSA licensing agreements.
4. Consumer App (Free): Free consumer application funded by provider transaction fees. No cost to consumers for credit scores, portable identity, and self-custody data wallet.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

FreshCredit provides a credit and identity infrastructure platform comprising four core products: BlockID™ for KYC/AML identity verification with zero-knowledge proofs, BlockScore™ for AI-driven alternative credit scoring, BlockIQ™ for embedded finance marketplace matching, and the FreshCredit App for consumer credit data access. Enterprise providers access the platform via RESTful APIs, SDKs, and MSA licensing tiers; consumers access identity and credit services through a free mobile app with self-custody data. The platform runs on a Rust-native memory-safe edge stack with Substrate-based audit trails and integrates settlement rails including Stripe, Circle USDC, Coinbase, and Visa.

Product overview

FreshCredit provides a multi-product credit and identity infrastructure platform consisting of four core offerings. BlockID handles identity verification and KYC/AML automation with zero-knowledge proofs and portable credentials. BlockScore provides AI-powered alternative credit scoring with provider-built risk models and 25% predictive lift. BlockIQ is the embedded finance marketplace enabling pre-qualified matching between consumers and credit providers. The FreshCredit App is the free consumer-facing application providing self-custody credit data, portable identity, and access to the provider marketplace. All products are built on a Rust-native edge infrastructure with zero-knowledge proof verification and operate under a federated ecosystem of four independent entities (Inc, Lab, Org, DAO).

Differentiator

Problem solved

Functional benefit

Brands

• BlockID™: Identity verification and KYC/AML automation product featuring portable credentials, zero-knowledge proofs, and Microsoft Entra Verified ID integration.
• BlockScore™
• BlockIQ™
• FreshCredit App™

Products and services

• BlockID™ Identity verification and KYC/AML automation infrastructure using agent-driven workflows with zero-knowledge proofs, portable cross-platform credentials, and GDPR/CCPA compliance. Includes Microsoft Entra Verified ID integration. Sold to enterprise providers and integrated via RESTful APIs and SDKs.
• BlockScore™ Alternative credit scoring platform powered by AI-driven risk models aggregating bank-level financial data with real-time score updates. Providers build and own their credit risk models using alternative data pipelines, delivering 25% predictive lift over traditional bureau scoring with 2,400+ language support for global credit decisioning.
• BlockIQ™ Embedded finance marketplace connecting consumers with credit providers through privacy-preserving offer matching with pre-qualified matching, instant approvals, and multi-provider network. Includes a revenue attribution engine with transaction-based pricing and MSA-licensed API access at Partner, Provider, and User tiers.
• FreshCredit App Free consumer mobile app providing credit scores, identity verification, and financial services with a self-custody credit data wallet, portable identity via BlockID, free credit reporting, and DAO governance participation. Free to consumers, funded by provider transaction fees.

Quantifiable outcome

• 286× cheaper than legacy bureau systems for providers
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and flagship.

• StripecoreTechnology or IntegrationStripe is integrated as a settlement and infrastructure partner for fiat payment processing. Provides 2-3 business day ACH settlement rails alongside Circle USDC and Coinbase integrations.
• CirclecoreTechnology or IntegrationCircle provides USDC stablecoin settlement rails with under 5-minute settlement finality. Integrated into the Tiered Ledger Architecture for automated revenue distribution.
• CoinbasecoreTechnology or IntegrationCoinbase provides fiat-to-crypto rails with under 30-minute settlement. Coinbase custody and exchange integrations for digital asset verification and tokenization compliance.
• PlaidcoreTechnology or IntegrationPlaid integrated for data portability and identity verification. Enables financial data access and transaction history for alternative credit scoring pipelines.
• VisacoreTechnology or IntegrationVisa integrated as a settlement and infrastructure partner for payment processing rails within the FreshCredit ecosystem.
• PolkadotcoreTechnology or IntegrationPolkadot SDK integrated for immutable audit trails and blockchain infrastructure. Substrate-based execution logging for the DAO governance layer.
• TursocoreTechnology or IntegrationTurso libSQL provides edge database infrastructure with 587x faster reads than traditional centralized databases. Powers the self-custody data wallet architecture.
• MicrosoftflagshipTechnology or IntegrationMicrosoft Entra Verified ID integration for enterprise-grade portable credential management. Microsoft for Startups program participant. Microsoft ISV partnership for identity and verification solutions.
• GoogleflagshipChannel Partner/ Reseller/ DistributorGoogle for Startups program participant. Google UCP integration for products and services. Android SDK for mobile platform distribution.
• IBMcoreChannel Partner/ Reseller/ DistributorIBM for Startups program participant. Provides enterprise technology and integration support for startup ecosystem development.
• T-MobileflagshipTechnology or IntegrationT-Mobile DevEdge integration for telecom developer ecosystems. Built for carrier-grade identity verification and subscriber management. Telecom & Identity solution partner.
• ApplecoreTechnology or IntegrationApple Developer program for iOS SDK distribution. Apple Sign In integration for authentication. Data portability and identity verification partner.
• LinkedIncoreTechnology or IntegrationLinkedIn integrated for data portability and professional identity verification within the FreshCredit ecosystem.
• X (Twitter)coreTechnology or IntegrationX (Twitter) integrated for data portability and identity verification within the FreshCredit ecosystem.
• ShopifycoreTechnology or IntegrationShopify integrated as a products and services partner for e-commerce merchant credit and identity verification solutions.
• FenwickcoreOthersFenwick & West LLP legal counsel for corporate, IP, and technology law matters.
• CooleycoreOthersCooley LLP legal counsel for corporate and regulatory matters.
• Eastman IPcoreOthersEastman IP for intellectual property law and trademark matters.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alloy: Identity decisioning platform that combines KYC, AML, and fraud signals for financial institutions. Comparable to FreshCredit's combined identity + decisioning + compliance posture for regulated buyers.
• Upstart: AI-driven lending marketplace that uses alternative data for credit scoring and matches borrowers with lenders. Closely comparable to BlockScore's alternative-data scoring combined with BlockIQ's marketplace model.
• Credit Karma: Free consumer credit-scoring app with an embedded marketplace matching users to credit card, loan, and insurance offers. Closely mirrors the FreshCredit App + BlockIQ consumer-to-provider flow.
• Lendio: Lending marketplace aggregating small-business loan products from multiple lenders. Comparable to BlockIQ's embedded marketplace model for borrower-lender matching.
• Nova Credit: Translates consumer credit data across borders and provides alternative credit data for newcomers and thin-file consumers. Comparable to BlockScore's alternative-data approach and BlockID's portable cross-platform identity.
• Zest AI: AI credit underwriting software deployed at banks and credit unions to improve approval rates on legacy bureau data. Directly comparable to BlockScore's AI-driven scoring models.
• Persona: Identity verification and KYC platform serving fintechs, banks, and digital-native businesses. Directly comparable to BlockID across verification levels, document/biometric workflows, and reusable credentials.

Broad incumbents

• Plaid: Dominant financial data connectivity platform for bank account, identity, and income verification. Overlaps with FreshCredit's identity and verification infrastructure; FreshCredit integrates with Plaid but competes in adjacent identity and data portability layers.
• Experian: Largest global credit bureau providing consumer and business credit reports, scoring, and identity/fraud services. Competes in the same credit-infrastructure category but from an incumbent data position.

Emerging players

• Bloom: Decentralized identity and credit scoring protocol built on blockchain. Comparable to FreshCredit's BlockID + BlockScore products on the blockchain-native identity and credit rails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freshcredit
• GitHubgithub.com/freshcredit
• YouTubeyoutube.com/@freshcredit
• Facebookfacebook.com/freshcreditcom
• Instagraminstagram.com/freshcredit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshCredit