WeDressFair
WeDressFair is a French ethical fashion retailer and curated marketplace, selling a proprietary label of European-made organic and upcycled apparel alongside 100+ vetted third-party ethical brands via wedressfair.fr and boutiques in Paris and Lyon. It serves conscious-consumption women and men across 13 European countries, applying a 5% brand-acceptance rate and verifying GOTS, Fairtrade, and OEKO-TEX credentials.
- Company typePrivate
- Founded2018
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WeDressFair does
WeDressFair is a French ethical fashion retailer and curated marketplace headquartered in Lyon and operating under the legal entity WE DRESS FAIR SAS (RCS Lyon 834 527 855). Founded in 2018 and represented by President Antoine Coulaud, the company sells apparel directly to consumers through a dual model: a proprietary WeDressFair label of garments manufactured in Europe (Portugal and Poland) using organic cotton, linen, and upcycled fabrics, alongside a curated marketplace of 100+ vetted third-party ethical brands (including Veja, Nudie Jeans, Armedangels, Jan'n June, Knowledge Cotton Apparel, Thinking Mu, and others). The company applies a documented selection methodology — stated acceptance rate of only 5% of applicant brands — and verifies labor conditions and environmental impact against industry standards including GOTS, OEKO-TEX, Fairtrade, Fair Wear Foundation, and PETA-approved vegan certifications.
The business operates across three primary channels: an owned e-commerce platform (wedressfair.fr) shipping to 13 European countries, two physical retail boutiques in Paris and Lyon, and a marketplace arm (Vendeurs Partenaires) where vetted partner brands sell directly via the site while WeDressFair earns commission without inventory risk. Supporting commercial mechanics include revenue from direct product sales, marketplace commission, gift cards (carte cadeau, Ethi'Kdo, Illicado), a loyalty cagnotte program, an installment payment option (3x/4x via Alma), and a referral/affiliate program. Distribution and marketing are anchored by an editorial media arm (wedressfair.fr/media) producing French-language content on greenwashing, fair wages, supply chain transparency, and sustainable materials that drives organic SEO acquisition, supplemented by email and social channels.
Commercial infrastructure includes standard e-commerce integrations (Payplug for processing, PayPal, Apple Pay, Bancontact for payment methods, Facebook Login for identity) and a quantified environmental impact disclosure layer on each product page (e.g., 23% lower carbon footprint, 89% less water usage, 0 pesticides). Customer concentration is structurally low as a long-tail B2C e-commerce and physical-retail business; the company raised €2M in a September 2022 round from Bpifrance, Kickston, KIMPA, and Makesense Seed I and operates today with 1–10 employees, indicative of a deliberately capital-efficient operating profile rather than venture-backed hyper-growth.
WeDressFair firmographics
Firmographics- Name
- WeDressFair
- Legal name
- WE DRESS FAIR SAS
- Website
- https://wedressfair.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeDressFair is a French ethical fashion retailer and curated marketplace, selling a proprietary label of European-made organic and upcycled apparel alongside 100+ vetted third-party ethical brands via wedressfair.fr and boutiques in Paris and Lyon. It serves conscious-consumption women and men across 13 European countries, applying a 5% brand-acceptance rate and verifying GOTS, Fairtrade, and OEKO-TEX credentials.
- Ownership category
- akta.pro rank
WeDressFair industry classification
Industry- Product category
- Ethical Fashion E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Merchant Wholesalers (42435), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Luxury & Designer Resale (CRAFAGAB)
Keywords
Where WeDressFair is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
WeDressFair business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (Direct): WeDressFair sells its own branded clothing collections (WeDressFair label) directly to consumers through its e-commerce website. Revenue is generated through one-time product transactions at listed retail prices.
- Marketplace Commission: WeDressFair operates a marketplace connecting buyers with Partner Sellers (Vendeurs Partenaires) who sell ethical and sustainable fashion products on the platform. WeDressFair earns a commission on each sale facilitated through the platform, which is not passed on to the consumer. The company does not intervene as a seller in these third-party transactions.
- Gift Cards / Loyalty Cagnotte: WeDressFair sells gift cards (cartes cadeaux) and operates a loyalty program (cagnotte) where customers accrue store credit from referrals, returns, and signup bonuses (5% for new newsletter subscribers) that can be applied to future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold for France and Belgium |
| Transaction based/ take rate | Pay-as-you-go | Summer sale discounts on apparel |
| Unit Pricing | Pay-as-you-go | WeDressFair branded t-shirt (organic cotton) |
| Unit Pricing | Pay-as-you-go | WeDressFair cotton-linen upcycled t-shirt |
| Subscription | Monthly | Newsletter signup loyalty reward |
| Other | Pay-as-you-go | Referral program |
| Hybrid | Pay-as-you-go | Installment payment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
WeDressFair product offering
Product offeringCore offering
WeDressFair is a curated ethical fashion e-commerce platform combining a marketplace of over 100 vetted third-party partner brands with its own proprietary clothing line manufactured in Europe. The platform sells women's and men's apparel, accessories, shoes, and homewear made from organic, recycled, upcycled, and vegan materials, alongside gift cards and a second-hand (Seconde Vie) resale section. Distribution spans an owned e-commerce website, two physical boutiques in Paris and Lyon, and delivery to 13 European countries.
Product overview
WeDressFair operates as both an ethical fashion brand and curated marketplace for conscious consumers. The company creates its own clothing lines (WeDressFair brand) manufactured in Europe using sustainable materials like organic cotton, linen, and recycled fabrics, while simultaneously curating and selling products from over 100 partner ethical fashion brands vetted against strict social and environmental criteria. The offering spans women's and men's clothing categories including tops, t-shirts, shirts, dresses, skirts, shorts, pants, jeans, sweaters, jackets, underwear, swimwear, socks, shoes, and accessories. The business model combines direct brand manufacturing with a marketplace platform, unified by shared commitments to transparency, fair labor conditions, and environmental responsibility. Additional offerings include gift cards and a second-hand section (Seconde Vie).
Differentiator
Problem solved
Functional benefit
Products and services
- WeDressFair Own-Brand Clothing
Quantifiable outcome
- 23% reduction in carbon footprint for organic cotton t-shirts vs conventional equivalents
- +3 more outcomes
Companies that use WeDressFair
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
WeDressFair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
WeDressFair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Sellers (Vendeurs Partenaires)coreWeDressFair operates a marketplace model where vetted third-party brands (Vendeurs Partenaires) sell their ethical fashion products directly through the wedressfair.fr platform. These partners are selected based on alignment with WeDressFair's values and commitments. WeDressFair earns a commission on each sale facilitated through the platform without charging the consumer. The partners remain responsible for fulfilling orders and providing product information.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WeDressFair competitors and assessment
Company assessmentDirect peers
- Veja: French-founded ethical sneaker and apparel brand sold DTC and through curated multibrand retailers such as WeDressFair; directly comparable as a values-led fashion brand competing for the same conscious-consumer wallet.
- Armedangels: Cologne-based sustainable fashion label cited as a top WeDressFair partner brand (e.g., Armedangels shorts featured in its 2024 summer sale); operates a parallel DTC + curated-retail model with overlapping customer base.
- Nudie Jeans: Swedish ethical denim brand with free-repair program, sold both DTC and through WeDressFair's curated marketplace; directly comparable ethical-fashion positioning with strong European brand recognition.
- Vinted: Pan-European C2C secondhand fashion marketplace; the closest functional analogue to WeDressFair's 'Seconde Vie' recommerce sub-brand and a potential competitive threat as circular fashion scales.
- Vestiaire Collective: Authenticated luxury and designer resale marketplace; comparable to WeDressFair's 'Seconde Vie' recommerce arm but in a premium price tier, demonstrating the marketplace economics for secondhand fashion in Europe.
- Knowledge Cotton Apparel: Danish GOTS-certified apparel basics brand that is both a WeDressFair partner and an independent DTC operator; directly comparable as an organic-cotton ethical basics label.
Broad incumbents
- Patagonia: Established US sustainable apparel incumbent with deep European DTC distribution; the benchmark 'broad incumbent' for ethical outdoor/casual fashion against which WeDressFair's curation narrative is positioned.
- Eileen Fisher: Pioneering sustainable women's apparel brand with a well-known Renew takeback/resale program; a comparable broad incumbent combining a values-led main line with a circular recommerce layer akin to WeDressFair's Seconde Vie.
- Sézane: Leading French DTC fashion brand with Paris boutiques and pan-European e-commerce; the most direct domestic French benchmark for WeDressFair's omnichannel DTC playbook, though positioned as accessible premium rather than ethical-first.
Emerging players
- Rapanui: UK-based ethical apparel D2C brand using organic cotton and on-demand production; comparable in scale, mission, and DTC-plus-content GTM to WeDressFair's own-label and editorial strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeDressFair social profiles
Digital presenceWeDressFair compliance and trust
Trust signalCompliance5 records
WeDressFair financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeDressFair leadership team
Management profileNumber of profiles
Profiles1 record
WeDressFair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeDressFair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeDressFair
What does WeDressFair do?
WeDressFair is a curated ethical fashion e-commerce platform combining a marketplace of over 100 vetted third-party partner brands with its own proprietary clothing line manufactured in Europe. The platform sells women's and men's apparel, accessories, shoes, and homewear made from organic, recycled, upcycled, and vegan materials, alongside gift cards and a second-hand (Seconde Vie) resale section. Distribution spans an owned e-commerce website, two physical boutiques in Paris and Lyon, and delivery to 13 European countries.
Is WeDressFair a public or private company?
WeDressFair is a private company. It is classified as venture growth investor backed and is currently operating.
When was WeDressFair founded?
WeDressFair was founded in 2018. It employs 1 to 10 people.
Where is WeDressFair based?
WeDressFair is headquartered in Lyon, France, in the Europe region.
How does WeDressFair make money?
Three revenue lines are on record. Product Sales (Direct) is the primary driver. The others are marketplace Commission and gift Cards / Loyalty Cagnotte.
Who are WeDressFair's main competitors?
Direct peers on record are Veja, Armedangels, Nudie Jeans, Vinted, Vestiaire Collective and Knowledge Cotton Apparel. Broad incumbents are Patagonia, Eileen Fisher and Sézane. Rapanui is listed as an emerging player.
Does WeDressFair have an API?
No public API is recorded for WeDressFair.
What industry is WeDressFair in?
WeDressFair's product category is Ethical Fashion E-commerce. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 458 and its SIC code is 5600.