TH Foods Inc.

What TH Foods Inc. does

TH Foods, Inc. is a privately held, Illinois-based specialty snack manufacturer founded in 1984 (originally as Sesmark Foods) and rebranded under its current name in 2004. The company produces rice-based crackers, sesame sticks, corn sticks, and a broad portfolio of better-for-you specialty crackers and snack mix components, and is the only Usuyaki-style rice cracker manufacturer in North America following its 1989 partnership with Mitsubishi Corporation and Kameda Seika, which provided the proprietary baking technology underlying its core process. It operates three production facilities — its Loves Park, IL headquarters and R&D campus, a snack mix components plant in Machesney Park, IL (2014), and a rice cracker plant in Henderson, NV (2012) — and carries an unusually dense certification stack (SQF Level 3, GFCO gluten-free across all plants, USDA Organic, Non-GMO Project Verified, Kosher, Whole Grains Stamp, peanut-free).

The company operates three revenue streams: (1) B2B co-manufacturing and private label manufacturing for food brands and retailers on a quote-based, multi-year contract basis with custom formulations; (2) bulk snack mix component sales (40+ sesame and corn stick varieties in 2–40 lb packaging, minimum 5,000 lb MOQs for custom) to snack mix and trail mix manufacturers; and (3) branded consumer packaged goods via owned brands Crunchmaster (multi-seed/multi-grain crackers, launched 2005), Harvest Stone (organic crackers, launched 2014–2015), and Terri Lynn (nuts, dried fruits, and chocolate/yogurt-coated products acquired 2018) distributed through retail and club store channels, alongside a food service inclusion business targeting restaurants and institutional operators. Go-to-market is consultative enterprise field sales supported by a full pilot plant, dedicated R&D, marketing, quality assurance, and regulatory staff, enabling turnkey product development. The customer base spans food brands and retailers, snack mix manufacturers, food service operators, and direct retail/club store consumers across the U.S. and Canada.

Name

TH Foods Inc.

Legal name

TH Foods, Inc.

Website

https://thfoods.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

TH Foods is a privately held Illinois-based specialty snack manufacturer founded in 1984, producing sesame sticks, rice crackers, and better-for-you specialty crackers under owned brands Crunchmaster, Harvest Stone, and Terri Lynn, while serving as a B2B co-manufacturer and bulk snack component supplier to food brands, retailers, snack mix manufacturers, and food service operators across North America.

Ownership category

akta.pro rank

Product category

Snack Food Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industries

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Rice Cakes & Grain Snack Manufacturing (AFAKAIAK), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Snack food manufacturing
• Co-manufacturing services
• Private label crackers
• Rice cracker production
• Sesame snack components

Headquarters

HQ city

Loves Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Co-Manufacturing / Private Label Manufacturing: TH Foods manufactures snacks under customer brands through private label agreements. The company creates custom formulations, specialty crackers, and snack products for retailers and food brands seeking to expand their product portfolios with better-for-you snack options.
2. Bulk Snack Mix Component Sales: Direct sale of bulk sesame sticks, corn sticks, and specialty snack mix components to food manufacturers, retailers, and industrial customers. Products are available in 2-40 lb packaging configurations.
3. Culinary Ingredient/Inclusion Sales: Sale of culinary-inspired inclusions (sesame sticks, corn sticks, flavored components) for use in dairy, bakery, confections, and other food applications by food service operators and food manufacturers.
4. Consumer Packaged Goods (Crunchmaster Brand): Direct retail sales of branded snack products including Crunchmaster multi-seed and multi-grain crackers, Harvest Stone organic crackers, sold through retail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TH Foods is a U.S.-based snack food manufacturer that produces specialty crackers, sesame sticks, corn sticks, snack crisps/chips, and culinary inclusions for food brands, retailers, and food service operators through co-manufacturing, private label, and bulk ingredient sales. The company also sells consumer packaged goods under owned brands Crunchmaster, Harvest Stone, and Terri Lynn (nuts, dried fruits, and chocolate/yogurt-coated products). All products are built around better-for-you claims including gluten-free, organic, non-GMO, Kosher, and clean label.

Product overview

TH Foods Inc. is a snack food manufacturing company that operates as both a branded product company and a co-manufacturer/private label supplier. The company's product portfolio centers around sesame sticks, corn sticks, and specialty crackers, with key brands including Crunchmaster and Harvest Stone. They also acquired Terri Lynn (2018) for nuts, dried fruits, and chocolate/yogurt-coated products. The core offerings include: (1) Sesame Sticks, Chips & Bits - the company's flagship product as #1 manufacturer in North America; (2) Corn Sticks in various flavors; (3) Specialty Crackers under Crunchmaster brand and private label; (4) Snack Crisps & Chips including popped varieties; (5) Honey Roast Snack Components; (6) Culinary and Food Service Inclusions for B2B applications. The company positions itself as a 'better-for-you' snack manufacturer with capabilities in gluten-free, organic, non-GMO, and clean label products, using proprietary Usuyaki-style rice cracker baking technology.

Differentiator

Problem solved

Functional benefit

Brands

• Crunchmaster: Multi-seed and multi-grain cracker brand launched in 2005. Products include Crunchmaster Multi-Seed crackers and Crunchmaster Multi-Grain crackers.
• Harvest Stone
• Terri Lynn

Products and services

• Sesame Sticks, Chips & Bits Wide and narrow sesame sticks available in flavors including Cheddar, Garlic, Cajun Sesame Hot, Hot & Spicy, Jalapeno Cheddar, and organic varieties; sold as bulk snack mix components and culinary inclusions. TH Foods is the #1 manufacturer of sesame sticks in North America.
• Corn Sticks, Chips, Bites, Jacks & Churritos Corn-based snack mix components available in varieties including Nacho, Hot Cajun, Hot Churritos, Sriracha, Bar-B-Que, Salsa, Chili Cheese, Buffalo, and Chili-Lemon; sold to snack mix manufacturers and food service operators.
• Specialty Crackers Thin, crunchy baked crackers available in multiple bases including Rice, Multi-Seed, Multi-Grain, Bean, Teff, Vegetable/Fruit Based, Sorghum, Amaranth, Quinoa, Sprouted Grains, Buckwheat, and custom formulations; supports gluten-free, Non-GMO, low fat, low sodium, and 100% whole grain claims; offered for private label and co-manufacturing.
• Crunchmaster Crackers Consumer brand of specialty crackers including Crunchmaster Multi-Grain and Crunchmaster Multi-Seed varieties; thin, crispy baked crackers sold through retail and club store channels.
• Harvest Stone Organic Crackers Organic cracker line sold under the Harvest Stone brand, which launched with Harvest Stone Crispy Mix in 2014.
• Snack Crisps & Chips Better-for-you baked or popped snacks offered in Minis, Crisps, and Popped varieties; supports claims such as gluten-free, whole grains, low fat, low sodium, and high fiber; available for private label and co-manufacturing customers.
• Honey Roast Snack Components Wide or narrow honey roast sesame sticks and chips with sweet honey coating that prevents moisture absorption, suitable for snack mixes with higher moisture components such as dried fruit; sold as bulk snack mix components.
• Culinary Inclusions Culinary-inspired seasoned and unseasoned sesame sticks and corn sticks sold as inclusions for dairy, bakery, confections, snack mixes, and other food applications; flavors include Cheddar, Garlic, Cajun Sesame Hot, Sesame Oat Bran, Hot & Spicy, and organic varieties.
• Food Service Inclusions Chef-inspired inclusions for food service applications including appetizers, starters, and center-of-plate items such as garlic sesame sticks, hot chipotle corn sticks, chili cheese corn jacks, and guacamole bites; sold to restaurants, hotels, caterers, and institutional food service providers.
• Terri Lynn Nuts, Dried Fruits and Confection Products Processor brand for nuts, dried fruits, chocolate-covered, and yogurt-coated products sold for fundraising and commercial applications; operated as a wholly owned subsidiary of TH Foods since 2018.
• Co-Manufacturing and Private Label Services Contract manufacturing service for creating custom wholesale, better-for-you specialty crackers, snack crisps/chips, and snack mix components unique to customer brands; quote-based pricing with minimum order quantities such as 5,000 lbs for custom crackers.

Quantifiable outcome

• 100% of product nutritional labels verified by third party vendor
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ReConservecoreStrategic or Co-development Partner · 1 January 2013Since 2013, TH Foods has partnered with ReConserve to turn food by-product into livestock feed. In FY2021, 433 tons of food by-product was diverted from waste stream, growing to 3,962 tons in FY2024.
• U.S. CompliancecoreImplementation/ SI/ Consulting Partner · 1 January 1996Environmental compliance partner since 1996, performing annual audits for all production facilities to ensure adherence to environmental compliance standards.
• Pollinator Partnership (Bee Friendly Farming)minorStrategic or Co-development PartnerTH Foods sources almonds from BFF certified suppliers through Pollinator Partnership. In 2022, 18% of TH Foods' sourced almonds are BFF certified, supporting pollinator health initiatives.
• Sustainable Forestry Initiative (SFI)minorStrategic or Co-development PartnerTH Foods' corrugated packaging supports healthy North American forests through SFI certified material, ensuring sustainable sourcing of packaging materials.
• American Cancer SocietycoreOthersLong-term charitable partnership since 2012 with over $150,700 in contributions. TH Foods has been recognized as Flagship Sponsor multiple years and received Outstanding Contributions and Top Influencer awards.
• United Way of Rock River ValleycoreOthersLong-term community partnership since 1990 with $183,420 in contributions. Supports education, financial stability, and health initiatives in the local community. Multiple award recognitions received.
• Rock River Valley Blood CenterminorOthersTH Foods hosts annual on-site blood drives. Employees have donated 215 units of blood, potentially saving up to 645 lives since 2016.
• United WaycoreOthersTH Foods supports United Way's goal to ensure every child reads at grade level by third grade, funding interventions, caregiver support, and community awareness programs.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Simple Mills: Better-for-you cracker brand (almond flour, seed-based) targeting health-conscious consumers in retail and food service. Highly comparable to TH Foods' Crunchmaster/Harvest Stone offerings and better-for-you positioning.
• Mary's Gone Crackers: Gluten-free, organic cracker brand focused on seed-, grain- and rice-based baked snacks. Directly comparable to TH Foods' specialty cracker and Usuyaki rice cracker categories.
• Back to Nature Foods: Natural and better-for-you cracker and snack brand distributed through grocery retail. Closely comparable in product mix (crackers, snack mix components) and channel positioning.
• Late July Snacks: Organic and better-for-you cracker/tortilla chip brand owned by Snyder's-Lance/Campbell. Comparable to TH Foods' organic Harvest Stone and Crunchmaster product positioning within natural channel.
• Enjoy Life Foods: Allergen-free, gluten-free snack brand (now Mondelez-owned) covering crackers, cookies, and snack mixes. Comparable to TH Foods' allergen-controlled, gluten-free certified offering across its entire portfolio.
• Kameda Seika: Japanese rice cracker manufacturer and co-owner of TH Foods since 1989. Most comparable on Usuyaki-style rice cracker technology, the proprietary category in which TH Foods holds exclusive North American rights.

Broad incumbents

• Snyder's of Hanover: Iconic mass-market pretzel and cracker brand owned by Campbell Soup. Comparable as a larger incumbent with overlapping baked cracker products and similar retail/private-label dynamics.
• Pepperidge Farm: Major baked snack (crackers, cookies, bread) manufacturer owned by Campbell. Comparable as a large incumbent across TH Foods' cracker, cookie-adjacent and gluten-free product categories.
• Mondelez International: Global CPG leader in biscuits/crackers (Ritz, Wheat Thins, Triscuit, Enjoy Life). Comparable as a broader incumbent whose cracker portfolio overlaps with TH Foods' specialty crackers and gluten-free offerings.
• Boulder Brands (now part of Conagra): Owner of gluten-free cracker/bread brands (Udi's, Glutino). Comparable as a wider incumbent in better-for-you baked snack categories overlapping with TH Foods' certified gluten-free portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/th-foods-inc.

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TH Foods Inc.