TRIPP
TRIPP is an AI-powered mental wellness platform offering guided meditation, immersive XR experiences, and a proprietary AI wellness companion (Kōkua AI) across mobile, headset, and voice channels, serving individual consumers, enterprises, and clinical researchers.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TRIPP does
TRIPP, Inc. is an AI-powered mental wellness platform founded in 2017 and headquartered in Los Angeles that delivers guided meditation, breathwork, binaural audio, immersive XR environments, and a conversational AI wellness coach across mobile, headset, and voice channels. The core technology stack is anchored by Kōkua AI, a proprietary companion built on the company's Mood Vector intelligence layer and trained on more than 14 million wellness sessions and 23 million emotional inputs, with support for 28+ languages and multimodal generation of text, voice, and visual reflections. TRIPP backs its claims with 30+ clinical studies and 3 NIH grants.
The company distributes through iOS and Android app stores, six XR device platforms (Meta Quest, Apple Vision Pro, Samsung Galaxy XR, HTC ViveFlow, Pico, Sony PlayStation VR), a direct enterprise sales motion, and telephony-based Kōkua Calling. Revenue comes from individual subscriptions at $49.99/year covering mobile and XR access, pay-as-you-go Kōkua Calling voice minutes ($5.99 to $24.99 for 30 to 180 minutes), enterprise licensing at $500/year per headset for unlimited users, and gift cards. Customer segments span individual consumers, corporate wellness programs, clinical research institutions, and educational deployments. Named institutional users include Tulane University, University of Colorado Anschutz, Saint Michael's College, Florida International University, and a London VR mental health program.
TRIPP has raised approximately $26.3M across disclosed funding rounds through 2023 and has executed three acquisitions (PsyAssist in August 2021 for psychedelic-assisted therapy support, EvolVR in February 2022 for VR meditation community features, and Eden in 2022 for world-building capabilities). The company has 11-50 employees, reported 14M+ cumulative wellness sessions and 2.75M 5-star in-app ratings, and has won recognition including TIME Best Inventions 2022, Tom's Guide Best Meditation App 2023, and the 2025 XR Awards Best Use of AI in XR for Kōkua AI.
TRIPP firmographics
Firmographics- Name
- TRIPP
- Legal name
- TRIPP, Inc.
- Website
- https://tripp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRIPP is an AI-powered mental wellness platform offering guided meditation, immersive XR experiences, and a proprietary AI wellness companion (Kōkua AI) across mobile, headset, and voice channels, serving individual consumers, enterprises, and clinical researchers.
- Ownership category
- akta.pro rank
TRIPP industry classification
Industry- Product category
- Digital Mental Wellness
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where TRIPP is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TRIPP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Subscription (Mobile & XR): Annual subscription model at $49.99/year ($4.16/month when billed annually) providing full access to TRIPP Mobile and XR experiences. One membership covers both platforms. Monthly billing also available through app stores.
- Kōkua Calling (Voice AI): Pay-as-you-go voice/text AI wellness coaching. Free 10-minute trial. Top-up packages: 30 minutes for $5.99, 60 minutes for $9.99, 180 minutes for $24.99. Not included in standard membership.
- Enterprise/Organization Licensing: For-profit organizations pay $500/year per headset for unlimited users. Nonprofits, research, and public sector receive preferred custom pricing. Includes dedicated onboarding, support, and engagement insights.
- Gift Cards: Annual membership gift cards available for purchase, unlocked for recipients with supported VR devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Individual Membership - $49.99/year |
| Subscription | Monthly | Monthly Individual Membership |
| Usage-based | Pay-as-you-go | Kōkua Calling - Pay-as-you-go |
| Subscription | Annual | Organization - For-Profit - $500/year per headset |
| Subscription | Annual | Organization - Nonprofits/Research/Public Sector |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
TRIPP product offering
Product offeringCore offering
TRIPP sells an AI-powered multi-modal mental wellness platform that combines guided meditation, breathwork, binaural audio, immersive VR/AR experiences, and a conversational AI wellness companion (Kōkua AI) across iOS/Android, multiple XR headsets, and voice. Its primary commercial offerings are TRIPP Mobile (consumer subscription), TRIPP XR (consumer VR/AR subscription), Kōkua AI with Kōkua Calling, Sound Bath by TRIPP (Meta Quest), and TRIPP for Organizations (enterprise licensing for workplace, research, and clinical deployments).
Product overview
TRIPP is an AI-powered multi-modal wellness platform consisting of three primary offerings: TRIPP Mobile (AI mental wellness app for iOS/Android), TRIPP XR (immersive VR/AR experiences on Meta Quest, Apple Vision Pro, and other headsets), and Kōkua AI (conversational wellness coach available across mobile, XR, and voice). The platform combines guided meditation, breathwork, soundscapes, binaural frequencies, and adaptive AI to support grounding, focus, and sleep. Additional offerings include Sound Bath by TRIPP (Meta Quest immersive audio experience), TRIPP for Organizations (enterprise licensing), and TRIPP Research (clinical research program). The company has acquired PsyAssist (psychedelic therapy support), EvolVR (VR meditation), and Eden (world-building platform) to expand its capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Kōkua: TRIPP's AI wellness companion offering reflective guidance and supportive experiences across mobile, XR, and voice-based interactions. Trained on proprietary Mood Vector intelligence layer with over 10 million wellness-focused sessions.
- Sound Bath by TRIPP
Products and services
- TRIPP Mobile AI-powered mental wellness app for iOS and Android providing guided meditation, breathwork, soundscapes, sleep-focused content, and Kōkua AI coaching for individual consumers.
- TRIPP XR Immersive extended reality (VR/AR) wellness experiences available on Meta Quest, Apple Vision Pro, Samsung Galaxy XR, HTC ViveFlow, Pico, and Sony PlayStation VR devices, including Focus, Calm, Breathe, Drift (sleep), Guided Mindfulness, Escape (360° travel), and Ascend experiences.
- Kōkua AI AI wellness companion offering emotionally intelligent, personalized guidance across mobile, XR, and voice-based platforms. Supports 28+ languages and provides real-time reflections, grounding exercises, breathwork, and conversational wellness support.
- Kōkua Calling Voice-based AI wellness support accessible by dialing (833) HI KOKUA from US/Canada phones. Provides 10 free minutes for new users, then pay-as-you-go minute packs (30/60/180 minutes). Available 24/7 for real-time emotional support without requiring app or internet.
- Sound Bath by TRIPP Immersive audiovisual application on Meta Quest where users interact with virtual sound bowls using mallets to create personalized soundscapes and 360° art experiences, priced at $9.99 as a separate purchase.
- TRIPP for Organizations Enterprise wellness solution providing organizational access to TRIPP Mobile, XR experiences, Kōkua AI voice/text support, shared device licensing, and aggregated engagement insights for workplace, educational, and clinical settings. Priced at $500/year per headset for unlimited users (for-profit) with custom pricing for nonprofits, research, and public sector.
Quantifiable outcome
- 45%+ premium monthly active users retained for 12+ months
- +3 more outcomes
Companies that use TRIPP
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles6 records
TRIPP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
TRIPP partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
TRIPP competitors and assessment
Company assessmentDirect peers
- Real (VR Meditation): VR meditation and mindfulness app available on Meta Quest headsets. Direct competitor to TRIPP XR in the headset-native meditation category.
- Supernatural: Meta Quest exclusive VR fitness and wellness app with stunning immersive environments. Direct peer in VR-only wellness category, especially relevant to TRIPP XR headset users.
- Calm: Leading consumer meditation and mental wellness app with subscription pricing and broad content library. Most direct competitor to TRIPP Mobile on iOS/Android, with significantly larger user base and brand.
- Headspace: Major meditation and mindfulness app competing head-to-head with TRIPP's mobile offering. Comparable B2B2C employer wellness channel and similar guided meditation/focus/sleep content.
- Insight Timer: Large free-tier meditation community with 100k+ guided tracks. Competes with TRIPP on individual meditation consumer acquisition, though primarily mobile-first without TRIPP's XR focus.
- Wysa: AI-driven mental wellness chatbot with employer and health-plan channels. Closest analogue to TRIPP's Kōkua AI wellness companion in modality and enterprise go-to-market.
- Woebot Health: AI mental health chatbot combining CBT techniques with conversational AI. Direct peer to Kōkua AI on conversational mental wellness with clinical positioning and B2B/health-plan sales motion.
Broad incumbents
- BetterHelp: Largest online therapy marketplace operated by Teladoc. Adjacent incumbent in digital mental wellness with broader therapist-matching model vs. TRIPP's AI-led approach.
- Lyra Health: Enterprise mental health benefit platform with therapy, coaching, and self-guided content. Comparable enterprise GTM and aggregated engagement insights to TRIPP for Organizations, but at much larger scale.
- Talkspace: Public online therapy platform with B2B and consumer subscriptions. Comparable enterprise/insurer distribution motion to TRIPP for Organizations, but clinician-led rather than AI-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRIPP social profiles
Digital presenceTRIPP financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRIPP leadership team
Management profileNumber of profiles
Profiles16 records
TRIPP subsidiaries and ownership
Company hierarchySubsidiaries3 records
TRIPP funding detail
Funding detailFunding overview
Funding rounds5 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRIPP M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRIPP
What does TRIPP do?
TRIPP sells an AI-powered multi-modal mental wellness platform that combines guided meditation, breathwork, binaural audio, immersive VR/AR experiences, and a conversational AI wellness companion (Kōkua AI) across iOS/Android, multiple XR headsets, and voice. Its primary commercial offerings are TRIPP Mobile (consumer subscription), TRIPP XR (consumer VR/AR subscription), Kōkua AI with Kōkua Calling, Sound Bath by TRIPP (Meta Quest), and TRIPP for Organizations (enterprise licensing for workplace, research, and clinical deployments).
Is TRIPP a public or private company?
TRIPP is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRIPP founded?
TRIPP was founded in 2017. It employs 11 to 50 people.
Where is TRIPP based?
TRIPP is headquartered in Los Angeles, United States, in the North America region.
How does TRIPP make money?
Four revenue lines are on record. Individual Subscription (Mobile & XR) is the primary driver. The others are Kōkua Calling (Voice AI), enterprise/Organization Licensing and gift Cards.
Who are TRIPP's main competitors?
Direct peers on record are Real (VR Meditation), Supernatural, Calm, Headspace, Insight Timer, Wysa and Woebot Health. Broad incumbents are BetterHelp, Lyra Health and Talkspace.
Does TRIPP have an API?
No public API is recorded for TRIPP.
What industry is TRIPP in?
TRIPP's product category is Digital Mental Wellness. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its SIC code is 7372.