HungryHungry
HungryHungry is an Australian hospitality technology company providing QR code ordering, digital payments (HungryPay), delivery management, and marketing automation (Hooked Marketing) for restaurants, cafes, bars, and hotels across Australia and New Zealand, serving 3,000+ venues.
- Company typePrivate
- Founded2019
- HeadquartersSouth Melbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HungryHungry does
HungryHungry is an Australian hospitality technology company founded in 2019 and headquartered in Port Melbourne, with a secondary operating entity in Auckland, New Zealand. The company provides a QR code-based ordering, payment, and marketing platform for hospitality venues — restaurants, cafes, bars, hotels, and entertainment venues — with a stated footprint of more than 3,000 venues across Australia and New Zealand. Its product portfolio centers on Table Ordering (Order@Table) via QR code scanning, HungryPay digital payments with bill splitting and tipping, out-of-venue fulfillment (delivery, pickup, drive-up, room service, collect at counter), and Hooked Marketing, an in-built marketing suite covering SMS campaigns, assisted win-back promotions, loyalty, and promo code management. In October 2025, co-founder Shannon Hautot launched Otto (with an Otto Lite tier), an AI-powered call-taking assistant that handles restaurant phone orders and inquiries.
The platform's core technology stack combines QR-code-driven web ordering, native POS integration with OrderMate (menu imports as a new price level, orders print directly on POS home screens) and Doshii-mediated connections to Lightspeed, Impos, Square, Shiji, H&L, Micros, and SplitAbility; Stripe for payment processing and reconciliation; OOHUB for SMS ETA notifications; DoorDash Drive and Drive Yello for third-party delivery; and Facebook/Instagram ordering buttons plus a Google My Business partnership for demand capture. Differentiating features include order batching (separate orders, combined payment), order throttling (5–30 minute windows), and a customer-data architecture that routes order and engagement data into the venue's own POS and marketing systems rather than trapping it on the platform.
HungryHungry operates a dual go-to-market combining self-serve online signup with enterprise field sales targeting multi-venue hospitality groups. Revenue is generated through transaction-based service fees tied to Monthly GMV (with a Minimum Commitment Fee floor), subscription fees, customer-facing platform fees, payment gateway charges, and optional professional services such as food photography and implementation setup, all under 24-month fixed-term Service Agreements. The company secured $3 million in venture debt from Partners for Growth in October 2021 following a six-fold pandemic-era increase in order volume, and remains founder-controlled under CEO and co-founder Mark Calabro.
HungryHungry firmographics
Firmographics- Name
- HungryHungry
- Legal name
- HungryHungry Trading Pty Ltd
- Website
- https://hungryhungry.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HungryHungry is an Australian hospitality technology company providing QR code ordering, digital payments (HungryPay), delivery management, and marketing automation (Hooked Marketing) for restaurants, cafes, bars, and hotels across Australia and New Zealand, serving 3,000+ venues.
- Ownership category
- akta.pro rank
HungryHungry industry classification
Industry- Product category
- Hospitality Technology / Restaurant Ordering Software
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where HungryHungry is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
HungryHungry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Service Fees (Transaction-based): Fees charged per transaction processed through the platform based on Monthly GMV (Gross Merchandise Volume). Merchants on Service Fee arrangements pay the greater of their monthly service fees or Minimum Commitment Fee.
- Subscription Fees: Fixed subscription fees as part of the 24-month fixed term Service Agreement. Combined with Service Fees or Minimum Commitment Fee.
- Platform Fee: Additional fee charged directly to the User by HungryHungry on top of merchant charges, specified in Service Agreement
- Payment Gateway Fees: Third-party payment processing fees (through Stripe) deducted from Collected Funds before paying merchants. Chargeback Fee of AUD $25.00 applies.
- Food Photography Services: Optional professional food photography services available for an additional charge as specified in Service Agreement
- Set-Up Services: Implementation and setup services provided to merchants upon request, with charges specified in Service Agreement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Service Fee Model - Transaction-based pricing |
| Transaction based/ take rate | Monthly | Platform Fee - User-facing charge |
| Transaction based/ take rate | Pay-as-you-go | Chargeback Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
HungryHungry product offering
Product offeringCore offering
HungryHungry is a B2B hospitality technology SaaS platform that enables restaurants, cafes, bars, pubs, and hotels to take and manage digital orders through QR code table ordering, online delivery and pickup, digital pay-at-table (HungryPay), and integrated marketing tools (Hooked Marketing). The platform is white-label, integrates directly with major POS systems, and provides venues with ownership of customer data and a direct delivery channel without third-party aggregator commissions.
Product overview
HungryHungry is a hospitality technology platform offering a portfolio of ordering and payment solutions for restaurants, cafes, and bars. The core platform centers on QR Code Table Ordering (Order@Table), enabling customers to order and pay directly from their smartphones. HungryPay provides the digital payment layer for bill splitting and tipping at table. The platform also encompasses out-of-venue fulfillment including Delivery, Pickup, Drive-Up, and Room Service, all integrated with POS systems. Hooked Marketing is a built-in digital marketing add-on offering SMS campaigns, win-back promotions, customer feedback, and promo code management. Enterprise-tier solutions, Kiosks, and Otto Lite (AI call-taking) extend the portfolio. The platform integrates with major POS providers (OrderMate, Lightspeed, Shiji, H&L), payment processors (Stripe, ApplePay, GooglePay), delivery partners (DoorDash Drive, Drive Yello), and marketing tools (Google Analytics, Facebook Pixel). Venues using the platform have reported a 25% increase in online orders and 30% reduction in operational overhead.
Differentiator
Problem solved
Functional benefit
Brands
- HungryPay: Digital payments system designed for hospitality that allows customers to split bills, tip, and pay from their smartphones.
- Otto
- Otto Lite
- Hooked Marketing
Products and services
- Table Ordering (Order@Table)
Quantifiable outcome
- 25% increase in online orders for venues using the platform
- +4 more outcomes
Companies that use HungryHungry
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
HungryHungry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature6 records
HungryHungry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Velocity Business (Virgin Australia)coreVelocity Business rewards hospitality venues for using HungryHungry. New partners earn 40,008 Velocity Points sign-up bonus (credited over 12 months) and 1 point per $1 spent on service fees. Venues must be Velocity Business members to participate.
- OrderMatecoreOrderMate is the primary POS integration partner. Menu imports directly into HungryHungry creating a new price level. Orders appear in POS home screen. Deep product alignment with shared development resources.
- DoshiicoreDoshii is the integration hub connecting HungryHungry with multiple POS systems including Square, Impos, Micros, and SplitAbility. Enables POS integration redundancy planning.
- Lightspeed (K-Series & O-Series)majorLightspeed POS integration enables menu sync and order management through HungryHungry platform.
- StripecorePrimary payment gateway partner. Handles payout processing (daily or weekly), payment reconciliation, and refund processing. Customer funds never held by HungryHungry.
- GooglemajorGoogle My Business partnership - HungryHungry has a dedicated Google Specialist who assists venues in getting listed and linking their ordering page to Google search results.
- CafeSmartminorPartner program listed on HungryHungry website under 'Partners' section, offering venue collaboration opportunities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
HungryHungry competitors and assessment
Company assessmentBroad incumbents
- Toast: Leading US cloud-based restaurant technology platform spanning POS, online ordering, payroll, and marketing. Highly relevant incumbent comparable due to its broad restaurant operating system ambitions that overlap with HungryHungry's expanding product scope.
- Lightspeed Restaurant: Global POS and commerce platform with a dedicated restaurant suite including order management, payments, and online ordering. Comparable because Lightspeed is both an integration partner and a competitive substitute that could vertically integrate its own ordering tools.
- Square (Block): Block-owned payments, POS, and online ordering platform widely used by SMB hospitality venues. Comparable as both an integration partner via Doshii and a potential substitute for venues seeking an all-in-one ordering and payments stack.
- SevenRooms: Hospitality CRM, marketing, and reservation platform that acquired Mr Yum. Comparable as an increasingly broad incumbent in the restaurant tech stack spanning marketing, reservations, and (via Mr Yum) table ordering — direct overlap with HungryHungry's expanding product suite.
- Olo: US-listed enterprise restaurant ordering platform powering digital ordering, delivery, and payments for large restaurant brands. Comparable as a broader restaurant tech incumbent serving enterprise hospitality groups similar to HungryHungry's enterprise tier.
Emerging players
- Deliverect: Belgian-headquartered restaurant tech platform that integrates delivery orders from multiple aggregators into a single POS hub. Comparable as an adjacent ecosystem player addressing restaurant digital ordering infrastructure with overlapping POS integration capabilities.
Direct peers
- Bbot: US-headquartered QR code ordering and pay-at-table platform for restaurants. Direct product comparable covering online ordering, contactless payment, and venue marketing features similar to HungryHungry's core suite.
- Mr Yum: Australian-born QR table ordering and digital menu platform (now part of SevenRooms). Closest direct competitor to HungryHungry in terms of venue target market, QR ordering workflow, and ANZ regional focus.
- me&u: Australian-headquartered QR-code table ordering and mobile payment platform serving hospitality venues. Direct competitor to HungryHungry across the ANZ market with overlapping table ordering, pay-at-table, and venue-marketing feature sets.
- ChowNow: US-based commission-free online ordering platform enabling independent restaurants to own their digital ordering channels. Direct strategic peer given shared positioning around eliminating third-party aggregator commissions and emphasizing direct customer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HungryHungry social profiles
Digital presenceHungryHungry financial estimates
Financial estimateRevenue estimate
Valuation estimate
HungryHungry leadership team
Management profileNumber of profiles
Profiles3 records
HungryHungry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HungryHungry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HungryHungry
What does HungryHungry do?
HungryHungry is a B2B hospitality technology SaaS platform that enables restaurants, cafes, bars, pubs, and hotels to take and manage digital orders through QR code table ordering, online delivery and pickup, digital pay-at-table (HungryPay), and integrated marketing tools (Hooked Marketing). The platform is white-label, integrates directly with major POS systems, and provides venues with ownership of customer data and a direct delivery channel without third-party aggregator commissions.
Is HungryHungry a public or private company?
HungryHungry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HungryHungry founded?
HungryHungry was founded in 2019. It employs 51 to 100 people.
Where is HungryHungry based?
HungryHungry is headquartered in South Melbourne, Australia, in the Oceania region.
How does HungryHungry make money?
Six revenue lines are on record. Service Fees (Transaction-based) is the primary driver. The others are subscription Fees, platform Fee, payment Gateway Fees, food Photography Services and set-Up Services.
Who are HungryHungry's main competitors?
Broad incumbents on record are Toast, Lightspeed Restaurant, Square (Block), SevenRooms and Olo. Deliverect is listed as an emerging player. Direct peers are Bbot, Mr Yum, me&u and ChowNow.
Does HungryHungry have an API?
No public API is recorded for HungryHungry.
What industry is HungryHungry in?
HungryHungry's product category is Hospitality Technology / Restaurant Ordering Software. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 72251 and its SIC code is 5810.