Showplace

What Showplace does

Showplace is a Denver-based, privately held service company founded in 2020 that designs and furnishes short-term rental properties, primarily Airbnb listings, for individual and SMB property investors across the United States. The company's core offering is a full-service Design and Furnish package that combines 45-minute consultations, mood boards, 3D room visualizations, curated procurement (with directly negotiated brand pricing), and optional installation support ranging from DIY to white-glove service through a Preferred Contractor Network. Fees are structured as one-time project charges calculated by square footage and home size, with financing available to spread payments. Reported customer outcomes include a 32% average increase in nightly revenue, occupancy lifts from 45% to 75%, ROI improvement from 8.5% to 18.2%, and 220 hours saved per property setup, supported by a portfolio of 2,200+ completed projects across markets including Florida, Texas, the Poconos, the Pacific Northwest, Phoenix, and Gatlinburg.

The underlying platform layers several ancillary modules onto the core design service: Property Performance Analytics provides ROI projections and market analysis; Property Branding & Identity delivers logos and marketing collateral; 3D Room Visualizations previews furnished spaces; and a Furnished Calculator estimates project costs. Additional revenue-adjacent offerings include a Refresh A Listing service for existing operators, Residential Interior Design for non-STR properties, a Referral Program, and Financing. Go-to-market is sales-led, driven through the company website with free consultations, customer testimonials, and portfolio content marketing. The company has raised $2 million in seed funding (June 2022) led by Matchstick Ventures with participation from Lyft co-founder Logan Green and former Airbnb executive James Beshara, and has publicly stated a goal of becoming key infrastructure for 100,000 new Airbnbs by 2024.

Leadership is founder-led, with CEO Justin Miller and Head of Design Mari leading a team of 1–10 employees. The business model is project-based rather than recurring, positioning Showplace as a one-time design and procurement partner at property launch and refresh milestones rather than a SaaS or marketplace platform. The core technical assets are the accumulated design content library, the supplier-negotiated procurement pricing, and the proprietary performance benchmarks derived from 2,200+ deployed properties.

Name

Showplace

Legal name

Showplace

Website

https://showplacewholesale.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Showplace is a Denver-based design and furnishing service for short-term rental property investors and Airbnb hosts, combining consultations, mood boards, 3D visualizations, curated procurement, and installation support across U.S. STR markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Procurement Services: One-time fees for design consultation and furniture/procurement services for short-term rental properties. Fees are calculated based on square footage and home size. Includes design services, product sourcing, and installation options ranging from DIY to white glove service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Showplace provides end-to-end design and furnishing services for short-term rental (primarily Airbnb) properties. The offering bundles professional interior design consultation, digital mood boards, 3D room visualizations, curated furniture procurement with negotiated brand pricing, and installation support ranging from DIY to white glove. Pricing is calculated by property square footage and delivered as a one-time project fee, with new rentals typically launched in about six weeks.

Product overview

Showplace is an all-in-one platform for designing and furnishing short-term rental properties (primarily Airbnbs). The core offering combines a Design and Furnish Service with Property Performance Analytics to help hosts maximize revenue. Additional modules include Property Branding & Identity for custom logos and marketing materials, 3D Room Visualizations for pre-purchase design previews, a Furnished Calculator for cost estimation, Refresh A Listing for updating existing properties, Residential Interior Design services, a Referral Program, Financing options, and a Preferred Contractor Network for installation support ranging from DIY to white glove service. The platform aims to help hosts launch new rentals in approximately 6 weeks, with reported average revenue increases of 32%.

Differentiator

Problem solved

Functional benefit

Products and services

• Design and Furnish Service Full-service rental property design and furnishing solution that helps hosts set up Airbnb and short-term rental listings, including a 45-minute consultation, designer-led mood boards, host-tested product procurement, and installation support ranging from DIY to white glove. New rentals are typically launched in about 6 weeks.
• Refresh A Listing Standalone refresh service that updates existing short-term rental listings with new designs, furnishings, and styling to reinvigorate occupancy and ratings.
• Residential Interior Design Professional interior design service offered to homeowners for residential properties outside the short-term rental use case, leveraging Showplace's designer network.
• Financing Payment financing offering that allows customers to spread the cost of Showplace design and furnishing services over time rather than paying the full one-time project fee upfront.
• Preferred Contractor Network Vetted contractor network providing installation services for furnished rentals, with options spanning DIY support through full white-glove setup.
• Property Branding & Identity Custom branding service that delivers property-specific logos, color palettes, and marketing materials intended to increase guest trust and booking rates on short-term rental listings.
• 3D Room Visualizations Standalone 3D staging service that produces realistic room renderings and previews of furnished properties so hosts can visualize design choices before committing to purchases.
• Property Performance Analytics Data-driven analytics offering providing ROI projections and market analysis to help short-term rental property investors evaluate and maximize rental earnings.

Quantifiable outcome

• Hosts see their nightly revenue increase by 32% on average after using Showplace
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vacasa: One of the largest vacation rental management companies in North America, with in-house design and furnishing capabilities applied to thousands of properties. Comparable in the design-and-furnish-for-STR function but as part of a full-service property manager.
• Breezeway: Operations and guest experience software for short-term rental managers, including cleaning, maintenance, and inspection workflows. Serves the same STR host customer base as Showplace but focuses on post-launch operations rather than initial design and furnishing.
• Guesty: Property management system for short-term rental operators, providing channel management, booking, and guest communication tools. Targets the same STR host market as Showplace but addresses the technology layer of hosting rather than the physical asset setup.
• Evolve: Vacation rental management company handling marketing, booking, and operations for property owners, with in-house design input for furnished listings. Serves the same STR owner customer with a broader full-service model.
• Sonder: Tech-enabled operator of design-led furnished short-term rental apartments across multiple cities. Comparable in the design-forward furnished rental positioning but operates its own inventory rather than serving third-party hosts.

Direct peers

• Vacation Rental Furniture Company: Provides turnkey furniture packages specifically for short-term rental properties, offering bulk procurement and design services in the same niche as Showplace. Most direct overlap in target customer (STR hosts) and core offering (furnishing for nightly-stay properties).
• Hometown: Helps real estate investors buy and furnish properties specifically for short-term rental use, bundling property acquisition with design and furniture selection. Comparable to Showplace in designing and equipping STRs, though Hometown layers in property sourcing.

Emerging players

• Properly: Operations platform for short-term rentals covering turnovers, cleaning, maintenance, and guest communication. Adjacent to Showplace as part of the broader STR host stack, addressing post-launch operational needs rather than initial design and furnishing.
• Casai: Design-focused short-term rental operator in Latin America with branded, professionally designed apartments. Shares Showplace's design-led furnished rental approach but is regional and asset-owning rather than serving third-party STR hosts.

Others

• Turno: Cleaning and turnover automation platform that connects STR hosts with cleaning crews and automates scheduling. Adjacent ecosystem participant serving the same STR hosts but focused on recurring cleaning rather than initial design setup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/showplacehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showplace