Niio

Name

Niio

Legal name

Niio Inc.

Website

https://niio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Art Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

akta.pro secondary industries

Video, Film & Animation NFT Marketplaces (FSADANAE), NFT Storage & Media Delivery (IPFS/Arweave pinning, media optimization, DRM-like gating) (FSAPAFAI), Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Digital art streaming
• Video art platform
• Art subscription service
• NFT art marketplace
• Digital media distribution

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Consumer & Business Subscription Streaming: Monthly and annual subscription plans for individual consumers (Art for Home) and businesses (Art for Business/SMB) to stream curated digital art on screens. Plans range from Starter ($29.99/mo) to Elite ($99.99/mo), with a free default tier available. Renews automatically unless cancelled.
2. Enterprise Licensing: Customized enterprise plans with personalized pricing for large companies requiring multi-screen, multi-site management, mega LED support, custom art commissions, white-glove curation, and dedicated account management.
3. Digital Art Sales & Transactions: Niio acts as a marketplace facilitating buying, selling, lending, and transferring of digital art between registered users (suppliers and collectors), earning a commission on each transaction.
4. Artist & Gallery Revenue Share: Artists and galleries on the PRO (Verified) plan receive 85% of net revenues from art sales, 50% from loans/leases, and 30% from subscriptions and collective syndication. Niio retains the remainder.
5. NFT Minting & Licensing: Creators can mint NFTs on the Niio platform, with the platform providing the technical infrastructure and blockchain tracking for digital collectibles representing artworks.
6. Hardware Sales & Pre-Installation: Revenue from dedicated display hardware including Samsung Business TVs with Niio pre-installed, Amazon Signage Stick, and the Niio Art Console HDMI media player sold as bundled or standalone products.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Niio operates a digital art streaming and distribution platform that enables consumers, businesses, and artists to discover, curate, display, buy, sell, and license curated digital and video art on any screen up to 8K quality. The platform hosts more than 30,000 rights-cleared works from over 7,500 artists and galleries across 120 countries, and combines a subscription streaming service, an enterprise multi-site management suite, an artist monetization and NFT minting infrastructure, and pre-installed distribution on Samsung Business TVs.

Product overview

Niio is a digital art streaming platform offering a portfolio of products and modules. The core offering, Niio Stream, enables browsing, purchasing, streaming, and displaying digital and video art on any screen at up to 8K quality. This is complemented by Niio Manage, a professional art management suite for galleries and collectors, and Niio Prime, a premium tier for serious digital art professionals. The platform serves two primary market segments: individual consumers (Art for Home) and commercial businesses (Art for Business and Enterprise), with a dedicated SMB offering. A dedicated Artists module provides tools for digital creators to manage, preserve, and monetize their work with NFT/blockchain capabilities. The platform integrates with Zoom for virtual backgrounds, and has established a Samsung partnership for display integration. The platform spans over 7,500 artists and 30,000+ artworks, with solutions for hospitality, healthcare, corporate, retail, luxury home, and food & beverage industries.

Differentiator

Problem solved

Functional benefit

Brands

• Niio Stream™: Digital art streaming experience platform
• Niio Manage™
• Niio Prime™

Products and services

• Art for Home A consumer subscription service enabling individuals to stream and display curated digital and video art on personal Smart TVs and devices at up to 8K quality, with access to 7,500+ artists and 30,000+ artworks.
• Art for Business A commercial digital art solution offering curated pick-and-play collections or customized art curation with commercial licensing for small and medium businesses in restaurants, retail, fitness, spas, and real estate.
• Enterprise An enterprise-grade digital art solution providing multi-screen and multi-site control, mega LED support, custom art commissions, white-glove content curation, dedicated account management, and flexible multi-year billing for large organizations.
• Niio Stream The primary digital art streaming experience that powers browsing, streaming, and displaying curated digital and video art on any screen up to 8K quality across personal and business environments.
• Niio Manage A professional media and video art management suite enabling galleries, collectors, and artists to manage, curate, organize, and preserve their digital art collections on the Niio platform.
• Niio Prime A premium digital and video art solution offering exclusive access to limited-edition artworks, special playlist access, and priority features for professional digital art creators and serious collectors.
• Niio Artists An artist-first platform providing digital and video artists with tools to upload, manage, preserve, distribute, monetize, mint NFTs, and syndicate their art collections globally.
• NFT Art Platform A blockchain-enabled platform functionality allowing users to import NFTs by connecting digital wallets, mint NFTs directly on the platform with blockchain-tracked ownership, and transact digital art under a separate NFT Art License.
• Niio for Zoom A free downloadable collection of moving art virtual backgrounds featuring works by leading digital artists, designed for use in Zoom meetings to introduce the Niio platform to new audiences.

Quantifiable outcome

• 87% of clients report enhanced brand perception in the eyes of guests and customers
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• AmazoncoreTechnology or Integration · 1 January 2025Niio partnered with Amazon to distribute the Amazon Signage Stick with Niio pre-configured, making it the preferred solution for self-serve customers to turn any screen into a digital art display. The Niio app is also available on Fire TV and Amazon channels, expanding reach through Amazon's marketplace.
• SamsungflagshipTechnology or Integration · 1 January 2021Samsung and Niio formed a global partnership to transform Samsung displays into digital art canvases. Samsung's best-in-class visual display technology (TVs, commercial displays, The Wall, video walls) is paired with Niio's curated digital art platform. The Niio app is pre-installed on Samsung Business TVs, enabling instant access to 30,000+ artworks. The partnership includes joint marketing, art competitions (global open call competition on The Wall under 'Digital Realism' theme), co-branded case studies with hospitality clients (Sheraton Milwaukee, Meet in Place, Bat Shlomo Vineyards), and shared press coverage including Samsung Newsroom and Bloomberg.
• ZoomminorGTM or Marketing PartnerNiio created 'Niio for Zoom' — a collection of free moving art virtual backgrounds for Zoom calls, featuring artworks by leading digital artists. This initiative provides artists exposure to new audiences and introduces the Niio platform to potential customers through virtual meeting experiences. The partnership is marketing-focused rather than technical.
• AV-Certified PartnerscoreImplementation/ SI/ Consulting PartnerGlobal network of Niio-Certified AV partners providing professional installation and support services for enterprise deployments. Partners include companies in the AV integration space enabling end-to-end deployment services.
• Design PartnerscoreChannel Partner/ Reseller/ DistributorArt consultants, interior designers, and architects enrolled in Niio's Design Partner program to implement Niio digital art experiences in their design projects while earning commissions on deployments.
• K-Startup Grand ChallengecoreGTM or Marketing PartnerThrough the K-Startup Grand Challenge 2025 program, Niio established a Korean corporation and transformed Korea from a speculative market into a committed Asia-Pacific expansion hub. The program enabled early market validation through collaborations with Samsung and Hyundai Card's cultural initiatives, and a paid hospitality deployment in Seoul.
• Hyundai CardminorStrategic or Co-development PartnerHyundai Card's cultural initiatives collaborated with Niio for early validation in Korea's hospitality market, introducing Korean digital artists to the global market through Niio's platform while supporting Niio's premium visual culture offering.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meural (Netgear): Meural produces smart art frames and a curated digital art subscription service for consumers and light commercial use. It is the closest direct competitor to Niio's Art-for-Home offering, with a hardware-plus-subscription model that overlaps Niio's 8K display capabilities.
• Muros: Muros provides digital art displays and curated artwork subscriptions for hospitality, residential, and commercial spaces. It targets the same commercial art-on-screen use cases as Niio's Art for Business and Enterprise tiers.
• Loupe Art: Loupe Art operates a digital art streaming and display service for restaurants, hospitality, healthcare, and corporate lobbies with rotating curated collections. It directly competes with Niio's Art for Business in the food, beverage, and hospitality verticals.
• Right Click Save: Right Click Save offers digital art subscriptions for businesses to display curated art on screens in commercial spaces. It targets the same SMB and enterprise segments as Niio with a subscription-based model.

Broad incumbents

• Saatchi Art: Saatchi Art is a leading online art marketplace operated by Leaf Group, offering original artwork sales from a global artist base. While primarily a transactional marketplace, it overlaps with Niio's marketplace and artist monetization capabilities.
• Artsy: Artsy is a major online art marketplace connecting collectors with galleries, artists, and auctions worldwide. It overlaps with Niio on artist-side tools and art commerce but lacks Niio's streaming/display focus.
• Artnet: Artnet operates a global art marketplace and price database for galleries, auction houses, and collectors. It overlaps with Niio on the gallery/auction side of digital art transactions and is comparable for enterprise art market intelligence.

Emerging players

• Singulart: Singulart is an online art gallery curating and selling original and limited-edition artworks from emerging international artists. It is comparable to Niio's artist marketplace but focuses on physical rather than digital/video art.
• Rise Art: Rise Art is an online art platform offering curated original and limited-edition art sales with a focus on emerging artists. It compares to Niio's artist-facing tools and curation philosophy, though without the screen-streaming distribution layer.
• Tappan: Tappan is an online gallery specializing in emerging contemporary artists with a curated marketplace. It is comparable to Niio's artist roster and digital art focus, though it centers on physical and limited-edition works rather than streaming display.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/niioart
• Instagraminstagram.com/niioart
• Xx.com/niioart

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niio