Properly
Properly is a vacation rental operations platform that helps short-term rental hosts and property managers coordinate turnovers, verify cleaning quality via photo and AI inspection, and deliver 24/7 guest support across 45+ countries, serving 10,000+ hosts and PMs through tiered SaaS, usage-based inspection, and managed CoHosting services.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Properly does
Properly is a San Francisco-based, remote-first vacation rental operations platform founded in 2014 that helps short-term rental hosts and professional property managers coordinate turnovers, verify cleaning quality, and deliver guest support across more than 45 countries. The platform combines photo-verified cleaning checklists (with instructions in 8+ languages), an autoscheduler triggered by booking calendar syncs, a vetted cleaner marketplace with skills certification, and a 24/7 human guest-support team backed by an AI-built knowledge base of 1,000+ listing details. Its 2025 product additions include Actionable Intelligence, a generative AI feature that converts a single property video walkthrough into up to 2,000 operational signals (SOPs, checklists, maintenance notes), and Real-Time Inspection, a $5-per-inspection add-on that uses AI to flag issues in turnover photos before expert reviewers confirm them.
Properly makes money through a tiered revenue model anchored by SaaS subscriptions ($12.99/property/month Standard, $14.99/property/month Pro with direct PMS API integration), usage-based Real-Time Inspection fees ($5/inspection), and higher-touch CoHosting managed services ($99/property/month for property managers, 10% revenue share for individual owners) that include full-service guest support, scheduling, inspection, pricing, and claims. Go-to-market combines product-led growth (30-day free trial, no credit card, sub-10-minute setup, web/iOS/Android) for individual hosts with sales-led demos for mid-market and enterprise property managers, plus channel distribution through direct API integrations with 12 PMS platforms (Guesty, Hostaway, BookingSync, Escapia, Streamline, and others) and iCal-based calendar sync covering 50+ booking channels. The company is privately held, venture-backed by Asset Management Ventures (Series A lead, October 2018) with participation from AccorHotels, and reports 10,000+ hosts and PMs and 4.5M+ turnovers managed operationally since 2014.
Properly firmographics
Firmographics- Name
- Properly
- Legal name
- Properly, Inc.
- Website
- https://getproperly.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Properly is a vacation rental operations platform that helps short-term rental hosts and property managers coordinate turnovers, verify cleaning quality via photo and AI inspection, and deliver 24/7 guest support across 45+ countries, serving 10,000+ hosts and PMs through tiered SaaS, usage-based inspection, and managed CoHosting services.
- Ownership category
- akta.pro rank
Properly industry classification
Industry- Product category
- Vacation Rental Operations Software
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)
- akta.pro secondary industries
- Standard Turnover Cleaning (Cleaning + Reset) (HSAEAEAA), Inspections, Quality Assurance & Property Readiness (THAMAKAG), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG), Maintenance, Repairs & Handyman Coordination (THAMAKAF)
Keywords
Where Properly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Properly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Self-service platform tools at $12.99/property/month (Standard) with optional add-ons. Scales down per property as portfolios grow. Includes autoscheduler, photo checklists, marketplace access.
- Real-Time Inspection: $5 per inspection added to any platform subscription. Expert reviewers with AI assistance verify turnover photos before guest arrival.
- CoHosting Managed Service: Full-service property management from $99/property/month for PMs, or 10% revenue share for individual owners. Includes 24/7 guest support, scheduling, inspection, pricing, claims, and daily operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Platform - Standard: Self-service tools for property owners |
| Subscription | Monthly | SaaS Platform - Pro: Enhanced platform for portfolio managers |
| Usage-based | Pay-as-you-go | Real-Time Inspection: Expert review with AI assistance |
| Subscription | Monthly | CoHosting for Property Managers: Full managed service |
| Transaction based/ take rate | Pay-as-you-go | CoHosting for Owners: Revenue-share managed service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Properly product offering
Product offeringCore offering
Properly is a vacation rental quality management platform that combines photo-verified cleaning checklists, AI-driven real-time inspection, automated turnover scheduling, and optional full-service CoHosting. The platform enables individual short-term rental hosts and professional property managers to coordinate turnovers, verify cleaning quality, run 24/7 guest support, and manage portfolios across PMS-integrated workflows in 45+ countries.
Product overview
Properly is a vacation rental quality management platform offering a tiered product portfolio. The core is the SaaS Platform (Standard/Pro at $12.99-$14.99/property/mo) providing self-service tools including Autoscheduler, Photo Checklists, and calendar sync. Above this are managed services: CoHosting for Property Managers ($99/property/mo) and CoHosting for Owners (10% revenue share), both offering full-service operations including 24/7 guest support, scheduling, inspection, pricing, and claims. Add-on modules include Real-Time Inspection ($5/inspection) with expert + AI review, and Actionable Intelligence for AI-powered property onboarding. The platform integrates directly with major PMS systems (Guesty, Hostaway, BookingSync) and supports 50+ platforms via iCal. Properly serves 10,000+ hosts across 45+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Platform (SaaS) Self-service vacation rental management platform providing automated turnover scheduling, photo-verified cleaning checklists, calendar sync with Airbnb and 50+ platforms via iCal, and a vetted cleaner marketplace. Available in Standard ($12.99/property/month) and Pro ($14.99/property/month) tiers; Pro adds direct PMS API integration with Guesty, Hostaway, and others.
- CoHosting for Property Managers Full-service remote property management for property managers running PM portfolios. Runs 24/7 guest support, cleaner scheduling, real-time inspection, listing and pricing optimization, and damage claims across the portfolio from $99/property/month.
- CoHosting for Owners Full-service managed offering for individual short-term rental owners at 10% of revenue. Handles guest support, scheduling, inspection, pricing optimization, and damage claims.
- Real-Time Inspection Expert-led review of turnover photos at $5/inspection, with AI-assisted photo analysis flagging missed tasks, cleanliness issues, and property damage. Human inspectors with 5+ years of experience confirm issues before guest arrival.
- Actionable Intelligence AI-powered property onboarding that converts a video walkthrough into operating workflows, maintenance notes, restock guidance, staging rules, and property-specific checklists. Generates up to 2,000 operational signals from a single property walkthrough.
- Home Assessment Tool Tool using side-by-side photo comparison, flexible reference photos, and historical tracking for vacation rental quality management.
Quantifiable outcome
- 80% fewer turnover errors after Properly adoption
- +9 more outcomes
Companies that use Properly
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Properly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature5 records
Properly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Quality in TourismminorPartnership to help short-term rental owners in the UK achieve Safe, Clean and Legal accreditation for their properties through value-based verification.
- Booking.comminorPilot program with Booking.com to standardize cleaning practices for short-term rentals using verified checklists and real-time inspection.
- GuestycoreDirect API integration with Guesty's all-in-one vacation rental PMS. Enables automatic turnover scheduling and quality verification within Guesty's property management workflow.
- HostawaycoreDirect API integration with Hostaway vacation rental software. Enables seamless operations management for both owners and professional property managers.
- BookingSynccoreIntegration with BookingSync vacation rental management platform for booking management, invoicing, payments, and contract handling.
- AirbnbcoreSync Airbnb listings with Properly to automate turnover scheduling and quality verification. Calendar integration for automatic booking-to-turnover workflow.
- EscapiacoreIntegration with Escapia vacation rental PMS built for enterprise property managers, powered by Expedia Group. Deep connection to Vrbo and major booking channels.
- StreamlinecoreIntegration with Streamline vacation rental management tool. Properly adds checklists, photo verification, and human inspection to Streamline's turnover coordination.
- Rentals UnitedcoreIntegration with Rentals United advanced distribution platform for short-term rental PMs to advertise on worldwide booking channels.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Properly competitors and assessment
Company assessmentDirect peers
- Hostaway: Vacation rental PMS for professional property managers; integrated partner but also a competing platform serving the same PM and host personas Properly targets.
- Guesty: All-in-one vacation rental PMS used by professional property managers; both a core integration partner of Properly and a potential competitor if it expands its own operations/quality modules.
- Streamline: Vacation rental property management software; a direct integration partner but also offers its own turnover coordination capabilities that compete with Properly.
- Turno: Turnover automation platform focused on short-term rental cleaning scheduling and vendor management; directly compared against Properly in competitive pages, with overlapping PM and host customers.
- Breezeway: Property operations and quality assurance platform for short-term rentals, offering photo-verified checklists, cleaning coordination, and AI inspections — the closest head-to-head competitor to Properly's core platform.
Broad incumbents
- Vacasa: Largest U.S. vacation rental management company offering full-service property management; competes most directly with Properly's CoHosting managed-service offering for owner portfolios.
- Booking.com: Global OTA that piloted cleaning standardization with Properly in 2020; a potential strategic acquirer or partner as it expands into operations-adjacent services for alternative accommodations.
- TurnKey Vacation Rentals: National professional vacation rental manager providing end-to-end property management, cleaning, and guest support; a competing full-service alternative to Properly's CoHosting tier.
- Evolve: Full-service vacation rental manager with national scale; a broad incumbent that competes with Properly's CoHosting for owners on the managed-service side.
Emerging players
- Hospitable: AI-driven short-term rental automation platform focused on guest messaging and dynamic pricing; overlapping target customer (individual hosts and small PMs) with lighter operational depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Properly social profiles
Digital presenceProperly compliance and trust
Trust signalCompliance1 record
Properly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Properly leadership team
Management profileNumber of profiles
Profiles1 record
Properly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Properly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Properly
What does Properly do?
Properly is a vacation rental quality management platform that combines photo-verified cleaning checklists, AI-driven real-time inspection, automated turnover scheduling, and optional full-service CoHosting. The platform enables individual short-term rental hosts and professional property managers to coordinate turnovers, verify cleaning quality, run 24/7 guest support, and manage portfolios across PMS-integrated workflows in 45+ countries.
Is Properly a public or private company?
Properly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Properly founded?
Properly was founded in 2014. It employs 11 to 50 people.
Where is Properly based?
Properly is headquartered in San Francisco, United States, in the North America region.
How does Properly make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are real-Time Inspection and coHosting Managed Service.
Who are Properly's main competitors?
Direct peers on record are Hostaway, Guesty, Streamline, Turno and Breezeway. Broad incumbents are Vacasa, Booking.com, TurnKey Vacation Rentals and Evolve. Hospitable is listed as an emerging player.
Does Properly have an API?
Yes. Direct API integration with Guesty, Hostaway, BookingSync, and 10+ PMS platforms is available on Pro plan. Calendar sync supports Airbnb and 50+ platforms via iCal. Real-Time Inspection uses cutting-edge AI for photo analysis. No public-facing developer documentation or API portal found.
What industry is Properly in?
Properly's product category is Vacation Rental Operations Software. Its primary akta.pro industry code is BPAJAIAL, Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections), with a secondary code of HSAEAEAA, Standard Turnover Cleaning (Cleaning + Reset). Its NAICS code is 561210 and its SIC code is 7340.